Seen and notedDescription ------------------------------------ The campaign, produced by DLKW through COI, centres around the theme that there is âNo Way Out for Car Tax Evadersâ and describes the on-road enforcement process, from clamping and towing to ultimately crushing your vehicle, that the DVLA can employ should you fail to pay. Creative Commentary ------------------------------------ The TV commercial sees a young man and his girlfriend return to their car on their way home from a night out. As he attempts to unlock his vehicle the car door suddenly crumples, which sets off a series of implosions as the car begins to crush itself. As this happens a voiceover tells us that that, if you donât pay your car tax, the DVLA has the power to clamp, tow, or even crush your car. The ad culminates in the car being crushed to the size of a cube at the manâs feet whilst his stunned girlfriend looks on. Click here to view this spot New MTV Switch spots from Lowe MexicoIf Lolo the Donkey can save the planet, why can't you? We're featuring "Bus" on the best TV page, so here's a couple of others from the campaign: Click here to view Office Click here to view Kitchen ATTIK AND SCION ENLIST âLITTLE DEVIANTSâ TO HELP NEW xD MUTILATE CONFORMITY. Click here to view this spot Guest Comments for the featured BARNARDO'S spotA few words from Nick Gill, Creative Director: It was important that the spot had an honesty and authenticity about it. We'd cast the young boy, Lewis, for the press ad, and were praying he'd be able to deliver a great performance on film. He steadily improved over two casting sessions. But on the day he was James Dean. And this was due in no small measure to the smart direction Andy McLeod gave him. We're all very proud of the film, and we hope it will do a great job for Barnado's, as part of our Believe in Children initiative. Go to the best TV page or Click here to view this spot Guest comments for the featured spotA few words from the creatives, Chris Pearce, Baz Baker and Pic Andrews, Clemenger BBDO Sydney. No crashing cars, no death just guys hooning about and people acknowledging how inadequate these drivers really are. Thanks to the guys at the RTA...it takes big balls to approve a campaign about small dicks. Baz, pic, pearcey. Go to the best TV page or Click here to view this spot Guest comments for the featured spotSome background from the creatives, Mark Harricks & Paul Nagy, Clemenger BBDO Wellington. Obviously, a lot of post went into this ad. We had to remove the power cords, the multi-boxes, the generators and the fish wranglers â who had to get in pretty close to keep control of our fish. The fish wranglers from Fuel were absolutely superb. Many of the fish had to be reared specifically for this job and trained to swim (and jump) inside their TV shells. We actually had two marlin on set, one trained to swim right-to-left and the other left-to-right. This was because we couldnât train one marlin to swim across screen, turn, and come back â the buggers just kept going. This was just one of many challenges the hairy boys from Fuel rose to and conquered with ease. And of course, nothing would have been possible without our director, Sean, who spent more time underwater than the fish themselves it seemed sometimes. Another generously hairy individual, Sean looked frighteningly scrotum-like at the end of each dayâs shooting. But he never complained (even with the constant electric shocks), he simply soldiered on, never wavering from his creative, one-shot vision. The result is everything weâd hoped for and we couldnât have asked to work with a nicer bunch. (and here's the original presentation storyboard frame .... ) Go to the best TV page or Click here to view this spot From the press release: âMomentsâ is particularly emblematic of the work, and Sanders careful, deliberate direction makes for a lush, atmospheric piece. A childâs hair blows in the wind, grass sways in a breeze, late afternoon sun gleams off the body of the new Buick Enclave, all while various voices describe their favorite driving memories. Steve Levit, EVP/Chief Creative Officer of McCann Erickson Detroit/Los Angeles says that Sanders immediately understood the mood of the piece. âWe came up with the notion of a "mash up" of everyone's perfect drive. And it all came from their own recollections mashed up together to be one fluid experience,â says Levit. âWhen we first spoke to Rob, he was the one director who really understood that those recollections had to be real and unrehearsed.â To achieve the languid, nostalgic tone of the actors, Sanders cast extensively for real people. âI knew the tone of the voiceover would be a really important part of this commercial,â he says. âWe did a ton of casting of real people, looking for people with a particular tone in their voices. Eventually we recorded each person for about a half an hour talking about driving. We took them to the recording studio, turned off the lights and had them lay on their backs. It was like lying in a bed, remembering an experience.â Levit applauds Sanders approach. âIt was with this audio track that we found an intimate, emotional experience I have yet to see in car advertising,â he says. To capture the same feeling in images, Sanders and his crew sought locations outside of Los Angeles, and used a light touch in the production. âA lot of the story is about reflection and the sky, so we went out to the desert to find clouds,â says Sanders. âIt was about capturing these small moments, and you canât capture that with a huge crew and huge gear. We needed to be more like still photographers.â The resulting piece feels more like a short film than a standard car commercial. âIn a way, itâs kind of epic in its intimacy,â says Sanders. âI wanted this to feel like real people reminiscing about something vivid. When the script came in, it seemed like a nice idea, this feeling of a beautiful drive.