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Seen and noted
VIDEOCON CAN CLEAN ANY KIND OF DIRT New work again from Ogilvy & Mather Mumbai that gets the point across very simply. The campaign promotes the Videocon range of washing machines. VIEW THE 'CHIMNEY' AD VIEW THE 'DUMPING' AD VIEW THE 'DRAIN' AD  Sexy professional couple with house to themselves attempt a bit of sauce, only to find everyday obstacles rather spoil the mood... Swanky hotel website/publisher Mr & Mrs Smith came to Nice Shirt wanting to make a film to promote their website. We all recognised the urban couple trying to escape the drudgery of normal life with a saucy weekend. But try as you might, you can't fake it at home, there are too many distractions. So we shot this idea as a pastiche of sexy perfume ads. Hopefully it rings a few bells...Actually, hopefully it won't! VIEW THE SPOT SCARY MOVIE 3ONE YEAR STIRRING UP YOUR HEAD Euro RSCG's campaign to celebrate the first year of the magazine in Brazil. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  A doctor has to deliver some bad news to a patient and a woman confesses to an affair. Luckily both rooms are fitted with the Videocon range of air conditioners. Directed by Prasoon Pandey for Ogilvy & Mather Mumbai. VIEW THE 'CLINIC' SPOT VIEW THE 'AFFAIR' SPOT GUEST JUDGE: BOB WINTER, ECD, LEO BURNETT/CHICAGO This weekâs guest judge is Bob Winter, executive creative director at Leo Burnett/Chicago. In his first year at Burnett, he and partner Reed Collins won Cannes lions for work on Altoids. Before coming to Burnett, Bob spent three years at Goodby, Silverstein and Partners in San Francisco. He spent his formative years in advertising with DDB, where he created the Budweiser âReal Men of Geniusâ campaign and won Gold Lions in both the television and radio categories. Over the course of his career, he has also won at D&AD, the One Show, Clios and Communications Arts.BEST TV I don't know, I wanted to love something here, I really did, but we turned out to be just great friends. Maybe I wasn't drunk enough. The Audiad I found to be quite beautiful. I couldn't wait for the car to get built so I could see it in all its glory. The music was a great and unexpected choice. And the tag line: 'the slowest car we've ever built' is, I think, a great twist once I figured out that it's because it takes so long to build (unlike the car, I'm slow). But a long road to get there and I wonder if there couldn't have been a more surprising route. I also enjoyed the spectacle of the Lexuspop up storybook spot. I want that book for my kids. And I really do think it is a nice technique and fresh for the category. But I think maybe they made a cool book but forgot about the story a little. Right? BEST PRINT God, I feel like such a tool. You're all going to hate me. I swear I am trying. But I am not totally feeling it here. Maybe I'm on my advertising period. The Lowenbrauad was nice in its simplicity and restraint. And pretty surprising for a beer ad. And the Negroniad, well, it's a landscape made of meat. That right there is pretty great. You wake up and the sky is made of bacon and, hell, that's going to be a good day. But aside from being technically marvelous, I wish there was a bigger thought to connect it to. Am I wrong? Write me, fill me in guys. BEST OUTDOOR OK, we're in business. I'm not a total a-hole. The Slow Downbillboards are really great. Surprising and fresh and sure they might make you crash looking at them while you're driving but dang if that isn't a nice powerful thought. Well done. Yeah for advertising. And then I thought the Salvation Army human billboard would be really, really tough to ignore and hard to forget, which is exactly the point I think. And the WWF ad even though my partner Reed (Collins) says is a bad comping job is a very nice, simple powerful way to make a point.  