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Seen and noted
 "Got balls?" is an initiative to raise awareness of prostate cancer while raising money for the Swedish Movember movement calledThe mustache fight(link in swedish). To do that, we used a familiar shape from our own and internationally well-known logo. Not an easy sell and lots of stakeholders and brand guardians to convince to be able to do the most forbidden thing â turn our most valuable brand asset into a pair of testicles and shoving them in people's faces throughout November.VIEW THE AD Volvo Trucks: Your Friend On The Road Volvo Trucks has become famous for their entertaining and epic commercials, and now they're back. With this new commercial Volvo Trucks highlights the exceptional service they offer to their customers. As a truck owner it doesnât end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way â the creative team at We Are More created a fictional service companion and launched the concept 'Your Friend on the Road' with a 2½-minute commercial in classic buddy-movie style. In this quirky yet endearing tale about a truck driver who suddenly and unexpectedly finds himself accompanied by Buddy, a stranger who at first seem to be a weird stowaway, but soon turns out to be a great guy and a true friend. Just like Volvo Trucks wants to be to their customers. The commercial was shot over three days in the most northern parts of Scandinavia. From Kiruna in Sweden to Narvik in Norway, the film takes full advantage of the beautiful road and open landscape. VIEW THE SPOT  Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for outdoor.VIEW 2 OUTDOORS Craft Sportswear: Stoplights Into Discount If you're a dedicated city runner, you've likely faced one of urban runningâs biggest frustrations: the dreaded stoplight. Whether youâre doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data. Craft Sportswear, the Swedish running brand, understands these challenges all too well.VIEW THE 2 CONCEPTS VIEW 3 OUTDOORS  Lidl has installed sound systems covering more than 260,000 square feet of farms around Sweden. There, fruits and vegetables now grow to the tunes of the world renowned Royal Stockholm Philharmonic Orchestra. To promote its unique efforts, the supermarket has released a film that shows the musicians in a luscious green field.VIEW THE SPOT  Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for both films and still images. This is the print for the campaign.VIEW THE AD  A fairy-tale that brings to mind classic Swedish tales.Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for both films and still images. Everything is filmed using a Cyclops camera that can move with millimeter precision.VIEW THE SPOT Betsson: Heartbeating Excitement Ragnar Jansson, at Film de Liberté, directs Global betting company Betsson´s new campaign for selected markets in South America, Europe, The Nordic Countries and Asia. Titled âHeartbeating Excitement,â this campaign invites audiences to discover what epic excitement truly feels like. The films explore how placing a bet can elevate any game, igniting a rush of adrenaline that makes your heart race. Perfectly connected with Betssons sound logo of a heartbeat and the tagline âA Bet Makes The Difference". VIEW THE SPOT  For the summer launch of Samsung's new flip phone, telecom operator 3 created a campaign to clearly highlight the product's number one benefit. When viewed from a certain angle, the new phone resembles a mouth devouring an older, inferior flip phone model, echoing a reimagined version of Herbert Spencer's famous quote, "Survival of the fittest."VIEW THE AD  Micro SIMs, snails and longing in Swedish telco Threeâs new campaign[Preamble]In Swedish Three's new fall campaign, family life takes center stage. The campaign highlights the special feeling of getting your first mobile subscription and SIM card, focusing on the relatable moments from everyday life that carrys a significant meaning. VIEW THE SPOT  To promote the new Samsung fold phone 3 Sweden decided to showcase the obvious advantages with a three page ad in Sweden's biggest newspapers. Showing the people of Sweden that your phone life doesn't have to be one-sided. A product benefit simply portrayed for all to see. VIEW THE AD  Nordic gas station St1 is going against the grain. At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. No coffee, no candy, no ice cream - not the ideal place to stop at with kids - unless you want a bargain. VIEW THE AD  With the new concept âMake data dance,â Funnel illustrates their product by likening themselves to other dance facilitators. Marketers are all familiar with the hazards of marketing data. Thereâs a lot of it, and no matter what we try to tell ourselves, many of us feel like we are drowning in it. Marketing Data Intelligence Platform Funnel has just undergone a total makeover, and the result is anything but boring. The concept is produced by Nord DDB, and the films are directed by Agnes Klapp. The campaign films, in different lengths, will be shown on several social media platforms such as YouTube, Meta, TikTok, Reddit, and LinkedIn connected TV.VIEW THE 3 SPOTS  So, in collaboration with renowned designer Love Hulten, Way Out West will create a unique, fully functional stage that will play live recordings from Way Out Westâs headlining artists for what might be the largest, yet smallest crowd in history: sperm and eggs getting 'ready to rumble' in laboratory. The