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 On its 25th anniversary, StopAccidentes presents 'Reality Is Worse Than Fiction' - a campaign built around a disturbing truth: we remember fictional deaths far more vividly than the real ones happening every day around us. Everyone obsessed over deaths on screen, but forget the ones on our roads - caused by distractions, speeding, or alcohol consumption. To confront this contradiction head-on HeimatTBWA drew a stark line between what entertains us and what should alarm us. â'Reality Is Worse Than Fiction' breaks through the cultural blind spot, by reimaging iconic posters from the most talked about TV Shows.VIEW THE 3 ADS Olympic Paints : Purple Rain When it comes to finding the right colour paint - it has to be Olympic Paints. For this campaign, we simply took iconic song titles and switched up the colours to highlight not only the difference the right colour makes, but also to celebrate the brand's perfectly curated range. Olympic Paints. Inspiring Colour.VIEW THE 5 ADS  For those born with Prader-Willi syndrome, hunger isnât an impulse - itâs a life sentence: it doesnât fade, it doesnât stop, it canât be controlled. Itâs a silent prison that follows them every moment of their lives.There is no escape - only the need to be understood, acknowledged, supported.VIEW THE 5 ADS Grupo Mutual: Abraham Lincoln We showed dollars where they should never be: in trouble.We took Lincoln, Franklin, and Washington â the most recognizable faces of U.S. currency â and placed them in extreme scenarios: sinking, freezing, about to be devoured.Each situation represents a dollar that, due to a bad investment, ended up ruined and will never return. Through 3D illustration and a surreal visual language, we turned these financial icons into powerful warnings about what happens when capital is left to chance. VIEW THE 3 ADS  While the category tends to glorify the destination, we preferred the detours.Real journeys rise, drop, and change in unexpected ways. Which is why we turned the landscape into an improvised shift diagram, showing how the Suzuki Jimnyâs AllGrip Pro 4x4 system adapts to every challenge as it appears.VIEW THE 3 ADS  Visual campaign for the "Change a Habit" program by Unimed Curitiba, encouraging healthier routines and well-being in daily life through small lifestyle changes..VIEW THE 2 ADS Government Of Rio de Janeiro: Strawberry Emphysema Public awareness campaign against smoking, with a focus on electronic cigarettes (âvapesâ). The goal is to warn the publicâespecially young peopleâabout the health risks associated with their use, debunking the idea that they are less harmful than traditional cigarettes.VIEW THE 3 ADS  In a market crowded with âone-size-fits-allâ promises, the campaign uses humor and absurdity to make a clear point: just because an accessory can fit doesnât mean itâs the right fit. From lavender-scented birthday candles to toy binoculars on a jungle explorer, the films highlight why choosing original Volkswagen accessories mattersâfor seamless integration, safety, and durability.VIEW THE 3 ADS  We took advantage of the insight that lots of people dress up as food on Halloween to show that wherever thereâs food, thereâs always a Pepsi with it.VIEW THE 3 ADS  To celebrate Halloween in a different way, we recorded the night sounds of the Guayaquil General Cemetery, turned them into symphonic scores and created an event to commemorate "Sounds From Beyond", a selection of horror film classics performed by the symphony orchestra of maestro Patricio Jaramillo.VIEW THE 5 ADS  Expedia Cruises knows that when we let go, we can free ourselves from predictability. Today's travelers prefer to feel flexible, open to anything, and want the inside track on all the best options possible. This campaign gave our audience permission to free themselves from the restraints of traditional travel experiences by leveraging advice from seasoned travel experts, Expedia Cruises Vacation Consultants. We let them know that âunexpectedâ should always be their expectation when they book with those who have been there.VIEW THE 4 ADS  This campaign exposes the invisible violence we all help perpetuate when a victim of intimate-image abuse stops being seen for who she is and becomes reduced to what someone shared without consent.It goes beyond âdonât forward it.âIt reveals the deeper problem: the judgment, ridicule, and rejection that punish the victim more than the aggressor.VIEW THE 4 ADS  The Ashes. Cricket's greatest rivalry, kicked off in Perth WA for 2025. We thought we'd give a cheeky nod to some of the most famous moments in Ashes history. Jonny Bairstow's epic issues with his (batting) crease, Stuart Broad inexplicably finding himself unable to walk.VIEW THE 2 ADS  Consumers are overwhelmed by overused and stereotypical visuals of winter offers, especially when the brand originates from a country where winter is not associated with snow or traditional Christmas elements. The challenge was to break away from these conventional representations while staying true to the brand identity. For Glee Naturals, a Moroccan brand known for its slogan âNaturally inspired,â we decided to reinvent the classic image of a snowman as a symbol of the our Christmas campaign. We put snowman familiar elements into Moroccan desert, creating an engaging and funny B2B Print Campaign.VIEW THE AD  For Peruvian Psychiatry Day, we want to