Seen and notedTBWA, Korea uses this spot directed by Jong-min Lee to show the sexy perfection and versatility of Canon IXUS. All dancing and actions are performed by the models. VIEW THE SPOT Take the pain out of the relationshipPanadol Menstrual outdoor created by Ogilvy & Mather Malaysia VIEW CUPID OUTDOOR VIEW CHARMING OUTDOOR How to meet for a little tee to teePrint campaign from The Brandon Agency South Carolina for Best Golf Carts VIEW THE IMMATURE AD VIEW THE GOSSIP AD VIEW THE PATH AD Bestads gets a sneak peak at AAMI's new tv campaign, via Badjar Ogilvy, Melbourne, which launches on Boxing Day. "The ad depicts an extreme scenario of drivers who aren't paying attention and cause accidents. It's an exaggerated look at the things that people do while driving that cause accidents," said AAMI Executive Manager Richard Riboni. The Safe Driver Rewards campaign uses television, radio, outdoor, digital and press ads and also highlights AAMI's sponsorship of the cricket over the summer season. VIEW THE SPOT Boat checkThe New Zealand Coastguard and DDB NZ want to remind boat owners that the onus is on them to take responsibility for their safety on the water this summer. The ad achieves this by delivering them a sobering reality check. VIEW THE SPOT Venice, CA based Backyard director Rob Pritts brings one cell phone shopper knee-deep into the alien world of Avatar in a new :30 "Portal,"for LG out of BBH, Shanghai. VIEW THE SPOT Turning madness into hitsA man is adrift at sea for 47 days, which ultimately leads to his delirium. The rich media banner from Holst Digital London allows the audience to progress through five levels of a storm, letting them experience how he came to be adrift. VIEW INTERACTIVE DETAILS Blue pacifier stickers are placed on advertisements all over the city without explanation to generate buzz. 5,000 real blue pacifiers (bottom right) are then placed in various locations around the city, leading to the micro site iwanttobeababy.com. Agency: Marta Ibarrondo New York. VIEW MODELS OUTDOOR VIEW HOLLYWOOD OUTDOOR VIEW SCREAMING OUTDOOR He might stay until next ChristmasDon't lose your perfect partnerA MetropolitanRepublic TV Campaign tackles road safety unconventionally, in the form of dating videos. VIEW THE GARY SPOT VIEW THE MARTIN SPOT VIEW THE TRACEY SPOT Elmex wanted Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv to promote their anti cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. VIEW OUTDOOR Clemenger BBDO Melbourne communicate that you can win $10,000 cash with Libra's Lucky Box promotion. VIEW THE AD A few words on architectureTo position A+ as the new standard in architecture. Print from CHE Melbourne VIEW THE DISTINCT AD VIEW THE INSPIRED AD VIEW THE UNPARALLELED AD Learn or face terminationDDB New Zealand was tasked with promoting the online DVD hire offers currently available through FATSO. Last year's campaign was based on the character (Dennis) having 'conversations' with famous movie scenes. They didn't have that luxury this year so followed the only logical course of action: give him an ethnic sidekick. VIEW THE TERMINATOR SPOT VIEW THE TRUMP SPOT VIEW THE DARTH SPOT Tiger talksAnnounce an exclusive interview with Tiger Woods on SKY Sports via this radio spot from DDB New Zealand. PLAY THE SPOT Art against knivesArt Against Knives was born from the tragic, unprovoked stabbing of Oliver Hemsley, a 21 year old student from Central St Martin's College of Art. The vicious attack, which has left Oliver in a wheelchair, happened in east London's Arnold Circus just over a year ago. A two-day auction event was held in wake of the tragedy to raise money for the on going medical attention Oliver will need. An overwhelming response of art was donated from aspiring artists as well as established figures such as Antony Gormley and Vivienne Westwood. The website was created by Holst Digital, London in lead up to the event. Which acted as an invite and a showcase of the work to feature at the auction. VIEW INTERACTIVE DETAILS Euro RSCG Sydney has launched the first phase of the Sydney Comedy Festivalâs new advertising campaign. Appearing in print and outdoor to begin with, the campaign introduces a new kind of funny â Painfully Funny. VIEW THE STITCHES AD VIEW THE MEDICINE AD VIEW THE MASOCHISTS AD MTV promos produced this promo for The Buried Life. This show launches a new era in MTV programming and is a direct reflection