Future Fan Stage will be placed and activated at the Swedish IVF clinic Eliva in Stockholm. VIEW THE SPOT  The Swedish summer can be unpredictable and often quite cold. But in a new outdoor campaign from IKEA, made in collaboration with Akestam Holst NoA, the brand aims to maximize the available sun hours. A specially built billboard, controlled by a GPS motor, reflects natural sunlight to outdoor seating areas that would otherwise be in the shade. Thanks to the GPS, the mirror's angle is automatically adjusted in real time according to the sun's position to ensure a moment of warmth.VIEW THE SPOT  Blink Director Will Hooper directs an amusing and surreal new spot for Altos Tequila. Willâs knack for comedy, casting and performance shines through as we watch our mixologist Alan make the meanest margarita of mankind, showing appreciation for the real people who make us our drinks whilst poking some light hearted fun towards the classic celebrity endorsement. This global commercial was made with Forsman & Bodenfors.VIEW THE SPOT  Summer times are archipelago times in sweden. Even with waterresistance and find my phone functions, sometimes there're just not reachable. In those instances a phone insurance can go a long way! VIEW THE AD Situation Sthlm: Salespersons As Entrepreneurs Situation Sthlm is a street paper sold in Stockholm by homeless people so they can earn their own money. But the vendors aren't merely salespeople. They buy newspapers from Situation Sthlm and sell them for twice the price. They invest their own money and work hard to achieve their goalâjust like any other entrepreneur.VIEW THE 3 ADS  Reading a sales catalog is no fun. But how about playing one?Consultants of IT is a new tabletop collectible card game from Swedish IT consulting company Castra. Build an army of real senior consultantsââeach with their own unique set of skills and abilitiesââand defend your IT department against server crashes, data breaches, microwaved fish and other terrifying threats. Will you go bankruptââor be crowned King of Consultants? Play Consultants of IT today! VIEW THE SPOT  To celebrate Mother's Day 3 Sweden decided to portray parenthood with all its ups and downs in a recognizable and fun way - all to point out their fantastic insurance options for your phone. VIEW THE AD  Lindex's new global communication concept 'Made for Play' portrays the world through children's eyes where play is in focus and imagination is limitless. The message has a dual-layered meaning and aims partly at children's innate playfulness, partly at Lindex's garments designed for play.VIEW THE SPOT  When we have lost a loved one, we often save memories of the person, it can be anything from photographs to old letters and voice messages on an answering machine. These memories can provide comfort and experts say they can even have a positive impact on coping with grief. However, a digital memory runs the risk of being lost, and therefore the telecommunications company Telenor Sweden has made it possible to save voice messages forever with the free service "Missed calls". NORD DDB has developed the service and created the campaign.VIEW THE SPOT  Vimla is a Swedish telco with good intentions. No high rates, no odd terms and conditions and first in Sweden to remove binding periods permanently. In other words - They're the phone company with good vibrations. The new concept was launched with these films, showing people getting physical vibrating reactions to Vimla phones and sim cards. The three films feature different unexpected visualizations of vibrations, all representing the good feelings of being a customer at Vimla. VIEW THE 3 SPOTS  SOS Childrenâs Villages expose the harsh realities of child labour in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Behind the campaign is the advertising agency NORD DDB.VIEW THE SPOT  The Swedish hardware store Bolist loves helping people with their building projects, and therefore wanted to encourage people to ask for help. The solution was a commercial that showed what can happen if you don't ask for help, even though you shouldVIEW THE SPOT  This new trend brings along new situations at home. Because on top of the unquestionable love four-legged buddies give in homes, they often also mess them up. IKEA decided to tap into those little accidents that every pet owner can relate to. VIEW THE 2 SPOTS Talita:Mission Talita In the GTA V city of Los Santos, prostitutes are exploited, beaten, robbed and killed with no rescue in sight. Until now. Swedish non-profit organisation Talita has launched a new GTA V experience based on the real-life stories of women who have fallen victim to prostitution and sex trafficking. VIEW THE CONCEPT  Director Gustav Egerstedt is one of a handful of filmmakers to capture the elusive bigfoot. This time, however, it happened to coincide perfectly with his commercial for telephone operator '3'.VIEW THE SPOT  Director-duo BABYBABY are back with more bizarre eye candy, this time for Swedish organic gummy brand JOM. 