Seen and noted
Forsman & Bodenfors has launched its latest ad for IKEA, directed by Knucklehead's Maceo Frost through Folke Film. 'What If' is a thought-provoking, evocative film that beautifully portrays the brandâs mission for a more sustainable and innovative future. A subject close to director Maceoâs heart.
In Asia, Taiwanese people are widely considered humble to a fault. Many see their politeness as a weakness. This film via Ogilvy, Taiwan, embraces the respectful and humble nature of Taiwanese athletes and shows that when it comes time to play, they donât pull any punches. For the first time in over 10 years that Nike created a âJust Do Itâ film specifically for Taiwan. Taiwan is legally know as Republic of China and under the rule of China even though its a completely different state, culture, people. Previously. they have had to use the work from Nike China until this year. Itâs the first time Nike is really getting behind them and authentically celebrating Taiwanese culture in a work of this scope and calibre. This is a huge moment for Taiwanese youth to see their culture and language in the mainstream and take pride.
For many it's just a toy. For some, it's an incredible puzzle. And to a select few, it's the ultimate tool with the power to beat time, time after time. The world knows them as speedcubers. They may seem ordinary and extremely poised in their everyday life. But, put a Rubik's cube in their hands and they become beasts. As fast and furious as one can be. Exide, a brand that believes in the power of relentless passion and inner spirit, celebrates these dynamic human values under its newfound #WhatDrivesYou ideology. And in its journey of upholding such people with extraordinary drive, EXIDE came across the curious and ingenious Siddhikant Mishra, from Bhubaneswar. A math major by qualification, and a speedcuber by passion. An ordinary guy who holds unbelievable records in speedcubing. Solving the most complex patterns of Rubik Cubes in a few flicks of his fingers. At times, even without looking at it. Agency: J. Walter Thompson, Kolkata 
Directed by Sweetshopâs Mark Albiston. 'Bounce' for Three Ireland from Boys and Girls sees a Mother and Daughter who are physically separated brought back together via FaceTime to play on a bouncy castle. 
Merck introduced the first treatment for Multiple Sclerosis (MS) to the market in 1998, and has been helping patients manage the condition ever since. To celebrate their 20-year anniversary, McCann Health London created a short film, to be shared in healthcare channels and amongst the MS community.
The Pope was visiting Ireland for the first time in nearly 40 years. And when we discovered that his holiness drives a Classic 1984 Renault 4, we had some divine inspiration.
Futura DDB and Ecologist without borders together with volunteers created actual typeface from a waste they have collected on the cleaning of the country of Slovenia. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED â even as art. It is also vectorized so anyone can leave or type a message in a font made from real garbage.
To help 'Illuminated Pedestrians' on dark crossings Mark+ Brasil has installed mobile lanterns to alert drivers that they are crossing the road.
Comfort is a universal, human truth. We all get it, we all understand it, even if comfort for one person is completely different to another. Therefore, the universality of this new comfort platform gives Pillow Talk the tools they need to build genuine relationships with all Australians, no matter their age or background. So, to launch a brand that completely and utterly champions comfort, McCann turned to Pillow Talk staff â the comfort experts â to tell their own unique stories about what comfort means to them. What resulted was an inspiring and moving brand film that captured genuine emotions from real Pillow Talk staff. The film, launched in cinema, across YouTube and social channels, introduced Pillow Talkâs new brand positioning âfor the love of comfortâ, new logo, and complete new look to Australianâs for the very first time.
From the beginning, Amnesty International is made of people of all backgrounds and ages, gathered to raise their voices and fight for the respect of human rights. The NGO operates without any financial support from governments or companies, which gives it full independence and great legitimacy. Citizens and volunteers are the true driving force of the movement. To remain a powerful movement, Amnesty International France has to recruit as many people as possible to join the fight including a new generation that does not engage in NGO activism. Recruiting is the real challenge in todayâs times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action.
The milk market has changes a lot in recent years. There are so many more choices, not least plant-based dairy alternatives that argue they are a great substitution for milk. Thatâs why Arla, the biggest milk brand in Sweden, have created a concept to remind people of something that might seem obvious but that people forget. Other beverages might look like milk. And they might even claim they have similar health benefits. But they will never ever taste like milk. Simply because only milk tastes like milk. Agency: Akestam Holst, Stockholm.
Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris, one of the most successful companies in the European Adriatic region, wanted to convey on the occasion of publishing their latest Annual Report. This publication contains Adris last yearâs business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris results, and the companyâs ability to cope with any situation. Agency: Bruketa&Zinic&Grey
In support of the most comprehensive discount for educators on the purchase or lease of a new vehicle, MRM//McCann Detroit created a message for General Motors that focused on gratitude â rather than a discount on a vehicle. The result: A video that shows just how much educators mean to the students they teach every day. It was a natural fit â since the GM Educator Discount already acts as a âthank youâ for all of their hard work and dedication, it made sense to continue that gratitude with a campaign that was both sincere and heartfelt. The team found five schools with grades ranging from first through twelfth and interviewed teachers under the guise of âcreating a video about the teacher community.â Then, they secretly interviewed their students and asked them why they loved their teachers and what impact they made on them. Finally, the teachers were surprised on-camera with visits from their students and two words they seldom hear, âthank you.â There were tears. There were hugs. There was gratitude. And most importantly, it was genuine.
This campaign aims to change perceptions of the Central Coast and encourage Sydneysiders to book a trip there during the quieter off-peak season months. Locations are set at Fisherman's Wharf in Woy Woy, Strickland State Forest and Norah Head; displaying a range of activities for everyone to enjoy. Just an hour away from Sydney, the Central Coast is the perfect place for a little adventure.
Nail Communications has teamed up with progressive organisation ACRONYM to develop and launch spots starring condescending older people with the goal of spurring young US voters to register to vote and show up to the polls on Election Day. 
Spark and Colenso BBDO have launched a new campaign, continuing its Little Can Be Huge platform. This time it's to celebrate the power and opportunity the next generation will have, thanks to voice technology. The campaign shows the adorable revolution that ensues once a nation of curious kids begin fact-checking information that, to previous generations, would have been challenging to answer. In the 60 second launch film, we see kids quizzing voice assistants for answers to some of the biggest questions - like will vegetables really make me taller? And can a stork really carry a baby? 
After starting with one brew 156 years ago, Coopers Brewery today produces a portfolio of nine beers under the Coopers brand. From full flavoured ales and stout to refreshing lagers and lower alcohol beers, there really is a Coopers beer for any occasion. This brand truth lead to the development of a masterbrand campaign that showcases the Coopers range in an insightfully fun way. Fun, because itâs beer, right. Agency: kwp! Adelaide
Herron OsteoEze Active is formulated specially for those with an active lifestyle to reduce joint inflammation, improve joint mobility and provide temporary relief of pain in individuals suffering from osteoarthritis. We created an animation that highlighted OsteoEzeâs benefits of giving back to your joints which have been through a lot over the years - 7 half marathons, 15 years gardening, 4 hiking trips and 25 years of surfing.â¨The initial paper art silhouettes were first 2D built and then animated for online content, website and in-house TV. 
This film is inspired by the life of Ms Sonal*, a patient suffering from Motor Neuron Disease (MND). MND patients lose their ability to move & speak. Samsung and Asha Ek Hope foundation, India's first registered non-profit NGO supporting people with MND, are developing the first personalized AI Voice assistant for Ms. Sonal*, so that her voice can live forever. Agency: Cheil India.
FCB West, in partnership with Leviâs, today announced that it has launched a multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6th. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: âYour vote is the ultimate use of your voice. So use it.â Launching ahead of National Voter Registration Day on September 25th, the campaign kicks off with a national television campaign entitled 'Use Your Vote', created by FCB West. The integrated campaign, consisting of digital and social, features people from around the world unified by one common theme: using their voice, casting their ballots, and participating in their right to stand up and advocate for what they care about â powerfully set to the lyrics of Aretha Franklinâs 'Think'.
Le Pac roster directors AB/CD/CD release a new film for Renault. The new depicts a young girl putting some toy cars through their paces on an obstacle strewn racetrack set to the track Heavy Young Heathers by Joey Lawrence of Arabia. This charming film shot mainly form the childs POV sees the toy cars discarded as is called off to something else. The film was created by We are Social and the directors are repped by Forever in the UK/Agent Elson in the UK. Later her father finds one of the cars under her bed and gives it to her delighted younger brother who immediately runs off to excitedly play with it showing that second hand cars give great pleasure.
In advance of single-game tickets going on sale Wednesday, the Bucks today unveiled a new marketing campaign: Built to Stay. While the Bucks previous campaign, âOwn the Future,â was about reconnecting the team with the community and creating hope for the future, âBuilt to Stayâ is about bringing those promises to life on the court and in the community. With global superstar Giannis Antetokounmpo, new head coach Mike Budenholzer, postseason appearances in three of the last four seasons and a new world-class arena to call home, the Bucks are Built to Stay. The widespread campaign, developed with Milwaukee-based agency Laughlin Constable.
Throughout Australia, people have strong opinions about banks. So, to leverage the new âbank lessâ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear â until everyone is obsessed with Banks, a little less of them will go a long way.
