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Outdoor
Road Safety Commission: Speed Shatters Excuses - Child
Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.
Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.
Client: Road Safety Commission Related |
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