Seen and noted
It's bigger than basketball. Le Bron for Nike and the Cavaliers Agency: Wieden + Kennedy, Portland
VIEW THE SPOT Smiles: The Flight of AdemarSanlam: One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the first day of National Savings Month, a man suddenly appeared and took a radical step to reconnect with his money.Introducing The One Rand Man. A social experiment where a man received his entire salary in R1 coins for the month of July.The story was told throughout the month in 5 weekly YouTube webisodes documenting his life as he paid all his expenses in R1 coins without access to any online banking or credit cards. His trials and tribulations of paying everyday expenses (in sometimes hundreds of coins) were shared live as they happened on Twitter and Instagram. By the end of the month, many South Africans were inspired to rethink their attitudes towards saving and preparing for a healthy financial future. All because of Sanlam. Wealthsmiths.Agency King James Group South Africa
VIEW THE SPOT
Celebrating a lifetime of Original British Drama on the BBC. This trailer offers a unique glimpse of some of the BBC's biggest upcoming dramas, including The Casual Vacancy, an adaptation of JK Rowlingâs novel, Roald Dahl's Esio Trot, The Missing, One Child and The Interceptor.
VIEW THE SPOT
In the US, McDonalds releases the McRib for a limited time once a year. The sandwich is only in stores for a few weeks and consumers anticipate it's return all year only to be replaced by worry that it will soon disappear. This campaign from Cossette Chicago plays into that fear with innovative :05 radio ads.
PLAY THE AS LONG AS SPOT PLAY THE EATING SPOT PLAY THE MOUNTAIN SPOT PLAY THE MCRIB SPOT Joey Starr: Lickshot in My Hood
Havas Productions in France relaunched the career of Rapper Joey Starr using porn websites.
VIEW THE CONCEPT Brother for Sisters: Tap Tie
Brother International is behind a novel new technology innovation, which has been used to help raise essential funds for breast cancer research. The "Brother for Sisters" campaign saw Brother, along with Sydney-based creative agency The Works develop the worldâs first NFC-fitted tie, capable of accepting monetary donations that go directly to the National Breast Cancer Foundation.
VIEW THE CONCEPT Organ Donor Foundation: Jenna's 21st Birthday
Jenna is turning 21 and you are invited to her 21st Birthday Party. An Organ Donor Foundation message from Lowe South Africa.
VIEW THE CONCEPT Grona Lund: The Haunted Poster
In order to release a new scary attraction at the Grona Lund Theme Park, agency Pool, Stockholm did this scary street prank in Stockholm. On an outdoor poster they gave people a chance to get a preview of the coming attraction using their mobile phones. But what they didnât know was that this was no ordinary ad. In fact, very far from it.
VIEW OUTDOOR
Mattessons Fridge Raiders has launched F.R.H.A.N.K, the worldâs first robot whose artificially intelligent personality will be co-created with the UK gaming community. As part of the brandâs ongoing association with gamers which includes the IPA Effectiveness award winning MMM3000 campaign Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to ensure credibility with this notoriously hard-to-engage audience.
VIEW THE SPOT Sugru: The Joy Of Fix
Fixing and making feels good. Inspired by the life-changing sex manual of the 1970s, we want to help millions more people experience the true joy that comes from a fulfilling fix life. Have you felt the Joy yet? See: http://sugru.com/joyoffix
VIEW THE CONCEPT Hollaback: 10 Hours of Walking
Director Rob Bliss has launched this ambient ad for Hollaback! which features some of the 100+ instances of verbal street harassment took place within 10 hours, involving people of all backgrounds. This doesn't include the countless winks and whistles.
VIEW OUTDOOR Coalition to Stop Gun Violence: Youth
You didn't buy the gun. You didn't pull the trigger. But if you've voted for politicians that refuse to support rational gun laws, you've helped to facilitate school shootings in America.Agency; Saatchi & Saatchi Wellness USA
VIEW THE YOUTH SPOT VIEW THE DINER SPOT Toshiba Airconditioning:UncoolBorjomi Georgian Water: Piano Machine
Generous piano that treats people with fizzy water appeared in Ukraine. In the midst of the most strained year in the history of independent Ukraine, after months of unrest, uncertainty and tension caused by political and economic vulnerability, Ukrainians needed more than ever bright emotions. To support the citizens and make their mornings brighter during traditional music Alfa Jazz Fest held in L'viv this summer, the Borjomi Company and Banda Agency created generous piano that was giving a bottle of legendary volcanic water for a good playing. The Borjomi piano appeared on the central city square, where passers-by could literally try their hand at music and get a fizzy reward along with a smile. During the festival, the piano heard thousands of unknown virtuosos, got into the photo archives of hundreds of mobile phones and delivered as many bottles of Borjomi as would be enough for several years of pleasant awakenings.
VIEW OUTDOOR
13eme Rue, the French channel specialized in crime entertainment, is reaffirming its position as an expert in the genre with a new brand print campaign created by BETC. The visuals perfectly illustrate the channel's promise, that you will be more than a passive witness. With 13eme Rue you will experience each criminal investigation on the inside, via a thrilling and challenging immersion in one of the many investigative scenarios the channel offers, be it a series or film.
VIEW THE EPISODE AD VIEW THE SEASON AD VIEW THE MOVIE AD Scotch Magic Tape: Invisible Box
The Invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products. To make Invisible Tape a fascinating experience even before the actual usage Kolle Rebbe, Hamburg developed a packaging that makes the tape itself magically disappear. he disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging, it created an illusion of a seemingly empty box. Since the mirror is tilted, it formed the area inside the packaging where the product was "invisibly" stowed.
