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Seen and noted
Calcalist: Prompt The Conference AI had quickly become the worldâs hottest topic, and that was the problem. With endless conferences, experts, and âthought leaders,â the audience was oversaturated, skeptical, and hard to impress. Our key insight was that while most AI conferences talk about artificial intelligence, they rarely use it as part of their own communication. We saw an opportunity to let AI play an active role in promoting the event itself, even before it began. VIEW THE CONCEPT  In a move shifting from traditional awareness campaigns to tangible utility, Laisha womenâs magazine has announced a permanent alteration to its printing format. Starting this week, the spine of every weekly issue will prominently feature the anonymous domestic violence helpline number, *6724.VIEW THE 3 ADS Elimination Of Violence Against Women: Not Born For A Beating A self-initiated social awareness project created for the International Day for the Elimination of Violence Against Women. Submitted as a two-format entry: a print poster and a short video.The visual portrays a woman reduced to a punching bag, illustrating how abuse dehumanizes the victim and urging women not to wait for the next blow, but to reach out for help.Headline: âYou were not born for beating.âSupporting line: âDonât wait for the next punch. Reach out to someone you trust.âVIEW THE SPOT VIEW THE 2 ADS  âAccidentally reacted with the wrong emoji this year?âCome get your eyes checked for the holidays! A campaign by an optical store chain, celebrating the season with a wink at the all-too-common emoji mishaps across all platforms. VIEW THE 4 ADS  This commercial for PassportCard, a leading travel insurance company, celebrates the unforgettable experiences we should never miss on our holidays. The brandâs promise is simple: you can travel with peace of mind, knowing PassportCard is always there to take care of you. VIEW THE SPOT  Carlsberg has launched a vibrant new campaign, 'Things Can Only Get Better', created by BBR Saatchi & Saatchi and directed by Eli Sverldrof, with Adi Farhi as creative director. The film celebrates the moments that flow naturally the second you open a Carlsberg - friends arriving, heading to football matches, hanging out - and letting the good vibes take over. Directed by Eli Sverdlov and produced by Gustavo Productions, the film combines sharp storytelling and high-end craft with a bold, playful edge that perfectly fits the brand.VIEW THE SPOT VIEW THE AD  "If you donât want to end up showering in your living room, youâd better use Pazkar before itâs too late.""Summer is here â itâs sealing time! Pazkar is Israelâs leading company for home and roof waterproofing products." VIEW THE 3 ADS  The truth is, game publishers donât want to handle monetization logistics, fraud prevention, regional tax rules, or the dozen other things that come with building a payment system.They want someone else to care. Deeply. Obsessively. Maybe even a little too much.VIEW 4 OUTDOORS  Tons of life-saving medications are discarded annually, polluting and harming the environment in the process every year. new campaign by the HAVERIM LEâREFUAH (Friends for Health) a nonprofit organization, aimed for providing free medicine for those in need, generates awareness and urges the public to (keep) donate unused medications instead of throwing to the trash/drain. This action creates a win-win result: it protects the environment by preventing harm and saves lives. VIEW THE SPOT  Every success story has a turning point âa factor that transforms an âordinaryâ story into a remarkable one. VIEW THE 3 SPOTS  Letâs make them feel comfortable at work.An ad to promote a workplace integration conference. VIEW THE AD Napoleon Grills: Typing For Napoleon Napoleon Grills Transforms WhatsApp's New Typing Indicator into a Sizzling Opportunity In response to WhatsApp's recent update replacing the "typing..." indicator with three floating dots, Napoleon Grills has launched a new activation campaign that reimagines this feature as the three burners of their FREESTYLE 365 grill.VIEW THE 3 CONCEPTS  In 2024, Hyundai Tucson annonced a facelift. But the changes were mostly interior upgrades. That's why we've created a series of films showing that the new interior of Tucson is so great that you wonât want to leave it.VIEW THE SPOT Kol Schut: Less Than Exicted To Share By hacking LinkedInâs familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience.VIEW THE 4 CONCEPTS  The AI-produced campaign showcases the power and breadth of eToroâs social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. VIEW THE SPOT Fiverr: Paris Millions Of Visitors Are Coming
ISRAEL
July 19, 2024 15:15 (Edited: March 27, 2025 08:34)
