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Walkers: They're BackTop 6 this week
Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease their return. But the initial announcement that the Lea & Perrins favourites were coming back carried an important twist: they were only available in Worcester, at a single corner shop. The announcement caused a frenzy, turning the town purple as a giant six-metre crisp pack floated down the River Severn past Worcester’s beautiful cathedral. The city was plastered with mobile billboards, ad-vans, bikes, beer mats and screens making it impossible to miss the celebration and all directing people to Charlie’s Convenience Store - the only place in the world selling the iconic crisps. As superfans flocked to Worcester from as far afield as Glasgow and Derbyshire, Walkers partnered with LADbible to capture the public reaction, testing their ability to pronounce the notoriously tricky town name. The world’s media descended on Worcester with BBC News reporting on the phenomenon while bags were changing hands for more than £100 on eBay.
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