VIEW THE AD
Roll through angry weather with Carhartt Rain Defender. Durable water repellent for those who Outwork Them All.
VIEW THE SPOT
Sixt, along with agency BETC, is following up on its first TV campaign with the release of 3 films to showcase its brand platform, "Boost Yourself". Each of the films features a protagonist who has an encounter with the famous Mister Booster who, along with a quirky accomplice, proves the brand's ability to boost drivers. Through these interactions, Sixt emphasizes its message, that "it feels good to rent a nice car".
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Sprite: Le Bron Comes Home
LeBron James' first home court game appearance wonât be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with Translation New York and city officials to turn Patterson Park, which hadnât been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That's when LeBron showed up to celebrate the new courts and his arrival back home.
VIEW OUTDOOR Britain's Beer Alliance: There's A Beer For That
A year since the British beer industry united to celebrate the best of British brewing by launching Let There Be Beer sees the movement evolve into There's a Beer For That, a £10m integrated campaign featuring a new advert created by SapientNitro and the first TV spot by features director Michael Winterbottom. Winterbottom, who is best known for 'The Trip' and '24-Hour Party People', directed the ad that spearheads the new campaign, designed to show Britons that there is a wide variety of beers that perfectly suit a wide variety of occasions. This is SapientNitro's first work for Britain's Beer Alliance, since the agency won the integrated advertising account in May.
VIEW THE SPOT Mercedes Benz: Fantastic Journey
Children play where they want and now you can see where they play.Agency: Jung von Matt, Hamburg
VIEW THE SPOT
The fear of missing out is particularly poignant in this Halloween promotion for Verizon in a spot from McCann, New York
VIEW THE SPOT
A funny 3 TVC Campaign from Black Cherry Greece , each of them different from the other, but sharing the same feeling.
VIEW THE HERCULES SPOT VIEW THE ALIENS SPOT VIEW THE BABIES SPOT
Gillette, the world's largest brand of male care, announces its sponsorship to FC Barcelona in Latin America. Following Gillette's historical interest for sports, the partnership celebrates a unique element that the two brands have in common: precision.To celebrate the sponsorship, the agency Grey Brasil created a webfilm that highlights the precision in the lives of Latin American players, many of whom are part of the history of FC Barcelona.
VIEW THE SPOT Virgin Radio Montreal: Dirty Talk at Work
Virgin Radio is #approved4work shot spots from Canada's Les Evades, Montreal
VIEW THE NETWORK SPOT VIEW THE STAPLER SPOT VIEW THE COPIER SPOT
BMW Park Assist. Park where you couldnât park before. Agency: Publicis, Mexico City.
VIEW THE LIFT AD VIEW THE SAUNA AD
Help us stop Female Genital Mutilation, stop violence against women. Support our work for human rights at www.amnesty.se Agency: Volontarie, Stockholm
VIEW THE AD Vancouver Opera: Stickboy
Promote Vancouver Opera bullying-themed opera, Stickboy, while making opera relevant to a younger audience. Agency: DDB Vancouver
VIEW LOSER OUTDOOR VIEW FATTY OUTDOOR VIEW NOBODY OUTDOOR VIEW THE CONCEPT DNA: 100 Minute Challenge
To promote its fast 4G network in an inspiring and engaging way, Finnish telco DNA challenged a kite-surfer, who had never before braved the deep oceans, to cross the icy Gulf of Finland and smash a world record on his wind-propelled board. As part of its "100 Minute Challenge" campaign, hasan & partners , Helsinki designed the challenge to not only promote DNA's network speed, but to highlight its constant efforts to provide a fast and reliable infrastructure.
VIEW OUTDOOR Prime TV: Glamazon
What happens when David Beckham, millionaire owner of the world's most famous head of hair, visits the Amazon rainforest? Print from FCB, Auckland
VIEW THE AD
M&C Saatchi Sydney has capitalised on clocks going back in the UK with a tactical campaign for QUIT, the UK charity that helps smokers to stop, urging them to get years back in their life as they put their clocks back one hour.
VIEW THE CLOCK AD VIEW OUTDOOR
Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global 'Should've gone to Specsavers' campaign. The spots highlight the pitfalls of having poor eyesight during the summer holiday period. The integrated campaign also features radio, digital, plus in-store promotions throughout summer.
VIEW THE RESCUE SPOT VIEW THE VOLLEYBALL SPOT
Japanese hot-shop Mori Inc. Tokyo has created a new video for OK Go's new track "I Won't Let You Down". The video is another one-shot take and features small Honda UNI-CUB motorcycles.
VIEW THE SPOT British Coast Guard: Every Second Counts
50% of the UK public don't know who to call in an emergency at the coast or at sea. Every second counts in search and rescue so be sure you ask for the Coastguard when you see someone in trouble or you need help at the coast. Last year the coastguard dealt with over 19,000 incidents around the coast and at sea. There are over 3,400 coastguards around the UK coastline on call at a moments notice to come to your rescue. Agency: AMV BBDO London.
VIEW THE SPOT
The wraps have come off the new Lexus brand positioning with the launch of the NX crossover model via M&C Saatchi's first brand campaign for the luxury car marque. The 'This is the New Lexus' campaign centres on 'progressive new luxury, leaving old luxury behind' in the first of a number of model launches to target a new and younger audience.
« First « Previous
Next » Last »
1 of 7
VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |