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Seen and noted
 Netflix Thailandâs Latest Billboard, the Ultimate Spoiler Alert.For whodunnit fans, nothing is worse than a spoilerâexcept, perhaps, a spoiler that is inescapable.Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok.Designed to promote the new mystery series, Dalah: Death and the Flowers, we took the showâs content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending.VIEW OUTDOOR  As a leading energy company, PTTâs mission extends beyond business successâwe are committed to âBalanced Sustainabilityâ, ensuring that economic growth goes hand in hand with environmental and social responsibility. PTT wants to introduce the new vision âTogether for Sustainable Thailand, Sustainable world.â to the public, especially the young generation. However, thereâs research revealed some significant perception gap that Gen Y and Gen Z believe energy companies donât care about the environment and green energy as the future.VIEW THE SPOT  Bar B Q Plaza, in collaboration with CJ WORX, has launched a new CRM campaign film with a creative twistâblending humour, sci-fi action, and a strong promotional message to drive member engagement. The film serves as a reminder for customers to open LINE APP "GON" before heading to the mall, unlocking a variety of exclusive discounts and benefits. The story follows a young man who is unexpectedly visited by his future self, arriving in dramatic fashion to deliver an urgent message: âOpen LINE APP âGONâ before you go to the mall!â In a humorous nod to classic sci-fi films, the future version of the protagonist warns that failing to do so would mean missing out on valuable discountsâsavings that could even be used to buy a winning lottery ticket. VIEW THE SPOT The Stop Gambling Foundation: The Tit For Tat Dentsu Creative Thailand has partnered with The Stop Gambling Foundation to launch the âTit for Tat Stop Online Gamblingâ campaign, a âfight-backâ initiative that plays on gambling ad techniques to raise awareness about the dangers of gambling addiction for youths in Thailand.VIEW THE CONCEPT  A Danger Greater Than Kiki (the shockers). Leo Burnett Thailand and Super Ant highlight the dangers of sweet sugary drinks in this new campaign for the Thai Health Promotion Foundation. Directed by Sutton Petchsuwan the film shows Super Ant in daily combat and recharging by drinking sweet drinks. This leads to obesity and a visit to the hospital.VIEW THE SPOT  ThaiHealth, in collaboration with the Department of Land Transport, invites all drivers to hear from those who have 'taken dangerous turns' and 'run red lights'âso youâll know the right way to drive safely for everyone.VIEW THE SPOT Durex : Allgasm With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.60% of women fake orgasm. Time to make pleasure real. ⢠83% of women say âserving on topâ gets them there faster. ⢠75% of women say toys spice up pleasure. Ready to play? ⢠51% say foreplay matters. Let your fingers talk. ⢠54% say "seductive" is sexier than "handsome." ⢠52% get bored when they never try new moves. ⢠42.7% get there easier in the second round. ⢠13 minutes. Too short for love, just right for pleasure. With over 60% of women having faked an orgasm and 15% never experiencing one, itâs time for a change.This Valentineâs, Durex launches a bold campaign taking a stand for pleasure equality, amplifying unheard voices and challenging the imbalance in pleasure and sparks real conversations about satisfaction by flipping the unspoken pleasure truths on the streets: Durex isnât just celebrating orgasmsâweâre celebrating ALLgasm. Letâs scream pleasure togetherâfor real. VIEW OUTDOOR VIEW THE AD  Background:In Thailand, motorcycles are the most common way of transportation but many road deaths happen because people usually don't wear helmets, especially kids. Only 16% of Thai children wear helmets while riding, as many parents overlook safety. This puts children at risk, stopping them from achieving their dreams and even their lives.VIEW 3 OUTDOORS  To demonstrate why people shouldn't speed on motorcycles, we tell riders, 'If you drive fast, your brain can't keep up.' It's not just about struggling to process information; it's also about making decisions on the road that can impact the lives of others, such as a grandmother simply crossing the road on a weekday.VIEW THE SPOT  Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable.VIEW THE SPOT  KFC Thailand has taken a bold step beyond its famous fried chicken, announcing through this new Wolf BKK spot, its commitment to rice, a staple of Thai cuisine. The brand has introduced its latest menu item for the New Year: âKhao Man Kai.â This dish, often referred to as âThai- style fast foodâ due to its quick preparation, features aromatic, fatty rice paired with chicken â a menu thatâs convenient, delicious, and deeply loved across the country. Its popularity is undeniable, with a dedicated Facebook community called âChicken Rice Loversâ with over 400,000 members. The group shares everything from recipes to recommendations for the best local chicken rice spots, driven by their shared passion and love for âKhao Man Kai.â Recognizing this passion, KFC Thailand has debuted its own take on the beloved dish. Their version of Chicken Rice combines aromatic rice with crispy fried chicken and a secret recipe soybean sauce, all presented in the unique style of their iconic Uncle KFC character.VIEW THE SPOT  'John Wick Be-Like' Unleashed in Roddonjai's Latest Campaign via VML Group Thailandâ¨â¨In a world where selling a used-car on social media feels like walking into a battlefield, Roddonjai Thailand's trusted used-car platform has partnered with VML Group Thailand to flip the script with their latest campaign, "Don't Let Anyone Devalue Your Car."Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twiston the everyday frustrations of selling a used-car in todayâs chaotic digital landscape.VIEW THE SPOT Knorr Congee: Reels It With Knorr Congee YDM Thailand has created a new campaign for Knorr Congee, titled âReels It With Knorr Congee,â that takes over Thailandâs Meta Reels moments and redefines how Thais enjoy this beloved dish. By transforming Knorr Congee from a breakfast staple into an all-day companion, the campaign brings flavorful fun to every scrolling session. You know the feeling: scrolling through endless Meta Reels, savoring the fun of short, snackable clips. Now, Knorr Congee makes that experience even better. VIEW THE CONCEPT  Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT Thai Health Promotion: Grandma Speed Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT  There are various ways to use Hong Thong Chilled Cup in strange circumstances, and the results may be disastrous. Better use Hong Thong with Hong Thong, it works!VIEW THE SPOT  Wolf BKK has once again partnered up with Central Department Store to introduce a new holiday season mantra this Black Midnight Sale: âKeep the Best Gift to Yourself.â While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers better than anyone else. Recognizing that sometimes, the best gift is the one you give yourself. âKeep the Best Gift to Yourselfâ is all about embracing the joy of self-gifting in a playful and fun way. It taps into the familiar spirit of Thai gifting culture while adding a humorous twist. By focusing on the idea that sometimes, the best gift isnât the one you give away, but the one you keep to yourself, the campaign encourages shoppers to indulge in a little self-love this holiday season. The campaign kicks off with a humorous film that parodies the cute Thai gifting tradition. In this story, one sister presents a gift, but the other quickly realizes that the best gift isnât the one she receivedâItâs a pre-loved gift attached with a new tag to make it look like new. A hilarious tug-of-war begins as the gifter refuses to let go, determined to keep the best gift to herself.VIEW THE SPOT MedPark Hospital : Make Complexity Simple Being healthy is something we often take for granted. We want to highlight how priceless it is when we or our loved ones can live normally again. Today, complex diseases, whether rare or hard to diagnose, significantly impact patients and families. Patients might visit many hospitals without finding out whatâs wrong, or they might be treated for a long time without improvement. These issues often stem from hidden health problems or having multiple diseases simultaneously.VIEW THE 3 SPOTS  Nobody expect how useful the ice bag can be. Mum Films introducing 'Hong Thong Whiskey Ice Bag' with an ordinary of a couple who unexpectedly used Hong Thong Whiskey Ice Bag to solve their problem.VIEW THE SPOT  No matter what mistakes you make, if you shop with Lazada, it's always the right deal!VIEW THE SPOT  There are various ways to use Hong Thong Whiskey Ice Bag in strange circumstances, and the results may be disastrous. Only use Hong Thong with Hong Thong, it works!VIEW THE SPOT  Global sensation Moo Deng is making her debut with Lifebuoyâs âH for Handwashingâ campaign! In this film, Moo Deng breaks with family traditionâno more âH is for Hipposâ! Sheâs calling on us all to remember: H should stand for Handwashing because we all need the reminder!VIEW THE SPOT  anew advertising Bangkok has are introducing Gother, a new Thai travel platform that puts the unique interests of Thai people at the forefront. Gother understands the diverse travel desires and cultural insights of todayâs Thai travelers. Whether itâs visiting sacred sites for spiritual blessings, jet-setting abroad for beauty and wellness retreats, or diving into Thailandâs stunning underwater worlds, VIEW THE SPOT  One Bangkok, the new 17-hectare, 3.2 billion USD âCapitalâ of Bangkok Metropolitan, will give Bangkok and its people a much-needed second breath with the projectâs âlife-readiedâ design city within the city. It will comprise greenery covering 50% of the total area, a 2km Art loop for inspiration, 5 premium office towers, 5 world-class hotels, 3 super-luxurious residential towers, and 3 retails experiences catering street vibes, local brands, and world luxurious brands. VIEW THE SPOT  Another short film for the Thai Health Promotion Foundation and Major Group. Mum Films and Leo Burnett Thailand collaborated to portray the pair's purpose in 'The Haunted Chair' - to guide audiences about Office Syndrome prevention options, and encourage them to turn off their phones in the cinema using a Thai myth about a ghost riding on the neck causing neck pain.VIEW THE SPOT  Northern Thailand saw its worst flooding in 30 years. Thousands of families have lost everything, including their homes and hope, as floodwaters and mud cause extensive damage across the region. In response, IKEA Thailand has rallied the community together in support of rebuilding the devastated homes with its IKEA Flooded Room campaign. In a creative twist on its iconic room ads, IKEA and VML Thailand has reimagined its beautifully styled spaces as flooded rooms, symbolizing the widespread destruction caused by the disaster. This striking visual campaign, IKEA Flooded Room, aims to raise awareness and mobilize support for those affected. IKEA