of the newest generation's global attitude on life. VIEW THE ON LINE SPOT VIEW THE ON LINE 2 SPOT Adidas brings together two players known for being among the most stylish and expressive on the court, Derrick Rose (D. Rose) and Kevin Garnett (KG). Centered around the Equation,the most customizable, expressive shoe on the streets from agency 180 Los Angeles. VIEW THE SPOT Orange, Sponsor of the Africa Cup of Nations, helps to bring one billion people together around one common language: football in this TVC from Publicis Conseil, Paris VIEW THE SPOT The horrifying repercussions of drinking and driving bluntly tumble from the screen in an emotive film for the New Mexico Department of Transportation written and directed by Smoke & Mirrors New York's (SMNY) Sean Broughton via agency VWK. VIEW THE SPOT English lessons for the intrepidRadio spots for Columbia Sportswear from Prolam Y&R Santiago PLAY THE LESSON 7 SPOT PLAY THE LESSON 12 SPOT Animals are in vogue in these ads from Unitas/RNL, Santiago for Faber Castell VIEW THE GORILLA AD VIEW THE BEAR AD VIEW THE ELEPHANT AD When Langbrett needed to communicate their commitment to environment, through highlighting the use of sustainable wood in producing their longboard the turned to director Greg Bray & Producer Boris Reichmuth of Ambulance Film in Berlin. VIEW THE SPOT Hungry Man's Bryan Buckley directs this crooked spot for Almap BBDO Brazil. VIEW THE SPOT VIEW THE SPOT LOW RES The Office of Road Safety urges drivers to stay under 0.05 during the holidays and keep breathing in this spot by Marketforce, Perth. PLAY THE SPOT Fake shark attackAbout a week before Shark Week aired on Discovery Channel in Australia and New Zealand, Jack Watts Currie Sydney sent out a link to a fake Australian Coastal Watch website, claiming that hundreds of sharks had been spotted at Bondi Beach via Google satellite. The campaign was seeded entirely through email and social networking sites like Twitter and Facebook. VIEW THE CONCEPT Wieden + Kennedy London showcases the breadth of Honda's engineering experience in this spot directed by Outsider's Scott Lyon. VIEW THE HI RES SPOT VIEW THE LOW RES SPOT Cutting Room's Chuck Willis and Weiden + Kennedy, Portland saves Christmas for Target VIEW THE SANTA SPOT VIEW THE THERE YET SPOT Hard act to followSt Matt's wanted to get people thinking this Christmas so M&C Saatchi, Auckland created this billboard. VIEW OUTDOOR Is there zebra on the menu?Unitas/RNL Santiago feature animals in these ads from Cencosud. VIEW ZEBRA PRINT/OUTDOOR VIEW GIRAFFE PRINT/OUTDOOR VIEW TIGER PRINT/OUTDOOR Yellow makes it clearBy using the strong brand colour of The Yellow Pages and some clever art direction, a campaign was created by Lowe Mena to showcase The Yellow Pages as the only directory to use to uncover those hard-to-find products and services. VIEW THE CAT AD VIEW THE CAR AD VIEW THE CHAIR AD Normal vs BoringYoung & Rubicam Brands Irvine client Toshiba, designs laptops for the way real people really use their computers. If that's true, what better way to prove it than to see if the people in the two most ordinary places in America can use a Toshiba laptop to do more than they thought they could. Our goal was to capture true to life stories demonstrating what's possible with your laptop but with a twist. Here is the sizzle video of the promo, plus two of the most outrageous Viral Videos which drove thousands to watch the competition unfold! VIEW THE BIG IDEA SPOT VIEW THE CHOIR SPOT VIEW THE BODY BUILDING SPOT 3 spots from RKCR/Y&R London to promote the BBC iPLAYER service. VIEW THE HOLBY SPOT VIEW THE RESTAURANT SPOT VIEW THE STRICTLY SPOT An Armenian legendAmsterdam Worldwide, the international communications agency, has unveiled its first work for Pernod Ricard with the reinvention of Ararat a legend and institution in the world of discerning brandy drinkers and a household name in Russia and Eastern Europe. Ararat is the original, authentic Armenian brandy and Amsterdam Worldwide has created a campaign that reignites a cultural connection between this drink of historic statesmen and an inspirational Armenian legend. VIEW THE SPOT Teams of regular Australians compete to construct an ingeniously designed Pop Up Pub in less than 60 seconds as part of VB's summer promotion by Droga5 Sydney. VIEW THE PERGOLA SPOT VIEW THE GIRLS SPOT VIEW THE WORK SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |