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PRINT & INTERACTIVE
Legacy: Tap Hero Donât you wish you could buy a fallen veteran a beer?For over 100 years, Legacy has been supporting the families of veterans who sacrificed their lives for our own. The support was mainly funded by cash donations, collected from generous Australians. But these donations were running dry. Why? Because for Aussies, thanking with money has gotten a little⦠inauthentic. They prefer to say thanks with the real golden stuff: beer. VIEW THE 4 ADS VIEW THE CONCEPT Jung von Matt: Nosferaboo Just in time for Halloween, Jung von Matt Creators has released âNosferaboo,â an AI-powered image generator that brings Halloween spookiness to lifeâwhile also showcasing how AI can be creatively applied in brand communications.VIEW THE 3 ADS VIEW THE CONCEPT Dove: 10 vs 10 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation byâ¯asking one simple question: When did 10 stop looking like 10?⯠The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT Fire and Emergency New Zealand: You're Cooked: The Cooked Book In New Zealand, one in four house fires start in the kitchen, and half of all fatal house fires involve alcohol or drugs. Fire and Emergency New Zealand needed a campaign that lived and breathed in the world of the young and disengaged, as their existing messages around fire safety weren't reaching them. So we created a cookbook for all of the at-home chefs under the influence. A buffet of crafted and considered recipes that donât require the use of an oven or stovetop.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE CONCEPT Skittles: The World's Biggest Raibow Through February and March, Skittles will once again remove its signature rainbow design from packaging to recognise the LGBTQIA community. Along with the packaging change, Skittles and charity partner Minus 18 have developed the World's Biggest Rainbow, an AR rainbow that houses informative tips and content to help improve the lives of LGBTQIA communitiesAgency: Thinkerbell VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE INTERACTIVE CONCEPT Belong: Book Of Limbo Getting a new phone is exciting. Until you have to transfer all your data over from your old one. Suddenly, youâre lost in phone limbo. A place devoid of memes, factoids and the wonders of the internet.VIEW THE CONCEPT KFC: Brings Us Together On international fried chicken day, we at kfc decided to celebrate a bit differently. Our main competitors in the Colombian fried chicken market would become a part of us, we changed our legendary kentucky fried chicken for their names.VIEW THE CONCEPT VIEW THE AD Testicular Cancer NZ: Remundies Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies, launched this week in line with Testicular Cancer Awareness month. An initiative created by FCB NZ and produced in partnership with Jockey and Farmers, Remundies is a range of Jockey underwear that communicates with their owner on a regular basis via textVIEW THE CONCEPT VIEW THE AD Ikea: Can I Help IKEA has always tried to improve homelife for all. In fact, year after year, they study the behaviors of people inside the home because they believe that the house is a mini society that, together with others, forms a larger one, the one in which we live. From home, therefore, a fair society or one torn by inequalities can be born.For this reason, on the occasion of International Women's Day, IKEA wanted to focus on gender inequalities and in particular, on words and their importance.VIEW THE CLEANING CONCEPT VIEW THE DRY CONCEPT VIEW THE DISHES CONCEPT VIEW THE IRON CONCEPT VIEW THE LAUNDRY CONCEPT VIEW THE BED CONCEPT VIEW THE HELP AD VIEW THE CLEANING AD VIEW THE IRONING AD Burger King: Beware of Places That Never Flame-grilled Every year, people seek out the scariest places to test their courage during Halloween. This year, the Burger King brand is revealing a list of the 'Scary Places' across the U.S. and it isn't traditional haunted houses. The BK Scary Places list names of abandoned burger chain restaurant locations and those who dare to drive by them will receive a free flame-grilled Whopper sandwich coupon that can be redeemed on the BK app to be delivered or picked up at their closest BK restaurant location. Why are these places so scary? When they were open, they did not deliver the beloved flame-grilled taste. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE INTERACTIVE CAMPAIGN Fanta: Carved Cap As a brand with a bold and cheeky personality, Fanta has traditionally activated during Halloween. But in the current climate of social distancing due to COVID, the tradition of trick or treating or simply hosting an event in the real world was going to be hard. So this Halloween, Fanta leveraged its distinctive orange packaging to deliver a suitably spooky happy Halloween message.VIEW THE SPOT VIEW THE PRINT AD BrewDog: StreetDog BrewDog has teamed up with two dog adoption charities - Dogs on the Streets and All Dogs Matter - to raise awareness and help our four-legged friends find new homes. For a limited time only, BrewDog are using the space on their Punk IPA beer cans to showcase profiles of some of the charitiesâ dogs who are on the hunt for new families. This partnership was originally inspired by Ricky Gervais, a long term advocate for homeless canines following his 'shout out to BrewDog' on Twitter. Uncommon Creative Studio helped bring the creative idea to bear with the newly-named cans 'StreetDog'.