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OUTDOOR
 Over the summer break, Spotify Australia suffers an annual dip in listeners as Aussies head outside for the season. We needed to ensure that, when they returned to their routines, they also returned to the platform, so we showed them that no summer is complete without music.VIEW OUTDOOR  The Vagina Museum, the worldâs first bricks-and-mortar museum dedicated to vaginas, vulvas and the gynaecological anatomy, has launched an emergency crowdfunding appeal with a goal to raise funds to avoid closure. The Vagina Museum plays a crucial role in breaking the stigma surrounding gynecological anatomy and contributing to a broader cultural shift from shame to celebration. VIEW 4 OUTDOORS Pizza Hut : New Zealand: Don't Sleep On It Don't Sleep On It â a cheeky campaign for Pizza Hut's release of Cheesy Bites⢠that warns indulgence may come with an unexpected side effect: a phenomenon known as âcheese dreams.âThe launch began with influencers fanning the flames of an online conspiracy about the conspiracy, followed by a full rollout across TV, OOH, print, and digital. VIEW OUTDOOR  When the new Korean brand H Cookware entered the Vietnamese market, it knew it would have trouble convincing the local audience of its durable pans. So, they used the highest-volume chefs - Vietnamâs street food vendors - to show off that the pans were built to last. But the brand didnât stop there. They made sure that Vietnam not only knew their pans were durable, but also felt it. To make that happen, H Cookware created the first-ever stainless steel street food guidebook in collaboration with creative agency Happiness Saigon. Made from the same material as their pans, the collection of street food vendor stories puts a clever product demo in the hands of the people. VIEW OUTDOOR Wellington City Mission: Wellington's Greatest Deed Wellington City Mission â a charity specialising in providing facilities and support for those most vulnerable â was responding to the crisis by building a transformative new home for the homeless. Called âWhakamaruâ in indigenous MÄori â meaning âshelterâ â it was to be a state-of-the-art new housing facility for the city, consisting of 35 emergency and transitional housing apartments, a social supermarket, laundry, café and communal facilities. Designed specifically to support Wellingtonâs most vulnerable community members in making the transition towards long-term housing solutions. VIEW OUTDOOR  Belfast Telegraph is Northern ireland's news brand. With in-depth reporting, they bring readers into the details of stories so much that it feels like you're actually part of the action. All shot in-camera, we took average readers out of their home, work and commute scenarios and brought them into the fold of the stories they are actively reading. A nice detail is the front cover of each newspaper depicting the same scene, without the reader in it.VIEW OUTDOOR  NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment. According to Australia's longest-running social cohesion survey, the Scanlon Report, "our society is experiencing an ever-deepening sense of exclusion and division amongst the community." The new work sets out to capture the essence of togetherness through a shared love of footy. VIEW OUTDOOR  The Magpies and Hawks are two of the feathered heavyweights of the Australian Football League, and both are highly fancied to go a long way this season. But when you stick a "DUCK" on to this billboard, and make it matter of culinary taste, it really does become a rhetorical question. You could say, a ducking no contest.VIEW OUTDOOR  The all new XXXX Ultra has zero carbs, but is still 100% beer. So XXXX made sure the launch billboard were also made of 100% beer and didn't contain a single carb. The carbonated Beerboards popped up all around Queensland.VIEW OUTDOOR  The release of the 2025 Workplace Gender Equality Agency Australia report revealed the pay gap still very much exists. In fact, it showed that Australiaâs gender pay gap currently sits at a shocking 21.8%. To draw attention to the statistic and reinforce what women are missing out on, we created an ad with a gap of its own. Beyond awareness, we then pointed people to a website filled with free resources for businesses to help achieve gender equity in their workplace. VIEW OUTDOOR  Following the success of âIconsâ and âIt's not a little thing. It's everythingâ campaigns, Tesco is continuing its big, bold out-of-home work for Pancake Day. The tactical poster helpfully reminds shoppers that today's the day to use the simple, yet delicious recipe. But like any successful pancake, the entire ad is flipped.VIEW THE 2 ADS  Many eye diseases, such as glaucoma, are difficult to detect because they lack clear symptoms in the early stages. By the time glaucoma is noticed, vision has often already deteriorated. To