CHALLENGE :
When KFC set out to create a collaboration, we knew we didnât want just another logo slap. We wanted a true cultural moment, the kind that could only happen when two icons meet in a way that feels fresh, fun, and unmistakably KFC.So we turned to Butterbear, the beloved character with a surprisingly tasty twist. Fans have long joked online that Butterbearâs paws look like crispy fried chicken. Itâs a social whisper we turned into a cultural clucking.
VIEW THE SPOT
Requiem, Pressiatâs Spring/Summer 2026 collection, made its debut at Paris Fashion Week 2025 with a striking promotional film. Directed by Scotty Simper and produced by Antoine Fritsch of Dissidence, the one-minute video premiered during La Watchparty, a Fashion Week screening event attended by thousands of fans. It was projected on a giant laptop-shaped screen inside the venue and simultaneously launched on Instagram.
There are some things that makeup canât conceal. Let Children rise.
GQ Pro MED SCRUBS, in collaboration with Accenture Song Thailand, aims to elevate hospital scrubs beyond workwear. The first challenge was to âredesign scrubs from the ground up.â After over two years of research and development, listening to medical professionals, the result was âScrubs Designed by Designers and Medical Professionalsâ to establish the standard for scrubs worthy of being awarded.
