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Seen and noted
 For as long as McDonald's has existed, it has been supporting families with fun offers and experiences: play areas, birthday parties... and of course, the Happy Mealâ¢, its books and its toys. But in 2025, the family is reinventing itself and counting among its members a new face, with a little snout in the middle. Because yes, with 1 in 3 French people who own a dog, for some, it's unthinkable not to include in the family nest the little (or big) furry balls that brighten their daily lives.VIEW THE SPOT  On its 25th anniversary, StopAccidentes presents 'Reality Is Worse Than Fiction' - a campaign built around a disturbing truth: we remember fictional deaths far more vividly than the real ones happening every day around us. Everyone obsessed over deaths on screen, but forget the ones on our roads - caused by distractions, speeding, or alcohol consumption. To confront this contradiction head-on HeimatTBWA drew a stark line between what entertains us and what should alarm us. â'Reality Is Worse Than Fiction' breaks through the cultural blind spot, by reimaging iconic posters from the most talked about TV Shows.VIEW THE 3 ADS  In the age of social media, every trip can be planned out to the finest detail: the restaurants and their menus, the must-see exhibitions, the most beautiful sunsets. Sometimes itâs even possible to âtravelâ before youâve actually set off. But whatâs left then for the unexpected? For surprises? For adventure? With the reopening of the direct Amsterdam to London route, Eurostar saw the perfect opportunity to rekindle the joy of spontaneous travel and to put serendipity back into the spotlight. Together with DDB Paris, Eurostar launched âUnexpected Ticketsâ, a targeted and playful campaign designed to put spontaneity back at the heart of travel. VIEW OUTDOOR  For years, Uber has been committed to transforming urban mobility. Today, the company takes a decisive new step in its shift toward quieter, more environmentally conscious electric mobility. In its latest campaign created with Buzzman, Uber turns silence into a statement. VIEW THE SPOT  In a market crowded with âone-size-fits-allâ promises, the campaign uses humor and absurdity to make a clear point: just because an accessory can fit doesnât mean itâs the right fit. From lavender-scented birthday candles to toy binoculars on a jungle explorer, the films highlight why choosing original Volkswagen accessories mattersâfor seamless integration, safety, and durability.VIEW THE 3 ADS  When youâre looking for a movie to watch, whether lying in bed, on a train, or gathered with family⦠thereâs one reaction you hear all the time: âOh wow, itâs already on CANAL+?â Itâs that familiar moment of surprise that inspired the brandâs latest campaign, which celebrates the novelty of the films available on CANAL+. In collaboration with its long-time agency BETC Paris, CANAL+ unveils an outdoor campaign that takes viewers straight into the interface of its subscribers. Featuring freeze frames from films already available on CANAL+ (the ones you thought were still in theatres). Featured visuals are displayed as paused excerpts within the CANAL+ App player, ready to resume at any moment. The effect is immediate: you want to click âplayâ to watch the entire film.VIEW 7 OUTDOORS  A campaign orchestrated by Publicis Conseil and built on a playful sense of humour. The film, directed by Big Production and Réalité, features an offbeat portrayal of an ever-present Orange advisor â always there to reassure customers in every moment of doubt, worry or stress.VIEW THE SPOT  One minute of pure indulgence, no script, no voiceover, no advertising gimmicks. Just raw, almost primal satisfaction. Thatâs the visual, sonic, and sensory experience BURGER KING® is bringing to TV with its new campaign created by Buzzman, launched on November 16, spotlighting the brandâs biggest icon: the Whopper. To elevate its legendary burger, BURGER KING built the entire film around a single uninterrupted shot. A focused eater. A captivating silence. And the irresistible sound of every bite, the kind that instantly triggers cravings. The result is a creative performance that turns a simple meal into a spectacle. VIEW THE SPOT  In Morocco, everyone is a football fan. Even the sun. Semi-finalist at the 2022 FIFA World Cup. Host of the Africa Cup of Nations in December 2025. Co-host of the 2030 FIFA World Cup. Morocco has unequivocally become one of the great nations of football. With just a few weeks to go before the kick off of the AFCON 2025, the Moroccan National Tourist Office (MNTO) unveils 'Kingdom of Football': an ode to the beautiful game, unlike any other. In Morocco, football is celebrated everywhere, all the time. In stadiums, in the medinas from childhood, on the unless beaches Atlantic beaches during friendly matches, on café terraces where fans cheer for their heroes, and on every field where tomorrowâs talents emerge and grow⦠VIEW THE SPOT  the trailer takes the franchise beyond traditional gameplay footage to deliver a cinematic story that captures its spirit, where every player approaches empire-building differently. Whether driven by trade, expansion, or pure creativity, Anno 117 speaks to all playstyles, brought to life through one actor portraying multiple Governors, each representing a distinct vision of how to rule Rome. VIEW THE SPOT  Many end-of-life vehicles (ELVs), left for years in garages, atthe end of gardens, or in the middle of nowhere, end up meetingthe same fate. Yet the cars that have carried us for thousands of miles,across entire countries, collecting countless memories, deserve far better than that.Still seen as complicated, inaccessible, and associated with the cold image of mechanical scrapyards, car recycling isnât yet a natural reflex. Thatâs why Volkswagen Group France and Derichebourg Environnement, which signed a partnership agreement VIEW THE SPOT  As cases of animal cruelty continue to rise in France, the 30 Millions dâAmis Foundation is drawing attention to a lesser-known but deeply troubling phenomenon: recidivism. Following a conviction for animal abuse, field observations by the Foundation show that offenders often reoffend â harming yet another pet. Many ones also remain exposed to their former abusers, while far too many complaints are still dismissed without further action. Faced with this alarming reality, the Foundation is calling for the introduction of a license to own a pet, to prevent any form of reoffending and to ensure lasting protection for animals. To raise awareness of this critical issue, the 30 Millions dâAmis Foundation is unveiling a new film, created in collaboration with the agency Altmann+Partners.VIEW THE SPOT  Meet the Burokratiemonster - Germanyâs most unwanted office guest. The term "bureaucracy monster" has been around for years, a nickname for the endless forms, rules, and red tape entrepreneurs face daily. So for Finomâs first-ever awareness campaign, Talent gave it a face. Made entirely of real tax reports, invoices, and admin clutter, the Burokratiemonster represents everything Finom can handle for its users, freeing them from everyday bureaucratic hasslesVIEW THE 7 SPOTS  In 1980, the Renault 5 Turbo was the first French production car to feature a turbocharged petrol engine, with 160 hp. Unveiled in March 2025, Renault 5 Turbo 3E has been available for pre-order since April, ahead of its official launch in 2026. Combining a nod to the icons of the 1980s with cutting-edge technology, this electric sports car promises to be the most powerful ever produced by Renault. Renault and its agency Publicis Conseil unveil a film that showcases this ultimate French sports car. In a dark and silent garage, Renault 5 Turbo 3E waits. Technicians bustle around it in a solemn, almost ritualistic atmosphere. VIEW THE SPOT  Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality to highlight the comfort, technology and design of the brandâs flagship SUV. Directed by Fredrik Bond, the campaign borrows the structure of a cinematic classic - the endlessly repeating dream - to dramatize a simple idea: some cars are so comfortable and desirable, they feel unreal. The film opens with a man waking up to the familiar sound of his alarm clock and the nostalgic chords of âRealityâ by Richard Sanderson. Outside his window, however, nothing is familiar: a passing oversized garden gnome, giant floating teacups, and finally the new Citroën C5 Aircross itself.VIEW THE SPOT  This experiential print campaign was developed to launch the porcelain illustration workshops in the Saint Peres Paris Atelier. VIEW THE AD  Renault CLIO is THE iconic model of the brand with the diamond logo. For over 30 years, 17 million cars sold worldwide across five generations, it accompanied everyday life, sparked emotions, and created a unique love story with those who have driven it. Today, it reinvents itself. Renault and Publicis Conseil unveil new Renault CLIO full hybrid E-Tech through a powerful, immersive, and visually striking film, directed by Turbo and produced by Quad Productions. A creation that mirrors the vehicle's bold new design. In a spectacular artistic installation, lights become the expression of