Seen and notedTinder: Love Being Filmed
INTERACTIVE
June 30, 2023 09:18 (Edited: June 30, 2023 19:18)
Have you ever heard that someone found true love on Tinder? Probably yes. But how about a real job on a dating app? Definitely not. Neither have we, until several unusual profiles have appeared on the above-mentioned app during June, with messages: "Excited wanted", "Who says it shouldn't last longer?", "If you're into bonding, we got something for you."
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As mothers, we navigate the enchanted waters of parenthood.
We overcome obstacles with resilience that inspires us to be bolder, to dream bigger.The closed doors don't lock our paths, only ignite our inner fire.For we refuse to let others define our worth.We are on a remarkable journey to show the world that we can embrace each challenge and conquer every adversity. We can transform every "NO" into millions of empowering"YESES". VIEW THE SPOT
Super Super knows you can easily make a few simple changes to your superannuation to benefit your long-term financial well being, but some people put any action in the too hard basket.Don't Be Super Stupid breathes life into the done-to-death topic of financial literacy, Common Ventures worked collaboratively with comedian Alex Ward. In the spots, Alex puts a ridiculous spin on relatable situations.
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Gift of Life has enlisted the talents of DDB and Unsaid Studio to deliver a poignant campaign with design at its heart. Promoting blood donations to the not-for-profit, it celebrates the unbreakable link between a patient and their donor. The campaign utilises shared letters in the names of blood donors and recipients to visualise the lifelong bond between them, adding weight and a human element to what is often anonymous.
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International premium beer brand Miller Genuine Draft has partnered with superstar house DJ Hot Since 82 as part of a new global marketing campaign, including a new TV advert, new track and a series of exclusive music events. The advert, created by BBDO Zagreb, follows Hot Since 82 and his crew through city streets, filtering the noise of the city and turning it into a smooth beat
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Cadbury FC, the brand's partnership with the nation's favourite football clubs, is launching a new campaign under its Club Together community initiative, to support Grenfell Athletic FC. The campaign was developed in partnership with creative agency elvis, global marketing agency MKTG Sports + Entertainment and Grenfell Athletic FC's creative agency, Brothers & Sisters.
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Apple Ice Cream at the Ice Cream Palace.
The Amos Rex Art Museum in the Glass Palace in Helsinki is now known both in Finland and abroad as an innovative, interesting, and exciting museum. The Ice Cream Palace serves ice cream where the common factor is one ingredient: apple. And it's not just any fruit, but apples from the orchards at Soderlangvik Estate, Amos Anderson's summer home on Kimito Island. The ice cream comes in eight different apple-related flavors, ranging from apple & vanilla, apple & cinnamon biscuit, to apple with mascarpone and raspberry, and apple mojito sorbet. VIEW THE AD
On World Internet Day, we launched an advertising campaign aimed at discouraging people from self-medicating based on Google search results. The insight behind this campaign is that online health information often contradicts itself in a radical manner, leading to significant confusion and problems. To address this issue, we developed a graphic and digital campaign showcasing different examples of this insight in order to raise awareness of the problem.
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June is known for being the month of Father's Day and the environment, which is why at Providencia, we have decided to celebrate it in a different way. While other brands honor fathers or the environment in a conventional manner, we have chosen to bring them together and pay tribute to the fathers of nature, specifically those residing in our natural reserve at Hacienda Piedechinche. We celebrate the animals that sacrifice their lives for their offspring and simultaneously care for the environment.
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Dark Horses has worked with Nissan Formula E and esteemed sustainable fashion designer Mia D'Amato to create a brand new streetwear collection that is made entirely from upcycled and recycled decades old Nissan racewear. To support the innovative launch, Dark Horses has created a unique vintage-looking digital campaign that showcases the inventive original designs in a lively and nostalgic film narrative, the work shows the authenticity of Portland as a city that is sustainably conscious.
