ARTIS, one of the five oldest zoos in the world, is launching a new online experience with a brand new app and a redesigned website. Created with agency partner DEPT®, the project … read moreredefines the digital presence for ARTIS Zoo, ARTIS-Micropia and ARTIS-Groote Museum -, reflecting the holistic experience of nature’s micro and macro, bringing visitors to a cohesive experience online and offline. At ARTIS, visitors learn about nature, from the tiniest microorganisms to the vastness of the universe. Each experience complements the other into a cohesive whole, and its new digital presence aims to reflect that. Artis wants to strengthen the connection with nature through conservation, preservation, and education. This project creates an opportunity to connect ARTIS with new and known audiences functionally and purposefully, bringing their customer and visitor experience to a new level. With a new content driven website and the launch of a new app, ARTIS transforms the way visitors interact with the space, even before they arrive: from a fresh identity to a new interactive map, guided audio tours, and the narrowcasting across screens on site, both the app and website create a seamless experience. DEPT® also set up and configured an integrated Content Management System (CMS) framework that services all digital touchpoints, allowing the information visitors see online to be connected to what they see on site.
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