Seen and notedQuick thinking saves the day in this funny Lifesavers spot from Energy BBDO New York, Chicago. Directed by Bryan Buckley from Hungry Man. VIEW THE SPOT STEFAN SAGMEISTER: BUT IS IT A PENCIL?The second in the series of animated films for the D&AD Awards 2008 Call for Entries - Stefan Sagmeister describes the creative process behind his Yellow Pencil-winning AIGA Detroit poster. The film may answer the question, âBut is it a Pencil?â but it raises just as many about the nature of creativity and the creative process itself. Krzystof Bierski and Camila Carlow from Goldsmithâs College, London â a Student Awards 2007 in-book team â animated the film. VIEW THE VIRAL A group of people on an iced lake are fishing items from a frozen lake in this Ebay spot from BBDO New York. Man gets guitar, lady with red bag... VIEW THE SPOT Aardman Animation has created a new campaign to challenge and change attitudes towards disability. VIEW THE SPOT BBDO New York's new print capaign for Sony puts a twist on well known photographs. VIEW THE 'MEN' AD VIEW THE 'CHEETAH' AD VIEW THE 'GAME' AD It's funny how things with labels always seem to find their way home. The Sweet Shop's Noah Marshall directs this Brother P-Touch spot for DDB Sydney. VIEW THE SPOT A new push for the NBA from Goodby, Silverstein & Partners, San Francisco and Buck VIEW THE 'HEART' SPOT VIEW THE 'IMMOVABLE' SPOT VIEW THE 'ANTICIPATION' SPOT TEST DRIVE THE VIEWIt's tough on the farm so our farmer has to adapt and come up with a creative solution. VIEW THE SPOT Even the finest actors are vulnerable when working without a script - but beginning Thanksgiving Day (November 22), a staggering array of A-list Screen Actors Guild talent - including Sean Penn, Susan Sarandon, Jeff Garlin, Gary Marshall, and Harvey Keitel, to name a few - did just that as part of a "Speechless" campaign conceived by director/writer George Hickenlooper and writer Alan Sereboff. Driving home the importance of writers, the spots use various means to convey the actors' frustration in attempting to do their job without the proper tools. The ads are appearing exclusively on the Internet, the medium at the heart of the current WGA labor strike against the Alliance Of Motion Picture & Television Producers. Woody Allen, Charlize Therone, Philip Seymour Hoffman and others are slated to go before the cameras in the coming days. Music Forever Owner/Composer Anthony Marinelli is providing original music, sound design, dialogue editing, and the final mix on the 20-plus spots. Given the absence of scripts or storyboards, these elements play a more critical role than usual. Says Marinelli: "These are raw, mini-films with a screen-test-like quality, we're all shooting from the hip. The very nature of this campaign is that there is no script, so the music has to support the stories and pull them together without completely smoothing the rough edges.There is a new economic structure developing for all creative artists. It's nothing we could have planned for but it's something we all have to reconcile in order to survive. "Obviously, we are looking forward to a resolution and at that time the campaign will be complete. In a way, though, the spots are a documentation of this moment in time, something we'll look back on for years to come." VIEW THE SPOT Ogilvy, Toronto were tasked with informing punters that Winners have the best holiday gifts right up till the last minute. Winners go to the ends of earth and face great dangers to bring ads into the world. VIEW THE SPOT YOU ARE IN CHARGE OF YOUR LIFE IN A FIATFiat makes things happen in this new campaign from Leo Burnett Sao Paulo via Republika Filmes. VIEW THE 'HEROINE' SPOT VIEW THE 'CRYSTAL BALL' SPOT VIEW THE 'REAL LIFE' SPOT FIREWORKS SPREADS FIRESOn Guy Fawkes Night, the New Zealand Fire Service asked people to take more care with fireworks. VIEW THE POSTER STICKERS HIGHLIGHT GLOBAL WARMINGStickers are placed on the rear view mirror of cars to increase awareness of global warming. Two stickers were created by Bicara Communications, Jakarta - cracked soil and melting glaciers. VIEW THE 'MELTING GLACIER' AMBIENT VIEW THE 'CRACKED SOIL' AMBIENT This commercial from JWT Melbourne demonstrates Action #89 "Ring IT, just to see how they are" from the book "Change the World 9 to 5". Published by global social change movement We Are What We Do, the book contains 50 simple actions that everyone can do to make their workplace happier and the world a better place. VIEW THE SPOT The world is stuck in time as a young boy struggles to think of a wonderful message to have iced on a chocolate plaque for someone special in this spot from Shop London via 2AM. VIEW THE SPOT In this commercial for Ford, via Ogilvy, London, we see a series of situations where small birds are getting about by hopping on the ground or hitching a ride on an escalator, a window cleaners cradle or even a skateboard. The reason for this becomes apparent when we see a caption, which reads, âWouldnât it be a shame if birds never used their wingsâ. Finally, we see two people getting into a Ford S-MAX and metaphorically spreading their wings as they drive off together. VIEW THE SPOT GUEST JUDGES: MATT SMITH + DEREK GREEN, SAATCHI'S PARIS/GENEVA
This week's guest judges are Matt Smith and Derek Green, who are based out of both the Saatchi & Saatchi Paris and Geneva offices. They are joint-regional Creative Directors for Central Eastern Europe, Middle East and Africa on P&G. They roam this region meeting weird and wonderful people while trying to beat what the Saatchi NY office achieved last year at Cannes.
