 |
Seen and noted
 There is a moment when we know that it´s time to market: when our products begin to give us signals.This is how we launched four prints that invite people to buy new products through our e-commerce every time they feel identified with the insight.VIEW THE SOAP AD VIEW THE NAPKIN AD VIEW THE TOOTHPAST AD VIEW THE DISH AD Range Rover: Lights On Land Rover, Hello and LUMO launched a light-dependent digital billboard campaign with a focus on motorist safety.Leveraging a real-time open weather application programming interface (API) to track the sun's movement, the digital billboards spring into activity at twilight every day, as the light changes and motorists run a higher risk of crashing.New research from The University of Auckland suggests daylight savings is linked to an increase in motor vehicle accidents.VIEW OUTDOOR Breast Cancer Cure: Cure For The Want Hello and Breast Cancer Cure launched a campaign to drive donations across breast cancer awareness month.Based on the 13th century proverb 'For the Want of a Nail', it reminds people that seemingly unimportant acts can have grave and unforeseen consequences.660 bespoke pieces of artwork have been developed, all with different pantones of skin colour, to reflect the number of women lost to breast cancer every year. Each one personal. Each a subtle nod to the stark reality.VIEW OUTDOOR Burger King : Scream Scare someone else it's a hard task, we value the effort that requires to make someone scream, so this Halloween, we have changed the value of our Whoppers and you can get one for free, if you send us a video scaring someone else. The more you scare, the more you can eat.VIEW THE CONCEPT Budweiser ME3 : The Mystical Smile Serviceplan Beijing creates 'Truly Mystical' campaign designed to launch Budweiser's new product ME3. The campaign has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce. VIEW THE SPOT Old Spice: Unstoppable Derrick Henry Derrick Henry is unstoppable in this latest Old Spice spot. Whether he's stiff arming sweat or starting a charity to help today's youth. Just try to stop him and you'll find out that he's unstoppable. Agency: Wieden + Kennedy, Portland.VIEW THE SPOT  Rock the Vote, the non-partisan, non-profit who for 30-years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organisation dive into the world of Minecraft for the first time to engage both young first time voters and future voters on the election process. On 26th October, Rock the Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time. VIEW THE BUILD SPOT VIEW THE DEMO SPOT  Sony Interactive Entertainment debuts its latest spot devoted to PlayStation 5 in time for its November launch. This spot comes from Sony's creative agency, adam&eveDDB. There;s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for PS5 will bring that powerful desire to life, and inspire every player to seek out new, gaming experiences that go beyond what they thought was possible.VIEW THE SPOT  A few years ago, a particular clown got abruptly cancelled from his long-standing job at a certain hamburger chain. This Halloween he is back, at Burger Kingâs restrooms in Sweden. Summon him and you might be rewarded. Agency: INGO Stockholm.VIEW THE SPOT  Johannes Leonardo has launched a new campaign for Apeel. The groundbreaking sustainability solution that uses plant-based protection to extend the shelf life of produce. Nothing has the potential to hurt or harm sustainability and our planet like food does. This is especially true this year during the Covid-19 pandemic as consumers are finding themselves more at home, where food waste rates are three times as high and further adding to the changing course of climate change.VIEW THE SPOT I Phone 12 Pro : Make Movies Like The Movies Kim Gehrig directs new Apple spot titled 'Make Movies Like The Movies' for the iPhone 12 Pro.VIEW THE SPOT  The South American Qualifiers for the next World Cup have begun in the midst of extremely difficult times, but when is it a good time? On this keynote, Cristal Beer and VMLY&R Peru launched this new campaign to show, once again, their commitment to the National Soccer Team, to the fans and to the country, keeping their promise to unite all Peruvians in one same sentiment. Featuring local rapper A.C.O. VIEW THE SPOT  A simple message about the brand's durability conveyed through a story of 2 sisters, childhood, and a very meaningful parka.VIEW THE SPOT  On the 16th of September renowned Slovenian chef Marko PavÄnik collaborated with the grocery store Spar Slovenia to create a unique experiment. It was based on a national research that showed that an average Slovenian wastes as much as 68 kg of food per year and it aimed to put this staggering number into perspective by showing how many meals such a large amount of food can produce.VIEW THE SPOT  Independence is the freedom to choose how to live. To celebrate Nigeria's Independence Day, 2020, we sent forth a reminder that taking control of our lives as a nation and as individuals, is worth it. This is something we should be proud of.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Sova:Prepare For Sleepless Nights SOVA is Sweden's leading supplier of quality beds. Their mission is simple: to help everyone sleep better. Jacking into a topic on everybody's lips, the American election, they used their premium line of bedsheets and pillowcases to create a spitting image of the reason why many of us are lying awake at night. Together with a message to prepare for the coming sleepless nights, SOVA could at least make things a bit more comfortable and hopefully help people sleep a little better. VIEW THE AD  When you win Powerball, there will be a lot of new problems you'll have to face. One of which will be having to verify your exorbitant expense to the bank and confirm your identity hasn't been stolen.PLAY THE SPOT WorkSafe: You can sense it. You can stop it. Safety used to just be about following the rules. The problem is, you can't write a rule for everything. Instead, WorkSafe wants to empower New Zealand's workers to be more proactive - to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. They're asking New Zealanders to listen to their inner-meerkats. Agency: FCB New ZealandVIEW THE SPOT VIEW THE KYLEE AD VIEW THE DAZ AD VIEW THE SHANE AD Bankia: Digital Humanism CLV, Madrid has released this 'Digital Humanism' for Bankia.