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Seen and noted
 A pioneer in French luxury hospitality, Sofitel takes a new step forward with its official launch on TikTok, the platform shaping cultural trends for new generations. With Sofitel Encounters, a serial format of digital content, the brand explores a new narrative territory where luxury is told with humour, aesthetics, and spontaneity.VIEW THE 2 SPOTS  Since 1863, Solvay has harnessed the power of chemistry to deliver innovative and sustainable solutions that address the planet's most essential needs. The company helps to shape a better world through air purification, water and food preservation, health and wellness protection, eco-friendly textile production, and enhanced tire durability. In partnership with VML France, Solvay is launching a new B2B campaign aimed at breaking the âboringâ perception of chemistry and showcasing its essential role in everyday life.VIEW THE SPOT  Whether itâs small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses... Because homes that evolve are lives that move forward. Leroy Merlin's mission is clear: to support the projects of 68 million French people, so that everyone can improve their home â and their life. To embody this commitment,VIEW THE SPOT  In 1984, Renault unveiled what can be considered the first "car for living ": Renault Espace. This innovative vehicle, capable of transporting up to 7 passengers, has often been copied but never equaled. More than 40 years later and after five generations, new Renault Espace is unveiled today and will be available for order starting April 8, with test drives available in dealerships starting in June. Two years after the launch of its latest generation, Renault Espace full hybrid E-Tech evolves with a new design that adopts the aesthetic language of the brand's iconic models, Austral and Rafale.VIEW THE SPOT  This International Women's Day, YSL Beauty presents âDon't Call It Loveâ, a thought-provoking global campaign as part of our âAbuse Is Not Loveâ program. Did you see signs of abuse in this film? When we romanticize toxic behaviors, we normalize abuse. Whether itâs physical, sexual, psychological, or financial, abuse is abuse. And abuse can come with warning signs. From intrusion, jealousy, isolation to blackmailing and intimidation, there exist nine key categories of warning signs. If you are aware, you can act. One in three women experience abuse in their lifetime. The fight against intimate partner violence matters!VIEW THE SPOT SecondeChanceorg: The Black Dog SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its âBlack Dogâ operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song âThe Black Dogâ, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results. The analysis is clear: black dogs face a sad phenomenon - they stay on average four times longer in shelters because of their color. A disastrous situation also known as the âBlack Dog Syndromeâ. This phenomenon is particularly problematic after the summer, a period when more than 60,000 animals are abandoned each year.VIEW THE CONCEPT  Traditionally, eating French has meant coq au vin, niçoise salad, ratatouille⦠and many other time-honored favorites. VIEW OUTDOOR Surfrider Foundation : Make The Ocean Great Again
FRANCE
February 25, 2025 17:22 (Edited: March 27, 2025 08:34)
 Following President Trump's arbitrary decision to rename the Gulf of Mexico, .becoming and the Surfrider Foundation Europe responded in kind. They launched the "Make The Ocean Great Again" campaign, turning political absurdity into a powerful statement about ocean conservation by renaming European aquatic sites with ecologically focused names. Using Google My Maps, they selected 10 aquatic sites, giving them new, ecologically-focused names like The Free From Harmful UV Filters Beach, The Free Nurdles Beach, and the Bye Bye Chemicals Flow, each accompanied by a short text. Because, sometimes, the best way to fight absurdity is with creativity...VIEW OUTDOOR  So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good! Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favourite team play in Ligue 1? It's a tough choice for them happening every year. PLAY THE SPOT  With UN.patent, Renault is licensing its safety innovations for electric vehicles to the global automotive industry. Through this unique initiative, Renault is giving concrete support to Jean Todt, the United Nations Secretary General's Special Envoy for Road Safety. The first technology to be made available under a freeVIEW THE SPOT Air France: Holidays Launched in a test phase during summer 2024, Air France Holidays is a new and constantly evolving package holiday offer. The website provides flexible "dynamic packages" for stays in more than 400 destinations at highly competitive prices, available year-round. To introduce this new offering across France, Air France is unveiling a distinctive advertising campaign created by Aura by Omnicom.VIEW THE SPOT  In a segment where premium automotive campaigns often prioritise sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit. The film follows a compassionate young woman who risks everything to help her friend, a stranded alien, return to his ship. As military helicopters circle and government SUVs give chase, their journey in the ë-C4 becomes a tender story of trust and connection â until our alien friend reveals their true intentions in an unprecedented act of automotive desire.VIEW THE SPOT  France's leading furniture and home