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Seen and noted
Guest Judge: Katyana O'Neill, Associate CD, Johannes Leonardo
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 30, 2024 17:16 (Edited: October 01, 2024 03:16)
 This week's guest judge is Katyana O'Neill, associate creative director at Johannes Leonardo, New York. Winner: Meridian Bank 'World of Numbers'. A visual treat. We've seen banks play in this space, but the direction and tone of this one felt fresh to me. READ MORE Bodega Dante Robino:Amelie Le Francais de La Lande Bodega Dante Robino, part of AB InBev, entrusted TombrasNina with the launch of the new Gran Dante Cabernet Franc. All previous Gran Dante labels featured portraits of renowned astronomers as the main element. During the creative process, it was discovered that the contributions of female astronomers had been largely overlooked throughout history, despite their significant impact on our understanding of the universe and the cosmos. In some cases, these women even had to publish their works under men's names to get their findings recognized.VIEW THE CONCEPT  Mum Films and the Leo Burnett Thailand creat a short films for ThaiHealthâs campaign that associated with Major Cineplex Group.VIEW THE SPOT Anchor Milk: Real Good With the New Zealand Milk category in decline and in the absence of an industry body, we helped Anchor (the category leader) find milkâs confidence and reclaim its place as an amazing superfood. Milk is an amazing, natural source of so much goodness it shouldnât be legal. A product that can grow muscles, strengthen bones, make hair look great, and even prolong life. Itâs a truly amazing thing for every age and every stage. But people had forgotten all of that in the noise of new-kids-on-the-block, plant-based alternatives. VIEW THE 4 SPOTS  Accenture Song and Capita are together launching their latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid on the personal and professional benefits of joining the British Army. The âYou Belong Hereâ campaign has been expanded to shine a light on the surprising, important and enduring skills that recruits can develop as part of a career in the British Army.VIEW THE SPOT Chorus: It's in the fine print Chorus wants Kiwi consumers to better understand the differences between competing broadband technologies. Its latest campaign via Saatchi & Saatchi New Zealand brings consumer transparency and education into sharp focus.VIEW THE SHARING SPOT VIEW THE OTHER PEOPLE SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW OUTDOOR 4 PLAY THE OPERA SPOT PLAY THE MEGAPHONE SPOT PLAY THE ROOFTOP SPOT  In Bolivia, specifically Santa Cruz de la Sierra, fires have been out of control for over three months. More than 4 million hectares have burned, thousands of animals have died, and communities have been displaced.International aid has just begun to arrive, but it is not enough. We are witnessing one of the largest environmental disasters in history, and the government has turned a blind eye to it.VIEW THE 2 ADS  We know that there are very well trained dogs, but it is useless if they are not well fed and above all healthy. That is why a pet owner can be as dangerous as the pet he trains. A food made with real food 100% natural, will make a lot of things change. Among them who is to be feared.VIEW THE AD  For a night that lasts. Condex Extended Pleasureâs special formula helps you extend your experience. Enjoy passion that keeps going.VIEW THE AD Foundation Ser: Violence Is Not Hidden One in four women suffers from domestic violence. It seems overwhelming. The number is low, but it is still a warning. We do not have the solution, our path to our goal begins in the denunciation when the voice is raised. From that starting point we do our work, everything necessary to recover lives. But we are preventing fear from hiding, because if that does not happen, reality will change.VIEW THE 2 ADS  Uncomfortable, a designer accessory to make visible and denormalize the âpink taxâ: an unjustified premium paid by all women to buy products exactly the same as men, simply because they are âfor women of Ecuador.