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Seen and noted
Cirne Motos: The Best Dealership In Brasil Rio Grande do Norte always have many things to be proud of: natural beauty, award-winning athletes, artists and recognized intellectuals. Now, it just has won another one: the best Honda dealership in Brazil.VIEW THE CASHEW AD VIEW THE TAPIOCA AD VIEW THE SALT AD Moolmakers: CleanYourStreetViewGenk From now until October, the Google Street Car will again be spending time in our country. Mooimakers is using this opportunity to ask all Belgians to tidy their streets in preparation for this famous car bristling with cameras. After all, nobody wants to see their own street blighted by litter on the internet. With this campaign, Mooimakers is reinforcing its message, while being original in making Belgians aware that they should look after their neighbourhoods. The arrival of the Google Street Car is often a source of inspiration for all kinds of creativity. Some people even go as far as following the car so that they can appear on Googleâs images. But photobombing aside, these images can also reflect the unhygienic state of certain streets.VIEW THE GENK CONCEPT VIEW THE KORTRIJK CONCEPT Old Paso: MessFreeChallenge General Mills Australia has launched an international sports influencer led initiative via Thinkerbell, to herald the arrival of Old El Paso Tortilla Pockets, a new global product innovation uniquely designed for mess-free Mexican mealtimes. The campaign sees the brand kicking off a social media challenge, the #MessFreeChallenge, featuring Australian, British, Spanish, Swiss and French sports stars, stress-testing the product by holding and eating a filled Old El Paso Tortilla Pocket, whilst playing their sport.VIEW THE CONCEPT Save our Sons: Heartbeat The idea for the film Heartbeat was sparked by the popular parental refrain, "they grow up so fast." Director Kyra Bartley wanted to put that idea into the heartbreaking story of families living with Duchenne, where there's a struggle between celebrating as their boys develop, hit milestones and flourish as human beings - whilst at the same time knowing that every step forward is also a step closer to their body failing them.VIEW THE SPOT The Great Wall & WeChat: Moonments The moon festival is one of the most important holidays in Chinese culture, celebrating being together with family and friends. WeChat took this opportunity to create a mixed reality campaign aimed at symbolizing the strong power of Chinese culture, called 'Moonments'. WeChat enabled users across the globe to connect with each other by searching for the moon in the sky using their mobile phone and then transported users to one of the Great Wall Passes, directly from their location in the real world. Within 12 hours, over 20 million WeChat users gathered on the Great Wall from across the world. Agency: Tencent, Shenzhen.VIEW THE CONCEPT Thai Health Promotion Foundation : New Trend Educate people on the correct usage for antibiotics and prevent misuse. To bring attention to the cause of colds and sore throats, symptoms and cures will communicated through a fashion show.VIEW THE SPOT MaePranom: The Sauce Bowl SOUR Bangkok has launched this hilarious film for MaePranom ("Mother Pranom") chilli sauce which has been in Thai house holds for 61 year. The film aims to connect with a younger audience who seeks for a more convenient lifestyle by releasing the chilli sauce in a new tube package. The film shows a moody relationship between a married couples whose tiny problem has grown out of control because neither of them are listening to the other.VIEW THE SPOT Mediterranean Towers: Alive & Kicking "A few old people is no reason to shutdown a whole country thatâs how our latest campaign for the "Mediterranean Towers" Senior Living Residence kicks off. When the Pandemic struck, it soon became apparent senior citizens were especially at risk of contracting the covid-19 virus. So people were told to respect social distancing and families were warned to stay away from grandparents and elderly citizens lest they spread the virus to them. Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors â blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly.VIEW THE SPOT Orange International France : The Toy The awareness of our impact on the planet has increased, so Orange has decided to raise awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, but also of non-renewable natural resources that it is essential to preserve. In France, it is estimated that more than 100 million phones sleep in drawers. It is in this context that Orange is launching with Publicis Conseil a new campaign and gives everyone the power to act by a simple gesture: give a second life to their old phone by bringing it back to store. The film âThe Toyâ, directed by Frederic Planchon (Iconoclast), tells with great sensitivity and emotion the intimate, sincere and unconditional relationship between a little girl and her toy, the famous "Fisher Price" rolling phone. VIEW THE SPOT McDonalds: Bye Bye Balloons Through the years, balloons have become a symbol for McDonaldâs role as the go-to restaurant chain for families. And sure, balloons are colorful and fun. But when the fun ends, the popped balloons can end up littering the environment. As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonaldâs Sweden and agency NORD DDB now replace the balloons in all restaurants across Sweden. The latex balloons will be replaced with digital ones in