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Seen and noted
 A noodle restaurant owner and his rockstar-wannabe daughter star in a surprising story that highlights a twist in parental interaction. Instead of reprimanding his daughter, the father supports her with understanding and embraces the 'Free Play' approach. Mum Films and Leo Burnett Group Thailand produced a 30-second ad for the Thai Health Promotion Foundation's 'Free Play' campaign. VIEW THE SPOT  In celebration of its 40th anniversary, Five Star Chicken launches a groundbreaking new campaign with a film that merges beloved movie moments with mouth-watering flavors. "40 Years of Deliciousness That's Worth Remembering" features iconic scenes from classic films, recreated with a twistâreal Five Star consumers take the spotlight.VIEW THE SPOT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. The campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, they aim to âminimize your frustrationâ by showcases the benefits and unique offerings of Roojai Online Insurance. Directed by Thailandâs Cannes-winning director, Wuthisak Anarnkaporn from Factory 01. The first film, âTriangle of Accidentâ, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojaiâs services. The second film, âUncle and Auntieâ, demonstrates the exceptional results of a 4.7/5 review claim experience, which is as good as a 5/5.VIEW THE SPOT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. VIEW THE SPOT  In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual expression. This societal conditioning leads many women to feel embarrassed and hesitant to discuss intimate health matters openly. As a result, euphemistic terms like âKiKiâ are commonly used to refer to the vagina, aiming to reduce discomfort during discussions. Additionally, sex education in schools often lacks comprehensive coverage, leaving many Thai women with limited knowledge about their own bodies. Yet, the vagina communicates with women daily through various signs and changes, such as odor and discharge. Bayer and Ogilvy Thailand have collaborated with medical experts to delve into these daily communications and translate this knowledge into an engaging art experience. VIEW 7 OUTDOORS  Wolf BKK has created KFC Thailandâs new campaign, âUncle KFCâs Rice Bowls.â This initiative disrupts the global franchise norm by reimagining the iconic Colonel Sanders as a beloved âUncle,â aiming to provide a familiar, feel-good, homey experience that resonates deeply with Thai culture and lifestyle. In Thailand, rice is more than a staple. Rice is at the heart of every comfort meal, and an essential part of daily life. While KFC has been Thailandâs go-to for chicken lovers for over 40 years, the brand faces a unique challenge, since Thailandâs rich culinary landscape perceives fried chicken as a luxurious treat, rather than everyday comfort food. The campaign features a humorous and heartwarming film created by Suneta House. The film showcases Colonel Sanders as a charming, slightly humble âLoongâ (Thai, for âUncleâ) everyone knows and loves from their neighborhood.VIEW THE SPOT  Mum Films and BBDO Bangkok have launched a new online film, "Baby Shark," for the Thai Health Promotion Foundation's "Anti-Vaping" campaign. This film uses the image of sharks to highlight the dangers of smoking. Imagine regular cigarettes as big, menacing sharks, while e-cigarettes are like cute baby sharks. Don't be fooled by their sizeâthose tiny drops of e-cigarette oil can carry lots of harmful chemicals that sneak easily into your body. This film aims to show the hidden dangers of vaping.VIEW THE SPOT  Wangkanai Organic Sugar, the superior natural sugar. Even the ants are keen to climb up to it.Agency: Dentsu Thailand. VIEW THE SPOT  No one expect an Air Conditioner Technician is going to be the one who knows this little cute girl's secret on her harmful behaviour by just checking the AC in her house.VIEW THE SPOT  The campaign consists of three 15-second films about life scenarios that are typically difficult, drawn-out, and complexâlike making up with a loved one, asking a father for permission to travel with a partner, and confronting a boss. When juxtaposed with the swift and straightforward service of Krungsri First Choice, these scenarios are resolved swiftly â in seconds â highlighting the brandâs core message of simplicity and speed, while resonating with peopleâs desire for a hassle-free life.Agency: Leo Burnett Thailand. VIEW THE SPOT  THE SINGLETON FOLDABLE BARTHE SINGLETON, the renowned single malt whisky, bring THE SINGLETON FOLDABLE BAR to the Glamping Territory. This innovative service brings a luxurious bar experience to glamping enthusiasts, blending nature with comfort and sophistication. It's like moving a bar from a liquor store into the forest.VIEW OUTDOOR xplORe: "You pay only just a part, and let xplORe fulfill it." Thai people love it when they do not have to pay in full. They would find the best way to save, negotiate a discount or check on e-commerce to find if the prices are lower. However, when it comes to deals, they really have no idea of what the deal is.VIEW OUTDOOR  Roojai Online Insurance Launches New Campaign to Highlight Unique Brand Identity Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand's corporate identity (CI)? The answer comes with the launch of their new