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Seen and noted
 BitisHunter is boldly redefining itself to stay ahead in an ever-evolving market, transforming from a sneaker brand into a symbol of fearless self-expression for young Vietnamese. The campaign dares to capture the raw emotion of stepping into the unknownVIEW THE SPOT  Headline translation:"Hard Foot, Soft Stone" A Vietnamese proverb illustrating that unwavering determination (foot) triumphs over obstacles (stone). In honor of the Year of the Dragon we embraced tradition and designed a campaign infused with powerful symbols, inspiring unwavering determination to confront the upcoming challenges with explosive resilience. VIEW THE AD iPhone 15 Pro: Don’t Make it Complicated In celebration of Vietnam's lunar new year, Tet, Apple and TBWAMedia Arts Lab APAC have launched the first piece of original work from the brand in Vietnam, Shot on iPhone 15 Pro. Starring fast-rising rapper, singer-songwriter and dancer from Hanoi, tlinh (@lf.tlinh), "Don't Make it Complicated," is a brand new, never-before-heard track from tlinh. The film celebrates the Year of the Dragon with an empowering story about finding the strength to overcome your inner struggles, attributes found in the zodiac sign of the Dragon and tlinh, who was also born in the year of the dragon. Gritty, powerful visuals are brought to life by Vietnamese-American filmmaker and director, Bao Nguyen. Bao leverages the cinematic features of iPhone - 5x optical zoom, advanced stabilization of Action Mode, and Cinematic Mode - to artfully tell the story and capture gritty street scenes scenes, fast-paced action shots, and intricate details of incredible costumes. Much of the film is shot in low-light conditions on the streets of Ho Chi Minh City. In "Don't Make it Complicated," tlinh plays a school girl who is heartbroken when she thinks she seeâs her boyfriend spending time with another girl. Overflowing with jealousy and rage, she escapes into the city and encounters the inner war of her own two sides: evil and good. The two sides battle it out, until eventually it's tlinh in whole human form, a combination of both her sides, who ultimately emerges. As she reunites with her boyfriend she realizes perhaps the enemy had been herself all along. At the end of the film we are reminded that love and life is complicated, neither all good, nor all bad, As she walks the school halls we see a hint that perhaps a little of both good and bad still exist within her. The film aims to empower and inspire the younger generation of Vietnamese to find the strength within themselves, no matter how complicated their struggles.VIEW THE SPOT VIEW THE BTS SPOT  Home Credit, in collaboration with The Friday Vietnam, has launched a new campaign to celebrate the festive spirit of the Lunar New Year and honor the resilience and hard work of 2023. For Vietnamese people, Lunar New Year is the most important cultural event. It is a time when their dedication and hard work throughout the year culminate in the creation of unforgettable festive moments for their loved ones. VIEW THE SPOT BitisHunter: Dark Mode On Introducing the BitisHunter Midnight collectionâa rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth. Gen Z, the masters of adaptation in the digital realm, shed their daytime masks and activate DARK MODE after midnight, fearlessly embracing their unapologetic, authentic selves. We dive deep into vibrant subcultures, harnessing their raw, unfiltered energy. #DarkModeON represents a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth. The campaign comes alive through three mini documentaries that delve deep into the essence of our movement. To further immerse our audience in the world of subcultures, we crafted a visually stunning array of visuals, posters and captivating social content. We also published a true-to-life Fanzine that brings the raw energy and authentic stories to light. And much more.VIEW THE CONCEPT VIEW THE 9XACTLY FILM VIEW THE KHOALY FILM VIEW THE TAMMY FILM BitisHunter: Solemates Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign called "Solemates."Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.VIEW THE CONCEPT VIEW THE 5 ADS  With the launch of the new campaign through The Friday, XMEN Vietnam wants to make people see showering in a new light. In the recent campaign, XMEN Clean&Fresh Anti-bacteria has taken the mundane task of showering and turned it into an epic act of love. The ad features a man who treats his showering routine as a grand stage performance, complete with a jazz orchestra. Moving in time with the music, the film intertwines between shots of the soap lathering on his skin and intimate scenes of him sharing tender moments with his loved one. As the music builds to a crescendo, it reveals the most mysterious part of the performance: the man's lower body. XMEN believes keeping this area immaculately clean is the ultimate way of showering.VIEW THE SPOT Belgo: Taste The Difference When most beer is as cheap as water, it's hard to convince people to take a chance on a specialty brew with fresh ingredients and a price to match. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, allowing beer lovers to exchange any mass market beer for the higher end Belgo and taste the difference. Belgo, brewed in-house with fresh ingredients - some shipped straight from Belgium - the unique brews are priced higher than any regular beer on the market. Every beer honors the rich history and tradition of Belgian beers. So, how can you convince a country with access to some of the cheapest beer in the world to take a chance on a more expensive brew? Agency: Happiness, Saigon VIEW OUTDOOR Happiness Saigon: Recreate & Reconnect The Office Happiness Saigon, an FCB Alliance, has created an 8-bit style virtual office to connect remote working colleagues and help showcase the capabilities of the Metaverse. Junior designer Thao Nhi Pham Tran and creative hybrid Nick Stillittano spent a weekend building the entire office as a surprise means for the team to get together. All four stories of the office were recreated in detail, including the creative rooms, the kitchen, and the rooftop BBQ. VIEW THE CONCEPT Lays Potato Chips: Crispy Subtitles In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching. Happiness Saigon, an FCB alliance, knew that people love to snack while they're watching their favourite Youtubers, but when youâre crunching and munching it can be hard to hear the audio. And Lays is the crispiest chip of all. VIEW THE CONCEPT Honda Vietnam: One Team. One Dream. Dentsu One / Redder Vietnam have released this film for Honda Vietnam highlighting Honda's commitment, (as main sponsor of the Vietnam Football Federation) to their partnership with the passionate and loyal Vietnamese football fans. In the spirit of Honda's, The Power Of Dreams, this online film delivers the inspiring message of 'One Team. One Dream' through a lighthearted re-creation of one of the national team's best known matches.VIEW THE SPOT  McCafé Vietnam serves fresh coffee 24/7. In a market dominated by home-grown coffee shops, we created a playful contextual campaign to show how we're open no matter what time your workday starts.VIEW DOCTOR OUTDOOR VIEW PILOT OUTDOOR VIEW WORKER OUTDOOR VIEW CHEF OUTDOOR VIEW RECEPTIONIST OUTDOOR VIEW MANAGER OUTDOOR VIEW BELLBOY OUTDOOR McDonald's 24 Hours: Nocturnal Animals Vietnam's nightlife is a dynamic and evolving culture. Young adults and millennials flock the cities and city corners in droves, refusing to rest or stop. Food is both a social and physical need in this context. However, embedded deep in the Vietnamese psyche, when it comes to late night hunger pangs, hawker stall and street food are generally the choices Since it has always been a part of the landscape after sunset. McDonaldâs was not on their minds. So, we needed to open their eyes to the McDonald's of the night, with something that stands out, stands cool and resonates. VIEW THE BAT AD VIEW THE RACOON AD VIEW THE OWL AD  Launched yesterday on world peace day Vietnam based Independent restaurant chain Pizza 4Ps has partnered with Ki Saigon to bring to life their mission to make the world smile for peace, one pizza at a time. The agency thought of bringing together ingredients of nations in conflict to create 'Peace Pizzas' By combining tastes of these countries in harmony to attempt to prove that if ingredients can be together on a pizza, so can we on the planet. Over many months, their chefs Mr. Shotaro Hirukawa & Ms. Natsumi Kobayashi worked with the Ki Saigon team to create three individual 'Peace Pizzas'VIEW THE PEACE AD VIEW THE INDIA AD VIEW THE CHINA AD VIEW THE ISRAEL AD DDB & Tribal Vietnam: Chatbot with 'tude Over 1,774, 514, 326 websites are launched every day. No big whoop. So when we wanted to create a website for DDB & Tribal Vietnam, we said no to boring portfolio reels like every other agency. And eureka! We got an idea that would instantly differentiate us from the rest. Say hello to the Chatbot with 'tude - a fully-interactive website that reflects DDB & Tribal Vietnam's personality, thinking and culture. This Chatbot promised to do it well, so we gave it the job. VIEW THE CONCEPT Biti's Hunter: Canvas of Pride With the world hurting from the Covid-19 craziness Biti's Hunter in Vietnam decided to put the spotlight on proudly made in Vietnam stories. The team at Biti's Hunter actually came up with a special collection of sneakers to help the nation stay strong. The Canvas of Pride campaign featured a special collection of sneakers inspired by stories of optimism and resilience. Agency: Dentsu Redder Vietnam.VIEW THE CONCEPT Alliance Anti-Trafic + Hope Unending: Bride for Sale The 'Bride for Sale' Campaign illustrates how young women are sold like commodities through the lens of an e-commerce site. Instead of buying her, the campaign urges people to "buy her freedom" through donations. The campaign was created via VMLY&R, Vietnam for Alliance Anti-Trafic.VIEW THE SPOT  M-150 is Thailand's number one energy drink. They wanted to launch their product in Vietnam, a tough market which is dominated by other energy drink brands. With up to four generations living under one roof, Vietnam is home to a unique cultural phenomenon. In every family, one person works away from home to support the whole family and proudly carries all the responsibilities. This moral duty is often passed down from generation to generation. Through this, we unearthed an insight that the people of Vietnam could instantly relate to - Family Heroes. Agency: DDB & Tribal, Vietnam VIEW THE SPOT Durex: It's A Wrap In Vietnam talking about sex is a taboo. Young and mature adults find their own code words to express their thoughts. This created a problem for Durex who wanted to promote the importance of protected sex. Dentsu Aegis Vietnam's response was to create a topical campaign using topical news and entertainment events.VIEW THE CONCEPT The Coffee House: The JourneyRed Bull: Give Light to the Night Red Bull Vietnam's lead marketing solutions partner VMLY&R has revealed a project that has been making a difference in Saigon's (Ho Chi Minh City's) suburbs. 'Giving Life to the Night' is a unique innovation, where 2,475 recycled Red Bull cans were turned into a new and renewable source of energy that converts thermal heat from the sun into electricity, creating a billboard that lights up during sundown - giving birth to community spaces that people can enjoy at night. VIEW THE SPOT Carlsberg: Real YouTube Reviews Carlsberg and Happiness Saigon turn real youtube reviews into radio ads in Singapore.PLAY THE BEER ME SPOT PLAY THE LOUISIANA BEER SPOT PLAY THE SOFA KING DRUNK SPOT PLAY THE GEORGE COLVIN SHOW SPOT Laurier Super Slimguard: Slim But Strong Standing out from other advertisements for sanitary pads, âSlim But Strongâ features a thrilling and engaging plotline of spy movie genre, delivered by one surprise after another. Not only the productâs superior functions were clearly demonstrated in a bizarre way, the entire film also gives the viewers an entertainment ride with full of laughs. Agency: DinosaurVIEW THE SPOT  In Vietnam, it is believed that experimenting with hair is not something âgood girlsâ do. So, some young women go ahead and do it anyways, but then they are judged by people around them and some young women donât have the courage to do what they want and just try to fit in, unhappily. Dove tells an emotional story of three 3 young women, who feel this way, every day. The brand's agency, Ki Saigon, identified conversations on social media where girls were being vocal and sharing their stories on how they are judged based on their style, be it clothes or hair color. The content is being aired on social media and online channels. This campaign will be taken on-ground and on billboard to encourage more mothers and daughters to come together.VIEW THE SPOT Annum: Here's To New Beginnings Context:Tuesday 23rd January 2018 marked a fresh start for the (Under 23-years-old) U23 Vietnam National Football Team as they qualified for the 2018 AFC U-23 Asian Cup for the first time in history. Headline Translation:Here's to new beginnings.Copy: Proudly supporting #U23VietNamTeam and their moms in the Under 23 Asian Cup finals.www.anmum.com/vn VIEW THE AD  When you make any terms yours, This Bud's for you.Work from The Purpose Group, VietnamVIEW THE SPOT  Meed is a financial technology application that believes the biggest financial asset we have is ourselves. Our earning power over the years and how we manage our money. With a function called SocialBoost, Meed provides every subscriber with an