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Seen and noted
DHL: The Yesterdelivery StuntNivea: Sun Exposure Control NIVEA SUN, the worldâs leading Sun Care brand, launched the âExposure Controlâ campaign to address a growing concern in Dubai: not just the rising cases of sunburn, but the increasing indifference to traditional sun safety messages. Recognizing that conventional warnings were losing their impact, NIVEA SUN sought a fresh approach, particularly with millennials who are constantly editing photos for social media. The concept of âExposureââa term well-known in photographyâbecame a compelling and innovative way to re-engage this audience in the conversation about sun protection. VIEW THE 3 ADS Nissan Middle East: Deffy Ordinary Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for âDefy Ordinaryâ, Nissanâs brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.VIEW THE SPOT Deliveroo UAE: Euro Food War This yearâs European Championships are at an end. But one thing that has remained throughout the entire competition is the 'Euro food warâ. Fans who flocked to Germany for the month-long tournament have entertained themselves with signs that taunt their opponents about their cuisine. For example, signs like âPasta > Paellaâ were held up during Italy versus Spain. Or, signs like Fondue > Fish and Chipsâ were held up during Switzerland versus England. VIEW THE 3 CONCEPTS Toyota: Fake Parts Every vehicle is an intricate balance of design, engineering, and craftsmanship. When you introduce counterfeit parts into this balance, you're not only compromising the integrity of your Toyota but also jeopardizing your safety. Just as a ferocious beast can turn against nature's intender order, a car with counterfeit parts can turn against its owner. Protect yourself, your passengers, and your Toyota.VIEW THE 3 ADS Nissan Patrol: A League Of It's Own In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called âA League of its Own.âVIEW THE SPOT Experience Abu Dhabi: One Summer Isn't Enough After taking last summer by storm, Abu Dhabi continues to stake its claim as a must visit summer destination with more than enough exciting experiences to fill up any travellerâs itinerary. In the spectacular return of the âOne Summer Isnât Enoughâ campaign, Experience Abu Dhabi leads by example. To prove once and for all that one trip to Abu Dhabi is simply not enough, VIEW THE 4 SPOTS DHL: Make A Good Thing Even Better A frustrated fashion designer is receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. VIEW THE SPOT Cheetos: Crunchin Cheese Fried Chicken KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life â guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor.VIEW THE 3 SPOTS DHL Express: Yesterdeliverymyclimate: Carbon Tracker The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities â on their own channels. ments are written. VIEW THE 2 CONCEPTS Testicular Cancer Society: Highlight Your Balls Launched just in time for Cancer Awareness month in April, the 'Highlight Your Balls' campaign messaging seamlessly blends with the footage of the game, by leveraging YouTubeâs mid-roll technology to ensure the content plays moments before the free kick is struck. The clip shows a close-up of three actors wearing the exact same shorts and jersey colours of the defending team, focusing on the groin of the man in the middle of the wall. VIEW THE CONCEPT The Royal Commission of AIUla: Forever Revitalising The campaign presents a refreshing and authentic perspective of this ancient oasis city in the northwest of Saudi Arabia, showcasing the ancient wonders and modern marvels. VIEW THE SPOT EV9 Kia: Moving Through Mena electriclime° and INNOCEAN have teamed up to bring the planet of Mars to Earth in a stunning new film for the Kia EV9 series.Filmed through the deserts of the Middle East, along with leveraging on the creativity of AI-Animation, the project accentuates the aspirational brand of Kia and its creative advancements and notable accomplishments throughout the MENA region. VIEW THE SPOT Floward: Cowboy Works like magicEveryone has a soft spot for a gift, no matter who they are. Whether it's an angry mom, a disapproving boss, an ex who hasn't moved on, or even a formidable queen with a penchant for cruelty, a gift has the power to work its magic on anyone. At Floward, we believe in the transformative power of personalized gifts. VIEW THE SPOT Lipton: Extend The NightNana: Taboo Notes The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.VIEW THE 3 SPOTS Cobone: The Happiest Man On The Planet Meet the "World's Happiest Man," a person who faces life's ups and downs with a constant smile. Whether it's a frustrating day or an embarrassing moment, nothing gets him down. .VIEW THE SPOT One Zaabeel: Urban Resort Production company electriclime and Kerzner International have unveiled Dubai's iconic One Za'abeel in a powerful new film.The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.One Za'abeel is home to One&Only's first urban resort, the first SIRO fitness and recovery hotel, and the world's longest cantilever, The Link a futuristic boulevard floating 100m above the city.VIEW THE SPOT Samsung Galaxy S24: The Breakup 'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget. Agency: Cheil Dubai. VIEW THE SPOT NBA: Nets For Change Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat.Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, "Nets for Change".VIEW THE SPOT Easypaisa Audio:Nikahnama Islamabad: In a historic move that shatters taboos and empowers women, Pakistan's leading digital financial services platform easypaisa has unveiled the "Audio Nikahnama," a groundbreaking initiative that provides women unprecedented access to their crucial matrimonial rights. Aviator, também conhecido como Jogo do Aviãozinho, é a sensação dos cassinos online no Brasil! Este jogo emocionante combina simplicidade e adrenalina, onde você pilota um aviãozinho e decide o momento certo para sacar seus ganhos. Prepare-se para decolar e viver uma experiência única de apostas! Quer saber mais? Não perca tempo e descubra por que o Aviator é o novo queridinho dos apostadores!VIEW THE CONCEPT Puck: Selfless Shelves Puck, a Middle Eastern dairy company and a long-time ally of women across the region, is providing the means for Lebanese women to earn a steady income independently with the "Selfless Shelves" initiative, created with agency partner, FP7McCann.VIEW THE SPOT Nissan Middle East: Defy Ordinary In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence. VIEW 3 OUTDOORS Home Centre: The Creature Titled 'The Creature', the film tells a story about a topic that is rarely touched upon by other brands in the region. It shows the two protagonists facing coldness, indifference, and apathy while in pursuit of their goal. This is a story of doubt, rejection, and pain. Yet, a tale of persistence, courage, and acceptance. VIEW THE SPOT BMW: iJack Photobomb Did we photobomb every charging station listing on Google Maps with our electric cars? Of course, we did. You can call it crazy. We call it the BMW iJACK. When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first. VIEW OUTDOOR Jeep: Aurora As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and itâs a badge of honor to proclaim we didn't make this campaign. They did.VIEW THE 6 ADS Standard Chartered: Priority Savings How is a Standard Chartered Priority client treated? Heres three print ads to show you VIEW THE 3 ADS Jeep: We Don't Make Jeep You Do Jeep and Publicis Middle East just dropped their latest campaign "WE DON'T MAKE JEEP. YOU DO", and it's not your typical car ad. Forget the polished production studios, Jeep let the community take the wheel. Posters, digital outdoor displays, social media reels, stories, soundbites, and even the main film VIEW THE SPOT Nissan Middle East : Keep Asking Why Don't end up like Ravi and Khalid, who knows better now. Keep asking why and buy Nissan Genuine Parts. This campaign is supported by Dubai Police.VIEW THE 2 SPOTS Etihad Airways: The Final Mission Etihad Airways, the UAEâs national airline, revealed an electrifying stunt in celebration of its collaboration with Paramount Pictures on the worldwide launch of the highly-anticipated film Mission: Impossible Dead Reckoning Part One. In the adrenaline-fueled video, Etihad Airways performed a stunt that had never been done before. In collaboration with Paramount, Etihad put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 193 km/h through the air. To pull it off, Etihad Airways, together with their advertising agency Impact BBDO, launched a global search for professional skydivers VIEW OUTDOOR Pizza Hut Melts: #Not4Sharing Pizza Hut has always been synonymous with sharing-a concept deeply embedded in the region's customs, culture, and heritage. Given the importance of hospitality and generosity in this context, the notion of not sharing may appear unorthodox. Nevertheless, Pizza Hut Melts seeks to empower individuals to unabashedly enjoy their food without the obligation to share. To do so, the campaign, developed by Publicis Middle East, employs the hand slap-a spontaneous gesture to prevent someone from taking one's food in a light-hearted and humorous manner-as a creative tool for communicating #Not4Sharing.VIEW THE SPOT Kit Kat: Road Breaks (or punctuations) can make or break the sentence.Instructions like: "Slow workers ahead", "Caution camels close the gate" "Smoking food or pets are not permitted", are as confusing as they are hilarious without the punctuation marks. KitKat is here to remind us of what we tend to forget: Breaks matter. VIEW ROAD OUTDOOR VIEW CAMELS OUTDOOR VIEW SHOP OUTDOOR VIEW FOREST OUTDOOR VIEW TOILET OUTDOOR Make Up Forever UAE: Focus On Me MAKE UP FOR EVER Middle East launches its 'Focus On Me' campaign, collaborating with CRATER, the creative visual production house, who produced a series of films and stills to introduce the brand's all-new HD SKIN Foundation line. The content that was launched during the Holy Month of Ramadan was conceptualised and directed by CRATER represented director duo, SOVEREIGNS (aka. James Hulbert and Simon Morehead) VIEW THE SPOT Bridgestone MEA: The Lane Change Song Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. VIEW THE SPOT KitKat: Kisses KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we've all fallen victim to. Agency: Publicis Middle East VIEW THE KISSES SPOT VIEW THE BARBERSHOP SPOT inDrive: Light The Light According to a recent UN study, a staggering 63% of individuals do not feel safe walking alone in their area in the dark. Further insights show that most people instinctively avoid unlit streets and prefer not to wait for their ride in such areas. Because it stands for safer streets, inDrive, the fastest growing international ride-hailing app in 2022, was determined to tackle this problem with its "Light The Night" initiative. In a city-wide takeover, the global mobility and urban services platform has illuminated the streets of Cairo by transforming billboards into light boxes that maximize brightness, prioritizing safety over advertising. VIEW 1 OUTDOOR VIEW 2 OUTDOOR STC: Baity Battle The Saudi telecom creates BAITY BATTLE, a Ramadan-inspired map built in Fortnite Creative, where sunrise and sunset times in this custom map sync with the real world to help gamers keep track of time. With shorter working hours and long, active nights, Ramadan sees a significant rise in gaming hours among Muslims. And when players are having fun, they lose track of time. VIEW THE SPOT Abdul Latif Jameel Motors:Essence Of Togetherness Abdul Latif Jameel Motors returns this Ramadan with a film conceived by agency Serviceplan Experience, that captures the essence of togetherness during the Holy Month. Building on the success of last year's heartwarming campaign, the new film is set in Riyadh and continues the story of a family getting together for an iftar at their farm. VIEW THE SPOT Toyota: Veloz electriclime have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota 'Veloz'. Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.VIEW THE SPOT |
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DHL sends a parcel back in time
You need it by yesterday? Not a problem for DHL.
Lipton tea says extend the night. Spot from Horizon FCB, Dubai