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Seen and noted
Lays: Smile Your Way Layâs Smile Your Way transformed product packaging into an interactive experience by combining trending technology with consumer insight. By scanning the QR code on the pack, users could upload or snap selfies and use AI with face detection to generate over 100 unique smiling characters. This simple yet joyful experience encouraged repeat participation and sharing, turning every pack into a gateway of endless smiles and engagement.VIEW THE CONCEPT  ContextThailandâs energy drink market is fiercely loyal to legacy brands and gritty ads. Sting had to do more than show up it had to own energy moments, under FDA rules forbidding any âenergyâ claims. And still, make people see: Sting is energy too. VIEW THE SPOT  THE BANANA AD: SUB-CULTURE IS THE NEW MEDIA.Flash Bomber just dropped a bold cultural moment for Ace of Clubs Bangkok Thailandâs first full-service tennis community.This isnât about going viral. Itâs about precision, relevance, and real connection. The challenge? Reaching the true tennis crowd the players and fans who actually live the game. This move proves that great marketing isnât about how big your budget is, but how sharp your insight can be. VIEW THE AD  The campaign was created by Wolf BKK and award-winning film director Nawapol âTerâ Thamrongrattanarit. The film portrays actress Baifern Pimchanok proudly passing her spotlight to ordinary people, letting them become the presenters instead. It was approved by the presenter herself, the director, and the brandâs founder, and marks a bold step away from conventional celebrity-driven fragrance advertising.VIEW THE SPOT Lays: All Gen Enjoy Game BackgroundFor 30 years, Lay's has been a "Master of Joy." However, with the rapid rise of technology and digital communication, the brand noticed a growing disconnect among family members, particularly a "generation gap." This divide led to less face-to-face communication, created distance, and reduced shared "joy" within households. Lay's saw this as a critical problem to address, aiming to restore the connection and happiness that were slowly fading away. VIEW THE CONCEPT  BACKGROUNDBangkokâs MRT, the place where energy levels go to nap. Especially at Phetchaburi Station where commutes are long, footsteps are heavy, and vibes are low. IDEAFor Sting, the most Fun Energy drink, this isnât a problem. Itâs a PLAYGROUND. Because when people are most tired thatâs when Sting shows up best. So we flipped the switch on fatigue. Instead of handing out samples the usual way, we turned a dull transit space into a full-on interactive experience. VIEW OUTDOOR  Rajadamnern Stadium, the birthplace of Muay Thai was rich in history but fading in relevance. While the fightsremained world-class, the experience hadnât changed in decades.The challenge: how do we preserve tradition while captivating a new generation of fans, tourists, and culture seekers?To reawaken the stadiumâs legacy, we created the worldâs first immersive Muay Thai experience transforming thevenue into a 360° cultural spectacle through projection mapping, synchronized lighting, sound, and storytelling. VIEW THE SPOT Breeze: Fast-perience ads This is the first time in Thailand's laundry industry where speed doesn't come at the expense of cleanliness. Instead, both come together in Breeze Quickwash! In a world where everything moves fast, including social media habits like skipping ads and jumping to the best parts, fast-forwarding has become automatic. It's obvious that speed is in Thais' DNA. And in an era where every second counts, the question is: "How do we make people recognize a detergent that cleans in just 15 minutes, even faster?"VIEW THE CONCEPT  Ogilvy Thailand, in collaboration with Mum Films, has unveiled a new online film for ThaiHealthâs campaign, âAging Well: Preparation Before 40â (สูà¸à¸§à¸±à¸¢à¹à¸«à¹à¸à¸£à¹à¸à¸¡ à¸à¹à¸à¸à¹à¸à¸£à¸µà¸¢à¸¡à¸à¹à¸à¸ 40). The campaign illustrates how everyday lifestyle choices profoundly shape the way we age. With narrating dark humor and the lively chaos of a reunion party, the film cleverly portrays a range of 40-year-old lifestyles, encouraging audiences to recognize who might be falling into the so-called âYouth Sucker Beastâ and prompting reflection on how present behaviors affect one's elder version both physically and mentally.VIEW THE SPOT  When the UEFA Champions League kicks off, Thailand comes alive in the most unexpected ways. Leveraging this momentum, Dentsu reignited Heinekenâs football legacy in Thailand with âCheers to The Real Hardcore Fansâ, an immersive