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Seen and noted
King Jay : Join the Kingdom For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. Inspired by the fire in his fight and his love of basketball, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefiting the Children's Wish Foundation of Canada, this holiday season visit kingjay.org and join the kingdom. Because together is stronger. Agency: MosaicVIEW THE SPOT PayPal UK / Giving Fund: Turkeydash 2017 To raise awareness of their charity giving fund, PayPal and CP +B, London, created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk) the faster it ran in a televised Turkey Dash. VIEW THE TURKEYDASH SPOT VIEW THE TRAINING SPOT  To show how fun and innovative it is to use the new Lenovo Ideapad, agency Change Serviceplan, decided to present its features in a sensually appealing, oddly satisfying manner.VIEW THE SPOT  Children in the West African country of Sierra Leone walk up to nine miles to get to school on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. To help raise awareness for the nonprofit Shine On Sierra Leone, an organization dedicated to building new schools that bring education closer to the childrenâs homes, David&Goliath created a powerful campaign that includes 9milescroll.com, OOH posters, billboards and an Instagram initiative featuring 9 influencers who tagged each other consecutively in one of the 9 miles of the childrenâs journey.VIEW HERO OUTDOOR VIEW SHOES OUTDOOR VIEW ADULT OUTDOOR VIEW FEET OUTDOOR  PRESTO has really big news about transit. So GREY got opera, rock, rap and r&b artists to sing it to you. PLAY THE SPOT Motor Accident Commission of SA: Ten Year Hangover blackbocks Jamshop has looked deep into the repercussions of drink driving and created 'The Ten Year Hangover' for MAC. The campaign shows just how restricted your life can be - it rears its ugly head with every police check. It can limit your work prospects, stop you from working with kids and even mess with your travel plans - some countries don't take kindly to police records.VIEW THE SPOT Huawei Mate 10 PRO: Artificial Intelligence Now Ingenia, Peru created 2 short films of science fiction to launch the Huawei Mate 10 PRO.VIEW THE ZEUS PROJECT SPOT VIEW THE CHRONOS OPERATION SPOT Fountain Tire: Home for the Holidays Highway 44 has become one of Alberta, Canada's deadliest stretches of highway. This winter, FCB Canada and Fountain Tire set out to change that by checking something that plays a significant role in vehicle collisions, but people rarely think about: tire tread depth. To do so, FCB Canada and Fountain Tire set up a tread-depth-reader in front of rest-stop gas pumps located just minutes from Highway 44. When people filled up, tires were analyzed and drivers knew whether they were safe to drive on or not, before they got onto Highway 44. People that failed were given a free set of tires to ensure that they got home safe.VIEW THE SPOT Brunner: The Ultimate Holiday Commercial A 97-second video Christmas card created by Brunner (yes, Hanukkah, Kwanzaa, and Boxing Day, too) covers pretty much all the bases. In "The Ultimate Holiday Commercial," two creatives, tasked with creating a "sincere holiday greeting," envision a grab bag of a spot filled with (deep breath)... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients' products and services), lumber. The closing voiceover, as they would have it, is "genuine, sincere, heartfelt," as it states, "The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year."VIEW THE SPOT Ricco's: The Baker's Massage In Peru, Christmas is the most celebrated holiday. But between spending, preparations and horrible traffic, it can also be a very stressful time. Especially this year. First, we're finally qualified to the Football World Cup after 36 years, but between key player issues and political interference, the country is more stressed out than ever. Also, our political climate couldnât be worse, with former presidents in jail and corruption scandals involving big corporations breaking every other day. Peruvian agency Independencia set out to relieve this situation instead of launching another typical Christmas campaign.VIEW THE SPOT  Renault has created a short Christmas video, "Ideas for an Easier Christmas" that applies the brand's 'Easy Life' philosophy to a familiar festive task, stuffing the turkey. A good idea makes life easier. The short humorous video via Publicis Conseil, Paris aims to humanize the brand and help audiences understand the Renault brand beyond its car models.VIEW THE SPOT  Graphic campaign created by Independiente, Panama, for an organic popsicles shop.