 |
Seen and noted
 Imagine an Aussie town where no one ever kicked a ball, swung a bat or cheered from the sidelines. Rebelâs new campaign, Town Without Sport, created with The General Store, brings that idea to life through a vision that feels both unmistakably Australian and strangely un-Australian at the same time.VIEW THE SPOT Action Aid: I'll Marry When I Want Most fundraising tracks are performed by musicians who care deeply about a cause, contributing their unique talents to create an anthem that instantly connects with audiences.This isnât exactly one of those tracks.The Perth Wildlife Hospital partnered with Wildlings and Raz Studios to produce a fundraising anthem, âCockatune,â with a difference. VIEW THE SPOT  In horror movies, villains are frightening not only for their attitude, but also for their hair: greasy, flat and messy. Batist flips the cliché. With its dry shampoo, it takes just three minutes to fix the look of even the most terrifying characters. Now their hair is clean, shiny and flawless.VIEW THE 3 ADS  At a certain age, playing with your kids can feel like a horror movie.Not because of them, but because of that pain that shows up every time you try to move like you used to. With visual humor and the tone of Halloween, Dolocordralan turns terror into relief, reminding us that moving, playing, or enjoying life shouldnât be scary. Because some pains are frightening, but thereâs something that stops them. VIEW THE 3 ADS  On Halloween, everyone has fun costumes, laughter, and lights out.But when the party ends⦠thatâs when the real terror begins.With TolbrÃn, a cleaning brand, we reinterpreted fear from an everyday perspective: the chaos and mess of the morning after.A simple, visual, and relatable idea that proves the real terror isnât on the night of the 31st, itâs the day after. VIEW THE 3 ADS  For World Pasta Day, Fiat celebrates its Italian heritage by drawing a poetic parallel between two national passions: crafting pasta and building cars. The campaign, titled âMade along the way by the same passion,â captures intimate, sensory moments of pasta being handmade â kneaded, shaped, and perfected â to mirror the meticulous craftsmanship and love that go into every Fiat. Through warm, cinematic imagery and the âMade in Italyâ seal, the brand reminds audiences that both pasta and Fiat share the same origin story: born from tradition, refined by hands, and driven by passion.VIEW 6 OUTDOORS  For Halloween, Jeep reimagines the classic âtrick or treatâ ritual with a global twist. The campaign features the brandâs iconic rubber duckâsymbol of Jeep camaraderieâdressed in playful Halloween costumes and appearing at doorsteps in remote destinations such as Iceland, India, and Alaska. VIEW 3 OUTDOORS Safer Boating NZ: Buoy Boy Most boating fatalities in New Zealand donât happen far out at sea. They happen within a few hundred metres of land - in that exact zone near shore where most boaties feel totally safe. So for Water Safety Month, Maritime NZ turned the highest-risk area into a media channel.VIEW OUTDOOR  Hanson Dodge (HD) is a dog-friendly/dog-encouraged agency located in Milwaukee's Historic Third Ward. Building on this love of our pets, and as part of our involvement with the community, HD came up with an idea to playfully remind dog owners to always leash their four-legged friends in public spaces. We took existing pedestrian walking signs and added a little surprise to slightly shift the message. The signs have been installed in various dog-friendly locations throughout the Historic Third Ward. Each one includes a QR code for more information and the hashtag #LeashUp, inviting passersby to join the conversation and show how they walk their pups responsibly.VIEW 2 OUTDOORS  1 in 3 young people being bullied suffer in silence. To drive parents to learn to spot potential signs of bullying, we tapped into the truth that almost every parent has their kids on their phone lock screen. The 'Silent Mode' notification became a simple and striking way to represent how bullying can make young people feel unable to speak out. A poster campaign designed to grab parents' attention and start important conversations.VIEW 3 OUTDOORS  RunTour hosts numerous events across the country throughout the year, attracting thousands of participants who sign up to run for a