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 The media, for various reasons, prioritize high-impact news such as wars, pandemics, and celebrity scandals, relegating crucial issues like the ocean crisis. The constant pursuit of audiences, the need to generate advertising revenue, and the cyclical nature of news, where novelty prevails, largely explain this trend. VIEW THE AD
 Context: Venezuela is fertile land ideal for cocoa plantations, which produces cocoa to make delicious chocolate, exquisite bonbons and sophisticated desserts. Venezuelan cocoa is widely known for its aroma, texture and flavor, and is considered by many experts to be "the best cocoa in the world." VIEW THE 4 ADS
 Washing dishes for some is tedious. For others it is a Catharsis, a time to think, meditate and relax. Many of us plan our lives at that time in a therapeutic way. VIEW THE 2 ADS
 Fireworks can cause stress, anxiety and even death in pets. The sudden loud noise of fireworks can frighten animals, causing them to run and get hurt, hide in dangerous places, or have heart attacks. VIEW THE 2 ADS
 When the heat makes us feel like we are melting and our home is a hot inferno, there is a solution from the gods VIEW THE AD
 Mixed flavors. It is very unpleasant when we are finishing a meal and we see residue from the previous one. That is why the dishes and all the crockery must be very clean. Agency: WINGS The Agency VIEW THE AD
 Mites are insects from the arachnid family that are not visible to the naked eye and that live in dust and are usually found in all kinds of fabrics, such as bedding, pillows, etc. But the most important thing about these microscopic insects is that they act as allergens and cause allergies in a significant part of the population, which defines the need to eliminate them by washing your clothes with detergent. VIEW THE AD
 The diseases are the same no matter where you move. Interestingly they have the same name in several countries.For this reason it is better to prevent by purchasing travel insurance. VIEW THE FIRST AD VIEW THE SECOND AD
 We use the Mosquitono for young people to remind adults to clean their ears. We scheduled this series of radios at the moment they are together: when they go to school in the morning. Agency: Wings PLAY THE SPOT
 When 28 thousand Parkinson's patients don't have access to their medicine, their collective tremor could be worse than an earthquake's. To show the sheer scale of the problem, we decided to add together the real voices of hundreds of Parkinson's patients that need our help. The resulting audio, was broadcasted in radios in and out of Venezuela to raise awareness and ultimately funds to help the patients they were actually listening to. Agency: Wings The Agency PLAY THE SPOT
 To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. VIEW THE SPOT
 The waste we produce has increased in recent years, reducing the places where animals can live and in some cases, killing them and leading them to extinction. This high pollution can be seen mainly in tourist areas. Fudena via JWT, Venezuela, has created a campaign consisting of three graphic pieces and relying on the premise: that their last breath is not drown by waste, seeks to create an impact on the people who see them and above all, to raise awareness that environmental pollution is a everyone's problem. VIEW THE BEAR AD VIEW THE PELICAN AD VIEW THE TURTLE AD
 The El Hatillo Police has restored out of service police cars and created 'The Invisible Police', to reduce crime and help make Venezuela safer. Agency: JWT Venezuela. VIEW OUTDOOR
 New Credit Card American Express B.O.D from Creatia Venezuela . VIEW THE SPOT
 A young football fan tells us he's changed allegiance in this spot from DraftFCB, Caracas VIEW THE SPOT
 A girl shows up at a park with her friends to create a human piano in this Toms Shoes spot from Urgent Content Los Angeles . VIEW THE SPOT
 Leo Burnett Venezuela help create awareness of a non profit organization than in Venezuela only educated people know about, Amnesty International. VIEW THE SPOT
 This ad was created for the Heinz Spicy Sauce. Leo Burnett Venezuela used 4 pages, plus the back cover of the magazine, making a hole in each page. VIEW THE AD
 For the International Day for the Elimination of Racism, Amnesty International wanted to create awareness on the fact that there are many kinds of racism affecting our region.Specially in Latin American such as Venezuela, Bolivia and Paraguay where the actual popular goverments are in a racist and ideological campaign against the minorities, usually whites and immigrants. Leo Burnett Venezuela did the ads. VIEW THE SLAVERY ADVIEW THE CONQUEST AD
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