AIA Insurance: Open Aiya

In a country with over 40 million motorbikes, Vietnam suffers over 44.000 traffic accident with injuries a year. And what’s even worse, only 10% of all these wounded people received first aid in time. Leading to 14.000 deaths annually. For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting "Hey Siri, Open AIYA.", the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice.