Burger King: Braille Your Way

Burger King and the agency BBA broke the rules of competition with the groundbreaking campaign “Braille Your Way,” launched on World Braille Day. For the first time, Burger King not only created its menu in braille but also designed and distributed braille menus to all nearby restaurants, including competitors. With this initiative, Burger King proved that its commitment to inclusion goes beyond its own interests: it doesn’t matter if people choose a Whopper or another brand’s meal; what truly matters is that everyone has the freedom to choose their way.