emotion. VIEW THE SPOT  McDonaldâs France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonaldâs line. More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion, food, and collective culture. This FC McDonaldâs capsule pays tribute to the spirit of football in all its vibrancyVIEW THE SPOT  After a 15-year absence, the house of Mugler is making its return to the makeup world through a collaboration with LâOréal Paris. This limited-edition makeup collection features Kendall Jenner as its main ambassador. Kendall Jenner was chosen to embody the campaign from LA/PAC, appearing in looks inspired by Muglerâs archives, including the iconic butterfly sheath dress from the 1997 'Les Insectes' collection. The launch is also accompanied by a film directed by Colin Solal Cardo, featuring a futuristic aesthetic true to the Mugler universe.VIEW THE SPOT  On the eve of the US Open, Lacoste celebrates its ambassador Novak Djokovic by transforming the brandâs iconic Crocodile into a GOAT (Greatest Of All Time), giving rise to an exclusive capsule collection. This symbolic metamorphosis, named From a Crocodile to the Goat, pays tribute to an extraordinary player who has pushed the boundaries of greatness and transcended what was thought possible in the world of tennis. Novak Djokovic, Lacoste ambassador for more than 8 years, embodies this excellence that fully deserves such a celebration. VIEW THE 4 ADS  Safety Billboards, advertising panels transformed into road signs. The Business Intelligence teams at DDB Paris collected all available data on the most accident-prone areas for cyclists. These include: dangerous intersections, pothole locations, high-risk crossroads, and collision zones between cyclists and other road users.VIEW OUTDOOR  The French leader in sports betting returns with a blockbuster-worthy film, The Moon Race, proudly showing its brand signature: âWinning is everything. Balancing emotion and imagination, the film taps into Humankindâs universal aspiration: setting foot on the Moon. Unlike the legendary Apollo 11 mission, no spaceships await the protagonists. Instead, they must rely on their ingenuity to build from scratch their own rockets and launch themselves toward ultimate victory. From the very first moments, the excitement is palpable around this extraordinary event. The entire population is ready to witness history, and the tension is mounting. Residents gather to watch the show, while the boldest of them all are putting their spacesuits on:VIEW THE SPOT  With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic â anchoring Saudi Arabiaâs events strategy and serving as a central pillar not just for tourism, but for the countryâs broader vision. Saudi Arabia now boasts a world-class football league, hosts spectacular boxing matches, features one of the most iconic circuits on the Formula 1 calendar, organises prestigious tennis tournaments, and holds major e-sports championships - among many other exceptional sporting events. Saudi Arabia has also become home to a global sports icon: Cristiano Ronaldo. Since his arrival, Ronaldo and his family have embraced the country, its people, and its culture.VIEW THE SPOT Sephora: We Belong To Something Beautiful Sephora, in partnership with Haus Labs By Lady Gaga, is championing beauty, belonging, and mental health in its new campaign produced by Maison BETC Paris (formerly BETC Etoile Rouge) and BETC Fullsix. At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephoraâs purpose and vision. The film highlights âClasses for Confidence,â a program that brings community members together around a shared passion for beauty and storytelling.VIEW THE SPOT  The Move-In tells the story of how a family is able to reconnect with life after finding a home, thanks to the legacy left by a generous donor, because giving someone a roof over their head means giving them a chance to find work, to live in safety, to rebuild social bonds, to restore dignity to thousands of men and women, and to help them envision a future. VIEW THE SPOT  Weâve grown so accustomed to ocean pollution that it often fails to shock us. With this film we ask people once again to un-normalize ocean plastic.VIEW THE SPOT  Decathlon and creative agency LAFOURMI launch a playful global back-to-school campaign featuring Antoine Griezmann as the "Professor of Football" at the fictional CLR Academy. Promoting the new CLR RED football boots, the ad sees Griezmann leading a lively classroom where students proudly show off their matching gear, kicking off the school year with energy, humor, and style.VIEW THE SPOT  Weâve grown so accustomed to ocean pollution that it