 |
Seen and noted
 Fresh from her acclaimed Glastonbury headline performance this weekend, and to celebrate exclusive O2 Priority access for tickets to Dua Lipa at Wembley Stadium, O2 and VCCP London have brought back their iconic âWalk Adâ starring the pop icon. O2âs latest campaign sees Dua join a stellar lineup of artists including Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters who have previously featured in their own âWalk Adâ VIEW THE SPOT  The Swedish summer can be unpredictable and often quite cold. But in a new outdoor campaign from IKEA, made in collaboration with Akestam Holst NoA, the brand aims to maximize the available sun hours. A specially built billboard, controlled by a GPS motor, reflects natural sunlight to outdoor seating areas that would otherwise be in the shade. Thanks to the GPS, the mirror's angle is automatically adjusted in real time according to the sun's position to ensure a moment of warmth.VIEW THE SPOT  Donât come to Oslo if you donât want Michelin restaurants, beaches, stunning parks and world-renowned art within walking distance.VIEW THE SPOT  In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long. Who has never splashed Tomato Ketchup all over their neighbour's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition! All these victories deserve a medal and, above all, a worthy celebration.VIEW THE SPOT  The brand new teaser campaign for ddchem's next attendance at Marmomac, the most important natural stone fair in Europe.VIEW THE 3 ADS  Despite being the first steel company in Peru, Siderperu had not carried out any advertising campaign, except for very basic B2B communication. This made younger brands begin to take SOM away from us and even take away our leadership position.VIEW THE 2 ADS Coors Light : Time Capsule Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the future? Watch to find out. VIEW THE CONCEPT Jack Links: Lawnmower Guy After 10 years Jack Links departs from its award-winning "Man needs Meat" campaign to a new pitch "Make it Official". Using the same deep American voice and music theme, this no holds barred campaign pokes fun at the nation's unsung heroes. PLAY THE 4 SPOTS DoorDash: Tin Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.Luckily, we know the little things that make âem tick. We get it that they need us when the footyâs kicking off, the trafficâs jammed, and thereâs another weather bomb about to hit. PLAY THE SPOT  In Pure Leafâs latest spot, out of Edelman and directed by Eleanorâs Kelsey Taylor, American Icon Lindsay Lohan encourages us all to take a âtea breakâ. Precise comedic timing, a strong performance from Lindsay Lohan, and a vibrant visual world submerge us in the production office flurry of Fully Loaded Studios. This film pokes fun at the contemporary corporate hustle, from camera-off Zoom meetings taken into the bathroom to a wilting desk lunch. VIEW THE SPOT  French bakery brand St. Pierre has launched its new brand campaign 'Eat avec respect', creating a bold and ownable long-term brand platform that affirms St. Pierreâs differentiated and premium offering.VIEW THE SPOT  MIKâs Production team had such a great experience working with the incredible teams at Carbiz & Five By Five Global on this TVC starring Cortnee Vine, with MIK Director Roderick Gadaev.VIEW THE SPOT Adelaide Economic Development: See For Yourself Adelaide has a long-standing reputation for being bland, boring and sleepy. But this is far from the truth. So rather than hiding from these stereotypes, we decided to tackle them head on. With a provocative campaign designed to challenge these perceptions, weâre promoting Adelaide as a vibey destination for young people to eat, play, shop and party. Hell, we even wrote a song about it!VIEW THE SPOT  No one expect an Air Conditioner Technician is going to be the one who knows this little cute girl's secret on her harmful behaviour by just checking the AC in her house.VIEW THE SPOT  "Animal Defenders" invites viewers into a realm where endangered native animals rise against the encroaching forces of industrial development. Sadly, they need our help. VIEW THE 4 ADS 3 Peaks Natural Spring Water: Ambulance Thereâs a lot of pressure to drink at social events. Plus, if you donât, it can really ruin your night when you get the third degree from everyone. âWhy arenât you drinking?â âSurely you can have one drink, right?â âWhy are you being boring?â You arenât being boring. Alcohol-free nights can be amazing. But how do you stop the interrogation from ruining it? By drinking the water that can hide in plain sight. 3 Peaks is a family-owned Australian Spring Water brand, sourcing natural spring water from their private aquifer deep in the luscious Queensland countryside. VIEW THE 3 ADS  Centrum Men is a daily multivitamin supplement packed with essential nutrients. Itâs formulated to respond to the specific health needs of active men with nutrients like lycopene, which may be helpful for supporting a healthy heart and general overall health.* Backed by 40 years of nutritional science from the #1 multivitamin brand.VIEW THE 4 ADS DoorDash: Tine Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.PLAY THE SPOT Guest Judge: Jim Curtis, EVP, Global ECD, McCann Worldgroup, NYC This week's guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York. Favorite: Orange 'Cybersecure'. Yes, it's a bit too long, but I'm sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. READ MORE  There's a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of Kipling's poem: "The Explorer" provide the narration as the Tank 500 - the ultimate luxury 4x4 - takes us out "behind the ranges" in this latest iteration of our "See you out there" creative platform.VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Dolly Parton is an international treasure.
What is that in the seals mouth. He looks in danger. Print from Marevivo., Italy