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Top 6: October 28th 2020
Web Film

Royal National Institute of Blind People (RNIB): Design For Everyone

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Top 6: October 28th 2020
The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that if produced would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case.
Credits Other credits

Creative Production: 
Joseph Tomlinson



Accounts
: Benedict Pringle
, Stephanie Nicolaides
, Sarah Firmston-Williams
, Freddie Chambers


Strategy: 
Katherine O’Gorman
, Claire Carmichael, 
Ed Davenhill


Product Designer
: Josh Wasserman


Design
: Marc Donaldson, 
Loty Ray
, Rich Forder



Production Partners: 
Alumina Studios
, Oliver Briginshaw, 
David Thomas, Roberta Fox
, Richard Grisman, Halpern PR



Other Partners


Big Bouy (Audio/grade)
Odyssey Audio (Music)

Markus Ffitch (Composer)

RNIB Client Partners:

Martin Wingfield (Head of Brand & Marketing)

Lorna Forbes (Head of Integrated Marketing)

James Simpson (Head of External Communications)

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