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Seen and noted
KFC / Call of Duty: Bribe Bucket KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.VIEW THE CONCEPT M.A.L.I: Safety Playbook for Noobs Cheil MEA, Dubai in collaboration with M.A.L.I â Mouvement Alternatif pour les Libertés Individuelles, has launched an innovative campaign titled Safety for Noobs. M.A.LI., a movement founded in Morocco in 2009 by human rights activist Ibtissame Betty Lachgar, is committed to defending individual freedoms, women's and children's rights. In the MENA region, one in four children experience some form of sexual violence by age 12. Alarmingly, perpetrators are often within close family or social circles. Addressing this sensitive issue without disrupting a child's sense of safety and innocence has long been a challenge, especially in a region where this topic is often treated as a taboo. Safety for Noobs bridges this gap with a child-friendly approach that educates effectively without fear-inducing methods. The campaign consists of two main components: 1. A Roblox Game â Using the popular gaming platform, the game adapts the familiar 'obby' mode, presenting children with scenarios to navigate, make choices, and learn about potential risks. The game offers feedback on their decisions, building awareness in a fun and interactive way. 2. An Interactive Book 'Safety Playbook for Noobs' â Featuring relatable stories that escalate subtly, prompting children to make decisions when confronted with potential threats. These stories help kids recognise early warning signs and encourage proactive responses. Both resources act as educational tools for parents and educators, sparking important conversations that empower children. The relatable storytelling approach aligns with childrenâs daily experiences, enhancing engagement and retention. VIEW THE CONCEPT Sleepzone: In-Snore Coupons You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and thatâs where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign â put together by Adpro&, IMPACT BBDO and Impact Proximity â invites people to record a 15-second clip of their partnerâs snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.VIEW THE CONCEPT e&: Neo Home Plans e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home. The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.VIEW THE SPOT KitKat: Auto reply Break The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. VIEW THE CONCEPT BMW AGMC: Seven Emirates One Essence Serviceplan Middle East, in collaboration with BMW AGMC, proudly celebrated the UAE's rich heritage and boundless diversity with a remarkable Eid Al Etihad 53 campaign, honouring the spirit of unity that defines the nation.VIEW THE 2 SPOTS Pizza Hut: Frozen Pizza Pizza Hut pranks customers and influencers in select supermarkets across the region with an empty frozen pizza box to bring awareness to their fresh dough. Pizza Hut Middle East has introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region. VIEW THE CONCEPT Abu Dhabi Calendar: Passion Is The Occasion Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar with a celebrity-backed campaign, showcasing a lineup of events under the theme âPassion is the Occasionâ. Two engaging brand films feature entertainers Steve Harvey and Ahmed Al Jasmi, introducing a new season of events that cater to every passion, across sports, culture, live music and performances. Inspired by how our passions shape our lives and help create lasting memories with friends and loved ones, Abu Dhabi Calendarâs 'Passion is the Occasion' campaign brings its roster of diverse programming to life for global audiences. The campaign has gone live across earned, paid, and Experience Abu Dhabiâs owned channels, reaching over 25 regional and international markets.VIEW THE CONCEPT RAM: Trucks You Can RAM is reimagining the truck experience with the launch of its 2025 line-up in the Middle East, a region where performance and reliability matter most. Along with this new fleet, RAM is unveiling a bold, witty campaign that takes a fresh approach to how trucks are perceived, introducing Rex Torque, the deadpan voice of RAM.VIEW THE SPOT Careem: Umbrella On The Beach Whatâs better than a day at the beach? ... A day at the beach with snacks.On a mission to simplify peopleâs lives, Careem recognized a gap in convenience: ordering food or snacks