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Seen and noted
The future is Steinlager Pure: it should be good The 3rd installment in the Steinlager Pure campaign looks to the future of New Zealand with the belief that If we stay pure and uncompromising to the things that made us great in the past - the future's sure to be good. Fronted by US actor Vincent Gallo, who follows in the footsteps of Willem Dafoe and Harvey Keitel. The new spot, directed by Australian director Christopher Riggert from @radical.media, coincides with an online campaign for Steinlager Pure called Pure Futures - http://purefutures.co.nz/splash.aspx, in search of inspiring kiwis who are 'future awesome'. VIEW THE SPOT  Jalna has launched a campaign via Booker Wilson Sydney for a yoghourt that is a godsend for people who are dairy intolerant. VIEW THE AD A ray of employment hope In Japan, economic crisis is affecting employment. Only 61% of college grads will find jobs. JWT Japan's challenge was to grow Japan's No. 2 job site during a time when there were no jobs. While others were making empty promises, MyNavi wanted to do well by being good. MyNavi gave college grads hope for the future. VIEW THE SPOT  The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. VIEW THE WET DOG SPOT VIEW THE CHARMIN SPOT  DDB Melbourne launches a new campaign using gentle humour to extol the virtues of Heinz Soups this winter. VIEW THE KIDDO SPOT VIEW THE SECRETS SPOT VIEW THE TAKEAWAY SPOT  Venice, CA-based Backyard director Phil Brown artfully captures various sectors of the global economy in a new :30, "We're All In This Together" for Verizon out of McCann Erickson, NY/Utah. VIEW THE SPOT  The Canadian government created guidelines prohibiting fast, fun driving in commercials. TBWA Toronto used this opportunity to do something different to launch the Nissan Sentra SE-R. VIEW THE SPOT  Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. VIEW THE SKIRT SPOT VIEW THE PURSE SPOT Tunnel vision Ealu is a new documentary series on TG4 telling the bizarre, daring and sometimes farcical true stories of Ireland's most famous jail breaks. To suitably dramatise the show Publicis QMP, Dublin borrowed the classic tunnel-dig-trouser-leg-dirt-drop technique. With a fascinating account and recreation of a different breakout every week it promises to be 'half an hour of pure escapism.' VIEW THE AD PLAY THE SPOT How to keep it in the family800 furniture retailers with one click The first website of its kind in Australia, connectfurniture.com.au allows consumers to browse more than 800 local furniture retailers. The campaign via George Patterson Y&R, Melbourne launches this week with an arresting series of executions featuring different online avatars shopping for furniture. VIEW THE FAMILY AD VIEW THE BUTTERFLY AD VIEW THE ALIEN AD New for old bags Tuffy is a plastics company that makes a range of 100% recycled refuse bags. The brief for Saatchi & Saatchi, Cape Town was to communicate the benefits of buying this range over the alternative. VIEW BURGLAR OUTDOOR VIEW MURDERER OUTDOOR VIEW WHITE COLLAR OUTDOOR The captain of your phone Ovi offers a selection of awesome games for your Nokia, including the timeless classic Battleship. Using the classic red 'peg' icons, JWT New Zealand brought the game to life for the old sea dogs who played as kids and, more importantly, the next generation of Battleship captains. VIEW BATTLESHIP 1 OUTDOOR VIEW BATTLESHIP 2 OUTDOOR VIEW BATTLESHIP 3 OUTDOOR Looking for sox partners Despite Fisher and Paykel having the best engineers, technicians and designers working 24/7 on making the most innovative appliances in the world, there's one thing they still haven't figured out. What happens to your socks? Colenso BBDO helps answer the question. VIEW INTERACTIVE DETAILS Online intercourse with cancer Online campaign from Pacwebco Vancouver for raising the awareness of the newly founded non-profit organization "Fuck Cancer". We're out to change the way cancer is treated and perceived. VIEW INTERACTIVE DETAILS The enforcer wants you to buy Russell 'The Enforcer' Ingall is a V8 Supercar racing driver who is the public face of car parts retailer Supercheap Auto. SapientNitro, Brisbane was charged to create a campaign that would invigorate 'The Enforcer' property, targeting car fans. VIEW INTERACTIVE DETAILS  To launch the Mercedes C-63 AMG sports model Shalmor Avnon Amichay Y&R Interactive, Tel Aviv focused on its most exciting feature: its acceleration speed. 