opportunity to earn from their network. To launch and promote SocialBoost, Dinosaur Vietnam created a film that tells a real life story of a friendship between a street side coffee vendor and one of his customers. Thus demonstrating how a little support, same as SocialBoost, at the right time can make a big difference in someoneâs life.VIEW THE SPOT Alzheimers: The Forgetting Tab Coc Coc, Vietnam's leading internet browser with more than 22 million monthly users, has introduced "The Forgetting Tab", a creative campaign conceptualized by Isobar Vietnam to increase awareness of Alzheimerâs amongst Vietnamese. It uses Coc Coc's existing incognito mode private browsing where nothing is saved in the browser or search history and cookie store to call attention to the forgetfulness that characterizes the disease. VIEW THE SPOT AIA Insurance: Open Aiya In a country with over 40 million motorbikes, Vietnam suffers over 44.000 traffic accident with injuries a year. And whatâs even worse, only 10% of all these wounded people received first aid in time. Leading to 14.000 deaths annually. For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting "Hey Siri, Open AIYA.", the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice.VIEW THE CONCEPT  For the launch of Koshi Brown Rice Milk, Dinosaur Vietnam created a film featuring the best factory in the world nature. Agency: Dinosaur, VietnamVIEW THE SPOT  This story is about an unique effort by Coca-Cola for their Lunar New Year 2017 (Tet) campaign. It all began by identifying on social media a wish that Thao, a regular teenage girl in Vietnam, had made. The wish was simple she hoped that her dad and uncle would see the Tet fireworks together, like they always had, since they were kids. But for the past 2 years, that was not to be. Her dad and her uncle had a fallout and this ritual of seeing the fireworks together was lost.Agency: Ki Saigon VIEW THE SPOT Heineken: The Untraditional Tradition In Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, we did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Et. Agency: Publicis Vietnam VIEW OUTDOOR Beer 333: Three Hundred Thirty Three Beats of Love 333 (In Vietnamese it is called Ba Ba Ba), the biggest beer brand in Vietnam, has started a re-launching campaign aimed at the young generation. A hero guy and a girl often miss each other. Can they meet? Dentsu Vietnam depicts his heartbeatâs onomatopoeia "ba ba ba" as "333".VIEW THE SPOT  A beautiful film via Publicis, capturing the essence and beauty of Vietnam asks us to ponder the question, what is pride for country? What is love for Vietnam? Maybe the answer is not important but rather looking and appreciating what is around us instead.VIEW THE SPOT  Happiness Saigon has released a new print campaign for UNICEF. Created in conjunction with Happiness' Brussels sister agency, the awareness campaign titled #NoFilter draws attention to the importance of pure water in Vietnam, especially as Vietnam is currently enduring a crippling drought. The idea consists of a series of photographs of Vietnamese children developed in the traditional way, however with the polluted water from the river in their neighborhood. This solid idea demonstrates in a remarkable way the impact of polluted water on the life around the rivers of Vietnam. Through their program WASH UNICEF is active in more than 100 countries in order to improve water quality, and hygiene.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Cannes Young Lions Vietnam: Unexpected Places Created for Unilever Vietnamâs Dove Nutritive hair care products - this piece of content highlights the beauty of weightless & bouncy hair. The idea adds aesthetic value to the product's benefit by showing how beautiful hair can make music. To bring this idea to life, the agency Ki, Saigon created The symphony machine powered by 6 industrial air compressors, connected to a main 60 valve button release switchboard, that acts as the controller/ conductor. A 25-piece orchestra played according to the movement of the hair. As the hair acted as the conductor. VIEW THE SPOT Omo Matic: How To Operate A Washing Machine 40 % of women in Ho Chi Minh City didn't know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist a SALE.VIEW THE AD |
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Dentsu Redder Vietnam has released this new print work for Biti's Hunter.
The Purpose Group have created this spot for The Coffee House
JWT have created this spot for Revive, sports drink
Mullen Lowe Vietnam are seeking Cannes Young Lions entrants