variety of reasons. Today, weâre adding one more reason to the list: Zombies.If horror movies taught us anything, itâs this: when things get scary, you run. If advertising taught me anything, itâs this: when you see an opportunity to promote a brand, you jump on it. So here's our Halloween campaign for RunTour. VIEW 4 OUTDOORS  When you get a bet right people take notice. When people take notice they take your lead. When they take your lead, you get the kudos. This commercial launched TABtouchâs new social feature, allowing punters to share their bets, follow punters they like, and make a name for themselves along the way. VIEW THE SPOT Guest Judge: Roisin Keown, Founder, The Brill Building, Ireland
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 03, 2025 14:33 (Edited: November 04, 2025 01:33)
 This week's guest judge is Roisin Keown, Founder and Executive Creative Director at The Brill Building, Ireland. Oh man, I was such a moan-bag the last time I did this I opened this week's 'Best' with one eye closed. My fear? That I wouldn't love enough of the work. But no worries. I has the envy. Fired up at how very clever some folks are. READ MORE Pantene: Pet Pit Pantene China and Grey Hong Kong tapped into one of the yearâs strangest viral trends â Gen Z turning mango pits into pets â with a clever twist. Using Panteneâs 3 Minute Miracle conditioner to give the âpetsâ silky-soft hair, the campaign turned a bizarre internet craze into a social and sales phenomenon.VIEW THE CONCEPT  CREATIVE RATIONALEFatherâs Day advertising often falls into predictable tropes, socks, ties, tools, and sentimental clichés. For Yakta, a brand that engineers high-performance mowers designed for people who take pride in doing things right, we wanted to tell a different kind of love story, one that men would actually relate to.VIEW THE AD  THE CHALLENGEIn agriculture, rest is a foreign concept.For ranchers, there are no weekends, no holidays, no 9-to-5 boundaries, only the land, the herd, and the endless rhythm of work that rarely slows.As a brand deeply embedded in the world of cattle handling, Arrowquip has always celebrated the grit and resilience of those who work the land. But for Labour Day, a holiday created to honour workers, we saw an opportunity to honour something even rarer: the moment they finally stop. VIEW THE AD  IKEA has proved itâs there for every jump scare this Halloween in its latest integrated campaign. Halloween Essentials, which launches today through boutique creative agency INGO, puts some of the iconic brandâs products â the SMÃ
NUNNEÃRT duvet cover, the KLOTSTARR cushion and MYRULL throw - front and centre across every execution. It puts a comical spotlight on the universal experience of being at home and reaching for these soft furnishings when Halloween movie marathons get tense. The campaign was inspired by the simple human truth: a spooky a night watching horror films with loved ones is just as thrilling as a big night out in fancy dress. IKEA and INGO drew on this insight to position the brandâs trio of products as the essential companion - and ultimate shield - from on-screen frights when watching scary films on Halloween.VIEW THE 3 ADS Aktion Baum: Trick Or Tree Every Halloween, we celebrate fear â monsters, ghosts, and things that go bump in the night. This year, Aktion Baum (a German NGO with a vital mission: to prevent further forest decline) used this opportunity to invite people to face a real horror story â the silent disappearance of Germanyâs forests (one-third of the country is covered by forests, over 79% of which are diseased). This tactical campaign uses the familiar language of Halloween â eerie visuals inspired by classic â80s VHS aesthetics â to create impact. With witty headlines, it makes the audience reflect on a chilling possibility: a world without trees. The campaign aims to spark an emotional reaction that moves viewers from fright to action â donating, planting trees, or joining Aktion Baumâs reforestation programs.VIEW 4 OUTDOORS  This Halloween, terror doesn't just reside in movies or masks.Not in costumes, nor in ghost stories. True fear begins when the clock strikes rush hour. The streets become a graveyard of motionless cars, horns howl like hungry creatures, and bus stops fill with souls trapped in an urban hell. VIEW THE 