When the new Korean brand H Cookware entered the Vietnamese market, it knew it would have trouble convincing the local audience of its durable pans. So, they used the highest-volume … read morechefs - Vietnam’s street food vendors - to show off that the pans were built to last. But the brand didn’t stop there. They made sure that Vietnam not only knew their pans were durable, but also felt it. To make that happen, H Cookware created the first-ever stainless steel street food guidebook in collaboration with creative agency Happiness Saigon. Made from the same material as their pans, the collection of street food vendor stories puts a clever product demo in the hands of the people. On the outside, the cover shows off the strength of the product. On the inside, Vietnam’s highest volume chefs testify to what the pan is capable of. To further prove the durability of the SS304 cookware material, the book was put through different resistance tests. Heat, corrosion, scratch, impact, and deformation experiments all showed the strength of the book. Besides proof of strength, the tests also created one-of-a-kind designs on the already unique stainless steel books.
read less...