âThis price discrimination by gender affects 100% of women, who pay 11% more for identical products than men, increasing their cost of living by up to US$1,900 per year.VIEW THE 5 ADS Everyday English Academy: The House You Should Never Have Bought Many immigrants work in the United States to build their own American dream, working tirelessly to save money so that one day they can achieve their dream of buying a home, even if it is far away. VIEW THE AD Nivea: Sun Exposure Control NIVEA SUN, the worldâs leading Sun Care brand, launched the âExposure Controlâ campaign to address a growing concern in Dubai: not just the rising cases of sunburn, but the increasing indifference to traditional sun safety messages. Recognizing that conventional warnings were losing their impact, NIVEA SUN sought a fresh approach, particularly with millennials who are constantly editing photos for social media. The concept of âExposureââa term well-known in photographyâbecame a compelling and innovative way to re-engage this audience in the conversation about sun protection. VIEW THE 3 ADS  We show what some of the world's noisiest cities would sound like if vehicles with combustion engines disappeared.Unlike combustion engines, electric vehicles not only care for the environment, but also significantly reduce noise levels in big cities, because they don't emit any noise.VIEW THE 4 ADS  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 5 ADS Rogin E Boost: Centaur Rogin-E Boost is a multivitamin for men. But when it comes to buying it over-the-counter, the ones who take charge of this are the women. So to launch it, the brand got a wife to endorse the brand. VIEW THE SPOT Volkswagen : Life On The Mind We live in busy times and when we jump behind the wheel, our mind isn't always on the road. It's on life. The meeting at work, the robot-themed birthday party you need to throw for your kid, everything but the road. Which is why the new Tiguan comes with a host of safety features to help get you from A to B safely. So while your mind is on life, Volkswagen's is on you.VIEW THE SPOT Boulder Crest Foundation : Breakthrough The Boulder Crest Foundation reshapes the societal narrative around trauma once more through the non-profit organisationâs latest anthem film, âBreakthrough.â Debuting during Suicide Prevention Month, the film focuses on the power of those struggling with traumatic events to transform and grow, with the central character shown as a hero fighting his way through layers of trauma to reach his son. VIEW THE SPOT  MullenLowe SSP3 Mexico has launched the 'First Last Appointment', a campaign for the Mexican Alzheimerâs Center. The campaign seeks to raise awareness about the most common dementia today, as well as offer the centerâs services to make a timely diagnoses and give access to non-pharmacological treatments, which reduce the progression of the disease. n.VIEW THE SPOT  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.VIEW THE SPOT Sportscraft:Supporting Weightlifting This Mothers Day Sportscraft - Supporting Weightlifting this Motherâs DayIconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.VIEW OUTDOOR Billy Boy: Camdon App This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track â causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. VIEW THE CONCEPT Voices Of Hope: Six Stories Of Hope The new campaign features six powerful lived experience stories that shine a light on personal journeys and mental health struggles. The stories amplify the voices of six courageous individuals who have shared their personal experiences with the goal of breaking down stigma, fostering understanding, and providing hope to those who may be in similar situations. Each story offers a profound glimpse into their paths to resilience, hope, and recovery, VIEW THE CONCEPT Change The Ref: The Final Exam Parents of Parkland victim Joaquin Oliver, who was tragically killed in the Stoneman Douglas High School shooting on Valentineâs Day 2016, have launched a new video game titled âThe Final Examâ, VIEW THE CONCEPT Australian Cancer Research: Time To Live A woman with a terminal cancer diagnosis has auctioned off pieces of her remaining time to the public, as part of an exhibition at Carriageworks, Sydney. Titled Time to Live, the exhibition saw members of the public pay for one-on-one interactions with Emily, a 31-year-old from Victoria, diagnosed with a rare, aggressive cancer with an average prognosis period of just six to nine months. VIEW THE CONCEPT Made By Dyslexia : Ant Commencement Speech Described by the World Health Organisation as a âlearning difficultyâ, dyslexia is often associated with poor performance in school, resulting in low self-esteem and creating a barrier to entering the workplace as an adult. However, the Intelligence 5.0 Report from Made By Dyslexia and the worldâs largest recruitment company Randstad, revealed that the skills most in-demand by businesses in todayâs AI-driven world are complex problem solving, communication and creative thinking. VIEW THE CONCEPT  Many times we are so tired and sleepy that we don't know what we are doing or what we see or imagine, PLAY THE SPOT Nissan Quashai: Elevate Your Urban Drive To launch the new Nissan Qashqai, showcase how