Interactive ad: Itsy Bitsy FM: The Alternative Syndrome

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Top 6: May 24th 2017

This is the story of how a small radio station for children and parents offered its audience the ultimate content: more time together .By initiating the first public holiday dedicated to children ever voted by a Parliament in the EU. The campaign brought the niche subject of children’s emotional health to mainstream media generating over 15.3 million PR impressions. It also led to all Romanian TV and radio stations being ordered by the Media Watchdog to broadcasting daily Public Service Announcements advising parents to spent more time with their children.

Category Entertainment & leisure
URL http://www.sindromatcp.ro
Client Itsy Bitsy FM Radio Station For Parents And Kids
Agency GMP Group
Country Romania
Uploaded 12 May, 2017

Credits

Executive Creative Director
Mihai Gongu
Creative Director
Mihai Gongu
Group CD / Copywriter
bogdan raileanu
Creative Director/ art director
Bogdan Stanciu
Art Director
Razvan Raicu
Agency Producer
Adrian Radu
Account Director
Ina Draganoaia
Social Marketing Manager
Oana Anghel
Account Director
Veronica Gogescu
Editing Company
Motionlab
Editor
Zoran Stangacilovic
Editor
Cristian Megherlich
Designer
Valentin Nastase
Designer
Monica Rughinis
Strategy Director
Dana Pascu
Account manager
Alexandra Mihus
Social Influence Director
Cristina Butunoi
Account Executive
Laris Tagarta

Other credits

Point PA: Ileana Neamtu, Executive Partner; Raluca Constantin, PA Consultant; Andreea Bujor, Researcher;

GMP PR: Ioana Mănoiu, Managing Partner; Daniela Spiridonescu, Senior PR Executive; Alexandra Olivotto, Brand Journalist. Webstyler: Dan Neciu: front-end developer;

Itsy Bitsy FM: Nadia Tătaru, General Manager; Monica Popescu, PR Manager; Cristina Trepcea, psychotherapist;

GMP Advertising: Felix Tătaru, Founding Partner;

Itsy Bitsy FM: The Alternative Syndrome

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