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Top 6: November 4th 2020
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Climate Reality Brasil: Refugee Tree

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Top 6: November 4th 2020
The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of species and play a much greater role in absorbing carbon dioxide from the atmosphere. Life is at stake, especially for those that inhabit the threatened ecosystem. In order to denounce the risk to life in the face of uncontrolled devastation and exploitation within Brazil’s forests, with the constant increase of deforestation and fires responsible for the destruction of entire biomes, a Jatoba, one of the many native species threatened with extinction, is seeking asylum in embassies of foreign countries as it felt threatened in its territory of origin. Conceived by ad agency Africa, the unusual request was initially made at the opening of the event 24 Hours of Reality: Countdown to the Future, by the Climate Reality Project, with a film by Hungry Man and was sent to more than fifty embassies. The trees of the Amazon - as well as of other Brazilian biomes - are under threat. The comparison with the refugee term, defined by the United Nations High Commissioner of Refugees (UNHCR) as any living being who is out of its country of origin due to well-founded fear of being persecuted as well as due to serious and widespread violation of rights and conflicts, aims at provoking a global mobilization surrounding the rapid increase of attacks to the world’s largest rainforest, as well as emphasizing the need to strengthen sustainable management in the region. Produced by Hungry Man and directed by JC Feyer, the film that tells the journey of the Refugee Tree and also invites people to sign a petition with the intention to stop all deforestation within the next 5 years, a goal based on the ‘Five Emergency Measures to Fight the Deforestation Crisis in the Amazon’, a document formulated by scientists and entities operating in the territory.
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Designers: Greg Kickow, Marina Cota, Thiago Andrade

Special Projects Creative Directors: Monique Lopes Lima, Juliana Leite

Special Projects: Lica de Souza, Fernanda Segura, Fernando Alonso, Isabela Levy

Sustainability & Institutional Relations: Raphael Vandystadt

PR: Fabiana Antacli, Carina Miranda

Chief Technology Officer: Fabio Palma

Digital Production Director: Fernando Tolusso

Adtech Director: Vinicius Canola

Creative Technologist: Valerio Oliveira

Project Manager: Leonardo Gomes

Managing Partner: Alex Mehedff

Business Affairs: Iris Gil

Creative Executive Director: Fabio Pinheiro

AD / Production Director: Gustavo Morozini

Head of Production: Luciana Martins

Production Coordinator: Derbiz Lemes

Head of Post Production: Rodrigo Oliveira

VFX : Miagui / Warriors VFX

Post Production: Hungry Man Team

Editors: Vitor Amorim / JC Feyer

Color Grading: Marla Colour Grading

Illustration and photo assembly of the root: Miagui

Miagui Client Services: Cristiana Frank, Daniela Sostisso

Management: Diego Batista, Jessica Rodrigues

3D Direction: Carlos Kulpa, Cassio Braga

2D/3D Animation: Fagner Nogueira, Luis Felix

Modeling: Fagner Nogueira

Lookdev: Fagner Nogueira, Luis Felix

Post-production: Douglas Liell

Music Production Company: DaHouse Audio

Music Production: Lucas Mayer, Silvinho Erne

Handsaws: Tomas Oliveira

Sound Design: Niper Boaventura, Rodrigo Deltoro

Executive Producers: Cassiano Derenji, Lari Miranda

Amazon Photos: Caio Guatelli

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