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD Travelocity: Home Page In a dating site social activation campaign via 3Headed Monster, Travelocity invites consumers to convince the Travelocity "Roaming Gnome" to pick them to be his travelmate. The primary media is Tinder, where the gnome has what appears to be his own dating profile page, where consumers can get to the contest entry details by "swiping right." Additional support advertising (display banners) runs on other dating sites such as Match.com, OKCupid, PeopleMedia, etc., and targets a broad, young audience, adults 25 - 35.VIEW THE HOME PAGE CONCEPT VIEW THE SUPPORT CONCEPT VIEW THE LARGEST GNOME CONCEPT VIEW THE ROCK WALL CONCEPT VIEW THE TINDER PROFILE CONCEPT Just Adult Joondalup: Jazz up the BedroomThe Studio at SCA wanted to engage the consenting adult listeners' cheeky side, with the sexiest instrument known to man, or woman.PLAY THE BEDROOM SPOT PLAY THE NEW THINGS SPOT PLAY THE LAST GIG SPOT Motor Accident Commission of SA: Don't Decorate The With all the extra cars on the road at Christmas time, tragedy can be moments away if we're not careful. This simple, yet powerful film reminds people to drive safely these holidays. Agency: KWP!VIEW THE SPOT Air New Zealand: A better way to fly across the Tasman Dave the Goose has been flying long-haul with Air New Zealand for a while now. But this time, he's off to New Zealand. And who should he meet on board, but a friendly Kiwi. The perfect opportunity for this odd couple to tell us all about the airline's great choice of fares when travelling across the Tasman sea. Agency: True.VIEW THE SPOT Prevention of Testicular Cancer: Scratchtest When you take Hertz cars, you could see more then one place in a single vacation. Agency: FCB, Tel AvivVIEW THE 1ST AD VIEW THE 2ND AD Jaguar Cars: National Geographic Jaguar in Israel came up with a content based ad via M&C Saatchi, Tel Aviv. They took advantage of a unique opportunity: The main article of the National Geographic December issue dealt with Jaguars, so they created a back cover ad that invited readers to get to know not only the Jaguar in nature, but also the Jaguar on the road.VIEW THE AD Geneal: Between One Snack and Another, Try It. Poster (point of sale) campaign that was made for Geneal via Kindle. The brand is a Brazilian hot dog. The title of campaign is: 'Between one snack and another, try it.' VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR Audi: Safety Code Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Audi is presenting a solution. Instead of asking drivers to stop using their phones or block the use of them while in the car, they are asking the world's website hosts to help out making the roads safer. The project is called Safety Code which is a free code snippet that can be used by anyone who has a website. Safety Code is the first solution where website hosts can contribute to a safer road environment. Agency: Akestam Holst, StockholmVIEW THE CONCEPT Curtin University: A Different StartNot everyone follows the same pathway to a successful career. Some don't do well in school. Others start off pursuing something else entirely. Curtin's alternative entry pathways are designed for these people, because we understand and celebrate the fact that everyoneâs pathway is different, and they all start differently. Agency: Marketforce, PerthPLAY THE SPOT Guest Judge: Ronny Northrop, ECD, Cutwater, San Francisco
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 18, 2017 21:16 (Edited: February 17, 2023 04:19)
.jpg "https://www.bestadsontv.com/news/upload/Ronny Northrop (1).jpg") This week's guest judge is Ronny Northrop, executive creative director at Cutwater, San Francisco. Winner: Sandy Hook Promise: Tomorrow's News. I really like the device of tomorrow's news used here. There has been a lot of PSA work around this issue, but helping people understand the warning signs seems like arguably the most important angle to take. And this video does a great job of doing just that. The execution is spot on with its emulation of a real news clip and the range of interviews stack up nicely. Great spot I wish I had done! READ MORE NSW Government - Water Safety: Water Safe, Not Sorry Sydney independent creative agency, LOUD, has today launched a new campaign to highlight the importance of water safety as we head back into Summer.VIEW THE POOL AD VIEW THE RIVER AD PLAY THE BEACH SPOT PLAY THE PHONE CALL SPOT PLAY THE DRINKS SPOT  Orange and Apple join forces once again to offer their customers the very best: the no. 1 mobile network and the new iPhone X from Apple. In this festive period where we all come together with loved ones, everybody looks forward to Christmas Eve. However, when a snowstorm hits, everything gets thrown into doubt. It's at times like this when a chance meeting can turn into a beautiful story with the iPhone X and the Orange network. Agency: Publicis Conseil, ParisVIEW THE SPOT Kind Healthy Snacks: Nice Is Not Enough Produced by three-time Academy Award winning cinematographer, Emmanuel Lubezki, of Birdman, Gravity and The Revenant, the piece visually captures Emmanuel's personal interpretation of the difference between nice and kind through the eyes of volunteers from No More Deaths who leave jugs of water in the Sonoran Desert. The humanitarian group's intention is to prevent suffering and death of migrants on the US-Mexico border. The issue hits home not only for Emmanuel, but also for KIND CEO Daniel Lubetzky, both are Jewish-Mexican immigrants who have used their respective platforms to connect