VIEW THE SPOT Prime Video: The Briefcase
Citadel, a new blockbuster spy series on Prime, was launching in South Africa. To get people excited about it and talking about it, an activation involving a giant-sized spy briefcase was created in one of Johannesburg's busiest malls, Nelson Mandela Square.
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The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne.
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The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs so, why not take advantage of this by using competitors' luggage carousels to get a few messages across?
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As part of its ongoing support and work in the queer community SKITTLES has once again joined forces with GAY TIMES, Queer Britain and Getty Images to launch a brand-new exhibition called QUEER JOY, alongside OOH at key Pride events and social activity across GAY TIMES. Following a preview at Liverpool's iconic Royal Albert Dock in May, the group have launched the QUEER JOY open-air exhibition at The Outside Art Project, which has turned the King's Cross neighbourhood into one of the largest outdoor gallery spaces in London. Exploring the concept of 'Queer Joy'
VIEW THE 14 OUTDOORS Vancity Original: Vanback
June 22nd was a big day for basketball. It was the day every NBA team drafted its next round of prospects to take their franchise into the future. Meanwhile in Vancouver, there's a group that's looking to recruit a team of its own to help get Vancouver back into the NBA game.
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Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favourite Volcano Menu. To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that's hot. As promised, the fan-favourite Volcano Menu returns nationwide on June 29th and even earlier for Taco Bell Rewards members with exclusive early access on June 27th. To bring back a trio of options so hot and so Y2K, Taco Bell has called on no other than Paris Hilton to do the honours.
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To reveal its new model, Renault, in collaboration with its agency Publicis Conseil, envisions an advertising film that celebrates both the heritage and future of the brand. The story of Renault has primarily been written on the road, but some of its most beautiful lines have been etched in the sky. In 1933, at a time when civil aviation was making great strides, Renault acquired the manufacturer Caudron to create the company Caudron-Renault. From this union emerged, among others, a legendary aircraft: the Caudron-Renault Rafale.
VIEW THE SPOT Burger King: Master Michel Sarran
The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants.
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The Royal Navy is reaching out to young people who thrive on pushing themselves as hard as they can in a new campaign for the Royal Marine Commandos, created by creative collective, House 337. It is only people with this state of mind who will have what it takes to make it in the Royal Marines, an elite Royal Navy force which deals with a wide spectrum of threats and security challenges around the world. House 337's idea is to help young men and women identify if they have the mindset required to become a Royal Marine by dramatising the one thing that all successful recruits have in common: an innate urge to challenge and push themselves to their limits, physically and mentally.
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Jeep Indonesia, Chai Indonesia and Seven Sunday Films have come together to create a stunning new film titled 'Jeep | Legacy'. The film is a gorgeous tapestry of scintillating cinematography shot across Bromo, Bali and Sumba, showcasing the grandeur of Indonesia, and is interwoven with glimpses of deeply personal moments in the lives of the two protagonists. Directed by RLV @ The Braintrust from Seven Sunday Films, shot by Pascal Remond and edited by Dave Singh, the storytelling captures not just the amazing performance of the Jeep vehicles across unforgiving terrain, but also the raw force of emotions between a father and his son.
VIEW THE SPOT Speights: The Speech
DDB Aotearoa has released the latest iteration of Speight's Good on Ya Mate platform, 'The Speech'a touching campaign that celebrates modern mateship and the challenges that come with putting our feelings into words.Crafted with the help of renowned Kiwi director Steve Ayson, The Speech continues the themes of sacrifice, generosity and heroing meaningful mateship in a category dominated by overly masculine marketing, first brought to life through the previous campaign, The Dance.
VIEW THE SPOT CrossCountry is pulling at heartstrings with a new emotive ad as part of a full brand roll-out. The new brand platform, Take Us On Your Journey, highlights CrossCountry's role in building connections with people, not just places. CrossCountry worked with McCann Birmingham throughout the development of the new platform and integrated campaign.Born out of the industry's drive to put the customer back at the heart of rail, the through the line rebrand centres around enabling real human connection via CrossCountry's trains and people. Going beyond simply getting people from A to B, the platform recognises the truth that CrossCountry is a small, but important part in the bigger journeys of its customers. VIEW THE SPOT
The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne.
