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Seen and noted
 In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding up a mirror to that madness with the hilarious release of âCatch Me If You Cannes,â a follow-up to their 2022 satire âLeft-Handed Mango Chutney.â Premiering last night at Strategyâs Agency of the Year competition in Toronto, the film was part of the showâs tradition of shortlisted agencies creating self-promo videos. Z.A.K. has often used this opportunity to challenge the industryâs sacred cows and âCatch Me If You Cannesâ is no exception. The film opens inside a high-security prison, where hardened criminals sit in a therapy circle led by a weary counsellor. One inmate admits to embezzling millions from a kidâs charity, another confesses to starting a cult that drained his followersâ life savings, and a third boasts about scamming seniors out of their pensions. Then Jacob, a chief creative officer, nervously shares that he faked a case video for a Left-handed Mango Chutney, referencing the original video from 2022. He admits to faking the quotes, the footage, the results, even the client. The room falls silent. One inmate lunges at Jacob before being restrained by a guard. Even the counsellor, whose uncle once worked in advertising, is so appalled that she orders Jacob to be âlocked in the hole.âVIEW THE SPOT Now&Then: Boss Now and then you need unemployment insurance:A&Til is the new name for the unemployment insurance fund FTFa. When A&Til came to us, the brief was simple: Boost our awareness. So we developed an introductory campaign to show that sometimes you need a safety net.VIEW THE 2 SPOTS VIEW 2 OUTDOORS  The campaign humorously and dramatically asks the question: Can a bad internet connection bring out the worst in people? The film follows a Win technician âa true digital exorcistâ as he confronts the chaos caused by a poor internet service. The piece highlights how anger and frustration take over when the connection fails at the most crucial moments.VIEW THE SPOT  AT&T, in partnership with independent creative agency Translation, has launched its new creative campaign, 'Ainât Our First Rodeo'. Actor Luke Wilson, a proud Dallas native and long time AT&T partner, is back at the helm. Directed by Academy Awardânominated filmmaker Bennett Miller, the 360° campaign spans broadcast, OOH, radio, and social media. The campaign underscores AT&Tâs commitment to delivering reliable service and honest storytelling.VIEW THE SPOT  Walmart has unwrapped its 2025 holiday campaign, a vibrant, Dr. Seuss-inspired universe designed to celebrate the joy, chaos and creativity of the season. Developed by a collection of Publicis Groupe agencies including Fallon, Leo Burnett New York, the community, Contender, and Digitas, âWhoKnewVilleâ marks the next evolution of Walmartâs long-running âWho Knew?â platform, which launched in June with an ad starring Walton Goggins. The campaign expands the idea into a fully immersive Dr. Seuss-inspired world that reimagines âHow the Grinch Stole Christmasâ, complete with its iconic Who-ville setting and a host of familiar faces, including Cindy Lou Who and the Grinch himself.VIEW THE SPOT  âPringles has brought back its iconic 90's 'Once You Pop' campaign, but with a fresh spin that highlights the unexpected fun that happens once you pop open a can of Pringles: 'Once You Pop, The Pop Donât Stop.' The campaign evolution is designed to reach gen z snackers while inspiring long time Pringles fans to reconnect with one of their favourite snacks. In the launch spot, 'Duck King,' a young man creates 'duck lips' out of Pringles crisps, causing real ducks to anoint him as their leader.VIEW THE SPOT The US Olympic Paralympic Committee: One For All The United States Olympic & Paralympic Committee (USOPC) unveiled its 'One for All' campaign and anthem film, continuing its immersive brand platform spotlighting athletesâ powerful stories ahead of Milano Cortina 2026, LA28 and beyond. Featuring new athletes from a variety of winter sports, backgrounds and experiences, the campaign is the first opportunity for fans to get acquainted with the athletes on the road to Italy.VIEW THE SPOT  Domestic abuse charity I Choose Freedom has launched a chilling new ad, airing in cinemas during Halloween season and beyond, to highlight the real-life terror faced by thousands of women behind closed doors. The 90-second cinematic spot follows an ordinary woman in an ordinary house, taking a quiet moment for herself in a bath of bubbles. VIEW THE SPOT Check Your Breasts Today: Feel & Talk What if knowing yourself, touching yourself, and speaking became an act of prevention? This question lies at the heart of FEEL and TALK, two films directed by Dutch filmmaker Judith Veenendaal, represented in France by HENRY. Produced by Bonkers United, SMUGGLER, and Division7, the two works form an intimate and universal diptych created as part of the global project CheckYourBreasts.today. VIEW THE SPOT  Heathrow has brought its beloved furry brand characters Doris and Edward Bair, aka âThe Bearsâ, back to TV screens in a new campaign titled âMust be Loveâ, created by independent agency St Lukeâs. First introduced in Heathrowâs 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The latest 60-second film by St Lukeâs, reintroduces audiences to the pair; and is set to the track âIt Must Be Loveâ, reimagined by young British singer, Maius Mollis.VIEW THE SPOT  With firearm injuries the leading cause of death of children and teens in the US, the American Medical Association (AMA) and the Ad Council, in collaboration with a coalition of health care leaders, launched a new digital resource hub to empower physicians and other health care professionals to confidently and compassionately engage patients in conversations about firearm injury prevention. VIEW THE SPOT  The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board and Health Sciences Authority, and creative agency TBWASingapore have launched a powerful new anti-vape campaign titled âThe Horrors of Vaping are Realâ. VIEW THE SPOT  âOgilvy Madrid have created a new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road. Under the concept 'In a traffic accident, you can die or lose your life,' the initiative presents an uncomfortable truth: in an accident, one not only risks their own life, but also the possibility of continuing to live with a peaceful future. VIEW THE SPOT  As cases of animal cruelty continue to rise in France, the 30 Millions dâAmis Foundation is drawing attention to a lesser-known but deeply troubling phenomenon: recidivism. Following a conviction for animal abuse, field observations by the Foundation show that offenders often reoffend â harming yet another pet. Many ones also remain exposed to their former abusers, while far too many complaints are still dismissed without further action. Faced with this alarming reality, the Foundation is calling for the introduction of a license to own a pet, to prevent any form of reoffending and to ensure lasting protection for animals. To raise awareness of this critical issue, the 30 Millions dâAmis Foundation is unveiling a new film, created in collaboration with the agency Altmann+Partners.VIEW THE SPOT  To mark Referee Day, TyC Sports partnered with Mercado McCann Argentina to showcase this unique story.VIEW THE SPOT  Ray White and independent creative agency Rick Barry have taken real estate marketing to cinematic new heights in a Hollywood-style property film created to help sell a Cronulla family home. The team enlisted Hollywood screen legend Richard Roxburgh (Mission: Impossible 2, Van Helsing, Rake) to co-star alongside the homeâs listing agent, Ray Whiteâs Tiffany Perez (in her debut role) and turn an everyday listing into a filmic spectacle packed with stunts and eye-popping views. Shot by award-winning director Nash Edgerton and produced by Collider, No.33 VIEW THE SPOT  Itâs the gamblerâs constant temptation â to place that next winning bet, the one that will erase all the losses and finally put them in front. The âunicorn bet.â A rare and magical thing, yet for many punters itâs worth pursuingâ¦regardless of the cost.VIEW THE SPOT  In extreme environments like mining or industrial night work, darkness is more than a technical challenge â it's an emotional threat. In places marked by uncertainty, isolation or hostile conditions, the absence of light fuels fear, paralyzes decision-making, and increases risk. Starting from that human tension, we created a piece that elevates the Luxtower LUX M11 to a symbolic level: a source of power that doesnât flicker, even in the face of the unexplainable.VIEW THE 2 ADS  This Halloween, Be Flamingo, and Mascotas, the store specialized in pet well-being, turned the fear of Halloween into something every pet parent knows all too well: the fear of coming home and finding it transformed into a scene of horror.Inspired by classic horror films, the campaign portrays what happens when stress takes over our pets: shredded sofas, broken doors, torn-apart toys.A reminder that when they feel trapped, pets also live through their own horror movie.VIEW THE 3 ADS KFC: Werewolf KFC Costa Rica and Havas Costa Rica celebrate Halloween making the bones in their wings a part of peopleâs costumes. Bones, skulls and skeletons are universal Halloween symbols. And in KFC too.This year, we found a creative way to merge Halloweenâs spirit with one of KFCâs most iconic products: their wings. Under the concept âComplete your costume with KFC Wings Fridayâ, the campaign takes the most caracteristic element of the product, the bone, and transforms it into a part of the Halloween imaginary; inviting people to visit our restaurants in their costumes. The idea lives in a variety of print ads that celebrate the authenticity and flavor that only KFC can add to the season. VIEW THE 3 ADS The Danish Road Safety Council: Skelton Watch out for the little monsters!On Halloween, the streets will be swarming with little monsters, and we need to watch out. And watch out for dem.VIEW THE 3 ADS INAEXPO: Made With Effort Made In Ecuador The campaign created for