campaign, "Minimizing your frustration." This campaign showcases the benefits and unique offerings of Roojai Online Insurance, embodied by the Roojai Kangaroo, especially in the event of an accident.VIEW THE SPOT  Dr.PONG New Facial Serum! The Ineffective Dose.A new product is creating a buzz and stirring curiosity among skincare enthusiasts in Thailand. This unique formula comes with a bold guarantee: "No matter how much you use, it won't improve your skin." It's packed with high-quality ingredients, but at quantities so low that they offer no benefits whatsoever. This product not only challenges traditional marketing methods but also prompts consumers to take a closer look at the ingredients and doses in the serums they use as a key goal. VIEW OUTDOOR The Deaf Thai Foundation: The Ordinary Life Hearing Test On this World Hearing Day, The Deaf Thai Foundation, a charity organization dedicated to supporting the hearing-impaired, has partnered with CJ WORX Bangkok to release this new campaign aiming to raise awareness about hearing loss among Thai people through a new initiative: making hearing check-ups more accessible to everyone through âThe Ordinary Life Hearing Test.âVIEW THE CONCEPT  In response to Thailand's soaring electricity bills and mass migration from homes to malls due to excessive air conditioning costs, Samsung WindFree⢠air conditioner launched the BILLFREE BILLBOARD campaign. This innovative outdoor initiative, located in the heart of where Thais sought refugeâthe mallâthis was no ordinary billboard. Equipped with an anemometer, it measured real-time wind speeds, engaging consumers in a unique interaction.VIEW OUTDOOR  Challenge: Crispy chicken skin has long been a cherished component of Thai snacking culture, looking further in social listening data, consumers have requested this specific from KFC. We designed a product based off our consumer's demand; however, we saw an opportunity in utilizing the social world for creating viral conversation across the entire nationwide. VIEW THE AD  Gen-Z in Thailand spend more time on TikTok than with their families in a year. Five Star Chicken has been synonymous with Quality Time at home for 37 years. "My Parent is a TikToker" transforms parents into TikTokers to reach out to their children. We casted over 300 Gen-Z individuals who hadn't visited their homes in years and paired their parents with a TikToker their children are following. Our mission is to urge every Gen-Z individual to come home and have quality time with family by taking over TikTokers' accounts. Released for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.VIEW THE SPOT  BBDO Bangkok Unveils "Sorry if we spoil you too much" A Groundbreaking Campaign For TTC Motor, Mercedes-Benz Thailand's authorized retail partnerVIEW THE SPOT  The streets are alive with music, laughter and a bucket full of the Colonelâs best. Itâs the vibrant spirit of Thailandâs beloved Songkran Festival, and KFC is wasting no time in serving up the joy of home. As a special tribute to the essence of home, KFC Thailand has launched its Songkran Bucket 2024 with VML Thailand. The bucket is a crispy fried, delectable journey to Thailandâs cultural heart.VIEW THE SPOT Mercedes Benz Thailand : In The Name Of Benz Thai culture is renowned for its richness and depth, and nowhere is this more evident than in the charming tradition of assigning English names or nicknames upon its people. In a delightful twist, Mercedes-Benz Thailand, in collaboration with TeamXThailand, has unveiled a new campaign for the upcoming Motor Show 2024, shedding light on the inspiration behind the discovery of a beloved Thai name â one that holds a special significance for Mercedes-Benz. Namely, âBenz.âVIEW THE SPOT  Popular Thai home improvement retailer Boonthavorn and leading creative company, VML Thailand, is showing consumers just how easy it is to bring their wildest home design ideas to life with the release of a new, wonderfully entertaining film. .VIEW THE SPOT  In todayâs fashion landscape, where âbralessâ and covering nipples are major trends, traditional bra companies are falling into competition not for style but for comfort. âSabinaâ, the renowned Thai lingerie brand with over 30 years of expertise, has partnered with SOUR Bangkok to launch its innovative comfort product line, âSabina Bralessâ.VIEW THE SPOT  Itâs out with the old and in with the, older? In a delightful twist to influencer marketing, BBDO Bangkok has teamed up with Samsung Electronics to introduce the âGrandma-fluencerâ campaign for Samsung WindFree Air Conditioners, making a breezy entrance into the hearts of Thailandâs Gen Z and Millennials.VIEW THE SPOT  Juice Bangkok has released this new film for Thai insurance brand, heygoody, that is specifically talking to introverts. In an increasingly inclusive world, brands and advertisers are becoming aware of the importance of empathy, connecting with their target audience in a truly meaningful way.VIEW THE SPOT  KFC has harnessed the power of food delivery trends in Bangkok by strategically placing miniature billboards inside their iconic buckets. These attention-grabbing bucket billboards, strategically located at food pick-up points in residential complexes and office buildings throughout the city, aim to remind residents of KFC's free delivery campaign at the crucial moment when they pick up their