 As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD  In 2024, the main campaign of the National Road Safety Authority focuses on driving speed, with an emphasis on intercity roads.Regarding intercity roads drivers feel that the new roads and advanced vehicle technology allow, tolerate, and forgive high-speed driving. VIEW THE 2 SPOTS  The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman â the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize.VIEW THE AD  Paris 2024. Calcalist and Bank Hapoalim are proud to sponsor the Israeli Business delegation ahead of the Olympic Games Paris 2024, with the mission of creating new international commercial links and celebrating innovation, enterpeneurship and the Olympic spirit in the city of lights. VIEW THE AD  Humanized EV charging handles, who are amazed by the IONIQ 5 and IONIQ 6 as they pass by.VIEW THE SPOT  There're more that 20 different EV brands in Israel. None of them have a unique parking spot. December 2023, smart #1, the new all premium electric SUV is back in Israel. Smart is not another brand. Never has been. A series of parking spaces were created especially for its arrival. More designs yet to come. VIEW 2 OUTDOORS  Credit card brand uses unexpected musical groups to sing a (very) long representation of the cash you get back.In order to covey that their cash back card gives back, well, more cash than their competitors, payment card provider, IsraCard has joined forces with Leo Burnet Tel-Aviv to create a series of captivating fun ads directed by director Shushu E. Spanier, that stretch the cash back to the extreme. VIEW THE 3 SPOTS  Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. "Tiv Taam" food chain is one of the only food chains selling non-kosher food, thus attracting much antagonism from the conservative side of the country. Collaborating with BBR advertising agency, Tiv Taam which advocates freedom of choice, has used the abusive comments made online against them into a print campaign under the headline- The Freedom to Disagree. VIEW THE AD  For years, IKEA has been offering smart, stylish and affordable solutions for every mess around the house.While usually we emphasizes the style and design our items have to offer, we never present the other side of mess, the side of how expensive mess is. And 2023 is certainly an appropriate year to address this side. VIEW THE 4 SPOTS Balgan: Finally They'll Fall Asleep Easily Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.Children fall asleep at the end of the day very late at night and after many 'wars' with their parents.Towards the beginning of the summer vacation, last month, we launched a campaign in 'Balagan Play Park' that shows children from 4 different families and 4 different houses, falling asleep finally early in funny positions after being exhausted from spending time in 'Balagan'.VIEW 4 OUTDOOR  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE FIRST AD VIEW THE SECOND AD  The tip of the iceberg A Tech Innovation conference in NYC by Calcalist. The conference will deal with AI. What we know and what we should know.VIEW THE AD  In Israel 2023, there are still individuals who harbor prejudice against same-sex couples. However, the food retail chain, Tiv Taam, stands for "the freedom to choose." In collaboration with the advertising agency BBR Saatchi & Saatchi, they have launched a pride campaign which cleverly highlights the absurdity of the issue by featuring same-sex couples enjoying a meal together, almost sharing a kiss over a plate of pasta. VIEW THE AD  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD  A new print ad for Calcalist, Israel's leading business newspaper and website, for a convention dealing with the next generation of financial innovation. Agency: No, No, No, No, No, YesVIEW THE AD Zikaraon Basalon: Fighting to Remember In recent years, anti-Semitism has surged around the world-hate crimes have increased while high-profile figures in entertainment, sport and politics continue to bring anti-Jewish rhetoric into mainstream media. Meanwhile, our grasp of the horrors of the Holocaust threatens to become increasingly tenuous as more of the 150,600 Holocaust survivors die each year. The campaign, titled "Fighting to Remember," was created with McCann Tel Aviv. It aims to keep survivors' stories alive for youth on a platform they are most comfortable with. Even in Israel, awareness of the Holocaust has dwindled as the younger generation becomes more distanced from the survivors. VIEW THE SPOT VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT The Israel Construction Center's: The Best Stories... Creative ads, for The new Israel Construction Center's real estate news portal, Bringing the newest and most interesting stories in the field of real estate Agency: Boom - Eyal Segal studio VIEW THE AD  AM:PM City Market presents: Riding the AI wave, even without AI development AM: PM City Market, a popular 24/7 supermarket chain in Tel Aviv, caters to the city's young crowd, tech fans, and buzzword enthusiasts.In a time when AI technology steals the spotlight, ampm wants to promote their delivery service with a fresh twist.The challenge:how can you spark interest in a regular delivery service when non-AI stuff seems boring?AM:PM found a clever and creative solution to tackle this issue. VIEW THE SPOT  Taking your startup to the next level in Calcalist's Start Up + competition, by employing a well known Israeli phrase, using a springboard. VIEW THE AD |
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smart #1 and smart #3 meet for a brainstorming
Electric. Crafted by Mercedes -Benz. 
A new print ad showing respect for the brand.
Publicis Groupe Israel has releases this new Ford print ad.