décor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products. It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.VIEW THE SPOT  Designers, illustrators, and artists came together to create 25 unique logos, each reflecting the many personalities of passenger rail service SNCF Voyageursâ travelersâfrom dreamers to data enthusiasts, nostalgics, and more.VIEW THE SPOT  Deezer, the global music experiences platform, is back with the second instalment of its 'Live The Music' brand campaign, produced by BETC Paris. Taking the concept to the next level, Deezer's latest ad transforms a boxing match into an electrifying dance battle, blending the iconic dance styles 'voguing' and 'waacking' with intense athleticism. The spot opens in a packed, high-energy arena, where two muscular boxers face off in front of a cheering crowd. VIEW THE SPOT  Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign that celebrates the famous race's heritage of exploration and self-transcendence. The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton's film is visceral and hyper-realistic, reminiscent of the great film productions. VIEW THE SPOT Nescafe: The Day Is Ours For The Making NESCAFE is set to affirm its position as the morning essential with the launch of its European campaign, "The day is ours for the making." The campaign, developed by Publicis Conseil, underscores the unapologetic truth about mornings: they're tough, groggy, and far from perfectbut the right start can set you up for a great day. VIEW THE SPOT  Forty Years Later, Renault and Publicis Conseil imagine the sequel to the Iconic "Les Voitures a Vivre" ad, fully connected to our era by highlighting the entire E-Tech electric range. For over 125 years, Renault has been meeting its customersâ mobility needs. As a pioneer in creating "voitures a vivre," the brand has designed vehicles that are both popular and innovative. With its strategic plan, Renaulution, Renault is paving the way for a more sustainable future by offering a complete range of iconic 100% electric E-Tech vehicles, including:VIEW THE SPOT L'Enfant Bleu Association: Death Notice On Wednesday, December 11, the L'Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise awareness of the realities and impact of child abuse. Every week in France, a child dies at the hands of his or her parents. An unbearable statistic, but behind each figure lies a life shattered. A life that could be saved. For over 30 years, the association L''Enfant Bleu - Enfance Maltraitee has been fighting to protect abused children. But this vital mission depends on the generosity of the public, which accounts for 80% of its resources. VIEW THE AD Marshall Islands Soccer: No Home Jersey The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have come up with a striking and innovative way to draw global attention to their national football teamâs plight: a national football jersey designed⦠to disappear. The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognised national football team. Despite having players, a federation, and a football field, the process of recognition has been slow. VIEW THE CONCEPT  Paris, December 2024 â Heimstoneâs new holiday campaign brings festive magic, Parisian elegance, and cutting-edge technology together in a heartwarming and innovative story. Titled âSanta, What Should I Wear?â, the campaign is a modern, AI-enhanced musical extravaganza that follows Delilah, a Parisian navigating a familiar holiday dilemma: what to wear for her Christmas party?VIEW THE SPOT  To launch KFC's new French fries, we teamed up with an influencer and asked her to do it in the most epic and literal way possible: 16,000 feet in the air.VIEW THE SPOT  With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Mauriceâs favourite rapper â to congratulate our teams on achieving a personal best in a record-breaking year?VIEW THE SPOT  Paris-based agency Australie hijacks the codes of the 'skip ad' button to create a campaign with unskippable messages featuring prominent figures encouraging us to not ignore the voices of victims of sexual aggression and domestic violence and the rising statistics.VIEW 4 OUTDOORS  With a bank unlike any other: Banque Populaire. As the leading bank for businesses, Banque Populaire has established itself as the go-to bank for all those who dare to take the entrepreneurial leap, supporting the creation of 200 new businesses every day across France. In collaboration with its agency, ROSA PARIS, Banque Populaire is highlighting this commitment through a new advertising campaign. For this film, Banque Populaire chose to collaborate with Thomas Cailley, a talented director whose 2023 film 'Le Regne Animal' won five Cesar awards. His unique vision, both poetic and grounded in reality, was the perfect fit to bring this cinematic campaign to life, celebrating growth and radiance. The campaign debuted on television with a 60-second hero film. A digital version will follow, with a 30-second spot, as well as radio, print, and DOOH, all celebrating success in its many forms. Set to the iconic "I'm Free," a signature anthem of Banque Populaire for over 30 years, this film illustrates how success can resonate and inspire the entrepreneurial spirit beyond its own walls.VIEW THE SPOT  Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfil this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange has launched the SaferPhone solution to help reconcile parents and teenagers. Orange has been committed to a safer digital world for many years, and this launch coincides with Christmas. This service filters unwanted calls, blocks malicious links