Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. In this context, and … read morewith creativity by VMLY&R Santiago, the Movistar Arena turned its dome lights on again, after months with them turned off due to the current context, to show the breast self-examination movements in a practical and effective way.The action was complemented with tips for its execution and information about the disease. In this way and with its amplification through TV, social media, and digital media, the campaign widely disseminated the fundamental concepts about Breast Cancer: the importance of prevention, early detection, and the need for self-examination once a month.
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