often fails to shock us. With this film we ask people once again to un-normalize ocean plastic.VIEW THE SPOT  Across many neighbourhoods in Ãle-de-France, basketball courts are there - visible, present. But silent. Often, all theyâre missing to come alive again is one small thing: a net. Studies have shown it clearly: a court with a net attracts twice as many players. Without it, the sound of a shot doesnât hit the same, the joy of the game fades, players move on, and the city loses a bit of its energy. In response, Heetch - the ride-hailing app rooted in everyday mobility - and BETC Paris have launched the 'Playground Reborn' operation.VIEW THE SPOT Geo Magazine: Impossible Shots GEO magazine and BETC Fullsix agency has unveiled an unprecedented editorial and creative project: to bring back to life in photographs five animal species that have disappeared due to human activity. Thanks to artificial intelligence and close collaboration with the world's leading specialists in these species, the couagga, Steller's sea cow, the dodo, the thylacine, and the koala lemur are brought back to life in strikingly realistic images. VIEW THE CONCEPT  Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky VIEW THE 2 ADS  Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. Itâs a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless.VIEW THE SPOT  Citroën and Big Issue have unveiled 'Beyond Fitness', the latest instalment in their ongoing Driving Change For Good campaign, a powerful initiative focused on empowering social enterprises through sustainable mobility. Directed by Lorenzo Sorbini, 'Beyond Fitness' is a visually rich and emotionally resonant film that shines a light on aging, movement, and social impact. VIEW THE SPOT  We all know that sports activities are essential for mental and physical health across a lifetime, but worrying statistics show that women are dropping sports at key moments of their lives. Puberty, motherhood and menopause are turning points in womenâs life where sport is taken off their agenda- twice as many girls as boys cease sports at puberty and 30% of women admit they are less physically active after menopause. VIEW THE SPOT  Convinced that humans are at the heart of creativity, CANAL is unveiling its new brand campaign with a film that reflects its perception of the use of artificial intelligence: a powerful tool to support creativity. For the global media and entertainment group, artificial intelligence can amplify creative ideas, develop or export them, but can never replace them. Produced in partnership with the BETC agency, the campaign is the culmination of an unprecedented experiment led by CANAL with the support of OBVIOUS, a collective whose work focuses on where AI and art meet.VIEW THE SPOT  With the ride-hailing landscape increasingly clouded by confusing promo codes and fleeting flash deals, one question continues to loom large for riders: which service actually offers the best value? VIEW 4 OUTDOORS  Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses. And for several years now, it has not been uncommon to see the world of haute couture appropriating the codes of sportswear on the catwalks, in a context where sport itself seems far removed. With the help of the BETC agency, VIEW THE SPOT  For more than 20 years, the brand has been keeping engines running everywhere with more than 1,400 independent garages in France. Today, it is taking a major communications turn with an ambitious campaign and a new brand signature: your car is our drive. A new positioning that expresses the fact that behind every Motrio garage, thereâs an enthusiast who really loves and knows your car. Itâs this vision that the brand brings to the screen in a film as unexpected as it is powerful. VIEW THE SPOT  To mark UEFA Women's Euro 2025, Orange â a proud partner of the French women's national football team â is launching a bold and meaningful campaign with Publicis Conseil. It delivers a powerful and necessary reminder: if « Les Bleues » can shine today, it's because generations of women fought to earn their place on the pitch. For over a hundred years, women's football has been defined by many relentless fights, to exist, to be recognized, to simply be allowed on the pitch. VIEW THE SPOT L'Oreal Paris: Join The Refill Movement LOreal, the global leader in beauty, unveils its first worldwide multi-brand, multi-category campaign: âJoin the Refill Movementâ, created with BETC Corporate. Launched on World Refill Day (June 16th), the campaign unites iconic brands including ....VIEW THE SPOT VIEW THE ADS |
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