5 ADS Itau Itau: Real Monsters On Halloween, monsters come out.Some for fun. Some for candy.But the real ones donât wait until October. In Colombia, digital fraud is a year round threat. In 2024 alone, over 36 billion pesos were stolen. The country ranked fourth in the region for cyberattacks. So this year, instead of chasing ghosts and witches, Itaú exposed the real monsters.The ones hiding behind fake emails, suspicious links and cloned profiles. This Halloween, Itaú helped Colombians unmask fraud and keep fear where it belongs. In the costumes, not their accounts. VIEW THE 3 ADS VIEW THE CONCEPT VIEW OUTDOOR  Some roads look like they came straight out of a horror movie full of potholes, mud and surprises that could scare anyone.But not everyone.With a dark aesthetic and a nod to classic horror, Peugeot Landtrek stands as the perfect companion for those scary roads, proving that with the right pickup, no terrain is frightening. VIEW THE AD  A darkly humorous Halloween campaign where kitchen grime takes the shape of legendary horror icons like Ghostface, Freddy Krueger, and Jason Voorhees. Each visual turns everyday dirt into a cinematic nightmare, reminding viewers that even the scariest messes can vanish with Clorox.VIEW THE 3 ADS  Forgot to pay the bill?It happens to a lot of us, and itâll keep happening.But when youâve got someone who sorts it out, thereâs nothing to fear.Thatâs what sparked Paga Todoâs Halloween campaign: a call to skip the scares, or fix them fast when theyâve already jumped out at you.VIEW THE 3 ADS  At Vardi Used Cars, we love cars... truly. But power demands responsibility.Our October campaign exposes what high speed leaves behind: streets that feel hostile, unsafe, like something is haunting them. When safety takes a back seat, a trip can be your last, not just for the driver, but for everyone around.On streets and highways, safety isnât optional, itâs everything.VIEW THE AD  Microsleeps: the roadside horror no one sees coming.Seguros Mundialâs Halloween digital campaign makes one thing clear: the real horror on the road isnât a monster itâs falling asleep while driving.VIEW THE 3 ADS  Once again, Heinz, the worldâs leading ketchup brand, is adding a splash of creativity this spooky season with the launch of its new campaign, âHeinzloween: RIP Expired Heinz.â The campaign invites consumers across Thailand to discover the hidden âhorrorâ lurking in their homes â expired sauce on kitchen shelves, in fridges, on dining tables, and more. In reality, Heinz Ketchup, produced from 100% real tomatoes with no preservatives, does have an expiration date and requires proper storage once opened. Rather than communicate this message conventionally, Heinz Thailand and Shooting Stellar have combined Halloweenâs spookiness with a playful twist, transforming the idea of âdisposing of expired sauceâ into a metaphorical âexorcising of haunting spirits.â This approach aligns with the festival and resonates with Thai audiencesâ love for ghost stories. Beyond the playful Halloween concept, the campaign reinforces Heinzâs core brand values; quality, taste, and food safety. VIEW THE 4 ADS  Our campaign celebrates the mischievous side of our feline friends. This year, make sure your kitty is purring with pleasure, not plotting a scare. Give them the delicious nutrition they crave and keep the tricks under control.VIEW THE 4 ADS GymNation: The Only Billboard That Needs A Spotter The UAE is home to the worldâs tallest building - now itâs home to the worldâs heaviest permanent billboard.GymNation, the biggest gym chain in the Middle East, has turned heads this week, after claiming its new billboard in Dubai has broken all known weight records for an OOH (Out of Home) advert. Weighing-in at a staggering ONE TONNE, the billboard was created using forty weight plates joined together. According to Rory McEntee, Chief Marketing Officer at GymNation, the company had to âhire inâ a team of strong muscle-bound men and women to install the billboard. The advert marks the first time a UAE gym has built their own billboard. Health & Safety reps at the company concluded that the ad was âso heavyâ that perimeter tape must be used to seal off the advert, in the event of a wall collapse. The permanent installation reads: THE ONLY BILLBOARD THAT NEEDS A SPOTTER. VIEW 4 OUTDOORS  