raise awareness about the importance of seeking help when a bad day becomes an everyday thing.VIEW THE 2 ADS  Thinking, creating, or deciding requires more than inspiration; it requires comfort.And fortunately, there are places that make it possible. Spaces where a novel was written, a law was signed, or a formula was solved that changed the course of history. Because everything that transformed the world once began in the right place. With that truth in mind, we created a piece that pays tribute to the silent stage where ideas are born: a chair. With a sober and creative tone, we connect Ziyazâs purpose with a universal truth: comfort doesnât just improve your day, it sparks great moments. Because behind every achievement, there was first someone who felt comfortable enough to imagine it. VIEW THE 4 ADS  In a country filled with countless colours, itâs amazing how just three colours can bring all of India together. On India's 79th Independence Day, Asian Paints, a brand that is synonymous with colour in India celebrated the shades that unite this diverse nation. And people felt it. In just one week, the campaign reached over 20 million impressions and sparked more than 356,000 engagements, generating an Earned Media Value of nearly â¹50 lakhs.VIEW THE AD  The general public believes MEDS is exclusively for high-performance athletes. Many people feel they don't belong there, or that their health issues aren't "sporty" enough. This prevents thousands of potential patients from accessing MEDS' world-class cardiology, urology, and nutrition services etcâ¦On the other hand, Chile is a country obsessed with football. When thereâs a big game, we wear our idols' numbers on our backs with pride. But hereâs the paradox: we know every number on the field, yet we ignore the numbers inside our own bodiesVIEW THE 6 ADS  âExclusively Unavailableâ: 33 Alfa Romeo Stradale cars sold out instantly, gone before most people even knew they existed. However, this ad celebrates that heartache, with 33 taglines for all the cars that got away, and luxury references only the target audience will truly understand.VIEW THE 6 ADS  When Adelaideâs Finest Supermarkets won South Australiaâs âBest Breadâ award, the brief was simple: celebrate the win. The media placement, however, made it interesting, a kidsâ magazine called Kiddo. So we leaned into cheeky, family-friendly humour with a headline that does a lot with a little: âBest in Bread.â Depending on how you read it, it could mean âbest in bredâ (a tongue-in-cheek nod to the proudly local community who shop there), âbest in breedâ (the classic trophy term), or, for the more mischievous reader, âbest in bed.â Weâll let the audience decide.VIEW THE AD  An ad campaign that turns the classic Hangman game into a metaphor for the silent battles people face during a mental health crisis. The incomplete word and unfinished figure illustrate how close many individuals feel to losing hope, often without anyone noticing their cry for help. The campaign reminds us that one message, one call, or a single conversation can save a life.VIEW THE 3 ADS  THE ONE LOVE RHYTHM is a global solidarity campaign designed to mobilize immediate donations for the recovery efforts in Jamaica.The Insight: Jamaica's global cultural identity is deeply rooted in Reggae and the "One Love" philosophyâa powerful, universal symbol of resilience and unity. We strategically leveraged this established emotional equity.VIEW THE AD  This campaign reflects on the personal cost behind creative awards. With simple but emotionally charged visuals, we remind our industry that the real Grand Prix isnât in festivals â itâs having a life outside the agency. A call to revalue what truly matters.VIEW THE 3 ADS  Threats donât always announce themselves; they grow in silence. Aggressors waitâwithout hurryâlooking for the perfect moment when you try to escape or when youâre alone, to act. Thatâs why at Fundación Ser we do everything possible to prevent that from happening. We provide protection, support, and rapid response so youâre not trapped in fear.â¨Pick up your phone and call the number you already know: a number that saves lives and keeps victims from falling into the hands of those who wait for the perfect moment.â¨Donât hesitate. Call. Report it.VIEW THE AD  Many times, a heavy mealâor that extra spice you got carried away withâsets your stomach on fire. It burns, it bothers, it hurts. It could be the start of an ulcer, or simply that the food was just too strong. And thatâs when you think about extreme solutions or rushing to the emergency room. But you donât need to go that far.â¨One spoonful of Philips forms a protective layer over the stomach lining, relieving acidity, calming the burn, and giving you back your peace. No drama. No emergencies. Just relief where you need it most.VIEW THE AD  Don Gato, with Calcium and Taurine, is such a complete and affordable food that it's irresistible to cats... and to those who love them.VIEW THE 3 ADS  A good beer, much like a dependable train, is meant to take you places. Originally brewing its collection of beers in a renovated train station, Whetstone Beer Co. crafts its distinctive selections to be paired with more than just your favorite cuisine. These 16oz delicacies are best enjoyed while soaking in some new scenery, taking excursions with friends, or simply ending a long work week with a quality brew and a little fresh air. These designs celebrate the golden age of train travel while sharing the spirit of adventure that underpins Whetstoneâs brand. The creative was activated as point-of-purchase, online, and print and will also be used for merchandise and sales materials.VIEW THE 3 ADS  In order to celebrate the anniversary of the city where Show Rural Coopavel takes place, the ad highlights the relationship between agribusiness and the growth of Cascavel, Paraná. As the city has developed through the strength of agriculture and livestock, the event has positively impacted the local economy and the populationâs well-being.VIEW THE AD Nolte KItchen: A Piece Of Art In the world of kitchen design, you often have to choose between beauty and functionality â either you sacrifice practicality for a stunning look or compromise aesthetics for performance.VIEW THE 3 ADS  The start of a project is the most critical moment for any site manager. Time is running, and everything depends on machines and teams performing as expected. But the greatest fear isnât making mistakes, itâs that the project never sees the light of day. Driven by this shared concern, Mood Peru created a piece that reflects Unimaqâs commitment to bringing projects to completion. With a dark, almost paranormal tone, they dramatize the site managerâs worst nightmare. Renting the right equipment ensures your project runs from the very first minute⦠and keeps your biggest fear from coming true.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Haircuts and tattoos. Order meets chaos.Some ideas practically write themselves. We tapped into the universal perceptions of the haircut chair and the tattoo table - worlds that couldnât feel more different.Colliding those expectations sparked its own natural comedy. Stylized typography hums with restless energy against stark black-and-white photography, injecting a touch of risk into the polish. The result is a visual and tonal tension that mirrors the very experiences we set out to capture. VIEW THE 3 ADS  In Australia, the expression âbloody goodâ is a statement of high praise and it's exactly how people describe the quality and taste of Grinders Coffee beans. To promote Grinders during Halloween, we turned a coffee machine portafilter into an enticing pair of âbloodyâ fangs.VIEW THE AD  On Halloween, we released a series of prints that show âthrough monitors or apps in a terrifying wayâ that moment when babies wake up just when many parents thought they were already asleep.So that nightmare doesnât happen again, the best thing is to have a quality mattress â which you can get at Tventas.com.VIEW THE 4 ADS  In Khartoum, a city that has witnessed destruction and loss, New Building for Construction & Development delivers a powerful message of hope and renewal. This print ad contrasts the harsh reality of devastation with the vision of a brighter tomorrow â reflecting the brandâs role in rebuilding homes, restoring communities, and shaping a new chapter for Sudan.VIEW THE AD Panama: The Color Of Our People Executive Summary This campaign, created for November, the Month of the Homeland (Mes de la Patria), moves beyond traditional, static displays of patriotism. Instead of simply focusing on flags and official symbols, the creative strategy emphasizes that the true colors of the Panamanian nation are found in its people. It is a vibrant, deeply emotional declaration that celebrates the diversity, hard work, culture, and authenticity of the Panamanian spirit across its varied geography, from the Canal to the coffee fields and the Guna Yala islands.VIEW THE 6 ADS  Embracing the spirit of Halloween, Martin's Brand House unveiled an irresistible campaign honouring Blood Orange Gin's acclaimed international achievements.VIEW THE AD Financiera Comultrasan: Its Not Just A Loan In a world where payroll loans feel cold and bureaucratic, Financiera Comultrasan decided to flip the script â turning financial assistance into an act of care.Because when youâre part of a cooperative, you donât just get credit â you get treated differently. With humor and self-care as our creative lens, we reimagined office life like a spa day: towels, cucumber masks, drinks, and all. A visual metaphor to remind people that at Financiera Comultrasan, every benefit comes with warmth, empathy, and comfort. And our âspecial treatmentâ goes beyond words â itâs powered by real perks that accompany peopleâs everyday lives: wellness, recreation, health programs, and exclusive benefits designed to make their days easier. VIEW THE 3 ADS  Behind every clean street, thereâs a story of silent effort. Urvaseo celebrates the everyday heroes who walk dozens of kilometers each month to keep Guayaquil clean. âThe Invisible Is Heroicâ highlights the physical and emotional endurance of the cityâs cleaning workers â people who, without seeking recognition, move entire communities forward.VIEW THE AD  Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: âNow that you can see, what do you love most?â Their answers came back not in words, but in photographs â raw, personal, and profoundly moving.The striking images taken by eye patients were then used as the main visuals in a campaign that drove awareness, donations and attendance at a gallery exhibit of even more patient photos during the Vancouver Capture Festival and online. VIEW THE 4 ADS |
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Bringing reggae into you life for a donation