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Seen and noted
 In 2024, Hyundai Tucson annonced a facelift. But the changes were mostly interior upgrades. That's why we've created a series of films showing that the new interior of Tucson is so great that you wonât want to leave it.VIEW THE SPOT Kol Schut: Less Than Exicted To Share By hacking LinkedInâs familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience.VIEW THE 4 CONCEPTS  The AI-produced campaign showcases the power and breadth of eToroâs social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. VIEW THE SPOT Fiverr: Paris Millions Of Visitors Are Coming As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD  In 2024, the main campaign of the National Road Safety Authority focuses on driving speed, with an emphasis on intercity roads.Regarding intercity roads drivers feel that the new roads and advanced vehicle technology allow, tolerate, and forgive high-speed driving. VIEW THE 2 SPOTS  The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman â the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize.VIEW THE AD  Paris 2024. Calcalist and Bank Hapoalim are proud to sponsor the Israeli Business delegation ahead of the Olympic Games Paris 2024, with the mission of creating new international commercial links and celebrating innovation, enterpeneurship and the Olympic spirit in the city of lights. VIEW THE AD  Humanized EV charging handles, who are amazed by the IONIQ 5 and IONIQ 6 as they pass by.VIEW THE SPOT  There're more that 20 different EV brands in Israel. None of them have a unique parking spot. December 2023, smart #1, the new all premium electric SUV is back in Israel. Smart is not another brand. Never has been. A series of parking spaces were created especially for its arrival. More designs yet to come. VIEW 2 OUTDOORS  Credit card brand uses unexpected musical groups to sing a (very) long representation of the cash you get back.In order to covey that their cash back card gives back, well, more cash than their competitors, payment card provider, IsraCard has joined forces with Leo Burnet Tel-Aviv to create a series of captivating fun ads directed by director Shushu E. Spanier, that stretch the cash back to the extreme. VIEW THE 3 SPOTS  Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. "Tiv Taam" food chain is one of the only food chains selling non-kosher food, thus attracting much antagonism from the conservative side of the country. Collaborating with BBR advertising agency, Tiv Taam which advocates freedom of choice, has used the abusive comments made online against them into a print campaign under the headline- The Freedom to Disagree. VIEW THE AD  For years, IKEA has been offering smart, stylish and affordable solutions for every mess around the house.While usually we emphasizes the style and design our items have to offer, we never present the other side of mess, the side of how expensive mess is. And 2023 is certainly an appropriate year to address this side. VIEW THE 4 SPOTS Balgan: Finally They'll Fall Asleep Easily Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.Children fall asleep at the end of the day very late at night and after many 'wars' with their parents.Towards the beginning of the summer vacation, last month, we launched a campaign in 'Balagan Play Park' that shows children from 4 different families and 4 different houses, falling asleep finally early in funny positions after being exhausted from spending time in 'Balagan'.VIEW 4 OUTDOOR  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE FIRST AD VIEW THE SECOND AD  The tip of the iceberg A Tech Innovation conference in NYC by Calcalist. The conference will deal with AI. What we know and what we should know.VIEW THE AD  In Israel 2023, there are still individuals who harbor prejudice against same-sex couples. However, the food retail chain, Tiv Taam, stands for "the freedom to choose." In collaboration with the advertising agency BBR Saatchi & Saatchi, they have launched a pride campaign which cleverly highlights the absurdity of the issue by featuring same-sex couples enjoying a meal together, almost sharing a kiss over a plate of pasta. VIEW THE AD  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD  A new print ad for Calcalist, Israel's leading business newspaper and website, for a convention dealing with the next generation of financial innovation. Agency: No, No, No, No, No, YesVIEW THE AD Zikaraon Basalon: Fighting to Remember In recent years, anti-Semitism has surged around the world-hate crimes have increased while high-profile figures in entertainment, sport and politics continue to bring anti-Jewish rhetoric into mainstream media. Meanwhile, our grasp of the horrors of the Holocaust threatens to become increasingly tenuous as more of the 150,600 Holocaust survivors die each year. The campaign, titled "Fighting to Remember," was created with McCann Tel Aviv. It aims to keep survivors' stories alive for youth on a platform they are most comfortable with. Even in Israel, awareness of the Holocaust has dwindled as the younger generation becomes more distanced from the survivors. VIEW THE SPOT VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT The Israel Construction Center's: The Best Stories... Creative ads, for The new Israel Construction Center's real estate news portal, Bringing the newest and most interesting stories in the field of real estate Agency: Boom - Eyal Segal studio VIEW THE AD  AM:PM City Market presents: Riding the AI wave, even without AI development AM: PM City Market, a popular 24/7 supermarket chain