meals. Crafted with meticulous detail, these billboards even feature lights that illuminate in the dark, mimicking the real outdoor billboard experience. VIEW 4 OUTDOORS Gourmet Market: The Cupboard To Fight Food Waste 'The Cupboard To Fight Food Waste', the first cupboard in your hand that easily stops your food waste habit.This is an advanced tool in the Gourmet Market application that can enable consumers who bought products from us to track the expiration dates of their products, with a convenient feature activated once items are purchased. Through notifications on their mobile phones, our system acts as a reminder to consume each product before its expiration date. Consumers can also effortlessly monitor their daily progress in reducing food waste. VIEW THE CONCEPT  We make Thanachart Car Insurance Branding memorable through "Bro Chart" character, who is always ready to help troubled customers.VIEW THE 3 SPOTS  Central Westville teams up SOUR Bangkok, Launching Pet-Sized Mall Crafted from Retails Waste for Grand Opening.To mark the grand opening of 'Central Westville', the newest pet and eco-friendly mall, we break away from conventional luxury-focused approaches often seen in traditional malls. Central Westville takes pride in humbly introducing a miniature mall for pets, crafted from repurposed retail waste. VIEW THE SPOT On The Table : MsTable In Thailand 'Ms.Table' is the mascot of On the Table, Tokyo Cafe brand, who is determined to bring happiness to customers, eating various delicious food, and ready to serve cuteness beside customers in every meal. She's made with a fully positive and cheerful mind, but when it's come to 'Only in Thailand' moments, it is quiet hard to keep your stable mind still !VIEW THE SPOT  Mum Films x Scrum BKK x ADK have released a new bank commercial to convey the concept of New Gen money saving, which is valued by GSB.The Government Savings Bank, also known as the National Savings Bank, has encouraged people to save for many decades.The economy evolves in tandem with the passage of time.VIEW THE SPOT  Mum Films new ads for SANWA JET rinsing spray, which the brand signifies as "durability, strength, and rapid growth." The story shows the reasons to believe through the test of Sanwa Jet, led by a sexy girl, and the lizards in the demonstration toilet.VIEW THE SPOT  When it comes to featuring running scenes, Forrest Gump is one of the most famous motion pictures for movie buffs. In the Thai entertainment industry, the coming-of-age romantic movie Fan Chan (My Girl) also won the hearts of audiences back in 2003. Like Forrest Gump, Fan Chan also has an iconic running scene at the end, showing the friendship and adolescent love between two neighbours. Agency: GREYnj United Bangkok VIEW THE SPOT  Delight Drinking Yogurt has long been an underdog compared to dominant brands like Yakult. Traditionally, consumer perceptions have homogenized all drinking yogurts, largely because many brands have emulated Yakult's successful formula in terms of taste and packaging. Thais have a deep-rooted tradition of cooking and consuming sweetness for ages, which presents a unique challenge for the brand in introducing a less sweet option. However, with an open mind and a few days of trying Delight, they can adapt to the new sweetness standard. This transition not only aligns with their changing health preferences but also offers long-term health benefits. Aiming to become a top-of-mind brand without losing our core mission of consumer care, we've reinvented our product line to cater to modern health preferences. Our groundbreaking formula features a unique strain of microorganisms called 'Imulus,' designed to proactively benefit today's health-conscious consumers. Notably, we've introduced a variant with just 0.1% sugar, answering the call for less sweetness without sacrificing quality. In recognizing that expressions of love have evolved to be 'less sweet yet full of love,' we see a clear parallel with our low-sugar, high-quality product. To underscore this connection, we've deployed engaging storytelling populated by relatable characters and activities that resonate with younger generations. These narratives are laced with a surprising element: characters communicate in a loud, seemingly blunt tone, creating an initial impression of indifference. However, their words are imbued with genuine care and love.VIEW THE COUPLE SPOT VIEW THE BROTHERS SPOT VIEW THE MOM AND SON SPOT  In Thailand's fiercely competitive sweet biscuit market, numerous contenders aggressively vie for market share and a place in the consumer's consciousness. Brand loyalty is scarce, with consumers typically alternating among an average of 7 to 8 brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments. However, Voiz stands out by positioning its snack as "too good to share." VIEW THE SPOT  Winner Winner Chicken Dinner.Bananas ad agency and director Bruno Bossi merge movie genres and tropes in KFC's latest campaign promoting their Billion Baht Birthday giveaway. Imagine being lucky enough to win a Billion Baht only to keep waking up the next morning on the same day but in a different body again and again and again. That's exactly what happens to the character portrayed in KFC's latest film for their Billion Baht giveaway this year. VIEW THE SPOT |
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