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Seen and noted
 In 1980, the Renault 5 Turbo was the first French production car to feature a turbocharged petrol engine, with 160 hp. Unveiled in March 2025, Renault 5 Turbo 3E has been available for pre-order since April, ahead of its official launch in 2026. Combining a nod to the icons of the 1980s with cutting-edge technology, this electric sports car promises to be the most powerful ever produced by Renault. Renault and its agency Publicis Conseil unveil a film that showcases this ultimate French sports car. In a dark and silent garage, Renault 5 Turbo 3E waits. Technicians bustle around it in a solemn, almost ritualistic atmosphere. VIEW THE SPOT  Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality to highlight the comfort, technology and design of the brandâs flagship SUV. Directed by Fredrik Bond, the campaign borrows the structure of a cinematic classic - the endlessly repeating dream - to dramatize a simple idea: some cars are so comfortable and desirable, they feel unreal. The film opens with a man waking up to the familiar sound of his alarm clock and the nostalgic chords of âRealityâ by Richard Sanderson. Outside his window, however, nothing is familiar: a passing oversized garden gnome, giant floating teacups, and finally the new Citroën C5 Aircross itself.VIEW THE SPOT  This experiential print campaign was developed to launch the porcelain illustration workshops in the Saint Peres Paris Atelier. VIEW THE AD  Renault CLIO is THE iconic model of the brand with the diamond logo. For over 30 years, 17 million cars sold worldwide across five generations, it accompanied everyday life, sparked emotions, and created a unique love story with those who have driven it. Today, it reinvents itself. Renault and Publicis Conseil unveil new Renault CLIO full hybrid E-Tech through a powerful, immersive, and visually striking film, directed by Turbo and produced by Quad Productions. A creation that mirrors the vehicle's bold new design. In a spectacular artistic installation, lights become the expression of emotion. VIEW THE SPOT  McDonaldâs France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonaldâs line. More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion, food, and collective culture. This FC McDonaldâs capsule pays tribute to the spirit of football in all its vibrancyVIEW THE SPOT  After a 15-year absence, the house of Mugler is making its return to the makeup world through a collaboration with LâOréal Paris. This limited-edition makeup collection features Kendall Jenner as its main ambassador. Kendall Jenner was chosen to embody the campaign from LA/PAC, appearing in looks inspired by Muglerâs archives, including the iconic butterfly sheath dress from the 1997 'Les Insectes' collection. The launch is also accompanied by a film directed by Colin Solal Cardo, featuring a futuristic aesthetic true to the Mugler universe.VIEW THE SPOT  On the eve of the US Open, Lacoste celebrates its ambassador Novak Djokovic by transforming the brandâs iconic Crocodile into a GOAT (Greatest Of All Time), giving rise to an exclusive capsule collection. This symbolic metamorphosis, named From a Crocodile to the Goat, pays tribute to an extraordinary player who has pushed the boundaries of greatness and transcended what was thought possible in the world of tennis. Novak Djokovic, Lacoste ambassador for more than 8 years, embodies this excellence that fully deserves such a celebration. VIEW THE 4 ADS  Safety Billboards, advertising panels transformed into road signs. The Business Intelligence teams at DDB Paris collected all available data on the most accident-prone areas for cyclists. These include: dangerous intersections, pothole locations, high-risk crossroads, and collision zones between cyclists and other road users.VIEW OUTDOOR  The French leader in sports betting returns with a blockbuster-worthy film, The Moon Race, proudly showing its brand signature: âWinning is everything. Balancing emotion and imagination, the film taps into Humankindâs universal aspiration: setting foot on the Moon. Unlike the legendary Apollo 11 mission, no spaceships await the protagonists. Instead, they must rely on their ingenuity to build from scratch their own rockets and launch themselves toward ultimate victory. From the very first moments, the excitement is palpable around this extraordinary event. The entire population is ready to witness history, and the tension is mounting. Residents gather to watch the show, while the boldest of them all are putting their spacesuits on:VIEW THE SPOT  With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic â anchoring Saudi Arabiaâs events strategy and serving as a central pillar not just for tourism, but for the countryâs broader vision. Saudi Arabia now boasts a world-class football league, hosts spectacular boxing matches, features one of the most iconic circuits on the Formula 1 calendar, organises prestigious tennis tournaments, and holds major e-sports championships - among many other exceptional sporting events. Saudi Arabia has also become home to a global sports icon: Cristiano Ronaldo. Since his arrival, Ronaldo and his family have embraced the country, its people, and its culture.VIEW THE SPOT Sephora: We Belong To Something Beautiful Sephora, in partnership with Haus Labs By Lady Gaga, is championing beauty, belonging, and mental health in its new campaign produced by Maison BETC Paris (formerly BETC Etoile Rouge) and BETC Fullsix. At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephoraâs purpose and vision. The film highlights âClasses for Confidence,â a program that brings community members together around a shared passion for beauty and storytelling.VIEW THE SPOT  The Move-In tells the story of how a family is able to reconnect with life after finding a home, thanks to the legacy left by a generous