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KitKat: Auto Reply Break

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The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. These clever email auto-replies don’t just apologise for the sender’s absence, they bring a laugh and a redeemable KitKat, offering desk-bound workers a well-deserved break. The campaign features a nostalgic twist: ads created entirely in email using ASCII art, a throwback to the pre-emoji era. The fact that KitKat is sneaking into corporate offices is so significant for the time of year – and for what the brand stands for. The Auto Reply Break transforms something as mundane as an Out-of-Office reply into a gentle reminder that everyone deserves a break this holiday season. So, if you’re checking out for the holidays, check out the official KitKat Out-of-Office generator before you go here.
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Client

Chief Business Officer Deniz Yamanel

Agency

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