TBWA Vancouver has created a humorous spot for Vancity Savings Credit Union. VIEW THE 'AEROSOL' SPOT VIEW THE 'BED' SPOT VIEW THE 'BUCKET' SPOT  These posters, created by FischerAmerica, Sao Paulo, are made by folding the paper. The idea is that even if you tremble, the picture comes out perfect with the Panasonic camera with Image Optic Stabilizer. VIEW THE MAN AD VIEW THE BOY AD  Ogilvy & Mather, Mumbai has created a series of outdoor ads to highlight the effect of sound as experienced through Videocon Tvs. VIEW THE ELEPHANT AD VIEW THE LION AD VIEW THE DOG AD  George Patterson Y&R, Melbourne has created a viral spot for Victoria Bitter, featuring members of the Melbourne Symphony Orchestra and Orchestra Victoria playing the VB tune with nothing but VB bottles. Says art director Ben Couzens: "At first we weren't even sure it was possible, but with renowned conductor/composer Cezary Skubiszewski's help and after a few early tests we knew we were onto something quite amazing. The result speaks for itself." VIEW THE SPOT YOUR LIFE FLASHING BEFORE YOUR EYES This one has been around for a few months but as we like it so much we thought it deserves to be shown on bestads. If you have not seen it before, individual billboards were placed closely with each other to form a flash of images as cars sped past them. The final billboards, spaced further apart revealed the message to slow down. From Saatchi & Saatchi Auckland. VIEW THE OUTDOOR SOMETHING TO DO IN THE HEAVY TRAFFIC The traffic to Brisbane Airport is terrible. But luckily, there's a better way to get there. Brisbane AirTrain. It can take passengers to the airport quickly and without the hassles of driving. So billboards with puzzles were placed in bad traffic areas to highlight why AirTrain is better option. VIEW THE FIRST OUTDOOR AD VIEW THE SECOND OUTDOOR AD VIEW THE THIRD OUTDOOR AD OUTSIDER USA'S RIC CANTOR SAYS 'NO STANK YOU' When director Ric Cantor of Outsider USA recently came to LA to direct his first job for the US Market, he stank up the joint. Actually, it was a high school in Seattle, where he spent three days filming a campaign via Wong Doody for the Tobacco Prevention and Control Program Washington State Department of Health. Falling under the campaign banner "No Stank You," spots include "Lung Balloons", "Chest Sitter", "Smokin' Hot", and "Stank A Lot". "The agency wanted all of the spots to be different," recalls Cantor. "I took each spot as a blank canvas that could be practical yet funny with natural, real characters." The result is a a comedic - and highly effective - antidote for the urge to smoke. VIEW THE 'LUNG BALLOONS' SPOT VIEW THE 'CHEST SITTER' SPOT VIEW THE 'SMOKIN HOT' SPOT VIEW THE 'STANK A LOT' SPOT KIDS ON SALE Show the plight of Human Traffiking in the world. Leo Burnett Johannesburg asks what would happen if you put a price on a human life. "Thanks to Graham Kietzman for the photography, and the Cameroon store in Nelson Mandela Square for the use of their shop window and of course the kids who gave us their time to do this idea," said Leo Burnett art director Alan Marks. VIEW THE AD VIEW THE CLOSEUP WHAT WOULD WE DO WITHOUT FISH? New print work from Callegari Berville Grey, Paris. 100% of the fish packaged by Findus is caught using responsible fishing practices. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD CRUSH SEES THINGS DIFFERENTLY Crush sees things in a different way. In these interactive magazine ads from Ogilvy in Colombia the fun that Crush brings to the day is demonstrated. VIEW THE 'BUS' AD VIEW THE 'CLASS' AD VIEW THE 'PROM' AD PRIVILEDGES WORTH GROWING OLD FOR Young people are taking action to qualify for the Senior Citizen's Account at Axis Bank in this outdoor campaign from O&M Mumbai. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD KAMASUTRA CONDOMS - MAKING UP FOR LOST TIME This print campaign from O&M Mumbai effectively creates awareness for the new 50-pack of KamaSutra Condoms. VIEW THE 'SOLDIER' AD VIEW THE 'ASTRONAUT' AD VIEW THE 'SAILOR' AD IF YOU DON'T KNOW ME BY NOW... "When you love football this much, you just want to share it with the world. We had 5302 footballs, 6 sexy female pilots and 1 helicopter to play with⦠brilliant." said Brothers & Sisters, London creative director Andy Fowler. VIEW THE SPOT A SMALL SCREEN MEANS A SMALL MOVIE On a smaller screen you get a smaller movie. A new print campaign from O&M Vietnam. VIEW THE 'JAWS' AD VIEW THE 'TITANIC' AD VIEW