people, expand understanding and strengthen communities.VIEW THE SPOT  See how printed photos can be a powerful reminder that what unites us is bigger than what divides us in this spot via Zac&Adam for HP.VIEW THE SPOT Fundación Huésped: Living Statistics Statistics are people which is why Wunderman, Buenos Aires launched 'Living Statistics' on World AIDS Day (December 1st), bringing the 'statistics' to life for Fundacion Huesped. VIEW OUTDOOR Life's full of everyday problems. But when you win Oz Lotto, you can take care of them pretty easily. Agency: Marketforce, PerthPLAY THE CAR SPOT PLAY THE NEIGHBOURS SPOT PLAY THE BOSS SPOT Stormfall: Stormfall: Rise of Balur Megan Fox lent her likeness to the main character in a successful massively multiplayer online strategy role-playing game, Stormfall: Rise of Balur. VGNC created a series of ads showing Megan Fox invading the gamer's reality, and inspiring them to play their best. Viewers were prompted to download the game to join Megan in her battle against the dark forces. Released back in January 2015, Stormfall currently has over 7.5 million registered users across iOS and Android, and is a top 60 grossing game in Germany and top 100 grossing in the US.VIEW THE RAGE QUIT SPOT VIEW THE HIGH FIVE SPOT  Trife Inc. has launched its first-ever brand movie "Love is Organic" to express love of family, which is the brand concept. The film, created by ADK Tokyo, defines love for family as something that grows naturally rather than something you have to work on, and was created under the theme of "Love is organic." The message, "Love is organic" is meant not only for one's own family, but also for the well-being and peace of families throughout the world. This movie uses toothbrushes, which are icons of daily life, to tell the story.VIEW THE LOVE IS ORGANIC SPOT VIEW THE BEHIND THE SCENES SPOT Mercado Livre: The Boy Who Wanted To See Snow The Mercado Livre campaign brings the magic of the date through a history of a little boy who wants to see the snow at Christmas time, but lives in Brazil. With the concept 'Find the Magic of Christmas at Mercado Livre', the movie reveals, in a emotional and ludic way, how the platform contributed to the boy's dream get realized. The creative strategy was designed by REF+T, consolidated among the five majors independent agencies in Brazil.VIEW THE SPOT Center for Adolescent Research & Education: Pay The Price Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content 'Pay the Price', in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. Currently, drink driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting.VIEW THE SPOT Associazione Italiana Gaucher: Labyrinth Print campaign created by Boca, for AIG (Association Italian Gaucher) Gaucher, a rare disease, is an inherited disorder that affects many of the body's organs and tissues. If affects 1 out of 40,000 people and it can even take 5 to 10 years to get a diagnosis. Every patient feels lost, without knowing what to do and more importantly, without a way out.VIEW THE AD Finnish Railways: The Escape Train Finnish Railways and TBWAHelsinki are arranging the world's longest-running escape room, on a moving train. The world's longest-running escape game, titled the Escape Train, departs from Helsinki on December 13th, and travels 1,000 kilometers to Rovaniemi, the capital of Lapland. The game will take place on a 13-hour passenger train journey, and it is inspired by the new star-studded 20th Century Fox film, Murder on the Orient Express. The Escape Train continues a series of exceptional marketing stunts by Finnish Railways. In May, the company clad the famous Men of Rock statues at the Helsinki Central Station with the iconic KISS masks. The stunt was organized to welcome the band on the Finnish leg of their World Tour, and it gained widespread coverage in medias such as BBC and Lonely Planet.VIEW THE CONCEPT Hyrrs: Equal Pay Buy your copy of HYRRS today to stick it to sexism and help women in need. Every penny raised will go to Refuge https://www.refuge.org.uk/getÂinvolved/ who provide lifesaving services to women and children affected by violence and abuse. Agency: Grey, LondonVIEW THE CONCEPT Corona Mexico: Mexico Extra On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn't come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the birthplace of Corona, Corona Mexico wanted to find ways to show solidarity and support for both for the devastated communities as well as honour Mexico's collaborative spirit in the face of adversity. Since the earthquake, Corona has committed to donating the proceeds from the sale of 3 million beer cans rebranded as 'Mexico Extra' (instead of 'Corona Extra') to help reconstruction efforts. Agency: Leo Burnett, MexicoVIEW THE CONCEPT Google: Year In Search 2017 In 2017, the world asked 'how.' Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year. Agency: 72andSunny, Los Angeles / Google Brand Studio.VIEW THE CONCEPT |
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Sancho BBDO has created this spot for Liga Contra El Cancer
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