an AR game â and will never again end up in nature.VIEW THE FIRST SPOT VIEW THE CONCEPT  To demonstrate Subaruâs track record for making vehicles that are safe, reliable and made to last â we transition seamlessly from the past to present to show the time it has taken to earn each coveted industry award. From winning Top Safety Pick 14 years in a row, to having the best resale value 10 years running, Subaru continues to build trust by creating vehicles that are made to stand the test of time. VIEW THE GROW SPOT VIEW THE VALUE SPOT VIEW THE SAFE SPOT  Not to think out loud, but endorsing brand vision through corporate values. What exactly is tech for good? Tencent, Shenzhen wanted the audience to find out their own answers, by presenting a documentary montage of historical figures and quotes. The meaning of technology is revealed as history and technology is been presented on the screen. VIEW THE SPOT  Replacing a car for an electric scooter leaves a free space for creativity⦠the garage. VIEW THE APPLE AD VIEW THE DISNEY AD VIEW THE RAMONES AD CDO Foodsphere Inc.: Bacon The processed cheese category in the Philippines has always been bland. Ads were mostly emotional and targeted to mothers, alienating the millennial's who are starting make their own grocery purchases and to cook for themselves. Danes Cheese created a unique product catering to their ever-changing tastes for food, and launched it with a film that adapted to their ever-changing taste for content, too. Agency: GIGIL Philippines.VIEW THE SPOT Speedy Handy: Always Be ReadyMaePranom Chilli Sauce: The Sauce BowlSOUR Bangkok has launched this hilarious film for MaePranom (Mother 'Pranom') chilli sauce - a brand that has been in Thai households for 61 year. The film aims to connect with a younger audience to promote the new packaging for the chilli sauce. The film shows a moody relationship between a married couple who are not listening to each other. Directed by Thanonchai Sornsriwichai the story is entertaining and filled with lots of unexpected twists until we see that MaePranom sauce now comes in new tube packaging. since launching, the film has created a large buzz with 4 million views in just 2 days. Previously, MaePranom has struggled to connect with younger Thai's.VIEW THE SPOT Facebook : More Questions More Answers Called âMore Questions, More Answers,â the campaign aims to get four million Americans to register and vote this year. The spotâs the work of Droga5 New York and was directed by Daniel Kwan and Daniel Schneider, better known for their work on rap music videos. In a statement, Facebook said the campaign is âa nonpartisan effortâ and was designed with COVID in mind, adding: "Designed to help people navigate a confusing election process. It is based on lessons from our COVID-19 Information Centre, which has been providing accurate and authoritative information from health authorities about the pandemic since March. This will do the same for voting."VIEW THE SPOT Guest Judge: John McKelvey, founder/CCO, Mirimar, LA/NYC
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 28, 2020 19:57 (Edited: February 17, 2023 05:19)
 This week's guest judge is John McKelvey, founder and chief creative officer of Mirimar in Los Angeles and New York. Winner: Uber Eats 'Showdown' via Special Group Australia. Who doesn't want to see a Star Trek Vs Star Wars showdown over something so trivial? I enjoyed all the performance beats, particularly Sir Patrick Stewart, and think Special Group and Smuggler made it fun and easy to watch. READ MORE Operation Smile Thailand: Masks For Smiles Operation Smile Thailand recently launched 'Masks For Smiles' to mark World Smile Day, a charitable PR campaign built around specially designed face masks to help raise awareness and funds for children with cleft lips and palates to get corrective surgery. To launch the campaign, Taya Rogers, a Thai actress and Smile Ambassador, is seen in a short film reminding people that wearing a face mask helps protect themselves and others, but in a twist, reveals that masks canât save everyone.VIEW THE SPOT First Bank: First To Make A Difference First Bank launched the #FirstToMakeADifference manifesto spot, starring the well-known Romanian actor Paul Ipate who presents a series of inventions, from automobile to burgers and from jeans to cinematography, that have were embraced by America and taken to the next level by Americans.VIEW THE SPOT Google ; Insta Highlights While many in Thailand use Google to search for answers they need, very few used the search engine to look for football related information. We wanted to show Thais that Google search was the easiest way to get in-depth real-time football information anytime.Due to being in a different time zone, most international matches happen late at night VIEW THE CONCEPT Alcalda De Guayaquil: HandsCalifornia Lottery Pac-Man Scratchers: Get your quarters ready Itâs time to pull out your neon leg warmers, track suits and fanny packs, and rock out to your favourite mixtapes, as California Lottery is giving people something to look forward to by taking us back to the carefree and colourful '80s. Created by David&Goliath, California Lotteryâs latest campaign 'Play On A Whole New Level' VIEW THE SPOT  John Lewis & Partners has launched a new campaign focused on the home. Created by adam&eveDDB and directed by Stink's Traktor, the campaign's central spot is inspired by humorous situations we are experiencing in our homes as a result of spending so much time