0 - 100 km/hour in 4.5 seconds flat. PLAY THE SPOT  These spots from GSD&M Idea City, Austin are the follow up of the The Shopportunity campaign which originally rolled out fall of 2008. VIEW THE FAUX PAS SPOT VIEW THE ROMAN SPOT  The most famous photographer, Walker Evans, that portrayed history moments of the Great American Depression of 1929, devoting the biggest American photographer of century XX. With the title "No, He didn't say 'say cheese' before taking his photo", one of the pieces shows the suffering of the population at the time. Another one brings the heading "At a time when no one had anything, those with a camera made history". VIEW THE SAY CHEESE AD VIEW THE CAMERA AD VIEW THE SAY PHOTOS AD A social stunt "Cause for concern", is an avant-garde satirical sketch show, that was about to start its second season on Israel's Channel 10. Unfortunately, it was stuck in a very bad time slot: Saturday, 11pm. Plus, due to the Channel's financial issues, it got absolutely no promos, no PR and no advertising budget. McCann Erickson decided to ask Israel's 15 most popular bloggers to advertise the new season, for free. VIEW INTERACTIVE DETAILS Max your life to legendary status AMV BBDO have created a new digital and experiential campaign for Pepsi Max. The campaign aims to increase the number of ever growing fans of the Pepsi Max brand by adding fun and excitement into the lives of its drinkers. Rather than showing consumers what a good time looks like, the Pepsi 'Max It Legends' campaign will inspire and enable them to create their own. When you visit the site you are greeted by 3 legends. These three mates have been there, done it and lived their life to the Max and now they want to share their wealth and help young lads who have lost their oomph to max their lives. The Maxitlegends.com site will house films which will give a taster of the lives the Maxitlegends have lead. The legends have thrown down the gauntlet to sets of mates , asking them to prove they have what it takes to live like legends. The Legends have £150k and a team of assistants to make three sets of mates' legendary dreams a reality. The public are challenged to answer one of three briefs, themed around Football, Music and Film by uploading a 60sec film proving that they and their mates have got what it takes to become legends. VIEW INTERACTIVE DETAILS  One of three introductory commercials created by McCann Erickson Dublin for 3 Mobile where we see customers, who have just joined 3, first discover new and unexplained magical powers. VIEW THE CUP SPOT VIEW THE JUMP SPOT VIEW THE PEN SPOT Friendly showers A poster campaign via Grey Kuala Lumpur to raise awareness for Furry Friends Farm, an NGO that rescues stray animals, shelters them and puts them up for adoption. The idea is to demonstrate Furry Friends Farm's dedication to rescuing animals in a humourously exaggerated manner, that resonates with animal lovers. VIEW FIRE OUTDOOR VIEW FLOOD OUTDOOR  Three print ads from DDB Brazil featuring painters (Rembrandt) "I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there's one thing I haven't seen yet: you. Come. I wish to see you." VIEW THE REMBRANDT AD VIEW THE RENOIR AD VIEW THE VAN GOGH AD  Posters via 22squared,Tampa promoting Wing Tuesdays. A time to celebrate. VIEW THE CORK AD VIEW THE POPPER AD VIEW THE BALLOON AD Inside the Socceroos' secret training camp M&C Saatchi, Sydney celebrates Optus' involvement with Australian football with a glimpse within the Socceroos' secret training camp in the first stage of a major campaign timed to launch just before the 2010 FIFA World Cup. The campaign is spearheaded by a 60" commercial featuring Socceroos Tim Cahill and Lucas Neill taking on their toughest opponents yet - a team of wild animals. VIEW THE SPOT - HI RES VIEW THE SPOT - LOW RES  It's not just environmentally friendly, it's all kinds of friendly in this spot for AXE from zig Canada. VIEW THE SPOT  Directing collective Kompost, working via DUCK Studios and the Grey Group, created a visually explosive spot for Green Earth Technologies. VIEW THE SPOT  SBS TV has exclusive rights to The World Cup. The first stage of the campaign from US Sydney involved finding the biggest football fan from each competing country, then setting off around the world to capture their story. VIEW THE SOUTH AFRICA SPOT VIEW THE ENGLAND SPOT Getting a messy message The mudra group Bangalore create some dramatic print ads for the traffic police VIEW THE DONT DRIVE HER DEAD 1 AD VIEW THE DONT DRIVE HER DEAD 2 AD VIEW THE DONT DRIVE HER DEAD 3 AD  The Hills: The Final Season. This spot was created by the MTV creative team to promote the final season of The Hills. VIEW THE SPOT  Adam & Eve utilise Billy Joel's "Always a Woman" in this spot for John Lewis. VIEW THE SPOT VIEW THE SPOT (LOW RES) Guest judge: Angus Wardlaw, CD, Saatchi & Saatchi NZ, Auckland This week's guest judge is Angus Wardlaw, the soon to be new creative director of Saatchi & Saatchi New Zealand, recently hired by ECD Dylan Harrison. Angus has won over fifty awards for writing national and global advertising campaigns.My pick: Honda. Get's me every time. Awesome track, beautifully shot in an incredible location with a guy who is so cool, he makes me want to grow handlebars and drive my car over a cliff too. However, one thing about this cheeky redux is that I don't quite understand how we all end up in Mike O'sullivan's jacuzzi? ...it doesn't matter. READ MORE Status symptoms The whole question is: The more expensive the car, the more important the driver? The car as a status symbol is this mindset still in keeping with the times?The campaign from Nordpol+ Hamburg would like to play its part in the current discussion. VIEW INTERACTIVE DETAILS |
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