VIEW THE SPOT Road to Zero: Blind Spots
FCB NZ took over digital placements on and near e-bike charging stations and bike racks to deliver safe riding tips to cyclists and drivers.
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Express clothing collection created with Midjourney
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Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.
VIEW THE FIRST AD VIEW THE SECOND AD Corsair:Luggage
Corsair, with agency Australie.GAD, wanted to get the attention of passengers so they went to the one place their ads were guaranteed to be seen baggage claim. They posted their messages directly on to suitcases that ran on competitors' carousels. The agency subsequently made a film that will be featured on social media
VIEW THE AD 2 Degrees: Value For The Ages
The world is in a bad way after the last few years. So now there's a sea of brands shouting about offers and discounts. New Zealand challenger telco, 2degrees, has always offered the best value. So instead of adding to the noise, we took viewers back to the year historians say was even worse than 2023. Set in the year 536 AD, we reinterpreted the suffering depicted in real artworks from throughout history. Showing how life is marginally better today thanks to value you can get at 2degrees. That's Value for the Ages.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Youthline X ASB : Bagels By Benee
A song scientifically designed to help when you’re feeling anxious, this campaign from ASB and Youthline pairs one of New Zealand's biggest pop stars with neuroscientists to create a new tool that supports young people with their mental well-being.
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TBWATH and Nissan, decided to shake things up in the world of automobile communication here in Thailand. We wanted to break away from the usual approach of just showing a stunning car driving around. Instead, we dove into the realm of human stories and brought Nissan's innovative features to life in a captivating and relatable way. Introducing the Nissan Almera 2023: a powerful sedan with cutting-edge technology and stylish design.
VIEW THE WAIT SPOT VIEW THE SCUBA SPOT VIEW THE FRIEND SPOT VIEW THE SOS SPOT VIEW THE CONVENINCE DIR SPOT Guest Judge: Herbert Hernandez, founding partner, GIGILThis week's guest judge is Herbert Hernandez, founding partner at GIGIL, Philippines. Winner: Heineken 'The Feeling of Good Times' by Le Pub/Publicis Italy. Astig! In my 20 years of handling different big brands that require you to read their thick brand bibles, it's a fresh breath of air to see a brand that doesn't care how people butchered their sacred names and logos. READ MORE
The Government of Cape Verde, through the National Transfusion Safety Program of the Ministry of Health, has invested in expanding the blood collection and transfusion structure in the country.However, the country still needs a greater frequency in the number of donations so that it can maintain sufficient stocks to meet demand.Since there is still a lack of information about the benefits of donating blood, the Government wanted to take advantage of the World Blood Donation Day to launch an appeal to communicate the benefits for those who need transfusion.
VIEW THE AD SsangYong Motors: Don't Miss The Detail
SsangYoung motors is a well-known automaker that has improved its production and models with high technology. That same technology is applied in the care of their cars in their official services. Precise technology that does not miss any detail in the operation of their vehicles. These ads try in a creative way to highlight that attribute generating credibility in its users and at the same time empathy.
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Amorfinos is an Ecuadorian literary tradition created 150 years ago where a man and a woman declare their love. These verses have set aside love between same-sex couples, which is why Xtrim, together with poets from the LGBTQ+ community and experts in national literature, created the first amorfinos for same-sex couples.
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During Pride Month 2023, the campaign takes the rainbow colors away to highlight the true essence of the Parade: a fight for human rights, that never stopped walking since the first one.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR KFC: Double Down
KFC, in their quest to unveil the much-awaited Double Down, adopted an ingenious approach to kick-start the launch by embracing a captivating tease phase, skilfully playing with their iconic slogan.
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