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PROMO
Cartoon Network: Hall of Game Awards Forget the Golden Globes and the Oscar's this yearâs awards season is all about whoâs got Game. Nola Pictures'Bruce Hurwit recently teamed up with longtime partner, Cartoon Network, to create "Training," a clever spot starring Shaquille O'Neill and Nick Cannon for the Cartoon Network Hall of Game Awards. VIEW THE SPOT  This is where things get a little⦠strange. AMC's new reality show, Immortalized, dives into the quirky and peculiar world of competitive taxidermy. ACM's creative team wanted the commercial campaign to celebrate this unique brand of weirdness.These spots are a spin on stories featured in so many nature documentaries where wild animals face off against one another in an effort to survive.VIEW THE SPOT  TV spot by 358 Helsinki for MasterChef Finland's new season 2013. This season it's hotter than ever.Voiceover: Master Chef Finland on Nelonen in January.VIEW THE SPOT Keep them in Canada says Brazil The concept "Comedy Continentâ"expresses Latin Americanâs natural comedic talent to make fun of themselves. The film, via Wieden + Kennedy Sao Paulo, satirizes the Canadian hawks migration seeking the Latin American warm weather, showing their sudden behavior changes due to distractions they find when they get there.VIEW THE SPOT  In house launch promo for the 2013 MTV Movie Awards starring Rebel Wilson (Bridesmaids).VIEW THE SPOT  Rock Paper Scissors Editor Biff Butler collaborates with Smugglerâs Todd Field and Ogilvy in a recent promo for Time Warner Cableâs On Demand product.VIEW THE SPOT Soundtrack to Auckland The government is reviewing the funding of New Zealand's orchestras and the Auckland Philharmonia Orchestra is fighting for a fairer share. So how do they get heard? The APO, via Colenso BBDO, Auckland, released a performance of Tchaikovsky's 1812 Overture as a single with the aim of getting the APO to #1. If they get to #1 the government will definitely hear them. VIEW THE CONCEPT  Meet an Indian yogi who can do all the asanas (positions) except one. His struggle to attempt it results in hilarity in this promo for Comedy Central from Viacom 18 India VIEW THE SPOT  A pair of bonesetters work hard to put the funny bone back into India in this Bawa , India production .VIEW THE SPOT Case Study: World's richest sneaker colouring competition It trumped Australia's most prestigious art prize by one dollar, turned the art world on its head and put Foot Locker at the heart of sneaker culture. It was all to prove Foot Locker's passion for sneakers. With a top prize of $50,001 and a finalist exhibition in the home of the prestigious Archibald Prize, Foot Locker elevated sneaker art to fine art and gave people a new platform for self-expression. It was the most exciting collaboration in Australasia's sneaker history with templates to 'colour-in' from Nike, adidas, Converse and Puma. This resulted in 6,177 individual artworks. VIEW THE CASE STUDY How one little pen got noticed by 230m households The oldest and fiercest rivalry in World Cricket, 'The Ashes', was being fought in Australia over summer 2010/11. The broadcast reached 230 million households. Artline wanted a presence but didn't have anywhere near the budget necessary to be involved. Any guerrilla activity would need to run the gauntlet of security, exclusion zones and big brands. VIEW THE CONCEPT  Hakuhodo Tokyo has created a sales promo campaign that allows Zima drinkers to kiss a celebrity.VIEW THE IDEA Batelco INFINITY - Trailer II Over 48000 fans 'Like' it on www.facebok.com/batelcoinfinity join the INFINITY experience global phenomena today. An EPIC journey through people's ideas coming to life. It's INFINITY from Batelco - The biggest innovative ad Film. INFINITY was more than one year in the making with new technologies, and innovative interactive layers and two accomplished directors. watch trailer 1 & 2 and stay tuned for the release this October plus exclusive materials VIEW THE TRAILER  Leo Burnett, Sydney knew that amateur photographers find inspiration in galleries and exhibitions, by having the chance to see through other people's eyes. So Canon gave them the opportunity to create their own exhibition, in a way that didn't just showcase one person's way of seeing, but thousands. Photo 5 began with a simple brown box containing 5 simple items. Each item acted as a brief, which we asked photographers to shoot in their own creative interpretation, to form the content of the exhibition. Launched as part of the Festival of Sydney, the Photo5 Gallery showcased over 7000 photographs, each a different way of interpreting one of the five items. Through the experience of seeing so many different creative interpretations to their own, Photo5 created a unique connection between photographers and the brand.VIEW THE CONCEPT  Betfair challenged M&C Saatchi, Melbourne to develop an idea big enough to promote racing's ultimate prize, a trip for two to Royal Ascot. So they created Pancho, the biggest pinata ever created in Australia, and then released him at various Spring Carnival events so punters could have a crack at him. But for those who missed seeing him in person, director Nick Ball from @radical.media has now brought Pancho's tragic story to life on film. VIEW THE CONCEPT  MTV re imagines West Side Story in this campaign to promote the 2009 Video Music Awards. The campaign features 11 spots and this 3 minute music video which is a modern take on West Side Storyâs climactic song "Tonight", with Leonard Bernstein's music updated by Bill Sherman and Lin Manuel Miranda, the Tony Award-Winning musical