Seen and notedGermaine, Antwerp created this poster for WWF(thats the World Wildlife Fund not the World Wrestling Federation) VIEW THE AD Kiwi turns into a monsterThe Grey Group Kuala Lumpur put together this series of print ads for Polident VIEW THE SUGARCANE AD VIEW THE APPLE AD VIEW THE PEAR AD The only difference between the flags of some countries is the position of the colors. Turn the flag over, and you get another country.To show how fast DHL can deliver from anywhere in the world to anywhere in the world Jung von Matt/Alster, Hamburg created these print ads . VIEW THE GREEN AD VIEW THE RED AD In the religion of Voodoo, Baron Samedi is a spirit who has the power to awaken the dead. So when Clemenger BBDO Sydney was given the task of advertising a new energy drink that bears his name, it was decided to get a real Voodoo priest to channel Baron Samedi and ask him to come up with the ads himself. This is a trailer for 'Samedi Says', a thirty-minute documentary of the quest. It airs on MTV Australia Sunday November 30th at 9.30pm. VIEW THE SPOT VIEW THE WEB SITE Poster good returnAllan Gray invests with one goal in mind, long-term wealth creation. For the last 34 years they have committed themselves to a single-minded investment philosophy and stuck to it. Trends come and go, markets fluctuate but their investment philosophy holds firm.Thus this billboard from King James South Africa VIEW THE AD Van JoeThis ad from Euro RSCG Amsterdam was placed on the 5th of november, the day of the US election results. It ran on the page of those results, in the biggest newspaper of the Netherlands, De Telegraaf. VIEW THE AD Unlevel playing fieldTo reveal how some township kids still make soccer balls, BBDO Cape Town inserted plastic bags into Sunday newspapers with a detailed explanation. Besides being used to garner financial support from corporates and the general public, the bag served as a tangible reminder of the need for change. VIEW THE PLASTIC BAG AD VIEW THE SOCCER AD Big WednesdayAfter Big Wednesday lottery people's surroundings may change, but they seem to stay the same. These spots created by DDB New Zealand VIEW THE BUS SPOT VIEW THE TRAVEL SPOT VIEW THE BOAT SPOT The tragic cycle of events in a young girl's life continue until someone is prepared to help. BBH London created the spot for Barnardos. VIEW THE SPOT To dramatise the fact that ghd has transformed the lives of millions of women, TBWAManchester created this spot. VIEW THE SPOT Recent volatile times have led to an unprecedented increase in the use of public transport in Perth. The daily queues at cash ticket machines are leading to congestion and frustration for commuters. The solution according to this print campaign from Cooch Creative Perth both can be avoided by using a stored value SmartRider ticket instead. VIEW THE PROTEST AD VIEW THE PIGLET AD VIEW THE HIDING AD Most of us have encountered FOMO (Fear Of Missing Out) at some point in our lives. Usually on a Friday night after work, you get home and you donât have a clue where to meet the mates for a good round of liver abuse. Finally someone is paying attention to this debilitating and socially awkward problem. DDB Melbourne got together with the Kamen Brothers to create a public awareness campaign to inform Australians that there is hope. The spot features Dr Dale Chandapaul, foremost authority on FOMO, who reveals his groundbreaking cure a regular dose of Citysearch! VIEW THE SPOT Hamilton wants lawyersTompkinsWake, in Hamilton, New Zealand, were having trouble recruiting top lawyers from the bigger cities. Hamilton gets a hard time in the media for being an inferior provincial city, so King St Advertising we decided to "sue the rest of the country for defamation" VIEW THE AD Lowe Scanad Kenya, Nairobi communicate the dangers of electricity theft without offending anyone. VIEW THE ANGEL AD VIEW THE WOMAN AD VIEW THE WAR AD RKCR/Y&R demontrate how Land Rover Commercial Vehicles 'make work play'. VIEW THE BOAT AD VIEW THE DIGGER AD VIEW THE COWS AD Hope they can find their way backThe Cape Times is sponsor of the annual FNB Live Whisky Festival, held in Johannesburg and Cape Town. To promote the festival, Lowe Bull, Capetown ran an ad in the Cape Times which used a tartan pattern as a street grid, showing people how to get to the venue. VIEW THE AD A pitch for VWPlay ghost townThis is the much anticipated launch video for Autofuss created by Autofuss San Francisco "We shot elements and Katelyn for 3 days on the Phantom HD camera. Clips recorded to a digital mag which were then offloaded for processing. Tumbling was captured at 400fps. Most of the candy elements were shot out of an air compressor at 150 psi and recorded at 1000fps. Bubbles were mostly hand blown. Audio clips of Katelyn were shot on a RED camera using master primes (14 & 32) at 24 fps. MAXINE, the custom built motion control robot captured the paper tree elements and dog/cat figurines. Lighting the elements for the Phantom at 1000fps required nearly 400amps of electricity focussed on a 3X6 space. " VIEW THE SPOT Why talk when you can singThe addictive and competitive nature of Singstar Rocks means there's never a bad time or place to work on your vocal chops thus we have these spots from DDB New Zealand PLAY THE MILKY SPOT PLAY THE BUSTIN SPOT PLAY THE ROCKDOC SPOT Snoring is a big, noisy problem that can have a huge affect on people. Grey Hong Kong's aim, therefore, was to promote Breathe Right as the solution for all snoring problems. VIEW THE SPOT Adidas are throwing a party and David Beckham, The Ting Tings, Estelle and Method Man are all invited. VIEW THE SPOT Because we're currently being exposed to almost 24/7 coverage of the global credit crisis DCN, Sydney thought that a parody of a cable news broadcast of the Australian Government's