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Seen and noted
 IGA officially kicks off the holiday season by unveiling its brand-new Christmas tale, The Holiday Legend, created by Sid Lee. For this 8th edition, the story celebrates community spirit through the touching journey of Carole, who, after years of spreading holiday magic by cooking for her family, realises that traditions endure when shared.VIEW THE SPOT  Driving represents freedom and independence - until a split-second lapse takes it away. National Safe Driving Week reminds Canadian drivers how quickly cell phone distraction can cost everything: your safety, your licence and your future. This social campaign runs from December 1 - December 8, and is a joint effort from Canada Safety Council and the Insurance Brokers Association of Canada. VIEW THE 3 SPOTS  To celebrate the arrival of Greek frozen products Alfa in Canada, Sid Lee was brought in to design their first advertising campaign in the country. Still relatively unknown in Canada, Alfa products are a true institution in Greece. Alfaâs pastries are authentic. Made in Greece with fresh ingredients, they stand firmly within the purest Greek tradition. Inspired by a well-known Greek custom, celebrating by smashing plates, the Smashing Good campaign (Bon à tout casser) was born. VIEW THE SPOT  âSome young people have nowhere to go.â This powerful and compassionate message sits at the heart of the latest campaign from The Montreal Youth Refuge, an organisation that has been supporting young men aged 18 to 30 experiencing homelessness for more than 35 years. Created and produced by Havas Creative Canada, the campaign sheds light on the profound distress faced by these young people who, often invisible to the public eye, no longer have a place where they feel safe, nor a space where they can rebuild their lives.VIEW THE 2 SPOTS  Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: âNow that you can see, what do you love most?â Their answers came back not in words, but in photographs â raw, personal, and profoundly moving.The striking images taken by eye patients were then used as the main visuals in a campaign that drove awareness, donations and attendance at a gallery exhibit of even more patient photos during the Vancouver Capture Festival and online. VIEW THE 4 ADS  CREATIVE RATIONALEFatherâs Day advertising often falls into predictable tropes, socks, ties, tools, and sentimental clichés. For Yakta, a brand that engineers high-performance mowers designed for people who take pride in doing things right, we wanted to tell a different kind of love story, one that men would actually relate to.VIEW THE AD  THE CHALLENGEIn agriculture, rest is a foreign concept.For ranchers, there are no weekends, no holidays, no 9-to-5 boundaries, only the land, the herd, and the endless rhythm of work that rarely slows.As a brand deeply embedded in the world of cattle handling, Arrowquip has always celebrated the grit and resilience of those who work the land. But for Labour Day, a holiday created to honour workers, we saw an opportunity to honour something even rarer: the moment they finally stop. VIEW THE AD  In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding up a mirror to that madness with the hilarious release of âCatch Me If You Cannes,â a follow-up to their 2022 satire âLeft-Handed Mango Chutney.â Premiering last night at Strategyâs Agency of the Year competition in Toronto, the film was part of the showâs tradition of shortlisted agencies creating self-promo videos. Z.A.K. has often used this opportunity to challenge the industryâs sacred cows and âCatch Me If You Cannesâ is no exception. The film opens inside a high-security prison, where hardened criminals sit in a therapy circle led by a weary counsellor. One inmate admits to embezzling millions from a kidâs charity, another confesses to starting a cult that drained his followersâ life savings, and a third boasts about scamming seniors out of their pensions. Then Jacob, a chief creative officer, nervously shares that he faked a case video for a Left-handed Mango Chutney, referencing the original video from 2022. He admits to faking the quotes, the footage, the results, even the client. The room falls silent. One inmate lunges at Jacob before being restrained by a guard. Even the counsellor, whose uncle once worked in advertising, is so appalled that she orders Jacob to be âlocked in the hole.