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RADIO
 âThe Ahh Momentâ celebrates the sound of 100% guaranteed comfort when you put on a pair of Steel Blue work boots. But don't take our word for it. Put on a pair and feel the difference for yourself! PLAY THE 3 SPOTS  Lot's of people want to learn first aid, but if thereâs nobody to teach it, they might fill their time in other (much less beneficial) ways. So, we launched a campaign to find first aid trainers and save local neighbourhoods from annoying hobbies. PLAY THE SPOT  As the client had the rights to the song, we were able to re-write the lyrics balancing empathy and humour to motivate people to change their behaviour and seek out egg-free alternatives. PLAY THE SPOT Les Mills New Zealand: The CommitmentIf you're someone who avoids commitment, the thought of signing up for a typical 12 or 24 month gym contract would have you running for the hills. That's why Les Mills New Zealand have created the new Commitment-Phobe Membership, with a contract designed to be shredded after three months (no commitments asked).PLAY THE 2 SPOTS We don't speak with forked tongue in this campaign. Although both fork and tongue are the intended beneficiaries. Lots of irreverent verse and pun fun in promoting Luv-a-Duck's latest 15-minute feast: Thai Red Duck Curry.PLAY THE SPOT Australians are held back by gymtimidation - the fear of not fitting in at the gym. In response, Anytime Fitness has launched its new masterbrand campaign, Find Your Fitphoria.Built on the insight that "thereâs no better feeling than finding your fit," the campaign celebrates the emotional high that comes from discovering a workout you truly enjoy. PLAY THE SPOT  Classic literature meets cutting-edge technology with Mastercardâs Transit Tales, a world-first AI-powered digital platform that reimagines iconic tales into brand new customised audio experiences.Using artificial intelligence and real-time transit data, Transit Tales creates personalised audio stories matched to the exact duration of a commuterâs train journey. It then lets users select from eight beloved classics such as The Great Gatsby, The Jungle Book, Romeo & Juliet, The Wizard of Oz and Dracula PLAY THE 4 SPOTS Transport Victoria: Truckies Theres So Much MoreResearch showed that while many truck drivers felt sure of their skills and underestimated the dangers of level crossings, there was one risk they werenât willing to take: not making it home to their families. We didnât just tell drivers to stop at level crossings, we let them hear why. Voices from home, carried through the static of the CB radio, travelled with them across Victoria, reminding every driver that the most important cargo is getting back safely to their family.PLAY THE 3 SPOTS  First prize in the MS Cash for a Cause Lottery is $100k. That amount of money goes a long way, so we figured the celebration would go for a long time. In these radio spots weâve had fun with the things a winner might say when told theyâve won the big one. PLAY THE 3 SPOTS During winter in Western Australia, demand for food welfare goes up - which means Foodbank needs more donations. We wanted to put listeners in the shoes of someone who is experiencing food insecurity â someone so hungry, all they can think about is food. To demonstrate this, we used the sound of rain hitting the pavement, which if you're hungry, will almost certainly sound like bacon frying in a pan. PLAY THE SPOT Business leaders admire experience, expertise, and humanity - all qualities QBE Insurance shares. So to reach them with a message that would truly resonate, we showed up where they spend a lot of their time: business podcasts. We created bespoke audio spots that mimicked the tone and format of the business podcasts they listen to, with a host introducing their next guest and highlighting the traits that define great leadership in a warm, authentic way. The twist? The guest wasn't a business owner, founder, or CEO. It was QBE - your business insurance partner. PLAY THE 3 RADIO SPOTS Spotify: The Breakup Lovers of Maskandi (traditional Zulu music) can never get enough of it, but unfortunately, it isn't played everywhere. The genre has been confined to taxi ranks, campuses, shisanyamas, and taverns. Despite both Millennials and Gen Z's expressing a new-found interest in it.PLAY THE 3 RADIO SPOTS Cancer Council WA's LiveLighter program has launched a new digital campaign, Start Small, following new data showing the average adult is eating just 130 grams of legumes per week, less than a third of the 400 grams recommended for preventing chronic disease. The campaign was created by Berlin. The second wave of the Start Small campaign will be live from 10 August 2025 across catch-up tv, YouTube, radio, streaming audio, digital display, meta, reddit and TikTok.PLAY THE POWER OF THE BEAN SPOT PLAY THE IT ALL ADDS UP SPOT PLAY THE SHORT ON TIME SPOT Young male drivers are overrepresented in fatal and serious car accidents in South Australia. But research shows these drivers â despite evidence to the contrary â believe they have everything under control. So while traditional road safety messaging uses fear of death and destruction to remind people of the risks, that wouldnât work here. Instead, we chose to scare them with the one thing that young men find truly frightening â looking lame.PLAY THE 2 SPOTS Bargain Chemist: HayfeverWe all know to head to the hospital for a life-threatening emergency. But for all those not-so-big ones, thereâs Bargain Chemist. The new campaign positions the proudly local pharmacy as the go-to for affordable healthcare needs â using a distinctly Kiwi sense of humour to stand out in a typically conservative category. PLAY THE 3 SPOTS Job sites are full of unexpected surprises. So, to make the job easier, Kennards Hire delivers surprisingly good surprises with every hire thanks to a bunch of handy extras and service perks for tradies, across Australia and NZ.PLAY THE SPOT Why do we talk about period poverty in hushed tones? The only shame is that it happens at all. Our client wanted to raise awareness for their appeal and this part of their campaign aimed to get men & women talking about it and acting on ending it. PLAY THE SPOT Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT We've all been Ham-boozled! Australian consumers are largely unaware that the majority of ham and bacon on our shelves are made using frozen, imported meat!Our job was to slice through the noise and let Pork fans know how to check that their meat was local (one pun at a time!) PLAY THE SPOT Not all builders are the same. This campaign differentiates Rendition Homes as a true custom-home builder that tailors every home to suit you and your lifestyle â whatever that is. PLAY THE 3 SPOTS 2 Degrees:Hush Little PhonyOur phones are built with sounds that are designed to keep us awake and alert.Which is great during the day, but not so much when itâs time to go to sleep. So to encourage people to put their phones to sleep when itâs time to go to bed, we recreated three iconic lullabies using 17 of these well known phone sounds. Each lullaby played on music streaming sites before it was time to go to bed.PLAY THE 3 SPOTS a Coach gives his/her team some food-for-thought in an inspirational Locker Room speech.PLAY THE 2 SPOTS Anonymous Hackers take over the radio station to inform business owners their brand is anonymous online.PLAY THE SPOT It's Mother's Day this Sunday and neither a cross nor rude word will be spoken, implied nor rhymed with. Which is only right and proper. As, of course, is treating Mum to a delicious lunch, after a well overdue sleep in. And no prizes for guessing what Mother Duck might have as regards a prandial predilection. It must be Luv, n'est-ce pas?PLAY THE SPOT White Ribbon Australia works to help prevent men's violence against women, starting with primary prevention and positive advice for Aussie men and boys. Our research and community engagement showed that many men feel helpless or demonised by much of the cultural messaging around men's behaviour and societal expectations, and don't feel that they have the 'right' to help change the behaviour of their peers. So we've been on a mission of listening and building better tools and advice for men of all ages,PLAY THE 3 SPOTS  Content moderators spend their days filtering suicides, abuse, and violence to protect social media usersâat the cost of their own mental health.â¨Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support.VIEW THE CONCEPT Vinnies offers a world of fashion â right here in Australia. That Parisian-looking trench? From Palmyra. The Milan-style boots? Midland. Tokyo streetwear vibes? Straight out of Thornlie. High style, low price, and coming to a cupboard near you. PLAY THE 3 SPOTS Goodnites:Getting Over The ExGOODNITES LAUNCHES GLOBAL AUDIO CAMPAIGN TO DESTIGMATISE BEDWETTING The global campaign from FCB Aotearoa and Eardrum uses AI to remind parents that bedwetting is okay âsometimes kids just need more time.Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4â 12, has launched a new radio campaign via FCB Aotearoa and audio specialist Eardrum,PLAY THE 3 SPOTS Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietestPLAY THE SPOT Forget being regular richâBelong lets anyone become data rich.With unlimited data banking, unused data isnât lostâitâs stashed, flaunted, and flexed. This campaign transformed a functional telco feature into a new kind of digital opulence, giving Aussies something to really sing about: more gigs than they know what to do with. PLAY THE 3 SPOTS Mix Your Go: The Car BreakupAucklanders are in long-term relationships with their cars - and honestly, itâs getting a bit toxic. With nearly 9 cars per every 10 people, New Zealand has one of the highest car ownership rates in the world. But just because we own a lot of cars, doesnât mean we have to be exclusive.Auckland Transportâs latest campaign cheekily encourages the city to start seeing other modes- like walking, biking, busing, ferrying, even training. Built on the successful Mix Your Go platform, the campaign invites people to break free from car monogamy⦠at least for some trips.Sarah, a young professional whose clingy car just wonât let go â needs to have âthe talkâ with her emotionally dependent car. Itâs funny, awkward, and oh-so-relatable.The campaign taps into real-world behaviour change, because letâs be honest, sometimes the best way to move on⦠is without your car.PLAY THE SPOT Child exploitation online has skyrocketed. In the past five years, online grooming crimes against children have surged by a staggering 82% (NSPCC, 2023), and it's estimated that over 500,000 predators are online every day-scouring social media for vulnerable targets. In response, Child Rescue Coalition (CRC) is launching a powerful and unflinchingly urgent campaign this National Child Abuse Prevention Month. 'Watch What You Post. They Are.' Created in collaboration with David&Goliath Brooklyn, the campaign reveals the often-invisible dangers behind every day âsharentingâ and challenges parents to rethink how they share their children's lives online. PLAY THE SPOT Northern Territory drivers are four times more likely to die on the roads than the national average. We brought that statistic to life (or death) and asked Northern Territory drivers if they were OK with their lives being worth less.PLAY THE SPOT While turkey might steal the limelight at Christmas, it could well be duck's turn to take centre stage this Easter. So, which comes first, the duck or the (chocolate) egg? For something sensationally savoury at Easter, there's only one winner.Agency: Skaro & Friend PLAY THE SPOT Tourism Top End launched a 25% discount initiative to drive travel bookings, but by late February, 40% of the $400,000 fund remained unredeemed, putting at risk up to $1.6 million in tourism value. With only weeks before the programâs cut-off, industry uptake had slowed and urgency was mounting. PLAY THE 3 SPOTS |
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