There are routes that give many a fright. But where some see fear, at Jeep we saw an opportunity for the year's most terrifying day, Halloween, launching our campaign: âWhen the road gets scary, the adventure beginsâ. To prove that terror is not a roadblock, but the start of an adventure.VIEW OUTDOOR  These ads were created to promote imeditate and their drop in meditation centre's. The work leans into he insight that modern life has left us with many new worries. imeditate is here to let these worries disappear wo you cna lead a fuller life.VIEW 8 OUTDOORS  The Rundle Mall Social Club is a tennis-themed activation designed to increase foot traffic in the iconic shopping precinct, Rundle Mall. For the duration of the event, we created bespoke adshels that acted as personalised wayfinding guides, using the lines of a tennis court to point people in the right direction.VIEW 3 OUTDOORS South Western Railways: Fare Dodgers Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Lukeâs.With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an OOH campaign highlighting the consequences of travelling without a ticket or with the wrong ticket.Three Fare Dodging audiences are identified for this campaign. Regret - speaks to Ambivalent Evaders, those who occasionally dodge paying the correct fare. For Shame - the messaging targets Strategic Evaders, people who are nonchalant and think they wonât get caught. And finally, Career Evaders, who routinely donât pay their fares as a form of protest, are given the Disgrace message.VIEW 4 OUTDOORS St John WA: Healthy Halloween Our dentists are ready to treat anyone. No matter what they've been getting their teeth into. So we created a detailed look at what our dentists look at when they are checking things out. With a little halloween twist. VIEW THE 2 CONCEPTS New York City : Merit Badges Thereâs an old Fran Lebowitz joke about how itâs so hard to live in New York that simply surviving it can give you a well-earned superiority complex. Which is why Zulu Alpha Kilo New York is celebrating the quirks and chaos of life in the five boroughs with a new initiative designed to get New Yorkers voting. The indie agency has unveiled a limited-edition collection of 25 iron-on âNew York City Merit Badgesâ, each commemorating a rite of passage unique to the city â from crying publicly on the subway to lugging a couch up five flights of stairs,.VIEW THE CONCEPT Brewlander: AI Irresponsibly For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now. With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander partnered with BLKJ Havas to do just that. To show how Brewlander is the beer that invests in the beer, the brand didnât film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford. VIEW THE CONCEPT Geely: Spookars On Halloween night there are sounds that terrify us, some of them come from your car. In Geely, we turn that scariest sounds into wicked stories. Introducing "Spookars, Creepy sounds live in your old car".VIEW THE CONCEPT GWM: Be More Tank Launching an adventure vehicle with powerful Hi4T 4x4 capability, simple off roading modes, and exquisite tech and styling. The GWM Tank 500 Plug-in hybrid wonât just tempt you to head off road, it will inspire you to be more Tankâ¦..be more TANKâ¦.BE MORE TANK.An interactive version of the film also enable Tank owners to upload their own content into the film and see their driving inspire the young Tank. VIEW THE CONCEPT  âCreative Animalsâ is the latest self-promo from Lisbon-based production house Show Off / MOLA, celebrating the intersection of artificial intelligence and human creativity.At a time when Artificial Intelligence is transforming the creative landscape, Show Off / MOLA takes a playful yet thought-provoking stance with âCreative Animalsâ â a self-promo that shows how, while AI is a powerful tool, itâs human talent that gives it meaning. VIEW THE SPOT  Released just before Halloween, Euphoriaâs Hunter Schafer stars in luxury eyewear brand Gentle Monsterâs new short film âThe Hunt,â directed by Nadia Lee Cohen. "The Hunt" is a fever dream set in an uncanny suburban town, where reality twists into a lurid nightmare inspired by classic horror films.VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
A montage of Ugandan schoolgirls destroying typical wedding reception components.