THE 'KING KONG' AD GET A REAL BIER AT THE END OF YOUR DAY Gorilla Communications has created a print and outdoor campaign that aims to inspire trendy Sydney beer drinkers to reconsider Bavarian Pure Bier. VIEW THE 'FALCON' AD VIEW THE 'MOUNTAIN MAN' AD NEGRONI - A WORLD CUT OUT FOR YOU Images created from sliced meats by DDB Milan. VIEW THE 'SNOW' AD VIEW THE 'WATERFALL' AD VIEW THE 'TUSCANY' AD PAPER DISPENSER FOR WWF This ad from DDB Bucharest introduces the new detergent from Persil, called Gold. Gold claims this new top of the range product removes any imaginable stains, leading to an impeccable white. VIEW THE AD  GO Film, New York's Aussie expat Simon McQuoid directs this spot for Venables, Bell & Partners, San Francisco. It provides hope for regular viewers of The Sopranos. VIEW THE SPOT  JWT Singapore's new print campaign for Mizuno running shoes - Designed to accelerate. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD STABILO STANDS OUT To illustrate the brightness of Stabilo Boss highlighters, reflective stickers in the shape of the highlighter were distributed to motorcyclists. These stickers were used as reflectors on their helmets. VIEW THE AMBIENT TEAM ONE CREATES POP UP ART FOR LEXUS "Pop-Up" uses a 30-foot pop-up book to tell 'the Story of the safest accident' for Lexus. In the spirit of Team One LA's Actively Safe campaign which debuted its first elements earlier this year, the safest accident is the one that never happens. VIEW THE SPOT WHAT IS IT THEY SAY ABOUT INNER BEAUTY? Inner Beauty? Yeah, right.... New work from Duval Guillaume Antwerp for BePerfect Esthetic Clinics. VIEW THE 'BRAIN' AD VIEW THE 'HEART' AD DUREX HELPS STAMINA AND CONTROL Hilarious new work from DDB New Zealand! Durex Performa condoms contain benzocaine (a mild anaesthetic), which helps men last longer in bed. To highlight this product benefit they distributed limited edition pillowcases alongside Performa condoms at New Zealand's biggest annual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.Vice sex stores as a continuation of the promotion. VIEW THE 'RED HEAD' PILLOW VIEW THE 'BLONDE' PILLOW VIEW THE 'BRUNETTE' PILLOW  These MTV on-air promos embody the MTV Tr3Ìs audience in an authentic manner and gives them a voice while at the same time breaking the Latino stereotypes. Directed by Evan Silver. VIEW THE 'ROBERTO' SPOT VIEW THE 'RUBEN' SPOT VIEW THE 'MIKE & THE LOWRIDERS' SPOT  Grey Melbourne use humour to sell a deadly serious issue. They were tasked to tell managers and supervisors who are busy and under pressure to keep safety at the top of their list of priorities. VIEW THE SPOT SWITCH OFF AND DO YOUR BIT FOR THE CLIMATE A spot directed by Chris Dudman (Robbers Dog) for Lowe New Zealand. By switching things off, turning things down and spending a little less time in the shower, you can do your bit for climate change. VIEW THE SPOT A BIG CATCH IN MELBOURNE Arguably the world's biggest Red Snapper ever caught in the central business district. This media stunt, created by Day & Age, launched the Melbourne Fishing Show & Outdoors Expo. VIEW THE AMBIENT VIEW THE CLOSE-UP DROGA/SMUGGLER LAUNCHES HONEYSHED Droga 5 and Smuggler, in association with Publicis, has launched HoneyShed, billed as the worldâs first broadband channel designed to fuse entertainment and shopping. HoneyShed flips the traditional advertising model. Forget branded entertainment with the undercurrent of a sales pitch: HoneyShed overtly celebrates the sell. HoneyShed is the first interactive web site designed to connect a generation that lives online to the brands they love via world-class video content while allowing them to chat with like-minded friends. Users simply click an âI Want Itâ button on a featured video and add their favorite items to a âStash.â Populated with great brands but uncluttered with banner ads, consumers may complete a transaction or simply spend their time digitally window-shopping. VIEW DETAILS  New from Partizan and Sir Frank Lowe's new agency, The Red Brick Road. Here Heineken reveals the authentic Jamaica to a bunch of tourists. VIEW THE SPOT |
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