BEST TV Like our photo, The Ode to Axehad the best intentions of being funny and macho but turned out to be quite frankly, gay. So our thumbs up must go to the Carling commercial. Nice insight. Great use of beards. BEST PRINT We have to reach for the abstain button on this one, as it's our team that produced the Head & Shoulders 1961 campaign. So we can't say that it's the greatest H&S ad we have ever seen. Nor can we say that Nick, Jorg, Daniela and Arturo are all legends. So coming in 2nd place, sorry 1st, is the Wall Campaign for the Audio Products Group. BEST OUTDOOR When it comes to outdoor we thought the Bayantel DSL 'Problem Downloading' billboard was a good use of the medium but for us the real standout was the Mitsubishi campaign from Brazil. It's a beautifully crafted campaign and should do well during the festival season. In the end there is more fun in a Ford. A new spot from JWT Argentina directed by Armando Bo from Rebolucion. VIEW THE SPOT ROCK 'N' ROLL FROM WIEDEN+KENNEDY PORTLANDRandy Krallman takes a look at life on the road with a rock band in this campaign from W+K Portland VIEW THE 'T-SHIRT' SPOT VIEW THE 'SCISSOR KICK' SPOT VIEW THE 'THE' SPOT SATURDAY NIGHT DRAG QUEENSThis campaign promotes the drag queen Saturday nights at Manila's most popular gay night club. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD TINY HANDS WON'T CUT IT AT BURGER KINGYou need big hands to handle Burger King's Double Cheese Burgers as this spot from Crispin Porter + Bogusky, Miami shows. VIEW THE SPOT A mother and two daughters must leave the house quickly and calmly in this spot from Saatchi & Saatchi New York for JC Penney. Direction by Mike Long from Epoch Films. VIEW THE SPOT Hungry Man's Bryan Buckley directs this latest Visa spot for TBWAChiatDay Los Angeles. VIEW THE SPOT ACCESS THE SKY WITH RENAULT MIGANEA new print campaign from Lowe Porta Santiago makes use of the Renault Migane II Cabriolet's best feature. VIEW THE FIRST 'SKY' AD VIEW THE SECOND 'SKY' AD VIEW THE THIRD 'SKY' AD MITSUBISHI: EVERY ROAD LEADS TO AN ADVENTUREEvery road leads to an adventure in this campaign from Africa, Sao Paulo. VIEW THE 'LIZARD' AD VIEW THE 'SCORPION' AD VIEW THE 'INDIAN' AD DREAM A LITTLE WITH FLY BUYSPeople wear their dreams on the outside in this spot for a retail loyalty card from Clemenger BBDO Wellington via Robber's Dog. VIEW THE SPOT In this spot Jesus Christ comes in to promote the Betta Electrical Christmas Gift Card. VIEW THE SPOT STARBURST'S FULL ON FRUIT FLAVOURClemenger BBDO Melbourne has embodied the intense flavour of Starburst's lollypops in this new print campaign. VIEW THE 'SAMURAI' AD VIEW THE 'JOUST' AD VIEW THE 'TANK' AD There's a dress code in space. New Carling spot from BMB London and directed by Fredrik Bond. VIEW THE SPOT PRAY OUTDOOR WORKSM&C Saatchi, Auckland used Outdoor to promote online sermons offered by St Matthew in the City Church. VIEW THE POSTER PRUDENTIAL BOOKS AHEADSingh&Sons, Cape Town booked Laurence Hamburger from Egg to shoot this towering spot for Prudential VIEW THE SPOT PLAYSTATION 3: THIS IS LIVINGCLEARING YOUR CRIMINAL RECORDThis poster from Hot Tomali in Vancouver was used to convey the travel limitations in Canada associated with having a criminal record. VIEW THE AD KEEP YOUR DOG SMILINGThe brief was to give dogtoys.nl some extra attention a week before world animal day, with a minimal budget. The tennis ball is a well-known dog toy and 500 tennis balls were dropped in city-parcs. When the dog ran to his owner with his new found toy, it read: "Buy something different for a change. www.dogtoys.nl. Dogtoys keeps your dog smiling". VIEW THE AMBIENT THE UNCOMFORTABLE LIFE OF PAUL JENKINSOgilvy London's challenge was to reframe Comfort's core benefits so they'd serve as a reason why Comfort makes a good clothes day. Ogilvy wanted to dramatise how Comfort made you feel great in you clothes rather than just explaining how Comfort made clothes feel great. "Practically everyone we spoke to, whether in Europe, Latin America or South East Asia referred to Jeans when they were talking about clothes they felt great in," said creative director Alasdair Graham. "Jeans really are a universal item of clothing that eptimomises comfort - emotional if not always physical. Indeed, when jeans feel good, they're the item of clothing that people feel really comfortable in - the very stuff of good clothes day. This provided us with the campaign proposition: Say goodbye to cardboard jeans with Comfort. This opened doors for a number of other actvities, such as the short film which tells the story of "The uncomfortable Life of Paul Jenkins", a real-world character who suffers from cardboard jeans with serious lifestyle consquences but who shuns help, refusing to use Comfort to alleviate the symptons." VIEW THE SPOT GET WHAT YOU WANT ON VIRGIN BLUECummins Nitro Brisbane has extended their Virgin Blue campaign with a tactical push. VIEW THE 'CARBON OFFSET' SPOT VIEW THE 'VELOCITY' SPOT VIEW THE 'LOUNGE' SPOT |
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