is calling on customers to donate their IKEA furniture, or even sell back their old pieces, which will be collected and delivered to families in need, all facilitated by IKEA. Partnering with The Mirror Foundation, a leading organization actively working on the ground to assist flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches the homes of those who need it most. The IKEA Flooded Room campaign, developed in partnership with VML Thailand, was launched within 24 hours of the disaster to provide immediate relief. This collaboration demonstrates the power of rapid creative response in times of crisis, offering not only immediate help but also hope for the future. Together, one piece of furniture at a time, IKEA and its customers are helping restore homes and lives in Northern Thailand.VIEW THE AD Ikea Thailand: Flooded Room Northern Thailand saw its worst flooding in 30 years. Thousands of families have lost everything, including their homes and hope, as floodwaters and mud cause extensive damage across the region. In response, IKEA Thailand has rallied the community together in support of rebuilding the devastated homes with its IKEA Flooded Room campaign. VIEW 2 OUTDOORS  "It must be Sting â Energizing Fun for Thai People's Culture!"Background In 2024, Sting launched a new energy drink in Thailand, aiming to capture the attention of Gen Z in a competitive market. Traditionally, energy drinks in Thailand are perceived as products for hardworking individuals striving to overcome challenges. This perception doesnât resonate with Gen Z, who value creativity, authenticity, and fun. Additionally, Thai advertising regulations posed challenges, prohibiting Sting from using its iconic âlightningâ symbol or showcasing traditional consumption shots. To complicate matters further, Gen Z generally dismisses typical advertising, making it essential for Sting to innovate and connect with this audience in new ways. VIEW THE SPOTS  At a bus stop, a gentleman surprised bystanders with his unexpected words and actions. 'Chocolate Box' the latest production from Mum Films in collaboration with Leo Burnett Thailand, created for the ThaiHealth x Major Group campaign, creatively tackles two important messages -- encouraging audiences to quit smoking and to switch off their phones during cinema screeningsâall within a single video.VIEW THE SPOT  Mum Films and the Leo Burnett Thailand creat a short films for ThaiHealthâs campaign that associated with Major Cineplex Group.VIEW THE SPOT  Spotify releases its latest ATL campaign in Thailand with lead agencies Juice Network and TBWAThailand, positioning the platformâs power in an unmatched music experience. Through its playlists feature and ecosystem, listeners can curate, discover and share playlists as a way to connect with every emotion, mood, and occasion. The two brand films showcase how Spotify is entwined in the daily lives of Thai youth, another reminder that Spotify is more than a music streaming platform. VIEW THE 2 SPOTS  Everyone is aware of the dangers of smoking, but that's only the visible harm from cigarette smoke. In reality, the toxins in cigarette smoke that are invisible can remain in the air for 2-5 hours and travel several hundred meters. VIEW OUTDOOR Lipton: Tangy Sweet Fizzy Tongue Twister Lipton Za isnât just the average lemon tea; it's got that "Tangy, Sweet, and Fizzy" punch in every sip, refreshing you in one go. Just hearing "Tangy, Sweet, and Fizzy" should make you think of Lipton Za!So, Lipton Za wants to share this Tangy, Sweet, and Fizzy vibe beyond just drinking it. We're creating an online experience where "Tangy, Sweet, and Fizzy" is more than just wordsâit's a whole mood. VIEW THE CONCEPT  Wangkanai Organic Sugar, the superior natural sugar. Even the ant try the supernatural ways to reach it.VIEW THE 2 SPOTS  Leo Burnett Group Thailand has created a new spot, titled 'Drawing', as part of the Thai Health Promotion Foundation's âFree Playâ campaign. The âFree Playâ campaign aims to try and communicate with parents about giving a chance for children to explore their world in their own way and helps foster creativity and using their imagination. The latest spot was directed by Suthon Petchsuwan and produced via Mum Films. VIEW THE SPOT  Kayari and anew advertising Bangkok unveil innovative mosquito-repelling billboards, The Mos-kill-to Billboard. The campaign transforms ordinary billboards into mosquito-repelling billboards and installs them throughout Bangkok. These billboards incorporate three key features designed to keep communities and commuterâs mosquito-free. This billboard combines yellow light, which has been proven to deter mosquitoes, with 15 KHz frequency waves recommended by the WHO as a safe and effective mosquito deterrent, and Pyrethrum extract, a natural and safe mosquito repellent. These three features work together to enhance the billboardâs effectiveness in repelling mosquitoes. This creative initiative is particularly beneficial for people waiting at bus stops and those living in mosquito-prone areas, providing them with a safer and more comfortable environment. anew advertisingâs commitment to innovative solutions and community welfare is evident in this campaign, reflecting the companyâs motto: âNever Say Never, Always ANEW.âVIEW OUTDOOR |
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Nerd Bangkok and Mum Films create a one-shot Halloween promo film for the iT Shop.
Another novel spot from The Thai Health Promotion Foundation 
More creative work from the Thai Health Foundation
Another very creative spot from TJT, Thailand