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Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.
Credits
Other credits
Client: Road Safety Commission
Manager, Marketing: Joanna Hynes
Campaigns Officer: Alisia Mumby
A/Strategic Communications Coordinator: Kirsten Brent
Media Agency: Initiative
Head of Perth: Paige English
Client Advice & Strategy Director: Tiaan Van Jaarsveldt
Investment Executive: Daniel Pomponio
Investment Associate: Angela Wei
1st AD: Mark Boskell
1st AC: Paolo Feliciano
2nd AC: Brianna Trinidad
Gaffer: Grant Wilson
LX Assist: James Dudfield, Juan Filipe Sarmiento
Best Boy: Michael Sgro
Grip: Greg McKie
Grip Assist: Tim Green, Henry Richards
Production Designer: Monique Wajon
Art Assist: Hannah Terpsis
Wardrobe: Kylie Clifford
Make-up: Kate Farmer
Casting: Megan Carpenter / Toesox Casting
Locations: Jakob Grasa
Safety: Peter West
Unit Manager: Jacki McKie
Unit Assist: Viv Rintoul
Sound: Zac Holmes & Glen Dillon
Boom Op: Diego Espinoza Paredes
Nurse: Tanya Crewe
Equipment: Cinemachine & Panavision
TMP: Matthew Byrne
Animation: Cam Aitkenhead
VFX: Dave McDonnell (Last Pixel)
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