campaign celebrating the countryâs passionate football culture while re-establishing Heinekenâs premium edge in a highly competitive beer market. Rather than focusing on the pitch, the campaign shone the spotlight where it truly belongsâon the fans. With dentsu VIEW THE CONCEPT Allianz Ayudhya: Straightforward Allianz Ayudhya has launched its new "Straightforward" campaign by doing what no other insurance brand in Thailand has ever dared to do: bringing the lengthy policy terms and conditions - usually hidden in fine print - into the spotlight, displayed prominently on a massive billboard in central Bangkok. VIEW THE 4 OUTDOOR  How far can a missing piece go? KFC's new film leans into that delicious agony. Our hero is one Baby Sanders short of a full set. Once he realizes heâs missing the rare piece, the absence starts to color everything he sees. His world feels unfinished ...until he understands thereâs only one way to make it whole: unbox another Baby Sanders. Launched one week after KFC Baby Sanders blind boxes hit the market, the film speaks to anyone whoâs feeling the pull of an incomplete set. Consider it empathy for the incomplete and a nudge to finish the set.VIEW THE SPOT  Dentsu One Bangkok and Mum Films release Nancy, the latest film in the 2025 Quit Drinking Buddhist Lent campaign. Carrying the message âNo One Can Warn You Better Than Yourself,â the story follows Nancy as she glimpses the life she could have if she chooses not to drink, tonight and throughout the Buddhist Lent season. The film aims to encourage reflection and remind viewers that giving up alcohol can open the door to better possibilities.VIEW THE 2 SPOTS  'Reborn', the new campaign from Cute Press My Match, created via Wolf BKK and directed by top Thai director Wuthisak Anarnkaporn of Factory 01, challenges the long-standing beauty standard that foundation must match your skin tone. It believes that everyone deserves to enjoy makeup without judgment.VIEW THE SPOT  Grey Thailand and Mum Films have launched a new online film for ThaiHealthâs 2025 Anti E-cigarette campaign, themed âGood Looking Doesnât Mean Harmless.â Drawing inspiration from the stylish, eye-catching designs of todayâs Thai vape pods, which often entice young people to start vaping. The film reveals the hidden dangers behind the sleek exterior. Beyond the perceived âcool factorâ of holding a vape in front of peers, it underscores the serious risks e-cigarettes can pose to oneâs health and well-being.VIEW THE SPOT  An integrated team from Interpublic (IPG) group has launched the Effortless Rush Hour campaign for the Philips S1000 to S3000 series, positioning Philipsâ electric shavers as essential tools for young Thai men to take on all manner of daily challenges â personal, relationship and professional. This is a collaboration with independent creative studio Heckler Singapore. The multi-agency campaign was a joint effort among IPG specialist agencies MullenLowe Singapore, MRM Bangkok and CraftWW Bangkok. It aims to shift grooming behavior, particularly among Generation Z Thai men, encouraging them to switch from the hassle of manual blade shaving to effortless confidence with electric shaving. Heckler handled full production and post-production, blending high action filmmaking with a comedic edge that puts the product front and center. VIEW THE SPOT  With e-cigarettes in playful art toy designs trending among Thai youth, Grey Thailand and Mum Films teamed up to create three TVCs for ThaiHealth. Under the concept âE-cigarettes are extremely dangerous, no matter how they look,â the films show what vaping really gives you behind the fantasy designs.VIEW THE 3 SPOTS  Dentsu One Bangkok and Mum Films deliver ThaiHealthâs powerful message for the 2025 Quit Drinking Buddhist Lent campaign: âNo one can warn you better than yourself.âIn this new online film, we follow Odd, a man who comes face-to-face with his past and future selves. But they all share one urgent plea, it's time for his present-day self to stop drinking.VIEW THE SPOT  In a bold promotional stunt in Thailand, WeTV and creative agency Audacity Bangkok blurred the lines between fiction and reality with a live activation set in the nationâs most iconic boxing venue. To promote Knock Out â a WeTV Original Boy-Love series set in the gritty, corrupt underworld of Muay Thai â the team staged a shocking choreographed fight inside Lumpinee Stadium, right in the middle of a real boxing event. And thatâs exactly what they did. Between the second and third fights of the night, the crowd witnessed what appeared to be a real altercation: a boxing promoter and a fighter were suddenly attacked in the ring by a mob of 20 men. Panic set in. Screams echoed. The stadium went silent. Then â the lights cut out. And the big screen came alive with the trailer for âKnock Out.