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CINEMA
Palms Casino Resort: From Dust To Gold When Palms Casino wanted to tell the world about their makeover, they needed a dramatic spot to showcase the big news. AKQA worked closely with MPC and Pretty Bird's legendary director Paul Hunter to realize their vision, resulting in an intense, cinematic film that sees the old hotel being physically destroyed to make way for the new.VIEW THE SPOT Mutual de Seguridad: Tips From A Stuntman Chile is recognized as a country that endures great seismic activity, which has led to the institutionalized practice of airing a safety message in movie theaters before the feature film begins, complete with recommendations for the safest ways to navigate any emergency situation. In this context, MRM//MCCANN Santiago created for its client Mutual de Seguridad a new public safety film that will be shown nationwide, VIEW THE SPOT  In this short film from Innocean for Atomic Candy, an old man wanders through his old school, now abandoned, reminiscing. He finds his old classroom, and his old desk, among other things.The film was created to celebrate National Chewing Gum Day (September 30), and it will live online, and run in local Denton, Texas, movie theaters this weekend.VIEW THE SPOT  Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange placea place where, many times, idiocy and exhibitionism prevail over important values. The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation. Agency: La Communicad, Buenos AiresVIEW THE TUNA SPOT VIEW THE SLUMBER SPOT Melbourne Queer Film Festival: Stories That Unite As Australia becomes increasingly hostile to minority voices, the Melbourne Queer Film Festival is more vital than ever, carving out a space for stories that are under-represented in mainstream cinema. To make this point, JWT Melbourne turned to an unlikely subject as source material for this yearâs cinema trailer: the divisive rhetoric of right wing politicians, on subjects like safe schools and marriage equality. The aim was to transform these hateful messages into a visual story of strength, unity and love, taking recorded interviews and speeches from the politicians and turning their basic voice data into a visual and audio formVIEW THE SPOT  To present Pedestrian Detector, the most technologically assistant of New Volkswagen Passat, DDB Barcelona decide to show it. How? Creating the first ad that detects people. VIEW OUTDOOR  The silent cinema spot, created by Fallon London running before screenings of Still Alice, shows a series of frames with text fading to reveal the stark reality of life for those with the disorder.VIEW THE SPOT Adultshopcom: Fifty Shades Cinema patrons going to the highly anticipated Fifty Shades Of Grey film had a good idea of what they were paying to see. But adultshop.com planned a surprise for the audience with this cinema advertisement. As the screen went black, a title appeared asking the audience "What's your naughty secret?". Using a clever audio illusion created by precise control of each of the cinema's surround speakers, it sounded like audience members are yelling out their sexual confessions in reply to the question on screen. The cinema crowds looked around to try to see who was brave enough to share their intimate secrets. Agency: Malcolm McLean Creative VIEW THE SPOT Volkswagen: Made for Real Life not the Movies: Explosion Volkswagen cars may be brilliant for the needs of everyday life, but their safety features mean they're not so great for Hollywood blockbusters.In this cinema spot from adam&eveDDB UK we discover how our Collision Avoiding Technology is made for real life, not the movies. VIEW THE SPOT Melanoma Institute Australia: Burn Playing on cinema screens during Sydney Film Festival, this ad from Disciple Sydney employed a simple metaphor to depict the terrible speed with which melanoma can spread through the body and destroy lives.VIEW THE SPOT Volkswagen: Made for Real Life not the Movies Volkswagen UK via adam&eveDDB is launching a new campaign to promote its long-standing support of independent cinemas throughout the UK. The series of films, It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn't be great cars to have in action movies, because of the safety technology they are equipped with. The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly. VIEW THE SPOT  Produce a cinema ad for a real estate network, they said. Oh and by the way, there's no budget... Agency: SenseVIEW THE SPOT  It's not easy for parents to keep having a social life, like going to the movie theater. Herezie Paris and FamiHero.com pay a tribute to those who couldn't make it.This ad was projected in the French movie theaters during the trailers.VIEW THE SPOT Virgin" Live Happily Ever After The latest Virgin Active cinema advert from M&C Saatchi South Africa that forms part of the Virgin Active Live Happily Ever Active project.VIEW THE SPOT Yellowglen: Welcome to the House of Sparkling With a new brand website already live and a 65" film hitting cinemas this week, the latest Yellowglen campaign re-positions the familiar brand as Australia's Premier House of Sparkling via The Monkeys, Sydney. This is the first spot in an ongoing campaign, which is a significant step away from previous advertising. The new campaign introduces The House of Sparkling - an enchanting place that will allow people to rediscover the brand through imaginative experiences.VIEW THE CINEMA SPOT  AIS Londonwe're tasked with creating a 30 second cinema ad with a minimal budget for youth breast cancer charity CoppaFeel! So we know that any time is a good time to check your boobs. Even when the lights go down in the cinema and youâre waiting for the film to start. Which is why we got Mat Horne (of Gavin and Stacey fame) to voice our ad that encourages you to do just that. It has no visuals, just a dark screen to add to the effect.VIEW OUTDOOR  Doomed Planet from BETC London has been specifically made to run in cinema. It is a demonstration of how powerful cinema advertising can be. Please use headphones when watching it as computer speakers don't do it justice.VIEW THE SPOT  Why save cheese and alcohol pairings for a fancy occasion? That's the question that Shine United asked when faced with the task of revamping CheeseCupid.com for their client, Wisconsin Cheese. Instead, Shine created Cheese Cupid Cinema, a set of ten films that celebrate life's everyday moments and pair them with appropriate cheese and libation.VIEW THE SPOT Night view in 3D Frieze Films' Rob Malpage directed this Net#work BBDO South Africa 3D cinema experience for Mercedes Benz to illustrate its Night View Assist feature. This is an awards version that shows a 2D playout of the 3D advert as well as the actual cinema experience.VIEW OUTDOOR  The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot "Lucky Lady" borrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points.VIEW THE SPOT Check your glasses to check your glass Drunk Driving is one of the biggest threats to Road Safety in South Africa, particularly over the festive season. Research indicates that 50% of people who die on the roads have a blood alcohol concentration above 0.05 gram per 100 milliliters. But this remains a useless statistic as most people only face the harsh reality of driving drunk after they suffer the consequences. The Idea from TBWA Hunt Lascaris South Africa: 3D cinema is something people watch to enhance their senses and their experience. Trying to watch a 3D movie that's not in 100% focus is an extremely unnerving experience.VIEW THE CONCEPT  Last August, advertising agency Barkley debuted its first two theatrical spots for Dice (www.dice.com), the career hub for tech, in movie theaters across America. Those humorous spots were directed by NYC-based design and production company Thornberg & Forester (T&F) as key parts of the agency's integrated campaign. These three new campaign spots from Barkley and T&F debuted in December. VIEW THE FLOATY SPOT VIEW THE APPSTRAVAGANZA SPOT VIEW THE RESUME SPOT Books Shape You The New Zealand Book Council promotes books through the power they have to inspire and shape a person. New work out of Colenso BBDO, Auckland.VIEW THE SPOT The scary robot shower scene To promote the corporate partnership between Honda Australia and Palace Cinemas, DraftFCB Melbourne produced two cinema ads showing how a love of movies have brought the two companies together.VIEW THE PSYCHO SPOT VIEW THE ET SPOT  New cinema ad by Iris,London for QUIT UK. Currently running before the Seth Rogen film 50/50 in cinemas across the UK.VIEW THE SPOT  This is the 2D version of a Grey London stereo 3D cinema spot. Featuring the poem "That's What I Heard You Say", written and read by Leonard Cohen. VIEW THE SPOT  For the AICP Southwest's screening, Lucky 21 directing duo Mark & Melanie Chartrand created the sponsor reel (with music composed by Breed) to highlight those involved with the event. The reel pays homage to the sponsors and the notion of filmed excellence. VIEW THE SPOT  Building Better Lives is a charity that works to get young people with disabilities out of nursing homes and into more suitable accommodation. These are people in their 20s and 30s who have had strokes, acquired brain damage or illnesses such as multiple sclerosis. Often they are put into old folks homes because there is nowhere else.Grey Melbourne has produced a cinema spot to raise awareness of the issue and of Building Better Lives. It was created on a Mac by young film-maker Josh Dawson entirely free of charge. The music was provided free by Melbourne band Planet Love Sound. And Ron Philips at Mitchells managed to get free cinema placement from some extremely generous media owners. VIEW THE SPOT Tourism WA launches cinema campaign Tourism Western Australia (Tourism WA) has released the follow-on campaign to this year's epic Extraordinary Taxi Ride created by Host Sydney. Launching four months after the world watched Doug Slater cross the finish line in his nine-week, 13,500km taxi journey, the next phase of the campaign sets to tell the stories and leverage the images and films from the journey that reached a potential global audience of 90 million.VIEW THE NINGALOO SPOT VIEW THE BUNGLES SPOT VIEW THE LAKE BALLARD SPOT  The latest Orange Gold Spot cinema commercial via Fallon London features Hollywood actor Jack Black in a spoof trailer of the soon-to-be released Gulliver's Travels. Recreating the iconic scene of Gulliver waking up after a shipwreck in Lilliput, he finds himself pinned down by an army of tiny 'Orange' Lilliputians. VIEW THE SPOT  Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Because of FP7/BAH,Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain The power of insight. the truth of why you should switch your mobile off in the cinema Vs. how to really get through to people. VIEW THE OFFICE SPOT VIEW THE PARKING SPOT VIEW THE COUPLE SPOT  Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film, and outcome, every time. VIEW THE SPOT (LOW-RES) VIEW THE SPOT (HIGH-RES) Let's turn over a new green leaf A new TVC from Sense Advertising, for the Australian Conservation Foundation, suggests we can all 'turn over a new green leaf' and do our bit for the environment. This 30 sec TVC will be screened at moonlight cinemas across Australia. VIEW THE SPOT Dentsu London plays Photo Tag with Canon Dentsu London has created a cinema and online film called 'Photo Tag' to launch Canon's new Digital IXUS 200IS. The film dramatises the special features of camera such as intuitive touch screen, 5x zoom and wide angle lens. The film features a group of friends a game where the object is to take as many photographs of other people without being photographed yourself. VIEW THE SPOT Adulthood is shaped in childhood Barnardos believes that what happens to us as children shapes who we become. This campaign from the Hive Dublin is about a boy at a crossroads, and Barnardos are the only ones who can help him in the right direction. VIEW THE SPOT  Mother London wanted to confront people with the impact that short-haul flights have on the climate with this spot directed by Daniel Kleinman. VIEW THE SPOT Johannes Leonardo has really gone Daffy Johannes Leonardo, New York, runner up in Advertising Ageâs Small Agency Awards for their 'Damn Boots' campaign, continues their irreverent work for off-price retailer Daffyâs. Last month they gave away a fabulous $7000 West Village apartment for 700 p/mo, this time they offer movie goers a contemporary interactive experience for the price of a movie ticket. 'Fitting Dance' took place during the opening weekends of the new film 'Amelia' at New York's impressive Zeigfeld Theater. VIEW THE PERFORMANCE In the cinema, don't anger The Hulk SKY TV was hosting the New Zealand television premiere for 'The Hulk'. To advertise this DDB New Zealand created a world first: an interactive, voice activated cinema ad that demonstrated what happens when you make The Hulk angry. VIEW THE CINEMA CONCEPT VIEW THE WEBSITE |
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A public service message staring the M&Ms from BBDO New York.