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, OREO couldn't be sure. OREO built the Global OREO Vault into the permafrost of Svalbard, Norway with only one purpose: To make sure OREO cookies live on for generations to come. Agency: The Community, USA.VIEW THE SPOT  Circus Grey, Peru has released this humorous campaign featuring peruvian actresses Patricia Portocarrero, Leslie Stewart, Ebelin Ortiz, and Anaà Padilla for League Against Cancer.VIEW THE LESLIES'S SPOT VIEW THE ANAI'S SPOT VIEW THE EBELIN'S SPOT VIEW THE PATRICIA SPOT  Channel 4 has revealed this unique partnership with Google starring Channel 4 presenters Mo Gilligan, Katie Piper and Jimmy Doherty, launching on Tuesday 27th October 2020. The bespoke TV partnership comprises 3x30 second ads in which Mo, Katie and Jimmy show off their favourite local businesses in support of their high-street communities, at a time that hasnât been easy for them. Each spot demonstrates How we can all help local businesses by leaving a Google review because âthe more reviews, the more people are encouraged to go.â VIEW THE SPOT The Royal Canadian Legion: Pay Tribute Leading up to Remembrance Day this year Canadians will have a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box. 250 of the aptly named 'Pay Tribute' Poppy boxes have been created to give Canadians choice in how they donate while preserving the tradition of wearing a lapel pin poppy as an act of Remembrance. They have been engineered to operate in an unattended fashion, not requiring a Veteran or volunteer to accompany them as they have in the past as the Legion looks to keep those most vulnerable safe during this ongoing global pandemic. VIEW THE SPOT Climate Reality Brasil: Refugee Tree The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of species and play a much greater role in absorbing carbon dioxide from the atmosphere. Life is at stake, especially for those that inhabit the threatened ecosystem. VIEW THE SPOT Watch Dogs Legion: Classroom 101 Co Op With the launch of 'Watch Dogs: Legion' from Ubisoft finally here, comedic actors Jon Glaser ('Girls', 'Parks and Recreation') and Beth Dover ('Orange Is The New Black') return to the classroom for a series of new shorts from creative agency Funworks. Jon once again stars as the offbeat professor with Dover as his student counterpart, featuring virtual battles set within a futuristic and adrenaline-fuelled London. VIEW THE SPOT  The Community Miami has released this 'Greens Improve Sex' print campaign for PETA.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Wayuu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia's ancestral history.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD MDQ: Dont Let The Mask Silence You In June in Quito, intrafamily abuse grew due to the pandemic, the Municipality of Quito Ecuador wanted to highlight the problem and invite women to report it and join this campaign by providing support.VIEW THE FIRST AD VIEW THE SECOND AD Partnership To End Addiction: Start With Connection Visual metaphors for the separation caused by addiction play key roles in a stirring new animated public service announcement produced by Bonfire VFX for the Partnership to End Addiction. Titled 'Start with Connection,' it was created by the New York agency DiMassimo Goldstein and is set to a recording of the haunting 'Salt and Sea' by Grammy-nominated band The Lumineers. VIEW THE SPOT Reel Start:Give New Voices A Voice Toronto creative agency FUSE Create partners with non-profit Reel Start to promote its mission of empowering under-represented youth. Thereâs an incredible group of young, diverse filmmakers waiting for their moment to shine, we just need to give them a shot. Thatâs the message of "Give New Voices a Voice", the new campaign developed by Toronto agency FUSE Create for Reel Start, a non-profit organization that empowers kids to change their world through film. VIEW THE GABRIEL 30 SPOT VIEW THE GABRIEL 60 SPOT VIEW THE STUDENTS SPOT  Global creative audio network Squeak E. Clean Studios composer Lydia Davies brings a fresh energy to the Disney classic "Be Our Guest" in the charming and sunny spot "Going All Out," VIEW THE SPOT Tourism New Zealand: Do Something New Tourism New Zealand and Special Group have partnered with Madeleine Sami and Jackie van Beek to release a new summer tune, all in the name of supporting domestic tourism. VIEW THE SPOT One Wildcard: Speak Truth To Power For too long, Nigerians have lived in inherited silence about the ills that happen in society and by extension, with the government in power. For too long this has reigned, but no more. Now is the time to not only speak up but to speak the truth. For in such truths do we find true freedom.VIEW THE SPOT  There are some problems in life we'd actually like to have... Get some Powerball Problems.VIEW THE SPOT  Abe Lincoln joins Donald Trump in a series of honest conversations about their presidency's aimed at inspiring Americians to Vote on or before November 3rd.VIEW THE CHINA SPOT VIEW THE TWEET SPOT VIEW THE BIBLE SPOT VIEW THE UNIONS SPOT VIEW THE SKIPPING SPOT VIEW THE COKE SPOT VIEW THE MAILBOX SPOT VIEW THE RUSHMORE SPOT VIEW THE HAT SPOT  Kevin Bacon has returned in the latest EE brand campaign which celebrates the launch of the new Apple iPhone 12 Pro, available on EEâs award-winning 5G network. The campaign puts the new handset in the limelight and highlights the benefits customers can receive, reminding viewers why EE is crowned the UKâs number one network year after year. VIEW THE SPOT Coronavirus Response:My Mask Is My Cheat Code Ad Council has launched new Coronavirus Response film titled 'My Mask is My Cheat Code' partnered with Twitch, featuring a rising streamer, Techniq. VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
A new spot for Seagrams Gin from &Rosas. Spain
A message for autocrats from Deutsche Telekom
New spot from Craft,Sweden