raise awareness, Specsavers and NORD DDB have created a digital replica of the symptoms and installed it in digital billboards across the country. Using real-time views of Swedish landmarks, the billboards made them disappear when people stopped to look.VIEW OUTDOOR Unichem Life Pharmacy Uber Eats: Awkboards Unichem and Life Pharmacy have partnered with Uber Eats to make pharmacy shopping a little less awkward, allowing Kiwis to discreetly order everything from laxatives to lubricants for delivery. To highlight this, FCB Aotearoa and Green Cross Health launched âAwkboardsââbold digital billboards that announce real-time purchases of over 600 âawkwardâ pharmacy products. Powered by live data and Lumoâs digital out-of-home network, these billboards pop up along delivery routes, ensuring the message is impossible to miss. Since launch, sales of these âawkward itemsâ via Uber Eats have surged 82%, with overall pharmacy sales on the platform rising 28.5%.VIEW OUTDOOR  Magpies, Swans, Hawks, Eagles and more broadly, Sea Eagles and even "Chooks" are all back for the start of Australia's Football seasons. And one delicious bird, in particular, is delighted as duck about it.VIEW OUTDOOR  Traditionally, eating French has meant coq au vin, niçoise salad, ratatouille⦠and many other time-honored favorites. VIEW OUTDOOR  Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital.VIEW 2 OUTDOORS Department Of Further & Higher Education: You Built The World For many years young Irish trades people and building professionals have left Ireland to form the backbone of the building industry in the worldâs great cities. Now more than ever, we need their knowledge and expertise back in this country to help us build homes for an ever-expanding population. So we reached out to them, where they live now. Because we wanted them to know we recognise all they have achieved. And how important they are to us. We changed the copy for each city, but the message was always the same: Youâve Built the World. Now Build Back Home.VIEW OUTDOOR CommBank: Out of Here Out of Home To celebrate the launch of Travel Booking via the CommBank app, agency M&C Saatchi brought a slice of New York to Melbourne on the weekend, with a unique walk-through billboard experience. Punters enjoyed New York-style hot dogs on Friday, Saturday and today at the Flinders Street site, served by legendary Times Square vendor Johnny G of 'John's Famous' â completely free!VIEW OUTDOOR VIEW THE EXPERIENCE ASB: Sniff Posters Most NZ dog owners see their dogs as more than just pets - they're family. And like any family member, their happiness matters. Many would even consider relocating to better suit their furry friends' needs. As part of ASB's new home loan campaign - which featured a new four-legged addition to Ben and Amy's family, Droga5 created a series of OOH posters designed specifically for dogs. Infused with a specially crafted blend of scents, tested and perfected to be irresistible to canine noses, these ads were impossible for dogs - and their owners to ignore.VIEW OUTDOOR KFC: Zing Air Introducing Zing Air: KFC's first ever airline service, delivering Super Rugby fans around the country to support their home team. VIEW OUTDOOR  A new campaign from the South Australian Government is helping people who gamble recognise the early signs of gambling harm. Gambling doesnât just impact your finances, but also your mental health, relationships and workplace performance.VIEW 4 OUTDOORS Ocean Spray:Green Juice Working in conjunction with the Ocean Spray team, we continued to develop the âDrink Differentâ campaign, built on the insight that Cranberry isnât the obvious choice, but itâs a great one. The drinkâs harvesting, flavour, look, health benefits, and devotees are all a little different to the norm, and thatâs something we celebrate in this ongoing Digital and OOH campaign.VIEW 6 OUTDOORS KFC: Out Doors In a move that literally leaves nothing in the way of late-night cravings, KFCâtogether with TBWARAADâhas done the unthinkable: removed the doors from its restaurants. Dubbed âKFC Out-Doorsâ, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFCâs new around-the-clock service. For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. VIEW 5 OUTDOORS  Papaya Solitaire is bringing satisfying order to the everyday hustle in a major new out-of-home campaign by independent creative agency Youâre the Goods. The campaign breaks today and sees Papaya Solitaire â a modern, skill-based social tournament version of the ancient card game â taking over major OOH sites, including London St Pancras and Manchester Piccadilly. Youâre the Goods was inspired to come up with the creative proposition, âTurn chaos into orderâ, by the object of Solitaire, which is to arrange seven columns of dealt cards into four neat piles, organised by suit and rank. VIEW 4 OUTDOORS  Audi is releasing