team behind In The Heights. The campaign is produced by MTV's award winning On Air Promos department that, in recent years, has helped launch a talented and diverse stream of directors such as Randy Krallman, David Horowitz, and Aaron Stoller. VIEW THE SPOT  In Hong Kong, European football has a close and keen following at both club and international level. adidas, being the leader in football, looked to be the leader in exciting fans about EURO 2008 and in doing so, sell adidas EURO 2008 merchandise. VIEW THE AD  In Hong Kong, European football has a close and keen following at both club and international level. adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell adidas EURO 2008 merchandise. VIEW THE AD Flipping is not impossible Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was - 'When 1.3 billion people get behind their athletes Impossible is Nothing.' TBWA\TEQUILA Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes. VIEW THE AD  In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong's number one selling youth magazine, MILK. So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong's newsstands. Fans would find France, Argentina, Germany and Spain and every single one was autographed. It was the first time any magazine had been used to sell apparel in this way. VIEW THE AD  To launch the new 'Unbuttoned' range of 501 jeans into the Hong Kong market, Levi's looked to maintain its sense of originality and individuality, however endless funds were not available, so a simple magazine campaign was briefed via TBWA\TEQUILA Hong Kong. 'Live Unbuttoned' is about expressing individuality, living outside of conventions and shunning social restraint. So the 501s had to be advertised in the most unrestrained way. VIEW THE AD  CMW created an unusual campaign to promote an unusual vehicle â the Lotus Evora â the first launch from supercar marque Lotus in more than a decade. At high-profile events in Britain in recent months, including Wimbledon, the Harrods sale, Elton John's White Tie & Tiara ball and Henley yachting regatta, 'faceless' people appeared in the crowds. Videos of the characters subsequently appeared online and mainstream media (including The Daily Mail, Metro and ABC news in the USA) picked up and covered the story. Searching for 'faceless people' on Google led to a sponsored link for a microsite featuring a timer counting down to the launch of the new model at the London Motor Show in late July. When the timer reached zero, the launch was streamed live online and within a few moments, the site turned into a full brand website for the newly revealed car. VIEW THE AD  Saatchi & Saatchi London's goal was to re-affirm Carlsberg as the champion of grass roots football. As the crowd waits expectantly for the match to kick off there is an announcement over the public address system. At first, the message starts off like any typical public announcement. However as the message continues you soon realize that itâs far from an ordinary announcement. VIEW THE IDEA  Johannes Leonardo is launching Nomis Sports AG via the Right Boot Store, currently debuting in Berlin. The store asks customers to stop buying into the hype surrounding the sports industry, and instead âAsk your feetâ. And it does so across the road from the Adidas Originals store in the Berlin-Mitte district. The Right Boot Store is based on the fact that the human body is the perfect mechanism to compare the quality of one boot against another. Customers can simply walk into the store, choose a Right Boot that fits, take it home at absolutely no cost and test it by wearing their current boot on their left foot. If customers prefer the Nomis Right Boot after 2 weeks, Nomis will send them the matching left boot at the price of a regular pair. VIEW THE IDEA GLOW IN THE DARK MENU South Africa has been experiencing power outages country-wide due to the power crisis. Lowe Bull, Johannesburg's client is immune to this since their pizzas are wood-fired. VIEW THE IDEA  These pillowcases were placed in hotel rooms at a pet care trade conference. As Catsan (kitty litter) Crystals wasnât one of the main products to be featured, Clemenger BBDO, Melbourne's task was to ambush the conference with a memorable idea that highlighted the product benefit of âmaximum odour control.â VIEW THE CONCEPT COLOSEUM GETS A PIZZA THE ACTION To stir up the competition, Mark BBDO, Prague sent a delivery guy from Pizza Coloseum to other pizza places in the city. He shouted "Who ordered pizza from Pizza Coloseum?â And they shot the reactions of people with hidden cameras. The event itself happened in two waves in a few dozen Prague pizzerias. The video was also used as viral video and as part of the clientâs web self presentation. VIEW THE CONCEPT THIS BOOKMARK CAN SAVE LIVES Every year, more than half of the total drowning victims in South Africa are children. This is mostly due to adult negligence and often occurs while parents are either reading or sleeping on the beach. DDB South Africa developed a bookmark that served as a simple, yet powerful reminder for parents to keep checking on their kids while they are reading. These were handed out at beaches and at public swimming pool areas. VIEW THE IDEA HAPPY HOLIDAYS FROM DAVIDANDGOLIATH The davidandgoliath brief was to come up with a smart xmas card for clients and suppliers. VIEW THE AD  To promote an article in P Magazine about the daily life of women wearing burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. VIEW THE CONCEPT |
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A new container designed to lazer beam mosquitoes and promoted by TBWA Istanbul. 