'The Casting Call', takes place behind the scenes of 'Sabrina: Mermaid by Day, Assassin by Night'. We follow our hero as he nervously waits, rehearsing his lines. In need of some extra pep, he indulges in JOM, travelling through a gummy world, returning ready, fresh, and motivated. We think. VIEW THE SPOT Länsförsäkringar Göteborg och Bohuslän : Lakia 13 Time spent on social media is at an all time high. Teen mental health is at an all time low. The long term impact remains unknown. So how can we explore social medias impact on youth mental health without placing real kids at risk? Meet Laika 13, the worlds first AI teenager raised entirely by social media. She was created with an extensive dataset based on existing behavioral research. Laika raised awareness of the issue in her own unique way. VIEW THE CONCEPT Getinge: The Heart Surgeon’s Cookbook A collaboration between an eminent heart surgeon, a Michelin-starred chef, and global medtech company Getinge. To help heart surgeons improve their dexterity, they are now introducing a one-of-a-kind cookbook with recipes that require surgical precision. While medical devices in the OR have the potential to revolutionise patient care, their efficacy is intrinsically tied to the surgeonâs dexterity, coordination, and meticulous attention to detail. Recognising this, Getinge, a leading medtech company, has chosen to honour one of the most crucial tools during surgery â the skilled hands that operate in ORs worldwide. In a unique tribute, they have created a cookbook for heart surgeons. All nine recipes in the book are conceived and developed by New York-based cardiovascular and thoracic Surgeon Dr. Nirav Patel MD and Fredrik Berselius, holder of two Michelin stars and founder and owner of Aska restaurant in New York. The recipes include at least one surgical technique familiar to surgeons that puts dexterity to the test: including precise cutting, injecting in a small, confined area, surgical stitching, anatomic dissecting and repetition, plus gentle handling, and concentration skills. In addition to the book, the campaign also includes a short documentary about the project, in-depth content such as interviews, a landing page, and social media assets. Behind the campaign is the creative collective Forsman & Bodenfors. VIEW THE CONCEPT  McDonald's Sweden has added the McCrispy burger to its menu. It is a new chicken burger with an extra crispy breading. The crunchy sound of the burger is something McDonald's Sweden wanted to center the launch campaign around. Together with a composer they created a classical musical tune called "The Crunch", which McCrispy performs together with a classical symphony orchestra.VIEW THE SPOT  An ice hockey game is covered by cameras from all angles, except one. In a new experiment, Axis Communications, a leader in network video, is demonstrating how their camera can withstand all kinds of conditions. How? By freezing it inside the ice of a hockey rink, capturing the impossible angle. It is their first campaign together with Forsman & Bodenfors. VIEW OUTDOOR  As the United Nations Climate Change Conference, COP28, ends this week, the need for a green transition is more obvious than ever before. The conference has shown that every step to a more sustainable climate counts. As part of its environmental initiative, the Swedish convenience store chain PressbyrÃ¥n has developed 'The Transition Hot Dog' that aims at shifting consumer preferences to more sustainable alternatives.VIEW THE SPOT  Ever since McDonald's created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have an autograph! VIEW OUTDOOR  In 2022 Swedish truck manufacturer Scania picked Agency Akestam Holst as a new partner. Now the first collaboration is rolling out, highlighting Scania's new urban and regional electric trucks. VIEW THE SPOT  Scandinavian NetOnNet unveils a new cardboard Superhero in their latest campaign from director Torben Kjelsturp. The campaign, which comes from Forsman & Bodenfors, with production company Immigrant and was born of a thought to step away from the usual generic communication about low prices.VIEW THE 2 SPOTS RFSU: The Livebrator A revolutionary project that merged advanced technology, the joy of music and sexual health was made possible through the collaboration between The Swedish Association of Sexual Education and the Live Nation-owned Way Out West festival. "The Livebrator" took the live music experience to a new dimension by vibrating in real-time with the gigs that played at the festival. Prior to the festival, hundreds of Livebrators were handed out to influencers and super fans who wanted to enjoy live shows from artists like King Gizzard & The Lizard Wizard, Christine & The Queens and Masego,VIEW THE CONCEPT Rise Sweden: The Parental Divorce Sunday, November 12th is Father's Day in Sweden. It's a sad day for people who's been sexual abused as a child by their fathers. Therefore, Rise, the national association against incest and other sexual abuse in childhood, is launching the initiative "Parental Divorce."Many who experience incest or other sexual abuse from a parent choose to sever contact with the perpetrator. But in Sweden, and many other countries, there is a legal principle stating that even adults must have a registered parent, which may be brought up in dealings with authorities, as the closest relative, in inheritance, caregiving, and estate etc. The only option to cut all ties legally is adult adoption.VIEW THE SPOT VIEW THE AD Stockholm's Stadmissionen: Before It's Too Late Stockholm's Stadsmissionen (Stockholm's City Mission) is fighting for the children and families affected by the economic downturn. Together with Giants & Toys & TBWA Stockholm, Stockholm Stadsmissionen have launched a fundraising campaign to support children and their families before it's too late. VIEW THE SPOT |
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