in them. A new digital and social media campaign, which also launches today showcases the retailerâs inspirational, trend led collections. A separate strand of the campaign, which launched earlier this month in digital channels, focuses on the value of John Lewisâs home products while emphasising their style. VIEW THE SPOT  Ryan Reynolds marks the return to school with this Aviation Gin film launching the brands Homeschool Edition. It's the same Aviation Gin you already love, in a bigger bottle for when things get difficult. VIEW THE SPOT  This generation of children will need support to help them cope with the lasting effects of bereavement and loss long after the crisis is over, to avoid a long-term impact to their mental health and wellbeing. This is the message from Barnardo's on the same day the charity broadcasts the latest TV advert in its Believe in Me campaign, VIEW THE SPOT  The mammal most threatened by wildlife trafficking is one that many have never heard of, at least not until earlier this year: the pangolin. Creative agency Arnold, supported by a coalition of fellow Havas Group agencies and animation studio Zombie, has collaborated with World Wildlife Fund (WWF) to find a unique way to raise awareness of this threatened species and the issue of illegal wildlife trade.VIEW THE SPOT Absolute: Drink Responsibly Vote Responsibly The"âDrink Responsibly. #VoteResponsiblyâ campaign is the result of a creative partnership between The Absolut Company and Pernod Ricard USA, and led by global advertising agency BBH. The campaign features TV, OOH and digital and social advertising with a simple, yet powerful message: vote first and save your drink for after youâve cast your ballot. Pernod Ricard USA has also announced today that it will close its offices and adjust schedules for manufacturing facilities on Election Day to allow all employees time off to vote. VIEW OUTDOOR McDonalds: Bitten Billboards TBWAParis has created this outdoor 'Bitten Billboards' campaign for McDonald's.VIEW BITTEN OUTDOOR VIEW BIG MAC OUTDOOR VIEW CHEESBURGER OUTDOOR VIEW FRIES OUTDOOR Refuge: The Naked Threat Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO. Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes â which are illegal. AMV BBDO drew on real messages received by domestic abuse victimsVIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Hong Kong Tourism Board: Holiday at Home This year has come with unprecedented challenges for the world. In Hong Kong, domestic spending started slowing down in mid-2019. Citizens grounded themselves further when COVID-19 hit. Now more than ever, there is a need to focus at home and ensure that the people of Hong Kong are reminded of everything their city has to offer. It is an opportunity for everyone to discover and rediscover what makes Hong Kong unique. As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) VIEW OUTDOOR  Groupe Media TFO is a public media organization created by the government of Ontario, Canada, which produces and distributes French-language educational content. Now more than ever social media and online content influence the way we talk, think, and act, in turn shaping the way we see others and ourselves.Juniper ParkTBWA, and animation studio Wonderlust Media created and produced an animated short film, L'Ãcho, that takes a hard look at this truth. VIEW THE SPOT  JENNIE-O is serving up food, fun and a whole lot of flavor in their latest work from BBDO Minneapolis. More than ever consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favorites which was the key focus in this new work. The video spots highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Jula is one of Swedens biggest DIY companies. If you have a dream, they have 15,000 products that can help you make it come true. Like building your own guitar and be the hero by the campfire. VIEW THE SPOT  The campaign offers a visual interpretation of the sensation that accompanies eating KFC chicken. It allows viewers to imagine the sound a mouth makes when biting into it.VIEW THE DRUMS AD VIEW THE BALLOONS AD  The Jeep Gladiator is the world's first open-air truck, liberating adventure lovers with its removable doors, windshield and roof. Set in a remote meditation camp, this spot proves that true peace of mind really does come from within (a Jeep). VIEW THE SPOT  Written and directed by The Coyle-Larner Brothers, Fifa 21 shares a new film made in collaboration with Spindle, EA and 160over90. 'There Is Only One King' pays homage to 'the man, the legend, the King' that is Eric Cantona.âThe special film celebrates London, its people, and a shared love of football. As well as co-directing, Ben Coyle-Larner also wrote and performed the spoken word poem under his musical moniker Loyle Carner, and even pops up in a cheeky cameo. âVIEW THE SPOT Ad Council: Fatherhood Involvement Campbell Ewald USA has launched this #Dadication PSA campaign for Ad Council. #Dadication is just like dedication, but it means that as a father, you never stop being a dad. Thereâs no one right way as long as youâre there for your kids, even when it's not so easy. VIEW THE SPOT  The team at Harry Rosen, Canada's leading luxury menswear retailer, have been hard at work to prepare for the future long before the start of the COVID-19 pandemic. VIEW THE SPOT |
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Looks like a Western shootout in this print ad from Adsoul, Portugal 
YOUR HANDS ARE DANGEROUS. WASH THEM.
PIANO CABINET / Be Original