â Click here to view this spot New from Goodby Silverstein and PartnersDescription ------------------------------------ The ultimate crotch-shot spot. Click here to view this spot From Sauce, New ZealandDescription ------------------------------------ I was trying to entertain, yet give people a message at the same time. If you watch and listen to the commercial carefully it hits a deep spot and tells you a lot, but without being too in your face. Thatâs what some judges picked up, and why I think we got the award. Creative Commentary ------------------------------------ âWishesâ began as a germ of an idea by a young staff member at film and video company âSauceâ. Lloyd Baptista had a good idea for a fresh approach to promoting the Smoke-free message, but thatâs about all he did have. He went on to secure the support of his employers so he could develop the concept, to collaborate with the health sector, and to elicit the support, for free, of many people within the advertising industry. Click here to view this spot Also from Sauce ....... Click here to view Red Cross work. JUPITER DRAWING ROOM ABSORBS THE SHOCKThe brief to South Africa's The Drawing Room, was to demonstrate the need to fit good quality shock absorbers VIEW THE SPOT GUEST JUDGE / bestad of the weekAndrew Simon, SVP, Creative Director, DDB Canada, Toronto, will be this week's guest judge. Andrew will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: Tide To Go âSilence the Stainâ Do you smell that? Itâs a little thing called brilliance. Itâs what happens when you take a rock-solid insight, add a perfect cast, and dare I say, toss in a talking stain. What makes this spot truly special is the restraint shown throughout, from the natural performances right down to the nuanced wrinkling of the shirt. Silence the stain? Over my dead body. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR National Geographic Channel A smart, simple print ad is like a nice sorbet, cleansing the palette without the caloric regret. This National Geographic Channel effort deserves kudos for delivering the HD promise with aplomb. My only beef is I couldâve done without the zebra skin rugs, but hey, I guess nobodyâs perfect. Click here to view this ad Mother London & Anonymous Content @ IndependentDescription ------------------------------------ The new Summer Beauty ad from Boots is all about the 'most dreaded moment of the year' which all women know is the moment you have to show your bikini body for the first time on the beach. Click here to view this spot Guest comments for the featured spotA few words from the creatives, Erik Fahrenkopf and Anthony DeCarolis: The âlyingâ spot inspired quite a bit of lying on the set. The location scouts lied when they said the house was just minutes from the city. The creatives lied when they said they werenât hung-over. The producer lied when he said weâd wrap by midnight. The actor lied when he said he wasnât actually drinking the beer. And the director clearly lied when he said he hadnât done tons of spots. Joe Leih, youâre a true pro. Go to the best TV page or Click here to view this spot Description ------------------------------------ A boy searches in vain for some milk Creative Commentary ------------------------------------ This is a spec commercial. Many talented people contributed their time and experience. Click here to view this spot From Grupo Gallegos & LandiaDescription ------------------------------------ An evergrowing beard needs an everlasting battery Click here to view this spot From Singleton Ogilvy & Mather, and ahtDescription ------------------------------------ This spot shows how Qantas and the Wallabies bring Australians together as one, wherever they are. Click here to view this spot Description ------------------------------------ Man hates wife, enjoys soup Creative Commentary ------------------------------------ Yes, it ran. Click here to view this spot From Whybin TBWA Sydney & 8 FilmsBrief: ------------------------------------ Demonstrate how exciting it is to shop on eBay Creative Commentary ------------------------------------ This was a one line script : 'Lets put someone in a shopping cart and send them down a luge'. Thats exactly what we did Click here to view this spot NET#WORK FOR MY IPODNew print / outdoor / ambientCommonly fish identification posters are found at jetties and fishing wharves, so The World Wildlife Fund used these sites to send a message about preserving the habitat of local harbor fish. The poster showed us how we might be identifying fish in the future if we don't look after the environment: upside down. Link ------------------------------------ Click here to view this ad Guest comments for the featured spot "The Rocket Bros"A few words from Sam Stewart, Strategy Director at John Doe: It was a very interesting and adventurous film to make. Because we flew around the world to make the rocket cross every continent, and we also worked with Tom and George in their self-made rocket. They are energetic, they want to fulfil their dream and change direction in their lives. and from Hein Mevissen, Director: Next time we'll build a house on the moon. Go to the best TV page or Click here to view this spot Guest comments for the featured Vodafone spotA few words from the creatives, Simon Veksner & Nick Allsop, BBH London. Our original script was about a rain of watches, inspired by the scene in Magnolia where it rains frogs. However, every director we spoke to was worried that watches falling from the sky might take people's eyes out and smash cars. Simon Ratigan solved the problem quite well, by suggesting it should rain watch parts and not just whole watches. We still managed to blind a couple of extras and blow out the odd windscreen, but otherwise the shoot went fine. Then The Mill added gazillions of extra watch parts, we put April Showers on the top, and got Judi Dench to do the voiceover. That was a coup. O2 and Orange are both using people who've played Bond villains (Sean Bean and Dougray Scott) but we've got M, so we win. and from the director, Simon