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Top 6: October 28th 2020
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Burger King: Delivery to Burger KingTop 6: October 28th 2020
"Hello. I need a lunch for a Burger King restaurant." This call may surprise anyone and is what has been happening in the capital of Peru thanks to "Delivery a Burger King" campaign, an idea developed by McCann Worldgroup Lima for this brand which consisted of asking for a delivery service to its restaurants from several local entrepreneurs that are in the same business. Thus, each worker of Burger King had the opportunity to choose a Peruvian dish of their preference within a menu of three options characterized by being "bien taypal" (“a big meal”) and fresh, just like the iconic Whopper hamburger. Lunches were provided by small shops such as "Doña María", "Aurora's menu", "Luis's kitchen", "Pollería Tavito", "Sabor Sazón" and "Tulpa", among a total of 20, who made 400 deliveries. This way, the restaurant chain went against its nature as a food provider and gave recognition to its hundreds of frontline workers, in addition to supporting different local SMEs to help them cope with the crisis caused by Covid-19 and reactivate the essential human talent.
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