donor, because giving someone a roof over their head means giving them a chance to find work, to live in safety, to rebuild social bonds, to restore dignity to thousands of men and women, and to help them envision a future. VIEW THE SPOT  Weâve grown so accustomed to ocean pollution that it often fails to shock us. With this film we ask people once again to un-normalize ocean plastic.VIEW THE SPOT  Decathlon and creative agency LAFOURMI launch a playful global back-to-school campaign featuring Antoine Griezmann as the "Professor of Football" at the fictional CLR Academy. Promoting the new CLR RED football boots, the ad sees Griezmann leading a lively classroom where students proudly show off their matching gear, kicking off the school year with energy, humor, and style.VIEW THE SPOT  Weâve grown so accustomed to ocean pollution that it often fails to shock us. With this film we ask people once again to un-normalize ocean plastic.VIEW THE SPOT  Across many neighbourhoods in Ãle-de-France, basketball courts are there - visible, present. But silent. Often, all theyâre missing to come alive again is one small thing: a net. Studies have shown it clearly: a court with a net attracts twice as many players. Without it, the sound of a shot doesnât hit the same, the joy of the game fades, players move on, and the city loses a bit of its energy. In response, Heetch - the ride-hailing app rooted in everyday mobility - and BETC Paris have launched the 'Playground Reborn' operation.VIEW THE SPOT Geo Magazine: Impossible Shots GEO magazine and BETC Fullsix agency has unveiled an unprecedented editorial and creative project: to bring back to life in photographs five animal species that have disappeared due to human activity. Thanks to artificial intelligence and close collaboration with the world's leading specialists in these species, the couagga, Steller's sea cow, the dodo, the thylacine, and the koala lemur are brought back to life in strikingly realistic images. VIEW THE CONCEPT  Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky VIEW THE 2 ADS  Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. Itâs a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless.VIEW THE SPOT  Citroën and Big Issue have unveiled 'Beyond Fitness', the latest instalment in their ongoing Driving Change For Good campaign, a powerful initiative focused on empowering social enterprises through sustainable mobility. Directed by Lorenzo Sorbini, 'Beyond Fitness' is a visually rich and emotionally resonant film that shines a light on aging, movement, and social impact. VIEW THE SPOT  We all know that sports activities are essential for mental and physical health across a lifetime, but worrying statistics show that women are dropping sports at key moments of their lives. Puberty, motherhood and menopause are turning points in womenâs life where sport is taken off their agenda- twice as many girls as boys cease sports at puberty and 30% of women admit they are less physically active after menopause. VIEW THE SPOT  Convinced that humans are at the heart of creativity, CANAL is unveiling its new brand campaign with a film that reflects its perception of the use of artificial intelligence: a powerful tool to support creativity. For the global media and entertainment group, artificial intelligence can amplify creative ideas, develop or export them, but can never replace them. Produced in partnership with the BETC agency, the campaign is the culmination of an unprecedented experiment led by CANAL with the support of OBVIOUS, a collective whose work focuses on where AI and art meet.VIEW THE SPOT  With the ride-hailing landscape increasingly clouded by confusing promo codes and fleeting flash deals, one question continues to loom large for riders: which service actually offers the best value? VIEW 4 OUTDOORS  Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses. And for several years now, it has not been uncommon to see the world of haute couture appropriating the codes of sportswear on the catwalks, in a context where sport itself seems far removed. With the help of the BETC agency, VIEW THE SPOT  For more than 20 years, the brand has been keeping engines running everywhere with more than 1,400 independent garages in France. Today, it is taking a major communications turn with an ambitious campaign and a new brand signature: your car is our drive. A new positioning that expresses the fact that behind every Motrio garage, thereâs an enthusiast who really loves and knows your car. Itâs this vision that the brand brings to the screen in a film as unexpected as it is powerful. VIEW THE SPOT  To mark UEFA Women's Euro 2025, Orange â a proud partner of the French women's national football team â is launching a bold and meaningful campaign with Publicis Conseil. It delivers a powerful and necessary reminder: if « Les Bleues » can shine today, it's because generations of women fought to earn their place on the pitch. For over a hundred years, women's football has been defined by many relentless fights, to exist, to be recognized, to simply be allowed on the pitch. VIEW THE SPOT L'Oreal Paris: Join The Refill Movement LOreal, the global leader in beauty, unveils its first worldwide multi-brand, multi-category campaign: âJoin the Refill Movementâ, created with BETC Corporate. Launched on World Refill Day (June 16th), the campaign unites iconic brands including ....VIEW THE SPOT VIEW THE ADS  AXA XL, part of the AXA Group that provides insurance and risk management products and services for mid-sized companies through to large multinationals, and reinsurance solutions to insurance companies globally, is launching a new campaign: 'Facing into risk for a future to be imagined'. In an increasingly connected and unpredictable world, businesses that are innovating and driving progress must navigate many complex risks. In line with the brandâs global strategy, AXA