Ratigan ... Vodafone was an amazing challenge. Not only did we have to make it rain time, but we also had to make a big corporate ad not feel like a big corporate ad. It was important to give it a more friendly and human feel and for this reason, we tried not to get hung up on the effects, but concentrate on the people and their reactions to the falling watch parts. By doing many of the effects entirely in camera, these reactions became more genuine, as everyone involved was literally being rained on by cogs, winders, springs and occasionally even watches themselves. This process also helped to give the special effects a very natural look and provided The Mill, who did hours of brilliant and painstaking post-production, a very real and solid base to build upon. From the start, I wanted the commercial to look like it had indeed been raining time and that we happened to be outside with a camera filming what we saw around us. With 90 seconds to fill, tight deadlines to meet and reality as our goal, the project has been, without doubt, a terrific success. go to the best TV page or Click here to view this spot GUEST JUDGE / bestad of the weekDavid Baldwin, Executive Creative Director, McKinney, USA, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: Project Iceland (Puppet) This is everything I love about where 'advertising' is going. Is this outdoor, is it television, is it a video? Yes. You can't separate the creative idea from the media idea. Brilliant and fun to watch. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR "Movies in your Pocket" campaign What a great way to bring the product to life: little movie posters throughout a theater leading to a movie trailer being played on screen. It's smart, fast and again does a great job of playing with the media. Click here to view this ad Click here to view the trailer in situ. New Peugeot idents from Euro RSCG LondonDescription ------------------------------------ The Peugeot GTi is back. Creative Commentary ------------------------------------ Little film idents. Cool animation style. Click here to view this spot From COLENSO BBDO, Auckland & Robbers Dog.Description ------------------------------------ makeovers, doughnuts and men in aprons, this spot has it all Click here to view this spot Creative Commentary ------------------------------------ ...Until one day, when I found this place, where I can be whoever I want. Click here to view this spot New Golf spot from DDB Barcelona & AgostoDescription ------------------------------------ Red martians on a yellow sky. New Nacho Gayánâs advert for Golf shows how weird the world can be. Creative Commentary ------------------------------------ The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other peopleâs opinion, the most important thing is how we choose to look around us. The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative. Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception. Click here to view this spot More good work from Contrapunto & AgostoDescription ------------------------------------ Portrait of an obsession. Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia. Creative Commentary ------------------------------------ A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allows us to solve the puzzle... and no, this time the butler is not guilty. The production company Agosto presents us a thrilling story with an amazing plot twist... Whoâs chasing who? Click here to view this spot The following ad features a well known character from Irish language drama âRos na Rúnâ, who is a suspect in his girlfriendâs missing personâs case in the show. He explains (in Irish) to the characters from American drama âCold Caseâ that he doesnât understand English. Their response is highly unusual. They ask him where the missing woman is and finish by enquiring if he understands them now â all done through the Irish language. VIEW THE SPOT McCANN IRELAND LAUNCHES AMSTEL DRAUGHTA closer look at French agency Marcel RepubliqueMarcel Republique, France, have sent in loads of good work recently. Here's a sample: Click here to view France 24 - Little Boy Click here to view France 24 -Little Girl Click here to view Fish Click here to view Kid's Drawing New Renault megane work from Publicis LADO C Spain.Description ------------------------------------ New megane GT turns road hazards into something enjoyable. Creative Commentary ------------------------------------ Great acting from RICHARD CLAYDERMAN Click here to view this spot Description ------------------------------------ These paintings are so lifelike, the night janitor has some "extra" clean-up to take care of. Click here to view this spot New print / outdoor / ambientPrint campaign to raise awareness and funds for the Open Family Longest Night Appeal. Link ------------------------------------ Click here to view this ad Sponsor News ....Once again, thanks to our sponsors - the good people who are helping to keep bestads FREEEEEEEE. Here's a look at some recent work from PRODIGY: Description ------------------------------------ JUST JUICE BUBBLES GONE A LITTLE FRUITY⦠with the launch of two 15 second TVCs promoting Just Juice Bubbles. Shot against highly illustrative novelty facades like those found at fairgrounds, the talent only expose their two heads, hands and bottles of Just Juice Bubbles. 'Costume Party' is reminiscent of a Victorian-era freak show or curiosities act, featuring the leads, a wooly mammoth and an enormous, naked, wrinkly woman chatting absurdly about their fancy dress outfits. âThe spots were directed with a restrained, naturalistic style punctuated with moments of absolute absurdity,â says Donovan. âItâs a combination of the slightly surreal with dry, deadpan delivery - itâs very pythonesque.â Click here to view this spot New print / outdoor / ambientPro-active ad for the 'Hills Hoist' clothesline. Link ------------------------------------ Click here to view this ad |
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