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE CONCEPT VisitLEX: "Lexington Is Real Life" If you aren't in Lexington, Kentucky, you aren't really living, according to a new campaign for VisitLEX by Lexington-based agency Cornett. "Lexington Is Real Life" aims to increase local tourism with a series of five online videos and print ads aimed at techno-overdosed quarantiners within a short drive of Central Kentucky whoâve been trapped at home making sourdough bread and watching Netflix for the past several months. VIEW THE STABLE AD VIEW THE UNPLUG AD VIEW THE BACKYARD CONCEPT VIEW THE STREAMING CONCEPT Adverting & Design Club of Canada (ADCC): All Nighter When you've been around for 72 years, you've seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like no other for the non-profit organization. As a result of the COVID-19 pandemic, the heavily-relied on funding that supports and provides valuable tools and opportunities for future generations of creative talent had all but disappeared. When reality set in that this year could possibly be the last for the ADCC, Michelle Ovcaric, Executive Director of the club, reached out to Toronto creative agency Zulu Alpha Kilo to rally the Canadian advertising and design community together. VIEW THE SAVE AD VIEW THE PARENTS AD VIEW THE KERNING AD VIEW THE CONCEPT Hong Kong Airlines: #ThanksHealthHeroes For the first time in more than 6 weeks, there were 0 COVID-19 cases in Hong Kong. How could Hong Kong Airlines salute to all the frontline healthcare heroes? Hong Kong Airlines took the iconic aircraft window to tie into the number "0", creating a clean but powerful image to cheer up everyone in Hong Kong.Agency: In-house Digital Marketing Team VIEW THE LET'S FLY AD VIEW THE DISTANCING AD VIEW THE MISS MOST AD VIEW THE CONCEPT Signal for Help The Canadian Women's Foundation and Women's Funding Network have proudly launched 'Signal for Help' in Canada and the US, to help combat the increase of gender-based violence as a result of home isolation. Signal for Help is an online initiative and tool designed to provide women who are confined to their homes with their abusers a method to discreetly communicate over any video call that they need help. The signal is a simple single-handed gesture that symbolically entraps the thumb in the palm and provides those at risk with a discreet way to let family, friends, and colleagues know that they need help.Agency: Juniper ParkTBWA, Toronto VIEW THE CONCEPT VIEW THE AD Infotagion: Lies Are Contagious Too M&C Saatchi is launching 'Find the Truth. Isolate the Lies', a myth busting campaign that seeks to change the way people see the sharing of stories and 'advice' about coronavirus; reframing it from being something that 'might be helpful' to something which poses a serious threat to the health and wellbeing of their friends and families. The campaign will also enable members of the public to check the facts by tagging dubious posts with #isolatethelies, a free service offered by Infotagion. Infotagion is a free-to-use, independent fact checking service, set up by Damian Collins MP, the ex-chair of the Culture, Media and Sport select committee; and Iconic Labs. VIEW THE LIES AD VIEW THE FALSE AD VIEW THE MISINFORMATION AD VIEW THE CONCEPT Mucinex: Spread Facts, Not Fear Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it's creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness. So they are launching a campaign called "Spread Facts, Not Fear" to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com - a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign, created by McCann, New York, will live across social, print and out-of-home.VIEW THE FIRST CONCEPT VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Cancer Foundation: Childhood and Cancer Don't Belong Together Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this interactive print Garbergs make use of Snapchat Lens Studio in creating an AR lens that makes Cancer fly away from the ad.The print ad was published in Sweden's biggest daily newspaper.VIEW THE PRINT AD VIEW THE CONCEPT Extinction Rebellion: Warm Santa Our planet's too warm and itâs not looking good.This Christmas, send an environmentally friendly Warm Santa ecard instead of a paper card. Just select your Warm Santa and send at the bottom of the page. Agency: Anomaly, London VIEW THE PRINT AD VIEW THE CONCEPT Unesco: Keep Truth Alive When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide. Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street-even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some. It is from this unique angle that UNESCO, with support from its agency DDB Paris, has decided to speak out on 2 November-International Day to End Impunity for Crimes against Journalists-with a worldwide campaign that seeks to keep truth alive. VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD VIEW THE FIFTH PRINT AD VIEW THE CONCEPT Volkswagen: The Beetle’s Abbey Road – Reparked Edition In 1969, a Volkswagen Beetle was wrongly parked on the sidewalk of Abbey Road in London. What the driver probably didn't expect was that the car would end up on one of the world's most iconic photos. Now, 50 years later, Volkswagen has re-parked the car to highlight their Park Assist technology. Introducing The Beetle's Abbey Road - Reparked Edition, a brand new vinyl cover with a perfectly parked Beetle. VIEW THE CONCEPT VIEW THE PRINT AD TermsAgainstBullying: Yellow September Committed to fighting bullying, Portuguese universities team up to create TermsAgainstBulying.com, a digital platform that anonymously allows the victim report bullies' cell phone number. Today we are more connected. Therefore, bullying has been occurring more often on social media. On most channels, it is possible to report unbecoming behaviors, with one exception: the most widely used messaging platform in the world, WhatsApp, due to its encryption. It is the only cyber space in which a bully can freely engage in offensive acts, as the app can do nothing to block or control its messages.Agency: White Rabbit, Budapest VIEW THE INTERACTIVE CONCEPT VIEW THE CATFISHING AD VIEW THE TROLLING AD VIEW THE FAKE PROFILES AD VIEW THE DISSING AD VIEW THE TRICKERY AD VIEW THE FLAPPING AD VIEW THE OUTING AD VIEW THE HARASSMENT AD VIEW THE EXCLUSION AD VIEW THE CYBERSTALKING AD Clios: Clio Awards 60th Anniversary As part of The Clio's yearlong 60th anniversary celebration, they are unveiling six decades of (advertising) history immortalized in one masterpiece.Clio worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined this advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Sam Spratt. VIEW THE CONCEPT VIEW THE PRINT AD Good Measure: 100 Every Day What will it take for us to care about the numbers again? Every single day, 100 people die from gun violence. Agency: Ueno, USA.VIEW THE AD VIEW THE CONCEPT Guidelines for Boris: Boris The Brand Loath him or love him, Boris Johnson has somehow slipped into the top job in the United Kingdom. His political convictions are still unfolding -if indeed he has any - though his new role is creating plenty of debate around the country. It turns out Boris isn't even his real name, but that hasn't stopped Alexander Boris de Pfeffel Johnson creating a real brand for himself. Beneath the scruffy hair and crumpled suits, it's a brand that's been carefully crafted throughout his tenure as a journalist and years spent as a regular on political comedy shows like Have I Got News for You. Creatives by their nature are not fans of politicians and it seems a bunch of creatives and technologists at Huge London decided to take a closer look at the brand. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE CONCEPT Greenpeace: FaceApp FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis. In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency. VIEW THE CONCEPT VIEW THE AD Entourage (NGO for the Homeless): LinkedOut Homelessness and exclusion are vicious circles from which it is difficult to escape. For three years, non-profit organisation ENTOURAGE has been working to establish a more stable social link with those who are homeless. Beyond a need for food, shelter, money, and clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. This is why ENTOURAGE and TBWAParis created the LinkedOut project: a digital platform which allows anyone to share the resume of people who are homeless yet searching for a job and give them an unique visibility and opportunities. VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD New Zealand AIDS Foundation: Rules of a F***Buddy 'Rules of a f***buddy' is the latest campaign from Ending HIV â a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention - sourced from our community. This message is going to be hard to miss - with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa. Agency: DDB, New Zealand VIEW THE CONCEPT VIEW THE BREAKFAST AD VIEW THE PREP AD VIEW THE LUBE AD World Oceans Day: DiscoveryKFC: Chicken X Rays PS21, Madrid has launched this project to demonstrate the authenticity of KFC's chicken by X-Raying real KFC chicken pieces.VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Über Leben Foundation: Human Heart. Out of Stock In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and Plan.Net Group collaborated on 'HUMAN Heart. Out of stock' - a campaign for the Uber Leben Foundation designed to illustrate how many lives could be saved if more people signed up as a donor or made donations.VIEW THE AD VIEW THE CONCEPT DOJA: Pardon With recreational cannabis use becoming legal next month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws. Developed by B.C.-based licensed cannabis producer DOJA in association with Toronto agency Juliet the new PARDON line is comprised of six products: T-shirts, sweaters, a stash bag, a candle, a one-hitter and papers. Prices for the products range from $10 to $60, with 100% of the proceeds going towards Cannabis Amnesty â a non-profit organization working to have the criminal records of the approximately 500,000 Canadians convicted for non-violent cannabis possession expunged. VIEW THE CONCEPT VIEW THE FEMALE AD VIEW THE MALE AD VIEW THE BAG AD VIEW THE SWEATER AD VIEW THE TSHIRT AD H&M: Yodeling Essentials Few could have missed the yodeling boy that went from a lovable local boy to a lovable world star in two weeks. The ad from Acne, Sweden celebrates the yodelling boy's iconic outfit by highlighting similarities available at H&M. Together with the simple headline "Yodelling Essentials", it hints how you easily could dress like the yodeling superstar in just a few steps.VIEW THE AD VIEW THE CONCEPT IKEA: Nightstand At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that, fits to screen, immediately when it appears. When people touch the banner, it redirects to the IKEA website.VIEW THE NIGHTSTAND AD VIEW THE BEDSIDE AD VIEW THE TABLE AD VIEW THE LAMP AD |
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Why wait for our time to be up #WorldOceansDay.