XL partners with clients to understand and protect against the risks of today and of tomorrow. This bold campaign from Publicis Conseil aims to increase brand awareness, emphasising the brandâs culture, vision and expertise. Featuring a retro-futuristic art direction, the initiative sets the insurer apart in a competitive landscape, emphasising AXA XLâs forward-thinking culture.VIEW THE SPOT  DECATHLON celebrates the power of sports and reaffirms the affordability of its products in its new brand campaign. In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all, while highlighting the emotional richness that its products provide. Through three films and five visuals, the brand pays tribute to those unique moments in life that only sports can offer. As a key player in the daily lives of French people, DECATHLON has always been committed to placing sports at the heart of society. VIEW THE 3 SPOTS  To celebrate its 70th anniversary, Alpinehas unveiled an epic film created by agency BETC ÃTOILE ROUGE, retracing the history of a brand that, since its origins, has never stopped defending the same conviction: lightness is a strength. Alpine takes us back to its greatest moments: from the first nights spent lightening 4CVs in a Parisian garage in 1950, to the creation of the brand in 1955 and its participation in the Mille Miglia, through the 24 Hours of Le Mans, the Monte Carlo Rally, VIEW THE SPOT  Who hasnât ever felt the craving for a beer in a place where it is not the obvious choice? With its new campaign created by BETC, Tripel Karmeliet challenges conventions showcasing it versatility and quality into upscale and non-traditional beer occasions. Whether it's served in a champagne flute during a toast among friends, in a wine glass at dinner, in a businessman's whiskey tumbler, or in a cocktail glass on a terrace, the beer always finds its place with styleVIEW THE SPOT  The brand has established itself over decades as a benchmark for quality and reliability. Volkswagen vehicles are renowned for their rigorous design, durability, and technical performance, making them a trusted choice for many drivers. Thatâs why Volkswagen, in collaboration with its agency DDB Paris, has chosen to focus on one of its core values: trust. This value is highlighted through a brand-new advertising saga: Maximeâs Saga. The brand returns to its fundamentals by reconnecting with what made its past campaigns so successful: light-hearted comedies that highlight the human aspect, driven by powerful insights. VIEW THE SPOT  In a world where cars too often embody status or routine, the new Citroen Ami offers a completely different vision. Compact, electric, and with a strong personality, it boldly reinvents everyday mobility. And how do you unveil a vehicle that breaks all the rules? By breaking the rules of car advertising! Citroen and its agency BETC present Wanna Play?, the campaign created for the launch of the new Ami. Directed by Torben Kjelstrup, this colourful campaign transforms urban driving into a joyful ride full of confetti... even for those who don't have a driving license. The film follows a young woman after a long and stifling day. VIEW THE SPOT  hile other carriers charge for everything down to a handbag, Corsair includes two checked bags at no extra cost for travelers under 29. To promote the offer, Australie created a campaign built around a visual hook inspired by a well-known budget-friendly lifehack: layering on clothes to avoid baggage fees. The clever campaign channels this insight â thereâs no need to wear your second suitcase â you can pack it, bring it, and maybe even leave space for souvenirs...VIEW THE 2 ADS Finlandia: It's Soooo Fine Embracing Finnish Kookiness and Joyful MomentsThe âItâs Soooo Fineâ campaign embodies the Finnish spirit of enjoying life without taking things too seriously. The campaign offers to consumers a chance to indulge in pleasure without pressure.A Toast to the âSo Fineâ MindsetThe campaignâs rallying cry, âItâs Soooo Fineâ is more than a slogan. VIEW THE 2 SPOTS VIEW THE 3 ADS Lacoste: Play With Icons A new chapter in fashion sport. Following the striking success of the 2024 'PLAY BIG' campaign, Lacoste makes its latest move with the witty and beautifully crafted 'PLAY WITH ICONS'. Imagined by long-term creative partner, BETC Paris, the brand campaign celebrates two kinds of icons: Lacoste's timeless fashion-sport pieces and the legendary people who wear them. VIEW THE 5 SPOTS VIEW THE 5 ADS  A bold project built around a clear vision - transcending human physical limits to unlock everyone's full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry â an invitation to full, unapologetic commitment. VIEW THE SPOT  In a recent study, scientists from the International Agency for Research on Cancer (IARC) predicts that the number of new cases of cutaneous melanoma per year will increase by more than 50% from 2020 to 2040. With skin cancer diagnosis on the rise around the world, La Roche-Posay is pushing education initiatives globally, such as learning the life-saving ABCDE method to identify the signs of melanoma. VIEW THE SPOT Saforelle: Skincare For Down There Every day, millions of women invest time and effort into their skincare routines â layering creams, serums and SPF on their faces. But when it comes to intimate skin health, the conversation is often hushed. In a world where beauty routines are carefully crafted, intimate skincare remains a taboo subject, rarely addressed in health education and therefore shrouded in secrecy and a lack of information. In partnership with McCann Paris and McCann Health London, an IPG Health company, Franceâs #1 intimate care brand Saforelle wanted to change that with a clear message: intimate health deserves attention,VIEW 3 OUTDOORS |
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New Schweppes spots from TBWAParis step into space