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Seen and noted
THE POWER OF Tj Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form. In this campaign, titled âThe Power of Tjâ, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with âThe Power of Tj.â After experiencing âThe Power of Tjâ, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Departmentâs offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life! VISIT THE SITE CREATURES, BEWARE OF DIESEL POWER Euro RSCG, Buenos Aires has put to air a new series of commercials for the Peugeot 206 HDI, which is more powerful than a mosquito, or glow worm, or butterfly, might expect. VIEW THE 'MOSQUITO' SPOT VIEW THE 'GLOWORM' SPOT VIEW THE 'BUTTERFLY' SPOT  Fallon London is teasing us with this spot for Sony Bravia. The ad world can't wait for the reveal, which has a lot to live up to. VIEW THE SPOT CALL AN AMBULANCE (OR MAYBE DON'T) McCann London has created a print campaign for Mastercard to run in the timeout guide to shopping. VIEW THE 'JEANS' AD VIEW THE 'BAG' AD VIEW THE 'SKIRT' AD FEEL THE LOVE, NOT THE HEARTBURN A man is elated that he can eat his favourite take-out foods, thanks to Zantac. A new spot via JWT Toronto. VIEW THE SPOT  To introduce Flat Rate from Orange, VitruvioLeoBurnett, Spain has based its work on a key characteristic of the Orange vision: technology and products are nothing in and of themselves, what is important is what this technology allows people to do. This visual expression is a simple metaphor for the communication process, of how we are enriched every time we communicate with somebody; as such, talking with people is an enriching experience. âThatâs why at Orange we want you to talk with everyoneâ. And so that you can talk with everyone, Orange offers you Flat Rate, which allows you to talk with absolutely everybody. VIEW THE SPOT ONE LAST CIGARETTE FROM CDP LONDON Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette. VIEW THE AD GUEST JUDGE: JUREEPORN THAIDUMRONG, ECD, JEH UNITED BANGKOK
GUEST JUDGE /BEST AD OF THE WEEK
THAILAND
September 29, 2007 01:12 (Edited: February 17, 2023 05:19)
 Jureeporn (Judee) Thaidumrong is one of Asia's most respected creative directors. She has won every award going, including Golds at Cannes, Clio, One Show and won several Best of Show gongs at the regional shows. Judee has twice topped the Campaign Brief Asia Creative Rankings and over the past 12 months was named in Creativity Magazines 'Creative 50' and in Shots' 'Top 100'. "The best TVC is very hard for me to pick. I have two in my mind; both are super craft in the area of production which gives more value to the spots. They are X-BOX Hola 3 "Believe" and Nike "Leave nothing". For X-BOX "Believe", I feel, like, if I were a boy or was a boy; this ad will make me want to jump in for this game. There is such a great visual in the dramatic model... so new... so amazing to look at. The Michael Mann production, Nike, is superb even though it is only another "Just Do It" ad but this one jokes with the common phrase "Leave everything on the field"... so cool!! But if I really had to choose between these two; (so hard to decide!!) I would pick "Believe". VIEW HALO3 VIEW NIKE I almost couldn't decide in print but there are two ads that catch my eye - Fayreform Lingerie "Work your curves" and Time Out Magazine "Time Out Lisboa". I'm not that sure if the creative of "Work your curves" is actually targeting women because the first thing that caught my eye was the fake ape... so funny!! The other one, Time Out Lisboa with the headline "what you do at home is your business, what you do outside is ours", all I can say is Funny, Funny, Funny." VIEW FAYREFORM VIEW TIME OUT LISBOA TORONTO HUMANE SOCIETY GET A REBRAND Rebranding & repositioning the Toronto Humane Society Brand by Leo Burnett Toronto. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6 VIEW AD 7  In an office environment, staff are bored and listless. Let's get help from Halls Cool - it wakes them up and keeps them feeling refreshed. This JWT Bangkok spot is the latest from acclaimed Thai director Thanonchai Sornsrivichai. VIEW THE SPOT  BBDO New York and Atlanta has put to air a series of spots for AT&T demonstrating the network's comprehensive coverage, directed by Wes Anderson via Moxie Pictures, Los Angeles. VIEW THE 'REPORTER' SPOT VIEW THE 'BUSINESSMAN' SPOT VIEW THE 'ACTOR' SPOT SMILE, YOU'RE INSURED Life is better if you smile, and even better when you have AMI insurance, as demonstrated in this charming spot for DDB New Zealand, beautifully shot by Darryl Ward @ Curious. VIEW THE SPOT  If there's truth in advertising, audiences at this year's Vancouver International Film Festival will be unfazed by four new identity films from TBWA//Vancouver which open each screening. Directed by the Perlorian Brothers, the campaign demonstrates strange immunity which results from the exposure to the festival's famously outre line-up. Despite references to David Lynch, Jean-Pierre Melville and Tobe Hooper among others, each of the films exhibits the particularly Perlorianesque weirdness that is hard to remain unfazed by. VIEW THE 'INTERROGATION' SPOT VIEW THE 'INTERSECTION' SPOT VIEW THE 'INTERLOPER' SPOT VIEW THE 'INTERRUPTION' SPOT MARMITE: GOTTA LOVE IT Ogilvy New Zealand remind people that Marmite is a taste not for fence sitters. VIEW THE 'LIFERAFT' AD VIEW THE 'ST BERNARDS' AD  Nexus Productions, London directing duo Smith & Foulkes have directed the latest commercial for Mastercard, via McCann-Erickson, New York called âSmall Business Tripâ. This colourful and light-hearted 2D animated commercial, was designed by Illustrator Adrian Johnson, who has also worked with Smith & Foulkes recently on Robinsons. VIEW THE SPOT SAATCHI LA DANGLE THE FANS FOR TOYOTA A new series of spots for Toyota via Saatchi & Saatchi, Los Angeles, directed by Tim Godsall via Biscuit Filmworks. VIEW THE 'FAN DANGLER' SPOT VIEW THE 'FAN TANDEM' SPOT WEDDING SINGER REVIVES SMS MARKETING FOR BURNETT The task undertaken by Leo Burnett, Budapest was to boost sales for a SMS based djuice package at a great price in spite of the price war on the market and the fact that these days SMS is so much a commodity that it's not exciting anymore for their young target audience. The solution: the agency reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer, SMS Bandi, who sings out your sms live on his website. VIEW THE VIDEO  Rhodes Wingrove, Sydney has just released an TV and print campaign for The Institute of Chartered Accountants. The campaign is aimed at encouraging students to pursue a career as a Chartered Accountant. VIEW THE SPOT NIKE LEAVES NOTHING BEHIND WITH THIS SPOT It's been out a couple of weeks but for those of you that have not yet seen the exploits of San Diego's Shawne Merriman and St. Louis Rams' Steven Jackson - enjoy! VIEW THE SPOT COMCAST BRING YOU THE ART OF SNURFING New viral from Goodby, Silverstein & Partners for Comcast that describes 'snurfing' - a word that they have come up with that means you are surfing the internet while you are talking on the phone. Animation by Matt Clark. VIEW THE SPOT FORGET GOOGLE EARTH. TRY CHE EARTH For years now Belgium's most popular Men's Magazine (Ché) runs Belgium's most popular integrated mixed-media campaign. So it was about time for a real internet campaign: Ché Earth. Call it a delicious parody of Google Earth. Aaah, let us keep on dreaming of a better world. (It's in Flemish, but hit the 'English' button!) VISIT THE SITE WESTERN FORCE - SAVE IT FOR THE GAME The brief to agency was to increase support for the Western Force rugby team in Western Australia. Ultimately this should be reflected in higher ticket sales for home games, and season memberships. VISIT THE SITE NEW HALO 3 CAMPAIGN GOES TO AIR VIA GO FILM The new Xbox Halo 3 campaign directed by Simon McQuoid from GO