INAEXPO â Pronaca aimed to highlight the Ecuadorian pride behind its export-quality hearts of palm, under the concept âMade with Effort. Made in Ecuador.The visuals portray a wooden hand emerging from the earth a symbol of human effort, craftsmanship, and connection with nature holding both a young palm plant and its final exported product. Surrounded by Ecuadorâs rich biodiversity, the images evoke sustainability, care, and origin.VIEW THE 2 ADS Doctors Without Borders: Sensitive Content Sudan Every day, social media protects you from the worldâs harshest realities.Graphic images are blurred. Sensitive content is filtered out. Not by choice, but by the default. Your feed isnât just curated. Itâs censored. And when that censorship hides a humanitarian crisis, it also hides the people responding to it. MSF provides medical care in some of the worldâs toughest places. When their work is labelled too sensitive, the images showing it are hidden. And with them, the chance to get support. VIEW 6 OUTDOORS VIEW THE 6 ADS Stockholm Local Transport: Avoid the Horror For 4 Stockholm's public transport's Halloween scare is a parking fine.This Halloween, Stockholmâs public transport company SL encourages car commuting locals to avoid the horror of parking fines with a cheeky message: "Ride with us instead."The new work highlights one of the scariest moments for car owners in the city â approaching your parked car noticing something on the windowshield from far away. VIEW OUTDOOR VIEW THE AD  In case youâve been living under a rock, the Toronto Blue Jays are off to the World Series for the first time since 1993! Teaming up with Leo Toronto, TD - the Official Bank of the Toronto Blue Jays - has stepped up to the plate to hype them up in a big way. To celebrate how massive every home run is right now, TD has launched a city-wide out-of-home (OOH) campaign that turns Toronto into a giant outfield. Through a specialised media plan, TD bought billboards and posters that are located within âfair territoryâ of the Rogers Centre field. VIEW OUTDOOR  This World Pasta Day, Dolmio has bared all with a bold campaign guaranteed to get the nation talking. Featuring pasta cheekily depicted as body parts, shot by body photographer Sophie Harris-Taylor, the message is clear: pasta is naked without its perfect partner â sauce. And itâs a truth Brits are already living by with 44% saying itâs 'criminal' to eat plain pasta, and half (50%) crowning pasta the ultimate comfort food. The OOH ads, which will run across London and Manchester from 24th October together with social activation, are guaranteed to stop commuters in their tracks and maybe even inspire tonightâs tea.VIEW 2 OUTDOORS VIEW THE 2 ADS  Swedenâs City of Malmö and BBDO Nordics have reintroduced one of humanityâs oldest communication methods â the smoke signal â as a tool for behavioural change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into a modern act of civic engagement â blending creativity, design, and behavioural science to fight one of the worldâs most persistent litter problems: cigarette butts.VIEW OUTDOOR Oceano Coalition: Lifeless Flag Starting from a powerful visual idea, reimagining Brazilâs flag as an environmental warning, Droga5 launches âLifeless Flagâ, a campaign created for the debut of the SOS Oceano (SOS Ocean) coalition, a movement advocating for the expansion of marine protected areas in Brazil. The project unfolds throughout October and November during COP30 and was unveiled at Rio Ocean Week, on October 23, with the symbolic hoisting of a 10-meter flag between the Museum of Tomorrow and the Rio Art Museum (MAR).Harnessing the power of symbolism, the project combines creativity, design, and cultural relevance, reinforcing the role of advertising as a tool for social transformation and a global call to action.VIEW 5 OUTDOORS VIEW THE 3 ADS  Before WebJet was your go-to travel companion, there was (and still is) your luggage. Itâs been everywhere youâve been, seen the whole journey, ridden the bumpy rides. Your luggage could tell some really interesting stories about your travel. But Aussies and Kiwis donât travel like they used to. Thatâs hard on people. Even harder on suitcases. Yes. That faux leather box with lumpy wheels and a broken handle, sitting under your bed. For years itâs failed to fulfil its destiny.But thanks to Webjet, luggage and its owners are finally, thankfully, going somewhere.VIEW THE 7 SPOTS  In Peru, bicycle use has grown exponentially in recent years. However, infrastructure hasnât kept up: more than 40 km of the countryâs bike lanes have disappeared, either due to poor design or terrible condition. This reality creates absurd and dangerous situations for millions of cyclists who, on top of that, lack accident insurance. With humor, âUnexpected Bike Lanesâ highlights this urban issue and turns the countryâs most absurd bike lanes into an outdoor, digital, and social campaign to raise awareness about the importance of being insured.VIEW THE 5 ADS  New campaign by The Reactor captures the early starts, coffee stops, and inevitable âbush weesâ for Cycology.Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.Titled âStyle in Motion,â the campaign trades the glossy, high-performance clichés of cycling ads for something far more relatable: the moments that truly define a ride. From that first pre-dawn pedal stroke to the post-ride flat white, and yes, even the inevitable âbush wee,â itâs a love letter to the rituals, friendships, and small indignities that make cycling what it is. VIEW THE 4 ADS  PROPEG CELEBRATES 60 YEARS BY FLIPPING THE LOGIC To mark its 60th anniversary, Propeg (creative agency) launches a bold new positioning â âLetâs Flip the Logic.â The campaign reintroduces the agencyâs creative DNA through a series of surreal, thought-provoking visuals that literally invert reality â from a frozen ad man awakening to a world he no longer recognizes, to an upside-down burger, a pirate on a parrot, and even a reversed fried egg. Each piece reflects the agencyâs mission: to challenge conventions, rethink whatâs possible, and remind the industry that creativity still leads the way. âAfter six decades, we didnât want to celebrate the past,â says Propeg. âWe wanted to question the future.â VIEW THE 4 ADS  Ever wish you could just teleport straight into the shower after a long day? eos Products, the unapologetically fun gen z personal care brand, just made that dream a little more real - by turning billboards into showers. In its debut Digital Out-of-Home campaign, eos partnered with award-winning creative agency L&C to transform one of lifeâs simplest pleasures into an unexpectedly intimate moment in motion. Across 250+ digital billboards in cities including New York, Atlanta, Houston, and Phoenix, passersby are getting a glimpse of something surprising: a person showering inside a fogged-up billboard.VIEW OUTDOOR McDonalds: Welcome After Closing The night doesnât end when the clubs close â it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonaldâs Sweden reminds partygoers that they are close at hand even after closing â for everyone who wants to end the night with something tasty. In McDonaldâs latest outdoor campaign in Sweden from NORD DDB, the feeling of nightlife is captured through images inspired by the energy and movement of the dance floor. Lights and laser shapes create a playful expression that subtly alludes to the brandâs iconic golden arches. The campaign becomes a natural part of the cityâs pulse and reminds people that McDonaldâs is there when the night draws to a close.VIEW 3 OUTDOORS  To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the worldâs first double-bound book: a special unreadable edition of George Orwellâs 1984. The book is bound shut on both sides. And though it holds all the chapters in print, it canât be opened. It canât be read. But itâs impossible to ignore. The edition is a symbolic protest against the alarming rise of book bans and censorship. While this copy has been sealed by design, thousands of other books around the world are becoming unreadable through bans, removals, and silencing.VIEW OUTDOOR Ikea: The Kiss Ikea, in collaboration with Stockholm-based agency Ã
kestam Holst, has launched a new campaign under its âWherever Life Goesâ platform that cleverly highlights its products without showing them. The series of five short films captures lifeâs turning points â from new love to moving out or welcoming a baby â using only Ikeaâs iconic price tags to suggest the items people might soon need. Through this minimalist yet emotionally resonant storytelling, the campaign underscores how Ikea supports every stage of lifeâs journey.VIEW THE SPOT VIEW 3 OUTDOORS  Following the grand reveal of the new 2026 Jeep Grand Wagoneer earlier this month, the Jeep brand is delivering a new social media video featuring comedian Iliza Shlesinger that calls attention to the family-friendly vehicleâs roominess, interior comforts and safety features in a very unexpected way. Iliza, one of the worldâs premier female comedians, is known for her sharp wit and stand up comedy that includes insightful commentary on relationships, motherhood, and society. VIEW THE SPOT  Porn consumption among teenagers has become the main source of sex education for young people. It is a silent school, but one with a devastating impact: it normalises violence and male domination, creates unrealistic expectations, causes complexes, and can even lead to addictive behaviour. The root of the problem is simple but profound: when we don't talk to them about sexuality, we let porn do it for us. With the slogan 'Porno, por no hablar' (Porn, not to mention), the Spanish Ministry of Equality's new campaign, created by Ogilvy, focuses on this uncomfortable reality and seeks to open an urgent debate in society. VIEW THE SPOT Cycology: Style In Motion New campaign by The Reactor captures the early starts, coffee stops, and inevitable âbush weesâ for Cycology.Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.VIEW THE CONCEPT |
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Bell brings you a new web film