
The LEGO Group today launched a new campaign, She Built That. Together with a Global Girls Crew theyâve re-imagined RUN DMCâs trailblazing hip hop track âItâs Like Thatâ into a vibrant celebration of girlsâ creativity. Fans can view the âShe Built Thatâ music video here.
In a world where âbuildingâ is still seen through a gendered lens, the re-envisioned anthem, first launched in 1983 by RUN DMC constructs a new narrative. Titled âShe Built That,â the updated lyrics and music video aim to inspire society and girls globally to see themselves as inspiring builders, creators and innovators. The new rendition of the hit brings together standout stars from Gen Z and Gen Alpha, showing how girls are already shaping the world around them in incredible ways.
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