This fall, Busch has partnered with the National Forest Foundation to plant trees, including planting one tree for every view of our pre-roll ad! Agency: Deutch, New York
A powerful new advertising campaign harnessing big hitters from the film, advertising and humanitarian worlds, and aimed at stirring global cinema audiences into action to tackle global hunger, was unveiled on Tuesday at the SAWA Seminar during the Cannes Lions International Festival of Creativity. SAWA, the Global Cinema Advertising Association, in association with the United Nations World Food Programme (WFP), the worldâs leading humanitarian organization fighting hunger worldwide, premiered âFeed Our Futureâ, a new global cinema advertisement that highlights the potential that is lost every time a child dies of hunger. The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. âFeed Our Futureâ will air across cinema screens in more than 25 countries starting in September 2018, with a call to action to download WFPâs mobile-app, ShareTheMeal. 
Firstborn has just launched âRBG for Goodâ, a mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of âexercisesâ intended to keep RBG - an Associate Justice of the Supreme Court of the United States - going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbgforgood.com using Safari for iPhones and Chrome for Androids, both with the most recent OS. The experience also encourages users to stand with RBG by making their own voice heard this November. Thanks to a partnership with Rock the Vote, users can sign up to vote in the upcoming election directly through site.
Music streaming service Spotify is aiming to attract more Australian students to its Premium for Students deal, with the help of a campaign created by The Royals. Spotify appointed creative agency The Royals to the project following a competitive pitch, where the brief was to acquire student users to its Spotify Premium service with the help of existing Spotify Premium for Students users. The Royals' solution was to create the exclusive online Spotify Student Premium Store, stocked with everything students need to survive student life. This includes student staples, the latest tech and fashion and festival tickets, music merch and unique music-related experiences hidden amongst everyday items. 
Air France Music is launching concert search engine "Never Miss Out", developed jointly with General Pop, BETC's entertainment production entity. Is the concert by your favourite performer sold out? "Never Miss Out" allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. What is unique about the concert search engine is that it will search concert dates world-wide and only feature dates where there are still spots available, then direct you to a ticket seller and match Air France flights to bring you there.
Hudson's Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant's marketing drive, Amsterdam's TBWANEBOKO has created a campaign to visualise the brand line âEverything comes to life at Hudsonâs Bayâ. The TV commercial follows the story of a male mannequin positioned in the front window of a shop across the road from Hudson's Bay. 
Meet Amy. She's a human that loves long walks in the park, a game of fetch, and snuggles on the couch. Amy is looking for her fur-ever pet, and Dallas Pets Alive! (DPA!)is coming to the rescue. Dallas Pets Alive! is an animal rescue organization led by Dallas/Fort Worth volunteers and foster families determined to connect lonely humans with their four-legged counterparts. 
What happens when junk is personified? Boutique advertising agency FEAST was given a rare gift when their client allowed them unprecedented creative freedom to make something that would catch the attention of their core market: college students. This quirky short film was created for a mobile app called "bgon", a startup buy-and-sell platform exclusively available for students.
Commercial series for Reese's and Hershey's new whipped toppings.
Arpejo Publicidade, Brazil has illustrated this print campaign for Disque Denuncia.
Heroes & Villains is the latest craft beer to hit the Perth market Trilogy AM created the first 3 ads in an ongoing campaign designed to run as posters and social media tiles. 
Busch and Deutsch have put a special spin on pre-roll with the debut of "Tree-Roll," which supports Busch's partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.
Whether you're running late to meet friends, rushing home to see the kids, or just heading home after a long day at work, there are moments when every minute counts. With more than 60,000 driver-partners on the road and an average wait time of under four minutes across Australia, you can rely on a ride when you need it most. This is the focus of Uber's latest brand campaign with Special Group, 'See You Soon', and how it provides certainty to 3.8 million riders across Australia, who rely on the ride sharing platform every day.
Mars Food has released the latest advert via AMV BBDO, London, in its Dolmio âNo Dramaâ campaign. Building on insight that gathering the family to the table for dinner can be the most difficult task parents face every day. âThe Battle of Dinnertimeâ film brings to life a dramatic metaphor for the myriad of dramas all parents face at mealtimes. The film introduces two armies; one made up of parents, the other all their children. We see an epic confrontation between the two sides across a âbattlefieldâ where they clash to try and persuade them to come to the table for dinner. We see the massed ranks of beleaguered parents battle in vain for the attention of their otherwise preoccupied children. Thank goodness then for no nonsense Dolmio Spaghetti Bolognese which brings peace and order to the chaos.
A heartwarming new video, Play Catch with Her, highlights the positive outcomes that result from fathers and daughters engaging in a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the video captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through this shared moment. 
Sancho BBDO, Bogota have created these ads for Yodora
Awareness campaign for Auckland motorists. Agency: Federation