this model transforms city driving and demonstrate how it can âElevate Your Urban Driveâ, TBWALondon has created one of the most epic road trips of all time, culminating in parking a car IRL on the side of the Truman Brewery in London. Kicking the campaign off are three CGI videos that cover the new Nissan Qashqai's journey from the Nissan factory in Sunderland, where it has been designed and built for more than 15 years, across key cities in the UK. VIEW THE 2 SPOTS  The CHU Sainte-Justine Foundation has launched a new public awareness campaign platform called âGrow Beyondâ. Created by LG2, it features messages from the patients themselves, the real heroes of this campaign. Each piece of the campaign highlights a real-life story of a child who has benefited from the exceptional care provided by CHU Sainte-Justine and made possible by the innovative research funded by the Foundation. VIEW THE SPOT  Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the worldâs most recycled apparel fibre. VIEW THE SPOT  Czar is proud to present its latest production for VLAM, a creative and impactful campaign that seeks to re-establish milk's rightful place in our daily lives. Directed by the talented duo SALSA made with Via Victor, the campaign reminds us that 'Everything Starts with Milk'. In recent years, milk has faced competition from its plant-based alternatives, and its image has suffered as a result.VIEW THE SPOT  Itâs that time of year again, when the iconic KFC bucket takes centre stage, ready to serve up a delicious helping of joy and nostalgia for their biggest digital promotion of the year - âFirst Bucketâs On Us.â Introduced by Colonel Sanders in the 1950âs, this beloved bucket has become more than just an iconic container; itâs a symbol of comfort, celebration, and finger-lickinâ good times across the globe. From family feasts to late-night cravings, the KFC bucket is the ultimate culinary companion. So, to celebrate this timely promotion, KFC is flipping the script by tapping into its bucket of fame, showing it in a way Canadians have never seen before VIEW THE SPOT  Thumb stopping short 'Scrolling Song' lampoons compulsive phone use to darkly comic effect. Set to a song produced by Grammy winning producer Rob Kleiner, the Norman Brotherâs new one minute short film is an ironic anthem for days spent with eyes glued to mobile phones. In this case, the medium is the metaphor, as the film was conceived to screen principally on social media platforms while casting a satirical lens upon that very activity. VIEW THE SPOT  Remember, itâs just a game.Patrick Mahomes reminds us all that the best advice is usually the simplest: Itâs only a kick. Pressure can be part of the fun. Itâs what makes it all worth it in the end, after all. So donât let doubt spoil sport. Remember those three little words. You Got This. This short story with Patrick Mahomes is part of a larger campaign from us, to you. VIEW THE SPOT  At Meridian, youâre not a number, youâre a Member, and our Members are everything. Because around here, banking is different.VIEW THE SPOT  A fairy-tale that brings to mind classic Swedish tales.Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for both films and still images. Everything is filmed using a Cyclops camera that can move with millimeter precision.VIEW THE SPOT  Kicking Horse Coffee is introducing its bold new brand platform, 'Kickstart Your Heart,' designed to stand out in a crowded market and capture attention with its fresh, dynamic approach.VIEW THE SPOT  Funky Pigeon announces the launch of its new brand identity in collaboration with newly appointed creative agency of record, VCCP London, marking the beginning of a new chapter for the greeting card and gifting brand. Following a competitive pitch process, Funky Pigeon has partnered with VCCP to rejuvenate its iconic brand. The new campaign, titled âGive a Funkâ, VIEW THE SPOT  UHN Foundation is excited to unveil its first mass-media fundraising campaign under the UHNITED brand platform. Launched in January 2024 in partnership with Zulu Alpha Kilo, the UHNITED platform spotlights the world-renowned institutions and people working together under the UHN umbrella to achieve never-been-done advancements in health care. VIEW THE SPOT  Ahead of World Mental Health Day, ASICS has enlisted acclaimed actor Brian Cox, known for his fearsome role as Logan Roy in HBOâs Succession, to deliver a warning to the world to get away from their desks and move for their mental health in a powerful Public Service Announcement (PSA). The Desk Break experiment, overseen by Dr Brendon Stubbs from Kingâs College London,VIEW THE SPOT |
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