at the beach can be a frustrating experience. The solution? Combining cutting-edge technology, precision location tracking, and seamless operationsâall with a beach essential: the umbrella. VIEW OUTDOOR DHL: The Yesterdelivery StuntNivea: Sun Exposure Control NIVEA SUN, the worldâs leading Sun Care brand, launched the âExposure Controlâ campaign to address a growing concern in Dubai: not just the rising cases of sunburn, but the increasing indifference to traditional sun safety messages. Recognizing that conventional warnings were losing their impact, NIVEA SUN sought a fresh approach, particularly with millennials who are constantly editing photos for social media. The concept of âExposureââa term well-known in photographyâbecame a compelling and innovative way to re-engage this audience in the conversation about sun protection. VIEW THE 3 ADS Nissan Middle East: Deffy Ordinary Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for âDefy Ordinaryâ, Nissanâs brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.VIEW THE SPOT Deliveroo UAE: Euro Food War This yearâs European Championships are at an end. But one thing that has remained throughout the entire competition is the 'Euro food warâ. Fans who flocked to Germany for the month-long tournament have entertained themselves with signs that taunt their opponents about their cuisine. For example, signs like âPasta > Paellaâ were held up during Italy versus Spain. Or, signs like Fondue > Fish and Chipsâ were held up during Switzerland versus England. VIEW THE 3 CONCEPTS Toyota: Fake Parts Every vehicle is an intricate balance of design, engineering, and craftsmanship. When you introduce counterfeit parts into this balance, you're not only compromising the integrity of your Toyota but also jeopardizing your safety. Just as a ferocious beast can turn against nature's intender order, a car with counterfeit parts can turn against its owner. Protect yourself, your passengers, and your Toyota.VIEW THE 3 ADS Nissan Patrol: A League Of It's Own In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called âA League of its Own.âVIEW THE SPOT Experience Abu Dhabi: One Summer Isn't Enough After taking last summer by storm, Abu Dhabi continues to stake its claim as a must visit summer destination with more than enough exciting experiences to fill up any travellerâs itinerary. In the spectacular return of the âOne Summer Isnât Enoughâ campaign, Experience Abu Dhabi leads by example. To prove once and for all that one trip to Abu Dhabi is simply not enough, VIEW THE 4 SPOTS DHL: Make A Good Thing Even Better A frustrated fashion designer is receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. VIEW THE SPOT Cheetos: Crunchin Cheese Fried Chicken KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life â guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor.VIEW THE 3 SPOTS DHL Express: Yesterdeliverymyclimate: Carbon Tracker The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities â on their own channels. ments are written. VIEW THE 2 CONCEPTS Testicular Cancer Society: Highlight Your Balls Launched just in time for Cancer Awareness month in April, the 'Highlight Your Balls' campaign messaging seamlessly blends with the footage of the game, by leveraging YouTubeâs mid-roll technology to ensure the content plays moments before the free kick is struck. The clip shows a close-up of three actors wearing the exact same shorts and jersey colours of the defending team, focusing on the groin of the man in the middle of the wall. VIEW THE CONCEPT The Royal Commission of AIUla: Forever Revitalising The campaign presents a refreshing and authentic perspective of this ancient oasis city in the northwest of Saudi Arabia, showcasing the ancient wonders and modern marvels. VIEW THE SPOT EV9 Kia: Moving Through Mena electriclime° and INNOCEAN have teamed up to bring the planet of Mars to Earth in a stunning new film for the Kia EV9 series.Filmed through the deserts of the Middle East, along with leveraging on the creativity of AI-Animation, the project accentuates the aspirational brand of Kia and its creative advancements and notable accomplishments throughout the MENA region. VIEW THE SPOT Floward: Cowboy Works like magicEveryone has a soft spot for a gift, no matter who they are. Whether it's an angry mom, a disapproving boss, an ex who hasn't moved on, or even a formidable queen with a penchant for cruelty, a gift has the power to work its magic on anyone. At Floward, we believe in the transformative power of personalized gifts. VIEW THE SPOT Lipton: Extend The NightNana: Taboo Notes The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate. Çoxlar?na tan?? olan mövcud slot v? stolüstü oyunlardan k?nara ç?xmaq ist?yirsinizs?, sür?tli crash üslubunu s?naya bil?rsiniz. Q?sa zamanda böyük çarpanlar qazanmaq bu kateqoriyan? daha c?lbedici edir. Pinco casino Az xüsusil? Aviatrix, Space XY v? dig?r analoji oyunlara yer ay?r?r. Bu cür dinamik oyunlar sür?tli n?tic? il? yana??, strategiya elementl?rini d? ?hat? edir. H?y?cana aç?q olanlar üçün mük?mm?l seçimdir!VIEW THE 3 SPOTS Cobone: The Happiest Man On The Planet Meet the "World's Happiest Man," a person who faces life's ups and downs with a constant smile. Whether it's a frustrating day or an embarrassing moment, nothing gets him down. .VIEW THE SPOT One Zaabeel: Urban Resort Production company electriclime and Kerzner International have unveiled Dubai's iconic One Za'abeel in a powerful new film.The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.One Za'abeel is home to One&Only's first urban resort, the first SIRO fitness and recovery hotel, and the world's longest cantilever, The Link a futuristic boulevard floating 100m above the city.VIEW THE SPOT Samsung Galaxy S24: The Breakup 'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget. Agency: Cheil Dubai. VIEW THE SPOT NBA: Nets For Change Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat.Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, "Nets for Change".VIEW THE SPOT Easypaisa Audio:Nikahnama Islamabad: In a historic move that shatters taboos and empowers women, Pakistan's leading digital financial services platform easypaisa has unveiled the "Audio Nikahnama," a groundbreaking initiative that provides women unprecedented access to their crucial matrimonial rights. Aviator, também conhecido como Jogo do Aviãozinho, é a sensação dos cassinos online no Brasil! Este jogo emocionante combina simplicidade e adrenalina, onde você pilota um aviãozinho e decide o momento certo para sacar seus ganhos. Prepare-se para decolar e viver uma experiência única de apostas! Quer saber mais? Não perca tempo e descubra por que o Aviator é o novo queridinho dos apostadores!VIEW THE CONCEPT Puck: Selfless Shelves Puck, a Middle Eastern dairy company and a long-time ally of women across the region, is providing the means for Lebanese women to earn a steady income independently with the "Selfless Shelves" initiative, created with agency partner, FP7McCann.VIEW THE SPOT Nissan Middle East: Defy Ordinary In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence. VIEW 3 OUTDOORS Home Centre: The Creature Titled 'The Creature', the film tells a story about a topic that is rarely touched upon by other brands in the region. It shows the two protagonists facing coldness, indifference, and apathy while in pursuit of their goal. This is a story of doubt, rejection, and pain. Yet, a tale of persistence, courage, and acceptance. VIEW THE SPOT BMW: iJack Photobomb Did we photobomb every charging station listing on Google Maps with our electric cars? Of course, we did. You can call it crazy. We call it the BMW iJACK. When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first. VIEW OUTDOOR Jeep: Aurora As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and itâs a badge of honor to proclaim we didn't make this campaign. They did.VIEW THE 6 ADS Standard Chartered: Priority Savings How is a Standard Chartered Priority client treated? Heres three print ads to show you VIEW THE 3 ADS Jeep: We Don't Make Jeep You Do Jeep and Publicis Middle East just dropped their latest campaign "WE DON'T MAKE JEEP. YOU DO", and it's not your typical car ad. Forget the polished production studios, Jeep let the community take the wheel. Posters, digital outdoor displays, social media reels, stories, soundbites, and even the main film VIEW THE SPOT Nissan Middle East : Keep Asking Why Don't end up like Ravi and Khalid, who knows better now. Keep asking why and buy Nissan Genuine Parts. This campaign is supported by Dubai Police.VIEW THE 2 SPOTS |
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DHL sends a parcel back in time
You need it by yesterday? Not a problem for DHL.
Lipton tea says extend the night. Spot from Horizon FCB, Dubai