in Tel Aviv, caters to the city's young crowd, tech fans, and buzzword enthusiasts.In a time when AI technology steals the spotlight, ampm wants to promote their delivery service with a fresh twist.The challenge:how can you spark interest in a regular delivery service when non-AI stuff seems boring?AM:PM found a clever and creative solution to tackle this issue. VIEW THE SPOT  Taking your startup to the next level in Calcalist's Start Up + competition, by employing a well known Israeli phrase, using a springboard. VIEW THE AD International Women’s Day: Why Would We Need A Women's Day Why Would We Need A Women's Day in 2023? Every year, as Woman's Day approaches, the constant stream of questions arise: "Why do women even need their own day anymore?" "It's 2023, don't they have enough equality?" "What else do you want?" This year, the Israel Women's Network teamed up with the advertising agency BBR Saatchi & Saatchi, to put an end to these questions by using this film to showcase real women addressing the issues women continue to face even in 2023.VIEW THE SPOT LGBT Equality Israel: Russia Tomorrow On January 1, 2023, the most conservative government in the history of Israel began operating in the state. It has been publicly declared by senior officials in the incoming government that it intends to enforce anti-LGBT laws and promote religious discrimination against LGBT community.VIEW THE AD One Zero: Switch To Digital Private BankingIsrael Accessibility Association: Don't Park There December 3rd 2022 marks the International Day of Disabled Persons. To honour this day, Israel Accessibility Association and the advertising agency, Leo Burnett, produced a film that aims to put an end to a common phenomenon that severely affects the availability of disabled parking spaces. The phenomenon is this: healthy people use the parking permit of a disabled member of their family to park in a disabled parking space. VIEW THE SPOT Samsung Galaxy: Choose Whatever You Bring Out Samsung wants you to choose whatever and bring it out. The new campaign for Samsung's ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returns to target the Generation Z consumers, maintaining the message of the "choose whatever" approach, praising the open system of the Galaxy accessories, while adding a new layer to it: choose whatever and bring it out. Leo Burnett's new campaign, directed by Guy Bolandi, presents the gap between the outer and inner world of this younger generation. It transitions from the real world to a world of colorful and psychedelic animation, created by Doreen Shwartzman, to illuminate the psychology of young people from around the world VIEW THE SPOT  IKEA Home is not a museum We all have this person in life whose home is a display. They are afraid for their things and do not let you touch anything Ep, ep, ep Take your feet off the couch! Ep, ep, ep Eat over the sink!Ep, ep, ep Be careful for that dresser! VIEW THE SPOT  This year, the International Day for the Elimination of Violence against Women coincides with a unique time in Israel. This day falls just before the formation of a new government; a government that will consist mostly of politicians from the militant right wing. These politicians from the militant right wing, who will soon become ministers of the next government, are known for their aggressive tactics when it comes to dealing with national terrorism. But what they don't prioritize is the terrorism that happens inside the homes of many: the terrorism of domestic abuse, which thousands of women in Israel experience on a daily basis. VIEW THE SPOT NAAMAT: The Future Of Your Children The insight: women who live in a violent relationship often think about the future of their children. This insight was the base to this campaign for NAAMAT, an organization that is a part of Israel's workers union, that creates shelters for women in danger all over the country. The Idea: You can plan who will take care of your kids or you can plan how you can get out of a violent relationship.VIEW THE SPOT  In today's world, many brands understand that the future lies in sustainability.Tambour is the market leader in Israel's paint and building materials sectors.As part of Tambour's efforts to lead Israel into the green building revolution, the company launched a new paint series that meets this exact Mega Trend:Supercryl Eco, the latest ecological version of it's bestselling supercryl paint series. Supercryl ECO - paint with no VOC for better air quality. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Hyundai: Let The Games Begin A TV & WEB campaign (shorts 5") for Hyundai Israel, celebrating the Official Partner of FIFA WORLD CUP Qatar 2022. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT Calcalist: You Only Live Five Times A new ad for Calcalist, Israel's largest daily business newspaper and website, for a gaming convention that tackles all the new practices within the biggest, most successful form of entertainment on earth. VIEW THE AD  One in Nine is a nonprofit organization which strives to raise public awareness of breast cancer and advance breast health in Israel.This year, during breast cancer awareness month, One in Nine launched a different campaign. VIEW THE SPOT |
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Electric. Crafted by Mercedes -Benz. 
A new print ad showing respect for the brand.
Publicis Groupe Israel has releases this new Ford print ad.
Blanco have created these ads for Jabra
A TV campaign for ONE ZERO, a new digital bank in Israel.
An outdoor campaign for ONE ZERO, a new digital bank in Israel