and protects against cyberthreats. The SaferPhone offer also gives you access to a refurbished iPhone 12 64GB for 99â¬.VIEW THE SPOT Foundation Abbe Pierre: Expulsion The Abbé Pierre Foundation, France's leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch its new campaign. This year, the campaign focuses on child homelessness, with over 2,000 children living on the streets in France and more than 400,000 across Europe. At the heart of the campaign is a powerful seven-minute short film titled "Expulsion," which tells the story of Adem, a young boy whose life is turned upside down when he and his mother face eviction from their apartment. VIEW THE SPOT  For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ÃTOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory. VIEW THE SPOT  In its latest European campaign, Sephora, in partnership with BETC Etoile Rouge and BETC Fullsix, invites us to reinvent traditions for a holiday season like no other. An opportunity for Sephora to bring its new brand signature 'We Belong To Something Beautiful' to life with an inclusive and bold celebration that challenges traditional family holidays, focusing on what makes the season magical: being together. VIEW THE SPOT Heimstone: Spoil Yourself Just A Little For Heimstoneâs latest campaign, weâre diving into the art of self-indulgence in a lighthearted, modern fairytale format. âSpoil Yourself, Just a Littleâ is a celebration of women embracing small moments of luxury and self-care without apology. The campaign centers on a whimsical short film about Princess Aurelia, a delightfully spoiled royal who isnât afraid to treat herself to lifeâs finer things.VIEW THE 2 SPOTS  To mark the 28th European Week for the Employment of People with Disabilities (18-24 November 2024), the association LADAPT and BETC Paris are joining forces to raise awareness among the general public and employers about equal opportunities in employment. Although 2024 was marked by the Paralympic Games, disability remains the leading cause of discrimination in France and in the workplace, according to a report by the French Human Rights Ombudsman. VIEW THE SPOT Danone: Feed Your Progress BETC Paris has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of âFeed Your Progressâ, the agency created a global platform for Danoneâs high-protein dairy brand, YoPro, designed to inspire and fuel personal growth.VIEW THE SPOT VIEW THE 3 ADS  CANAL , the European broadcaster, is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering one of the best 3-in-1 platforms with must-seen movies & series, live TV Channels but also big sport competitions, live or on-demand - whatever you decide to watch on the platform, itâs going to be great. To bring this compelling offer to audiences, BETC Paris aimed to deliver a cinematic campaign that matches the quality of the product itself. Produced by Stink Paris and directed by Tom Green (Misfits, Monsters: Dark Continent), in collaboration with La Pac. The creative idea is simple: twisting one of the most iconic action movie scene â i.e. the classic red-wire-or-blue-wire bomb dilemma â to emphasize the fact that there are no bad choices on CANAL . Whatever youâll choose, youâll win.VIEW THE SPOT Armin: the Best Cocktail In The World Cocktail lovers can discover how to make the best cocktail in theworld at home, with ARMIN's 10-year Armagnac. A playfulcampaign flips traditional mixology on its head. Want to know the secret? ARMIN reveals the recipe, step by step, in this exclusive ad. All you need to start is a bottle of ARMIN 10-Year Armagnacâjust follow eachstep precisely. VIEW THE SPOT La Vie: Everything You Love About Pork La Vie is back, and this time, itâs bigger and bolder than ever. Get ready for an unprecedented launch as La Vie⢠teams up with creative powerhouse Buzzman for its first-ever cinematic debut, hitting screens from October 9 both in French and UK movie theaters and online. VIEW THE SPOT  Grinta and Domino's Pizza confuse viewers with a completely wacky film featuring Domino's employees in a completely nonsensical conversation. But, what seemed like gibberish is actually a hidden message in morse code with a special offer for viewers to unlock.VIEW THE SPOT Heimstone: The Un Endangered Leopard Print This campaign celebrates the iconic leopard print, a fashion staple that, unlike its real-world counterpart, has stood the test of time, never going âextinctâ in the world of fashion. At the heart of the campaign is a documentary-style film that cleverly parodies wildlife conservation documentaries, emphasizing the enduring nature of the leopard print, a pattern that has evolved over the decades, always staying relevant.VIEW THE AD  The MICHELIN Guide is world-renowned for its fine selection of restaurants, but less so for its hotels. BETC Paris puts the spotlight on the latter with an original campaign involving some dry humour! If you've ever tasted the cuisine of a prestigious hotel, we wouldn't recommend sleeping in a Michelin-starred restaurantâ, begins the film, which recounts the somewhat original and bizarre experience of a man seeking sleep and comfort in a hectic kitchen. VIEW THE SPOT  A best-seller from the 60s to the 80s, it was emblematic of its era. At one and the same time a rally car, a vehicle for the Post Office, firefighters and Air France, it also evolved with society: between May 68, Woodstock, women emancipation, sexual freedom and new artistic inspirations..VIEW THE SPOT |
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Steve Agency, France delivers a new spot happn.