the latest in a series of eye-catching OOH executions as part of a wider campaign to introduce the new fully electric Audi A6 e-tron models as the benchmark in the premium EV segment within the UK. Created by BBH London, each element of the campaign will reveal key features, such as unrivaled range, fast-charging capabilities, and next-level technology, that set the A6 e-tron models apart as the future of electric luxury.VIEW OUTDOOR NIB: The Billboard That Crunches Data nib is using the computing power of digital billboards to help with vital medical research. Most digital billboards use only half of their CPU's processing power. So leading Australian health brand nib and advertising agency Dentsu Creative have partnered with Folding@home and Alliance Outdoor to put that remaining 50% to work. Developed at the University of Pennsylvania, Folding@home is a computer program that helps scientists develop new therapeutic treatments. VIEW OUTDOOR  To combat mobile phone distraction, the Road Safety Commission partnered with The Brand Agency to launch The Headstone Phone. This two-metre-tall sculpture, crafted by a local stonemason, was erected in the centre of Perth as a sobering reminder that a momentary lapse in attention on the road can have grave consequences.VIEW OUTDOOR  Much is said about the dangers of AI, but what if we could use AI for hope? This is exactly what Piracanjuba, one of Brazilâs leading dairy brands, did.Piracanjuba lives its purpose to the fullest: "Doing well what does you good." In a country where one person disappears every six minutes, awareness isnât enough â action is needed. With 98% household penetration, including areas without internet, Piracanjuba saw an opportunity to take this cause beyond digital barriers. In partnership with Maes da Se, a global reference in missing persons, Piracanjuba used its own milk packages as a new media to spread this important message.VIEW OUTDOOR New Zealand Herpes: The Best Place To Have Herpes Herpes stigma affects billions worldwide. New Zealand is no exception, with stigma leading to depressive thoughts in 30% of Kiwis diagnosed. So in late 2024, the New Zealand Herpes Foundation launched a campaign with an ambitious goal: to make New Zealand âThe Best Place in the World to Have Herpesâ.*VIEW OUTDOOR  Cats are notorious for being fussy when it comes to food. Who wouldnât be, after eating the same thing every night? So, to launch Whiskas Tasty Mix, we tapped into cat tantrums to give fussy felines a taste of variety.VIEW 3 OUTDOORS  Our new brand platform, âNo-Nonsense BBQ Sauceâ positions ETA as the iconic, old-school bottle of Aussie nostalgia - an unapologetic statement against todayâs try-hard food bulls**t and a beacon of light for a return to simpler things.VIEW OUTDOOR No Ugly: The Bacteria That Grew A Campaign Beauty is often defined by what we see - glowing skin, shiny hair, flawless faces. But what if the real secret to beauty lies in what we can't see? No Ugly Gut, a probiotic drink, was created on the belief that beauty starts in the gut. Because science tells us that when your gut is healthy, it shows. But convincing consumers that invisible bacteria can lead to visible beauty? That's where the challenge came in. VIEW OUTDOOR  Last Friday was Valentine's Day and this somewhat existential question was being asked of motorists on billboards in rush hour - inspiring hopeless romantics to buy some Peking Duck breast or "à l'orange" legs on the way home, invite a significant other to the kitchen table and have a Valentine's Day duck.VIEW OUTDOOR Super Rugby Pacific : Proper Scrums Itâs no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone.VIEW OUTDOOR Lactalis Cheesestrings : Made With 0% American Cheese Lactalis Canadaâs Cheestrings brand launched a new campaign to help Canadians define what it means to be a truly Canadian brand. In a study conducted by the brand last year, âMade in Canadaâ was cited as the top criterion behind how Canadians selected their cheese. Now with a âbuy Canadianâ wave spreading across the country consumers are expressing confusion about what products are truly Canadian. In fact, a recent Pollara poll revealed that 85% of Canadians wish it was easier to identify Canadian products. In response, Cheestrings is making it easier for Canadians to identify its beloved cheese.VIEW OUTDOOR  Transport for London (TfL) has unveiled âFabric of Londonâ, an integrated campaign by agencies of record VCCP and Wavemaker UK. ââFabric of Londonâ is the winning campaign of Outernet London and The Standardâs competition, âLondonâs Greatest Advertising Competitionâ, which TfL was announced as winning in 2024. VIEW OUTDOOR |
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Four outdoor messages form Jeep, Chile 
The new outdoor campaign for REVO Insurance Spa in partnership w/ ISB Inusrance
Super Rugby Pacific Campaign 2025.