â VIEW OUTDOOR  A year-long photographic series commissioned by TBWA ThailandJuice documents how Thai communities creatively repurpose TOA buckets, reflecting the brandâs cultural imprint. TOA Paint marks six decades as an integral part of everyday Thai life. In partnership with TBWA ThailandJuice, the brand introduces âThe Life of Paintâ, an unconventional tribute highlighting the brandâs enduring influence.VIEW THE 5 ADS Honda: Protect The Power Of Dreams âDentsu Thailandâs integrated campaign for Honda, âPROTECT The Power of Dreamsâ, promotes safe riding habits for child passengers on motorcycles, and calls on parents to protect their childâs dreams for the future. In Thailand, motorcycles are a daily necessity, but the safety of children riding on motorcycles have been often overlooked, with only 16% of Thai children wearing helmets when riding as passengers. Yet, not wearing helmets has been a major cause of death among Thai children, with around 3,000 deaths each year, approximately nine every day. VIEW THE SPOT VIEW THE 4 ADS  No matter how much life changes or how much little Jenny grows, one thing remains constant, the care and protection she can always count on. With Samsung Life Insurance, some things never change. VIEW THE SPOT  Started from the bottom. No rich parents. No connections. No safety net. Born at the base of the pyramid, where survival comes before dreams. Falling. Failing. Repeating. Forget a bright future â just making it to tomorrow is a battle. This isnât just the story of daily wage earners. Even salaried workers in Thailand feel the squeeze. Costs go up. Salaries stay the same. Poverty pushes people to think harder, fight harder. That's why FINNIX exists. A digital nano loan platform made for those with little to start with â even with poor credit or trapped in predatory debt cycles. Weâve been around for 5 years, and weâre still evolving â to help more people, in more meaningful ways. Weâre building more than just a lending platform. Weâre building a community of fighters. People who fall, get back up, and inspire others to do the same. Weâre sharing knowledge, careers, and real opportunities â to help them not just repay loans, but reclaim their lives. We want to champion lifeâs true fighters. Not just those who struggle to pay interest⦠but those who rise up for themselves and their families. Turning ordinary streets into arenas â backing borrowers to fight strong. 'Finnix, partnering with life's fighters.'VIEW THE STREET FOOD FIGHTER SPOT VIEW THE SALARYMAN SPOT PT Station: Car Opinion Leader THE WORLDâS FIRST CAR OPINION LEADERâItâs not just KOLs, itâs Car-OL.âCHALLENGEOil brands love KOLs. Celebs, influencers, reviewersâeveryoneâs been there, done that. But when every brand screams âOur oil is the best!â through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh? VIEW THE CONCEPT  Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT Vajira: Hospital Praykinson âDentsu Thailand has created Praykinson, a voice therapy app for Vajira Hospital to help patients with Parkinsonâs disease, one prayer at a time. Approximately one in every 100 elderly Thais are prone to Parkinsonâs disease, a neurodegenerative disorder that progressively affects muscle control, balance and movement, with voice changes being one of the important signs. While it cannot be cured, Parkinsonâs disease is treatable, with research suggesting that therapy may help improve or maintain symptoms. To help manage voice degeneration, singing has been a recommended therapy option. However, many elderly Thai patients are unfamiliar with singing as part of their daily routine. Inspired by the cultural insight that 75.9% of Thais practice daily prayers, VIEW THE CONCEPT  In this film from Leo Thailand a hospital room is filled with patients waiting for their turn. Suddenly, a crocodile show performer walks up to the counter, complaining of a slight headache and neck pain. He hopes for some empathy, believing that his urgency will get him treated faster. But in the end, the nurse simply tells him to wait like everyone else.Just then, First Choice (a leading cash loan card and service in Thailand) steps in, showing the audience that they truly understand how painful waiting can be. Thatâs why, at First Choice, they never make anyone waitâespecially when it comes to applying for a card. VIEW THE SPOT  Long Lay, a Thai boat tour operator, has