âVIEW THE SPOT  In case youâve been living under a rock, the Toronto Blue Jays are off to the World Series for the first time since 1993! Teaming up with Leo Toronto, TD - the Official Bank of the Toronto Blue Jays - has stepped up to the plate to hype them up in a big way. To celebrate how massive every home run is right now, TD has launched a city-wide out-of-home (OOH) campaign that turns Toronto into a giant outfield. Through a specialised media plan, TD bought billboards and posters that are located within âfair territoryâ of the Rogers Centre field. VIEW OUTDOOR  It might seem odd for a brewery to run a responsible drinking campaign, but thatâs what Whistle Buoyâs brand is all aboutâhaving a good time with friends, with or without any alcohol. VIEW 4 OUTDOORS  âThe Princess Margaret Cancer Foundation has launched the latest spot in its âCarry The Fireâ brand platform. Created in partnership with Broken Heart Love Affair, the campaignâs 60-second spot celebrates the advancements being made at Princess Margaret Cancer Centre, made possible by the shared determination of researchers, care teams, and donors. The new spot highlights a true story of recovery and purpose. VIEW THE SPOT DQ Canada: Falling Treats DQ Canada typically sees a dip in treat sales once summer ends. To turn that seasonal slowdown into a moment of connection, DQ Canada and Publicis Canada created 'Falling Treats,' a playful activation that transforms one of Canadaâs most recognisable symbols into a digital experience. Itâs a simple, seasonal idea: scan any fallen maple leaf on Snapchat to unlock a sweet deal, turning a familiar fall moment into a reason to treat yourself. Using the Falling Treats Snapchat Lens, users can scan a real maple leaf to generate a unique digital coupon. The experience unlocks offers exclusively for DQ Rewards members in the DQ App:- Oct. 15â26th: Get an 85¢ Mini Blizzard Treat with a $1 minimum purchase. - Oct. 27âNov. 9th: Get a free Small Shake with a $1 minimum purchase. VIEW THE 5 CONCEPTS  The text to your mom and dad. The family gathering captured over a Ring camera. The forgiveness message sent to a loved one. These are the small moments that bring us closer together. For 145 years, Bell has played a fundamental role in facilitating these essential human connections, reaffirming its dedication to helping individuals and businesses forge meaningful relationships with each other, their communities, and the wider world.VIEW THE SPOT Rona: Build It Right RONA has unveiled a Canadian campaign created by Courage that celebrates Canadaâs deep-rooted hockey culture while showcasing how the brand seamlessly integrates into the everyday lives of Canadians. The creative insight behind the work centres on fandom, passion, and the cultural codes of hockeyâillustrating how RONA truly 'speaks the language' of its audience. VIEW THE SPOT VIEW THE 5 ADS  Heart & Stroke, in partnership with creative agency Sid Lee, is amplifying the emotional resonance of its BEATS campaign with a unique refresh. The new spots showcase the transformative power of donations by emotionally connecting audiences to the impact of heart disease and stroke research, showing how every contribution brings hope and changes lives nationwide. Back in August, crammed into the kitchen of a café in Calgary, the director, crew, agency, and clients all held their collective breath as they listened intently through their headsets. In the front room, VIEW OUTDOOR  With the launch of its new Ready Set Ford global brand platform, Ford has doubed down on building passion vehicles designed to unlock human potential. In Canada, that commitment comes to life through a new campaign, Driver Story. Teaming up with Wieden+Kennedy, Ford Canada tapped someone who embodies this spiritâhockey legend, Ford truck owner, and outdoorsman Carey Price. To show how and why the F-150 makes his adventures possible, Ford travelled with Carey to a remote lake nestled in the Rocky Mountains, so that he could enjoy one of his favorite pastimes: ice fishing. The hockey net defined his legacy, but the outdoors is where Carey Price and F-150 thrive.VIEW THE 2 SPOTS  In a world where everything needs to be made faster and cheaper than the day before, itâs more tempting than ever to take shortcuts. But as a purpose-led brand, Greenfield Natural* Meat Co.® has been making meat right, without shortcuts, since the beginning. That means animals raised without the use of antibiotics. Or gestation crates. And a 100% carbon-neutral commitment to sustainability. Itâs the hard way. But itâs the right way. This is the promise at the heart of its latest campaign âThe Hard Wayâ, launching at a time when itâs never been easier to take shortcuts with visual storytelling either. As AI continues to push the boundaries of whatâs possible, Greenfield Natural* Meat Co. pushed in the opposite direction, turning the production concept of the campaign into a metaphor for its own approach to farming.VIEW THE SPOT  âDoorDash Canada has become the official on-demand delivery platform partner of the Professional Womenâs Hockey League (PWHL), joining its long-standing collaboration with the Womenâs National Basketball Association (WNBA) and its founding partnership with the Northern Super League (NSL). The three trailblazing institutions anchor BRING IT IN: DoorDash Canada's boldest commitment yet to elevating womenâs sports in Canada on a national stage.VIEW THE SPOT  Created by McCann Canada, the work depicts one truckerâs journey to reunite a child with a lost stuffed bunny. Breaking away from the typical imagery associated with the profession â big rigs, powerful machinery, and the toughness of those who drive them â according to Bill Schaefer, creative director at McCann Toronto, the work was intended to celebrate the humanity of those who voluntarily endure the hardships and isolation of the road.VIEW THE SPOT  Thinking about visiting British Columbia this Zulu Kilo Alpha spot might convince you. VIEW THE SPOT Alberta Society Of Radiologists: Venn Mammograms 1 in 7 women in Alberta will face breast cancer in their lifetime, yet less than half of women aged 45â50 are getting screened. VIEW 3 OUTDOORS PLAY THE 3 SPOTS  There's space aged tech in your eye exam at Specsavers. Col. Chris Hadfield is back to help remind us all just how important it is to look after our eyes with regular eye exams.VIEW THE SPOT Alberta Forest Products: Gas Pump One of the most significant contributors to wildfire intensity, and the only controllable factor, is the buildup of fuel loads, which are more present in dense, old-growth forests. Yet when Albertans see foresters removing older trees, itâs often mistaken for deforestation. In reality, this work reduces fuel loads, creates firebreaks, and helps regenerate healthier, more resilient forests.VIEW 3 OUTDOORS  This month, HEINZ has launched a new Canadian creative campaign as part of a global rollout, 'Looks Familiar,' tapping into a simple yet powerful truth: fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. The revelation proves that while ketchup and fries are an iconic duo, not just any ketchup will do. Dreamt up by Rethink, the 360 creative campaign demonstrates the inextricable link between the universally loved duo â offering subtle real-world reminders that you canât have fries without HEINZ. The French fry obsession is real, in fact they are the most ordered food item globally on Uber Eats and remain a staple on more than half of all restaurant menus around the world. Yet, while fry boxes look strikingly similar to their condiment counterpart, fries arenât always served alongside HEINZ ketchup.VIEW OUTDOOR  When looking for mental health support, asking for help shouldn't feel like navigating a maze. But for too many people, thatâs exactly what it is: long waitlists, endless voicemails, confusing referrals, or being told you don't meet the eligibility criteria. Instead of finding care, you hit dead ends. This difficult truth became the foundation for âThe Maze,â a new campaign from the Centre for Addiction and Mental Health (CAMH), building on the success of its record $600 million, No One Left Behind platform.VIEW THE SPOT  With loyalty programs being one of the top drivers of retailer choice and shoppers becoming increasingly value-conscious, Sephora Canada is inviting beauty shoppers to discover the value of its Beauty Insider loyalty program this fall with a new campaign, 'You Belong on the Inside' that aims to showcase the incredible value Sephoraâs loyalty program has to offer, no matter who you are, or how much you shop. Developed by Sephora Canadaâs creative AOR, Courage, 'You Belong on the Inside' builds on Sephoraâs brand platform, 'We Belong to Something Beautiful,' emphasising that no matter how people engage with beauty, everyone belongs at Sephora. VIEW THE SPOT Halo Top : So good, you don't have to be Halo Top is so good, you don't have to be. The work definitely builds upon the bold and disruptive approach the product already has with concepts that are created to make you look twice.VIEW THE SUBWAY AD VIEW THE BRIDE AD VIEW THE GRANNY AD VIEW THE PRIEST AD Kit Kat: Break From Politeness Canadians may have a global reputation for politeness, but KitKat Canada is asking them to tone it down with the launch of its latest campaign, âBreak From Politenessâ. Created in partnership with independent agency Courage, this new endeavour tackles some of AIâs environmental ramifications by encouraging users to refrain from niceties â actions which end up using additional energy. The move reinforces the brandâs classic slogan, âHave a Breakâ.VIEW THE SPOT VIEW OUTDOOR  This summer, Wieden+Kennedy Toronto and McDonaldâs Canada are adding some glam to McDonald's restaurants with the help of none other than their most famous former crew member - country superstar Shania Twain. The Canadian country icon and McDonaldâs megafan will star in McDonaldâs âAll Dressed Upâ campaign coming to restaurants on August 12th.VIEW THE SPOT  Many Torontonians think Toronto's history is pretty uneventful. So how do you attract people to a new museum that has no objects and only tells stories about the city? We turned the city into a summer exhibit that reveals the hidden layers of the city, pointing out the stories behind places people pass everyday.VIEW 3 OUTDOORS Confederation Centre Of Arts: Where Canada Connects As Canadians increasingly turn to online platforms for news, often filtered through personalized algorithms, the need for spaces that promote diverse, inclusive, and constructive conversations has never been greater. In these unprecedented times, the Confederation Centre, based in Charlottetown, PEI, is growing as a national convening place for important issues, conferences, forums, and programs that allow Canadians to explore and address critical issues of today and tomorrow. VIEW THE SPOT VIEW OUTDOOR  As the Back to School period approaches fast and various retailers will compete for the studentsâ and young adultsâ consideration, Browns sets the tone in its latest campaign platform imagined by Le GED and Harrison Fun Studio. The creative/director creates an oneiric world straight out of a Magritte painting where the retailerâs numerous brands and offers are showcased within the confines of a group of eccentricâs manor. VIEW THE SPOT  What happens when you can't legally show other brands in your ads? You find a window-sized loophole. Agency: Ogilvy Canada. VIEW OUTDOOR ADS Volkswagen Canada: Buzzcodes Think you spotted a Volkswagen in a major Hollywood blockbuster, in a classic teen show, or even on todayâs biggest streaming service? Chances are you have! Over the past 70 years, Volkswagen vehicles have had more film and television roles than you can imagine. So, to celebrate becoming the Official Automotive Partner of the Toronto International Film Festival - Volkswagen and VML Canada launched Buzzcodes campaign VIEW THE CONCEPT  From mouth tape to weighted blankets â people are obsessed with getting a good nightâs rest. But in todayâs world of influencers and AI-generated reviews, it's hard to know what actually works. So to prove that getting a satisfying sleep starts with getting a good (and affordable) mattress, IKEA set out to take a fresh approach to customer testimonials. In a first-of-its-kind social experiment, IKEA invited real sleep talkers to sleep on their mattresses on location in the IKEA North York store, gathering real-time reviews through the ultimate sign of a deep sleep â sleep talking. VIEW THE CONCEPT  In honour of National Drowning Prevention Week (NDPW), the Quebec division of the Lifesaving Society has collaborated with LG2 to launch a new awareness campaign. To increase mindfulness among boaters about the consequences of not wearing a personal flotation device (PFD), the initiative features a powerful commemorative symbol: Ghost Jackets. These PFDs were painted white and installed in locations where drownings have occurred as a tribute to victims. They act as an emotional and concrete reminder that the simple gesture of wearing a lifejacket can make all the difference.VIEW THE SPOT |
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Bell brings you a new web film 
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