Film for McCann Erickson San Francisco. Said McQuoid: "The key for us was imagining the reality of it, the characters, the actors, the performances. The CGI and effects are simply support to tell human genuine stories. I wanted an actor who could portray a world-weary warrior who has been through a lot, but who also has sensitivity. Ultimately, I am drawn to performances with integrity and humanity about them; these war veterans needed to feel totally genuine in the way they paid homage to the Master Chief. He is after all, the quintessential unsung hero." Simon also gave us an anecdote from the set: "During the shoot, bloggers were working feverishly to uncover and share the filming location. It's understandable. I play Halo myself. I'm a fan. I tried to infuse my spots with the right excitement for my fellow gamers. I worked a lot at getting the details right, making sure it would resonate with the fans and have a visceral quality to it." VIEW THE 'ENEMY WEAPON' SPOT VIEW THE 'HUNTED' SPOT  Smokers aren't just endangering their own lives, but the lives of those around them too. VIEW AD 1 VIEW AD 2 VIEW AD 3 LTNZ - FOUR MATES IN A BAR Directed by Robin Walters from Curious Film, this spot is the story of four mates. Clemenger BBDO Wellington is the agency. VIEW THE SPOT PETA 'SKIN'NISSAN ROGUE'S ROAD HANDLING ABILITY Nissan's new urban crossover, the Rogue, is launched by demonstrating it's superior handling and road holding capabilities thanks to the vehicle's unique Intuitive AWD system Says TBWAChiatDay LA ECD Curt Detweiler: "I've had great success with Thierry Poiraud and the team from Buf in Paris so this was supposed to be a no-brainer. Then we got to Mexico. The rest, as we can all tell you, is best told over a beer." VIEW THE SPOT SOLO MANCANS: THE DRINK FOR MANKIND The Furnace Sydney teased Australian television audiences with a series of intriguing 15 second spots that pointed them to the netsite: www.mancans.com.au. The reveal was finally aired and viewers discovered it was for Solo - the drink for mankind. The series was directed by Paul Middleditch via Plaza Films. VIEW THE COMPILE LESSONS LEARNT ON SCIENCE WORLDHONDA TRX - HAVE MORE FUN Have more fun with a Honda TRX - a series of print ads created by Euro RSCG, Buenos Aires. VIEW THE 'BEACH' AD VIEW THE 'MOUNTAIN' AD VIEW THE 'FOREST' AD FIGHT THE GOOD FOOD FIGHT ONLINE Eat Better America, via agency Mono and interactive company Daddy, brings us this Flash edutainment game called The Good Food Fight, where you can toss virtual food and learn all about how to eat better at the same time. VISIT THE SITE  This TV spot out of Ogilvy, London is the first for Tilda in four years and is part of a multimedia campaign to drive re-appraisal of the brand by quality conscious consumers. The TV spot sees an Indian distraught and upset that her son has started to cook his basmati rice in the microwave. She is seen sitting on her sofa in utter disbelief that he has shunned her Basmati rice as well as the family values and tradition, and instead he has chosen to embrace Tilda Steamed Basmati. Evidently the new microwaveable rice tastes no different to his motherâs, and it can be made in just two minutes. VIEW THE SPOT 'AVE A HEART This new series of spots for the NZ National Heat Foundation, via Colenso BBDO, Auckland, is sure to convince people to think about their heart. If your heart could talk, what would it say? VIEW SPOT 1 VIEW SPOT 2 VIEW SPOT 3 DIGITAL HIGH DEFINITION FROM BRASIL TVA Digital High Definition - If just two colors can reveal a movie, imagine what 16 million can do. VIEW 'SIMPSONS' VIEW 'SUPERMAN' VIEW KILL BILL' VIEW 'THE MATRIX' VIEW 'MICKEY' TOYOTA ANTI-DRINK DRIVING CAMPAIGN Saatchi & Saatchi Malaysia has just released a new anti-drink driving campaign for major client, Toyota. VIEW THE 'PILLARS' AD VIEW THE 'ROAD SIGN' AD VIEW THE 'TREES' AD |
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