mid-year economic outlook press conference was a compelling and memorable way to launch director David Jagoda's new showreel. Using understated humour this self promotional viral conveys the idea that despite the current tough economic conditions when it comes to TV production thankfully, there are some things you should never have to compromise. With agencies receiving hundreds of showreels every year the trick was to try and find a way to stand out from the crowd. They thought about using George Clooney, Daniel Craig and Tiger Woods, but to be honest when it came to suaveness and sophistication not to mention being fiscally responsible no one could hold a candle to the Australian Treasurer, Wayne Swan. VIEW THE SPOT An Aucklander cerveza a beachDDB New Zealand devised special-build billboards to present Corona as the portal to a place where summer actually exists. VIEW THE AD Euro RSCG Buenos Aires created these print ads for client Citroen VIEW THE BEEF AD VIEW THE BOARS AD VIEW THE MONKEY AD 22squared, Tampa created these poster for raising awareness of the precarious position the North American Gray Wolf is in in terms of extinction. VIEW THE EMPTY SEARCH AD VIEW THE WOLF SCOPE AD VIEW THE HUNTED AD To create awareness of the new direct-to-mobile service from BBC News RKCR/Y&R London created this spot. VIEW THE SPOT Grow with milkTo communicate the added benefits of Anchor Super Blue - helps growing bones, with added calcium and vitamin d Colenso BBDO, Auckland created this spot. VIEW THE SPOT Guest judge: Craig Smith, senior creative, BBH New York
This week's guest judge is Craig Smith, a senior creative at BBH New York. He comes from a very poor, very large family somewhere in Northern England. Rather than work down pit, or at foundry (a family tradition) he set his sights on Australia as the place to build a future doing creative stuff.
He made a short stopover in HK where he squandered his life savings on Tsing Tao, suckling pig and dormitory accommodations at the YHA. It was here Craig landed his first real job. An Art Director working on ESPN, IBM, Amex, Outward Bound, Nike, BMW, The Economist and Seagram accounts. Seven years later he transferred to Singapore to continue working with many of the same and some new clients such as Guinness and Singapore Airlines. Six years later he was invited to join the EA Games team at W+K Portland. He's now based out of BBH New York where he happily revels in all that Vaseline, Axe, New York City Tourism and Johnnie Walker have to offer. To read Craig's review of this week's Top 6, click 'Read More'... BEST TV #1 PICK: JC PENNY - BEWARE OF THE DOG HOUSE Maybe it's because the dog house is like my second home, the fact that I love doing the laundry or both, but I really enjoyed this short film based on a simple truth. It could easily have turned out average but great dialogue, cast and direction turned this idea into an engaging experience that is worth four minutes of anyone's time. #2 PICK: ACTIVISION - BIKE HERO Although I got a little bored part way through this, I love the idea which is nipped from a piece of popular culture. It harnesses the true spirit of viral and is perfect for the target. It looks like it could have been executed by kids which makes it work so much harder. Too many viral films feel like ads online which is uncool, I commend Activision for walking the talk. BEST PRINT #1 PICK: ENDANGERED WILDLIFE TRUST I like the simplicity of this execution which builds curiosity and ends with hard-hitting fact. Uses the medium effectively! #2 PICK: THE MUSEUM OF CHILDHOOD Love the art direction and the idea. BEST OUTDOOR #1 PICK: ABSOLUT This made me laugh, perfect timing in a tough economic climate. I miss-read the line first and though it was just a sponsorship poster placement to announce the winning numbers, I thought this was equally perfect timing based on todays tough economic climate, but not as funny! #2 PICK: PARAQUAD SA Evironment, timing and message combine and deliver a powerful drink/driving message. (I particularly like the guy pictured right who's so trying so hard to demonstrate the idea). The world of disruptionTBWATequila Hong Kong redesigned The Disruption Consultancyâs global website to reflect its philosophy that unconventional methods lead to better results. VIEW DETAILS There are over 60 different bottled ale brands on sale in the UK , the nature of ale encourages such repertoire behaviour with an emphasis on local/regional flavours. The aim of the project was to counter this inherent promiscuity. JWT London for client Shepherd Neame targeted a younger drinker and positioned the beer as the opposite of crusty old ales, almost as an alternative to lager. VIEW THE STOCKINGS AD VIEW THE BOOB AD VIEW THE THONG AD Lebron James is a pussycat in his apartment in this 4 minute Nike viral from Weiden + Kennedy, Portland VIEW THE VIRAL As part of the Discovery Channelâs effort to support its new brand positioning and tagline, âThe World is Just Awesomeâ, the cable net turned to BIGSMACKtv Philadelphia to conceive and execute spots that showcase the often understated intensity of that statement. VIEW THE WILD SPOT VIEW THE AWE SPOT VIEW THE MONKEY SPOT What's going on down thereDraftFCB Kobza present this print series for Condoni Condoms that are flavoured like real fruit which can present a few problems. VIEW THE ALESSANDRO AD VIEW THE CAMILO AD VIEW THE RUDI AD A humorous 5 print campaign from Flying Machine for new Toll Bros City Living property - 303 East 33rd St, Manhattan, New York VIEW THE SANDWICH AD VIEW THE COCKTAIL AD VIEW THE POPCORN AD Neon bandThis ad from Net#BBDO Johannesburg pays homage to different genres of music represented at the music awards and there's no animation. VIEW THE SPOT |
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