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Seen and noted
Guest Judge: Graham Lang, CCO, Y&R South Africa + Africa This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa. Winner: Procter & Gamble: The Talk. When a brave client wants to promote a relevant cause, things can easily and quickly go wrong. Like a rouge match in a gas station. All the good intentions in the world can't soften the blow of a poorly conceived and executed idea when broaching the subject of race discrimination. And the bigger the client, the bigger the pressure is to make everything stick just right. This script demanded composed story telling with all the right nuances in perfect harmony. BBDO and their production partners nailed it. READ MORE Carl's Jr: There's a New Star in Town Armed with over 75 years of brand equity, consumer loyalty and hugely controversial advertising campaigns, Carl's Jr. arrived in South Australia bringing with it none of these things. Launching primarily by digital and social, a short launch video was developed that told the story of the USA coming to SA, but only bringing the good bits. It uses tantalising appetite photography of the products, mixed with animation featuring iconic American characters, with a high energy track laid over the top. Launched via social media, in three weeks it had 28k views, 383 reactions and over 400 comments and has played a large part in the incredibly successful launch of the brand in South Australia. VIEW THE SPOT Ikea: 30% Off Have you ever thought about how much you spend on coffee every week? IKEA has. In 2016, we changed the value of furniture and put IKEA's products right amongst the least expensive things in life. Instead of money, we used coffees, toothpastes, soda cans, stamps and pizza boxes as a visually striking new currency. VIEW THE TABLE AD VIEW THE NIGHTSTAND AD VIEW THE BED AD VIEW THE LAMP AD VIEW THE BOOKCASE AD SuperOptic: Waterfall When your eyes are tired and exhausted - use SuperOptic moisturizing eye drops and look at the world with fresh eyes! Agency: GForce/Grey, KazakhstanVIEW THE WATERFALL AD VIEW THE DESERT AD Russian Bear Vodka: I Am Next Russian Bear just ended a successful two-year collaboration with Riky Rick, one of South Africaâs biggest hip-hop stars. But the vodka market was over now saturated with big name rappers so Russian Bear needed to change the game.Step in Y&R South AfricaVIEW THE SPOT  The Candy Shop print puts stars in your eyesVIEW THE SMITH AD VIEW THE DI CAPRIO AD VIEW THE PITT AD VIEW THE HANKS AD VIEW THE JOLIE AD VIEW THE LAWRENCE AD VIEW THE HATHAWAY AD VIEW THE KNIGHTLEY AD  A do-it-yourselfer may not know how to paint, but he sure knows how to prep. Agency 59.VIEW THE SPOT  Carlsberg teamed up with OMD and Clear Channel to combat the heat on our sunny island with their newest creative OOH campaign - Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m tall dispenser features a digital countdown timer that brews anticipation among the public and urge them to countdown with Carlsberg to the smoothest hour,VIEW OUTDOOR Monterey Bay Aquarium: Share the Love The new "Share the Love" campaign from the Monterey Bay Aquarium tempts Bay Area residents and visitors alike with the underwater wonders that await them just down the coast. The campaign, which was created by Oakland-based EVB and is the agency's debut work for the Monterey Bay Aquarium, features a full takeover of the Powell Street BART stationVIEW BUS OUTDOOR VIEW BART OUTDOOR  The Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honors. The"Visionary Wanted" work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree. For instance, the ad dedicated to Patagonia's Yvon Chouinard calls for an uncompromising environmental advocate a skilled blacksmith, inventor, designer & falconer. VIEW THE FIRST AD VIEW THE SECOND AD Clover Long Life Milk: Elephant Joe Public Johannesburg has illustrated this print campaign for Clover Long Life Milk.VIEW THE ELEPHANT AD VIEW THE TORTOISE AD VIEW THE WHALE AD  Netflix and chill with Durex.VIEW THE CLASSIC AD VIEW THE VIBRATE AD VIEW THE CHERRY AD VIEW THE PERFORMA AD VIEW THE XL AD Rally Cycling: Longevity Rally Cycling is a professional bike racing team whose title sponsor helps businesses cultivate healthier employees. Their message? Cycling is a powerful way for people to take ownership of their well-being. To drive awareness, we created an online film that debuted during the final stage of The Tour de France. The film cites a recent Dutch research study that links regular cycling with a longer life expectancy. To emphasize our point, we partnered with 92-year old triathlete Bob Powers.VIEW THE SPOT  The true Finns remain committed to their habits even when living in Russia. They will always adore Finnish comfort, nature, and sport. It applies both for an individual Finn and the entire company YIT real estate developer from Finland. This idea has become the basis for the advertising campaign starring Ville Haapasalo. Using a number of funny episodes of everyday life, we demonstrate that despite the long-time working experience in Russia, the Finnish traditions still remain important for the company.Agency: Media StormVIEW THE SPOT Baycrest Foundation: No Blank Brains The TELUS Health Brain Project takes over Toronto streets with one goal: to put brain health on your mind. Showcasing the powerful connection between art and the brain, the project funds critical work at Baycrest to prevent, treat and delay Alzheimer's and other forms of dementia. Agency: Red Lion, Toronto.VIEW THE SPOT  Woolworths has launched a new campaign via M&C Saatchi Sydney, which is encouraging Australians to nominate their local school or early learning centre for the inaugural Inspiring Schools Awards, as the supermarket celebrates the return of Earn & Learn.VIEW THE SPOT The New England Revolution Itâs little wonder the American Revolution started in New England we're one territorial place. Colonial New Englanders didn't take kindly to being pushed around. And modern New Englanders don't either. We'll defend our home, our roots and our people to the end.In June 2017, the New England Revolution partnered with Boston-based creative agency Arnold Worldwide to capitalize on that passionate truth through the launch of a (first-ever) brand campaign that comes to life through TV/OLV, OOH, radio, game-day print, and social. In partnership with its Creative Agency of Record, the New England Revolution celebrates the defining conflict that gave this team its name, and this region its character.VIEW THE HAT SPOT VIEW THE TEA SPOT VIEW THE AD VIEW OUTDOOR  Set to the passionate pulse of Eric Carmen's famous 80's track"Hungry Eyes" this campaign by Richards Rose for Australian streaming service Stan features a smoldering character from a bygone era who's captivated by the irresistible content on offer in 2017.VIEW THE SPOT Amarula Trust: Ivory Tracker Every 15 minutes an elephant is killed for its ivory. But where does the ivory go? August 12th is World Elephant Day. To highlight the plight facing Africa's elephants, Amarula via FCB Cape Town will be removing the iconic elephant from their labels. Join the movement at amarula.com/trust #DontLetThemDisappear #WildlifeDirectVIEW THE SPOT Stella's Voice: A Girl Of No Importance Anya Camilleri has directed this powerful short film, âA Girl of No Importanceâ, in partnership with charity, Stellaâs Voice, to raise awareness of human trafficking and sex slavery. The short film was premiered in London last week at The Mill, who offered their support, hosting a screening of the film, followed by drinks on their roof terrace. Edited by Homespun's Phil Currie, A Girl of No Importance is set in Rome and follows the journey of a 16-year-old girl who has escaped her traffickers. Fleeing the side of the motorway where she is forced to solicit customers, the dangers of her escape are explored through emotion. As Alina finds her way into the city, it is clear she cannot trust anyone, as a corrupt police force means she has no one to turn to. Camilleri has a personal connection with the subject, basing the film on real stories told to her by the girls who are enslaved and forced to work on the Roman motorways. VIEW THE SPOT Stubbs BBQ Sauce: Ask Stubb Stubbs Bar-B-Q's own founder C.B. Stubblefield, who passed away in 1995, and whose soul-filled Texas restaurants long drew the likes of storied blues musicians to stop in and literally "sing for their supper," is getting his own Alexa skill. The "Ask Stubb"skill pieces together past voice recordings of Stubblefield, to bring recipes, stories, cooking tips, blues tunes, and some larger than life personality to Alexa users, straight from the man behind the brand.VIEW THE CONCEPT Volkswagen : Land Of Sharks Millions of years ago, ancient oceans covered the United States and prehistoric sharks roamed much of where we live today. This Shark Week, Volkswagen is taking you all the way back on an epic journey through a Land of Sharks. Follow the adventure during shark week on the Discovery Channel. Agency: Deutsch USA.VIEW THE CONCEPT KFC: Bringing The Bird To Birdsville KFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.VIEW THE 45 SPOT VIEW THE 30 SPOT  With its tiny size and turning circle, when you want to weave your way through a busy city, you can't choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact threading a needle. Everybody knows how difficult this is to do just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can't.Agency: BBDOVIEW THE LONDON AD VIEW THE BERLIN AD VIEW THE PARIS AD Volkswagen Golf: Makes The Future Real Volkswagen, in partnership with DDB Sydney and media agency PHD, has launched the new Golf 7.5 with outdoor interactive panels which demonstrate the innovative features of the Golf. The new Golf 7.5 'makes the future real' by enabling drivers to intuitively interact with the vehicle's infotainment system through gesture control. VIEW THE SPOT Jose Cuervo: National Tequila Day CP B LA helped Jose Cuervo celebrate National Tequila Day and take what could have been a boring day to the next level of intensity by transforming water into tequila. The agency replaced water fountains in public spaces around Los Angeles with Cuervo Silver. Brave passersby can grab an intense sip of chilled tequila from a typical public drinking fountain at LA landmark Hollywood & Highland, VIEW THE SPOT VIEW OUTDOOR National Coalition Against Domestic Violence: Hero Director Noah Conopask has written and directed a poignant film about children witnessing domestic violence, in partnership with National Coalition Against Domestic Violence (NCADV). The film is an intricate balance between a boy's fantasy and the harsh reality of his parents' abusive relationship. Entitled 'Hero', the foundation of Noah's film lies in scientific research that reveals kids who witness abuse can suffer permanent changes to their personalities. They donât even have to be hit themselves. VIEW THE SPOT  This week, AT&T launched its first dedicated ad campaign for DIRECTV NOW â the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles. The digital-only campaign stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) Created by BBDO New York, these ads emphasise that DIRECTV NOW is now available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers for $10/month after a $25 credit.VIEW THE FREE SPOT VIEW THE B WARE SPOT VIEW THE B LIEVE SPOT VIEW THE B GONE SPOT Mercedes Benz X Class: First Of A Kind Challenge the elements. Master all kinds of terrains with unparalleled elegance. It's the dawn of a new era. The first of a new kind. Introducing the Mercedes-Benz X-Class the world's first premium class pick-up truck coming in 2018.VIEW THE SPOT  Ad from Inbrax, Santiago for Movicenter Cinema Fest. Movicenter is the largest multi brand car seller in Chile. VIEW OUTDOOR Clorox Clean & Healthy Home: Kitchen Clean is the beginning. What comes next is everything.Clean is more than getting rid of dirt and germs.Clean is about setting the stage for everything that comes after.A clean slate. A blank canvas. A fresh start.This is the first large scale campaign for Clorox in the new strategic platform developed by FCB, VIEW THE KITCHEN SPOT VIEW THE BATHROOM SPOT VIEW THE CLASSROOM SPOT Ikea: Traditions Into The Future IKEA is a company built on Swedish values such as simplicity, responsibility and caring. And the unique mix of past and present, tradition and development are and remain the heart of the company. This year, IKEA celebrates 10 years since opening the first store in Romania. A perfect time to prepare for the future by showing respect for traditions. VIEW THE SPOT Quilted Northern: Crafted For Greatness Now, this contest gets pretty intense for the toilet paper dressmakers, but how does the actual toilet paper feel? Find out above in"Crafted For Greatness:" The true, made-up story of a small-town roll who defies all the odds to become a big city gown. See this year's top 10 dresses at QuiltedNorthern.com and don't forget to pick up some luxuriously crafted Quilted Northern Ultra Plush. Agency: Droga5, New York.VIEW THE SPOT  Procter & Gamble has started the conversations we have but don't want to it this 'The Talk' spot via BBDO New York.VIEW THE SPOT  Pizza Hut delivers what every man, woman and child wants: Oven-hot pizza, fast, every time. Agency: Droga5, New York.VIEW THE SPOT Volvo Cars New Zealand: Let Us Go Freemans Bay indie agency, Republik, and Kiwi director Paul Ross Jones have collaborated to produce local brand content for Volvo Cars New Zealand, for use in digital, cinema and TV.VIEW THE SPOT  Warner Bros and Jam3 have created this VR experience to promote Christopher Nolan's "Dunkirk." VIEW THE CONCEPT |
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Brantley Gilbert stars in this Apple Music spot.
Try, Oslo has created this spot for Norwegian telecommunications brand Talkmore.
Venables Bell & Partners, San Francisco has created this spot for Audi.