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Top 6: February 22nd 2023
Squarespace has today revealed its ninth Super Bowl campaign, 'The Singularity' starring Adam Driver. The in-game spot, directed by award-winning filmmaker Aoife McArdle, recognizes Squarespace's founding history as a pioneer in website building. In the campaign, Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. As he follows that line of thinking down the rabbit hole, reality itself begins to unravel, triggering a singularity event. The spot provides a moment of levity during the big game, and is true to form for Squarespace in its willingness to stand out with quirky humor and high quality cinematic execution. Says Driver: “I couldn’t be happier to do this commercial with Squarespace and for the Super Bowl. The cast ALONE was reason to do this.”
Credits
Other credits
VP: Ben Hughes
Head of Production: Erica Kung
Staff Producer: Marisa Wasser
Head of Business Affairs: Kiersten Bergstrom-Pavlik Senior Business Affairs Manager: Michelle Crane Design Director: Satu Pelkonen
Design Lead: Albert Chang
Senior Designers: Ryan Carrel & Zoonzin Lee Designer: Wan Kang
Staff Photographer: Craig Reynolds
Associate Photographer: Spencer Blake
Senior Retouchers: Sara Barr & Derek Kalisher Editor: Sarah Harvey
Production Designer: Alex Tutelian
Motion Designers: Christina Lu & Videl Torres Developer: Siman Li
External Production
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Brian Quinlan
Production Supervisors: Chad “Frenchie” Alburtis / Logan Luchsinger Commercial Coordinators: Sydney Tracey / Julie Guez
1st AD: Anthony Dimino
Director of Photography: Khalid Mohtaseb
Production Designer: Kelly McGehee
Casting Director: Jodi Sonnenberg of Sonnenberg Casting
Stylist / Dresser: Julian Arango
Music & Sound Design: Q Department
Editorial Company: Final Cut
Managing Director: Justin Brukman Executive Producer: Sarah Roebuck Head of Production: Penny Ensley Senior Producer: Jennifer Tremaglio Editor: Dan Sherwen
NYC Assistant Editor: Hannah Wederquist-Keller UK Assistant Editor: Thomas Brigden
VFX, Color, & Finishing: Black Kite
VFX Supervisor: Adam Crocker
VFX Lead: Jonny Freeman, Guillaume Weiss and George Brunt
VFX Artists: Warren Gebhardt, Venu Prasath, David Birkill
3D Lead: Fin Crowther
3D Artists: Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S, James Bown
Colourist: George Kyriacou
Executive Producer: Amy Richardson
Producer: Olivia Donovan
Audio Post: Heard City
Managing Partner: Gloria Pitagorsky
Sound Designer & Mixers: Mike Vitacco & Evan Mangiamele
Executive Producer: Jackie James
Senior Producers: Liana Rosenberg, B Muñoz
Producer: Nick Duvarney
Assistant Producer: Dylan Stetson
Assistant Mixers: Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo
Web Development: Active Theory
Creative Director: Andy Thelander
Sr Producer: Kiran Seth
Interactive Director: Luigi De Rosa
3D Lead: Michael Sungalia
Lead 3D Developer: Pete Feltham
William Manco:Sr 3D Developer
3D Developer: Andrew Alvarado Jr Designer: Katie Hobler
Backend Developer: Angelo Bartolome Jr
Backend Developer: Thais Watanabe
Sr Account Manager: Yashmin Patel
Exec Producer: Kate Blair
BTS VFX and Finishing: Coffee & TV
Co Founder/Exec Producer: Chris Chard VFX Producer: Joss Brindle
Color: Simona Cristea
VFX Artist: Adam Fenwick
VFX Artist: Rory Whittle
Stills Production
First Assistant: Max Dworkin
Second Assistant: Tre Cassetta
Digital Tech: Kenny Aquiles
Set Designer: Fletcher Chancey
Set Assistant: Bradley Carroll
Set Assistant: Jerry Mraz