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Seen and noted
 Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonaldâs took a deep dive into the meaning of its widespread nickname âMéquiâ to find out what makes Brazilians so passionate about the brand. The campaign âThatâs why I call McDonaldâs Méquiâ, crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.VIEW THE 4 SPOTS  The NGO Bandeiras Brancas, renowned for its campaigns against pedophilia and alcoholism, and with over 20 international awards, has launched a new campaign aimed at raising public awareness about the importance of preventing and combating issues that affect children, adolescents, and society as a whole.VIEW THE SPOT  The fight against gender-based violence continues! We want all women in Maranhao to know that they are not alone. If you or someone you know is experiencing violence, report it!VIEW THE AD The NGO Bandeiras Brancas, renowned for its campaigns against pedophilia and alcoholism, and with over 20 international awards, has launched a new campaign aimed at raising public awareness about the importance of preventing and combating issues that affect children, adolescents, and society as a whole.VIEW THE SPOT  The piece adopts a gamer aesthetic to promote traffic safety, aligning with the geek culture trending during a major event in Fortaleza. Capitalizing on this trend, the campaign connects with a young and engaged audience, creatively and impactfully highlighting the importance of respecting speed limits and avoiding risky behavior on the streets.VIEW THE AD  We found something inevitable that football fans do when they're nervous: they bite their nails. We took advantage of this truth to tell them there's a better crunch to calm their nerves: KFC's crunch. That's why, through a Digital, Print, and OOH campaign, we reached thousands fans in the region to tempt them to enjoy KFC's crunch during the Copa America.VIEW 3 OUTDOORS LG: Menopause Mode LG is rolling out beta testing for its newest project and feature - Menopause Mode. By integrating artificial intelligence, ThinQ connectivity technology, and smartwatches, the brand is able to provide a solution to identify and quickly respond to a serious problem faced by women in menopause: hot flashes, waves of heat that cause discomfort and affect sleep, compromising overall well-being. The initiative, created by AlmapBBDO, uses a smartwatch app, pairing wearable tech with a LG air conditioning unit. VIEW THE CONCEPT Heinz: Reviews For Naturalisation Heinz, the globally renowned condiment brand, has introduced an innovative initiative titled 'Reviews For Naturalisation,' designed to aid refugees in Brazil on their path to becoming naturalised citizens. This new program encourages customers at burger joints nationwide to leave positive reviews for immigrant staff, turning everyday feedback into powerful recommendations for naturalisation applications.VIEW THE CONCEPT  Colégio Nova Dimensão launches the "Don't Book This Guest: No Room for Dengue Here" campaign to combat the spread of dengue fever. This initiative creatively transforms common mosquito breeding grounds into unwelcome "resorts" for these pests. Featuring visuals of bottles as an "Open Resort," tires as a "Standing Water Hostel," and plant pots as an "Aedes Hotel," the campaign aims to raise awareness and encourage the community to eliminate standing water. VIEW THE 3 ADS  Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life. VIEW OUTDOOR CNA Idiomas: Gaming Exchange Brazilian project promotes a free exchange experience in the USA with American gamersIn Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.VIEW THE CONCEPT Volkswagen: Trucker Napp In a move to make Brazil's roads safer, Volkswagen Caminhões e Ãnibus is teaming up with Livelo â the country's biggest rewards program â to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points â which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. VIEW THE CONCEPT  The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new âSalvation Hangerâ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT  On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation.VIEW OUTDOOR  To solve one of the biggest problems for pet breeders, Kelldrin developed an animal education spray. The campaign shows that your pet can become much more elegant if educated with our spray.VIEW THE 3 ADS  Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores.VIEW OUTDOOR  AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. VIEW THE 2 SPOTS O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS  Named "Essential to Save," this student campaign aims to draw attention to an important issue, which is blood donation, but through an approach that subverts traditional advertising pieces typically created for donation campaigns. The idea is inspired by luxury bags advertisements, referencing blood bags as being ESSENTIAL to save lives.VIEW THE 3 ADS  Created by Soko, Dove's creative agency in Brazil, the initiative makes questions and provocations related to the topic take space on billboards, airports and strategic points in the city of Rio de Janeiro in different languages, such as Spanish and English, facilitating understanding for tourists from around the world, as well as content on Dove's social media.VIEW 4 OUTDOORS  Laughing is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of four and expecting her 5th child. VIEW OUTDOOR  The Nova Dimensao School adopts a robust and widely recognized pedagogical approach. Using artificial intelligence as a learning tool to raise awareness and educate new generations, with a special focus on sustainability.With this purpose, we have developed a campaign dedicated to Forest Protection Day, titled 'Artificial actions do not undo real damages.' VIEW THE SPOT Burger King: Whopper Island Burger King Brazil, has proposed Whopper lovers to change the name of McDonald's Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island. In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates "53 04'35.69"S 73 30'49.18", it's possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon. In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. "If anyone deserves a hot, fire-grilled burger, itâs this team that takes such good care of our volcanoes," joked Juliana Cury, CMO of Burger King.VIEW THE CONCEPT VIEW THE 1st PRINT AD VIEW THE 2nd PRINT AD VIEW THE 3rd PRINT AD VIEW THE 4th PRINT AD  The United Nations Conference on Climate Change meetings will have a different participation: in addition to traditionally suited representatives of countries, 25 children's testimonies from 12 countries will be heard. They talk about how their lives have been impacted by the climate emergency and demand effective action from authorities. The films were produced by UNICEF and Alana, and developed by Fbiz agency. VIEW THE SPOT  FIRE.CHANGE YOUR HABITS SO LIFE CONTINUES.Act responsibly and avoid forest fires.After the fires in previous years, we drew attention to the importance of each person's actions so that they do not happen again. VIEW OUTDOOR Hellmanns: The Waste Auction According to the United Nations, Brazil is the 10th country that wastes more food on the planet. U$11,6 billion are wasted every year, mostly at home. Research ordered by Hellmann's to Opinion Box shows that 8 in 10 Brazilians affirmed they had thrown food away in the last month. The study also identified that 53% of people say they avoid scratched, dented or stained ingredients when buying or eating food at home. Hellmann's took a look at the research to better understand Brazilians' behaviour towards the subject, since fighting food waste is the brand's main cause worldwide. In Brazil, Hellmann's leads the 'Unidos Pela Comida' ('United for Food') project in partnership with brand Infineat. Running since 2021, Unidos pela Comida has already redirected more than a thousand tons of food from industry and retail sources that would otherwise go to waste,VIEW OUTDOOR Fundao Bienal de Sao Paulo:The Meeting Point To attract a more diverse audience for the 35th Biennial of Sao Paulo choreographies of the impossible held by the Fundacao Bienal de Sao Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept "The meeting point for all points of view", with POV (Point of View) language. VIEW THE SPOT  November in Salvador is an immersion in the culture of the blackest city outside Africa. It is an exclusive moment in the calendar dedicated to the black culture. VIEW THE SPOT Gracie Humaita: Ju Jitsu Saves Man In Brazil, medication boxes come with a label that can appear in different colors. These colors serve as a key to direct medications for specific purposes. Controlled-use medications have a black label, such as those intended for mental health treatment. In parallel to this, we have recommendations from healthcare professionals stating that regular physical exercise can be as effective as the use of some medications. With this in mind, we use this information to promote the Gracie Humaita Fortaleza Jiu-Jitsu team, even drawing a comparison between a beginner in the practice, a white belt, and their ability to triumph over medication, represented by the black label.VIEW THE 3 ADS  We've all been through that moment when your luggage is "poorly treated" and the valuables we bought on the trip are broken. But now we don't have to worry about that anymore with Milium's new Powner BOND glue.VIEW THE ADS FIAT: Inboxing Fiat has created "INBOXING" via Leo Burnett Tailor Made for Influencers to Help Promote the "Passion Drives Warmth" Program.VIEW THE CONCEPT  There are 2 million autistic people in Brazil and one of their characteristics is the difficulty in communicating with their families and, consequently, with the world. One of the means of communication for most autistic people are visual communication cards that help them communicate about basic activities, such as peeing, drinking water, listening to music and even asking to use their cell phone. VIEW THE SPOT  "Yellow May" is a campaign from the Brazilian transit authority. Its goal is to prevent accidents and bring awareness of both drivers and pedestrians to the importance of transit safety.VIEW THE NEW PATHS AD VIEW THE WET ROADS AD  In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. VIEW THE SAGAN SPOT VIEW THE BTS SPOT  The Brazilian Bank Bmg presents its new campaign (created by the Brazilian agency Fbiz from WPP Group), which promotes the launch of the Bmg Women's Football Card. The action reinforces Bmg as an increasingly present and decisive brand in supporting women's football. The film stars Grazi, a great football (or soccer) player who plays for the Brazilian team Corinthians and the campaign was mostly created by women who work for the agency Fbiz, Bank Bmg and the production companies. VIEW THE SPOT  Based on some of the most claimed accidents and deaths to COSVI Life Insurance, we imagined with the help of artificial intelligence, how a person capable of surviving accidental deaths or illnesses would look like.VIEW THE DROWNING AD VIEW THE HEART AD VIEW THE STREET AD VIEW THE LIGHTNING AD VIEW THE CANCER AD VIEW THE ACCIDENT AD  Two million children aren't at school in Brasil. What can Unicef do? Find out, in this message created by Artplan VIEW OUTDOOR |
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Awareness campaign for the new speed limit in the city of Fortaleza
Exagerado BBQ show how big a burger could be 
Brazilian agency 11:21 Has a timely message for us in print