launched the âGood Passengerâ campaign â an initiative aimed at tackling marine pollution while promoting sustainable tourism. Developed in partnership with creative agency Flash Bomber, the campaign blends storytelling, design, and environmental responsibility to engage travelers in the fight against ocean waste. VIEW OUTDOOR Punthai Coffee: A Cup Of Life In a market increasingly dominated by global coffee chains, WOLF BKK aimed to support the growth of Punthai Coffee, a Thai-owned brand, by helping it stand strong against international competitors. To achieve this, WOLF BKK developed a new menu item for Punthai Coffee called âThairicanoâ a coffee that matches the quality of global favorites like the Americano. The goal was to create a national coffee menu: grown in Thailand, produced in Thailand, and sold at a fair price for Thai people. This approach ensures that revenue stays within the country and makes Thairicano a coffee that every Thai can be a part of.VIEW OUTDOOR VIEW THE 3 ADS  Songkran, Thailandâs traditional New Year, is a time for water fights, family reunions and road trips as Bangkok empties out, and highways fill. Unfortunately, itâs also a time when traffic accidents and fatalities surge due to driver fatigue.VIEW OUTDOOR  Less than 3% of Thailandâs population donates blood â significantly below the level recommended by the World Health Organization (WHO) â despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors. The campaign, titled Blood Connect, harnesses creativity and emotional storytelling to spark meaningful social actionâparticularly among Gen Z, who are emerging as a powerful force for change. VIEW THE SPOT  KFC Thailand has launched a new film "Let There Be Cake" created via Bananas Johannesburg and Brains & Brawn Bangkok.VIEW THE SPOT  Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that feel more fun and exciting. Combined with childhood trauma from being forced to drink milk, this has led Thai teens to consume less milk than their peers in other countries. CP-Meiji has introduced two new flavors of Meiji Pasteurized Milk - Kyoho Grape and Fuji Apple VIEW THE SPOT  For professional chefs, making broth begins with a trusted ritual. They reach for chicken carcasses at the market, believing that true flavor comes from bones simmered slowly. This daily habit shapes kitchen culture across Thailand. Rather than interrupt it with advertising, Knorr and YOUNGSTER BKK placed an unexpected idea right where decisions happen. This bold move turned an ordinary meat shelf into a surprising media moment. Among the rows of real poultry sat something new. Chefs reached for what looked like a raw chicken, only to discover it was not meat at all. Inside the expertly crafted form was KNORR Chicken Flavoured Broth-Base. When chefs reached for bones, they found something that challenged everything they believed about broth. VIEW 6 OUTDOORS  âDentsu Thailandâs emotional 2025 road safety campaign for Toyota Motor Thailand (Toyota), Save Speeding Loss, demonstrates that 'The Faster You Go, The Faster You Lose'. Save Speeding Loss highlighted the collective emotional toll of speeding-related accidents by transforming Siam Square Soi 5, one of Bangkokâs busiest roads, into immersive Checkpoints of Loss. Each installation visualised personal stories - from unfulfilled dreams and broken families to the lingering grief of survivors - designed to confront drivers with the ripple effects of reckless speeding.VIEW OUTDOOR Grab: Grab The Missing What if a delivery app could do more than just deliver foodâwhat if it could help bring people home?In Thailand, someone goes missing every four hours. Yet most missing person alerts are lost in social feedsâshared in hope, forgotten in the scroll. At the same time, Grab riders are everywhereâmoving through the very alleys, neighborhoods, and markets where the missing are often last seen.VIEW THE CONCEPT  This small change made a big impact. The sight of Sad Kama-Chan caught peopleâs attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night.VIEW OUTDOOR  âBud Fanâ : A Fridge Disguised as a Superfan, Built to Celebrate the CrowdWhen you canât advertise the product, you advertise the people who love it.Budweiserâs latest creation, âBud Fan,â is more than a fridge, itâs a full-sized sculptural character Born from the energy of live music crowds. Shaped like a cheering superfan and glowing in signature red, Bud Fan doesnât just store cold beer, it stores the spirit of celebration. VIEW OUTDOOR |
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Archive work from 2001 era. Directed by Suthon Petchsuwan