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Seen and noted
Hear Life VML Taiwan uses AI to make the rescue of every life without hindrance.Air pollution. Noise pollution. And hot weather. In Taiwan, itâs little wonder every driver keeps their windows shut. At the same time, as the trend of vehicle industry, quieter cabin, better stereo system will be adopted in every car, a serious problem arises⦠VIEW OUTDOOR  In Taiwan there's a colloquial metaphor, 'I'm going to have to eat dirt'; people use it when they are short of cash at the end of the month and have to eat basic food. With Uber One you have thousands of incredible deals and great savings at your fingertips so you'll never be short of cash at the end of the month and you'll never have to eat dirt again.Agency: Special VIEW THE SPOT Durex: The Sex DJ Durex is on a mission to prove to consumers that it is more than just a condom brand, as it looks to focus on "the emotional as well as the physical" aspects of sex. Durex discover that people like to play music during sex. It creates good mood to spice up the sex. VIEW THE CONCEPT Line: Ghost Alert Taiwan's smartphone penetration rate is the second highestand the Taiwanese play on their phones for 3.28 hours a day. That's more than any other country.And a staggering 37% of people have had accidents using their phones while walking.Causing injuries, and even loss of life.Our challenge was, how could we get people who love scrolling their phones, to put their phones down? VIEW THE AD  Itâs a drag taking out the garbage in Taiwan. Everyone has to queue in a designated area and wait for a garbage truck to arrive. If you're late, you'll either have to take your garbage home or ditch it when no one's watching, making littering a serious problem. To combat garbage dumping, this tongue-in-cheek divine innovation was created by Leo Burnett Taiwan, with design and development by Digitas Taiwan. Developed for BaoXing Council in New Taipei City, the GOD-IS-WATCHING Behaviour Recognition Detector is an AI-powered device that detects rubbish dumpers and projects a holographic God, reminding people to dispose of their waste correctly. There are hundreds of Gods in Taoism, but the God that's manifested by the GOD-IS-WATCHING Behaviour Recognition Detector is modelled on Tudigong, God of Land. VIEW OUTDOOR  After more than two years with closed borders, Taiwan reopened its doors in October of this year so that students and teachers from all over the world could attend courses.With this in mind, Maya created the campaign "The Wonderland for MIS Surgeons" for Ircad Taiwan, one of the world's most important training centers for minimally invasive surgery (MIS). In the campaign, the brand invites the public to return to Taiwan, a country with a unique culture that once again offers the opportunity to study surgery in a true "Wonderland" for the segment.Borders-Open]VIEW THE SPOT[/url] McDonald's: Donation Wallpaper In Taiwan, receipts aren't just boring old receipts - they're a chance to win millions. Everything you pay for (and every receipt you get) is a ticket to enter the government's Receipt Lottery, with prizes ranging from NT$200 to NT$10 million. Many people, Gen Z especially, drop their receipts into donation boxes at stores across the country.Agency: Leo Burnett, Taiwan VIEW THE CONCEPT  Sinyi Realty has backed up the success last year of its 'In Love We Trust' campaign via dentsuMB Taiwan (a Cannes Lions Grand Prix winner) with a sequel that has spurred another round of discussion on social issues in Taiwan. The initial film drew more than 14 million viewers and reminded a society that was becoming cynical towards romantic relationships that when true, love can transcend all difficulties. The bold sequel challenges the traditional perception of family, as Sinyi Realty continues to put home ownership at the centre of social issues in Taiwan. The series is an initiative by Sinyi Realty, a Taiwanese real-estate company, and created by dentsuMB's local office. Sinyi Realty's premise is that property agents donât just sell places to live, but hope for the future. In Taiwan, the term 'marriage' means to 'build a home'. Since newlywed couples typically look to buy houses, they are a key target audience for Sinyi Realty. In Love We Trust 2 addresses the issue of having children after getting married and highlights the tension between generations. It also and broaches the uncomfortable topic of fertility. Taiwan offers up some stark figures when it comes to family. It has Asia's highest divorce rate and the world's lowest birth rate, an official crisis that poses a grave threat to the island's future. Despite this trend, traditional values dictate that couples should look to start a family shortly after marrying, putting pressure on couples who may have different ideas or may struggle to conceive a child.VIEW THE FILM VIEW THE CASEFILM Ikea: Dollar Catalogue The IKEA Dollar Catalogue: 200 items, 200 pages, 200 prices, ranging from 1 to 200 Taiwan dollars. Breaking from IKEA's custom of categorizing products according to the different rooms of the home, we sorted out these low-priced products for consumers, we changed the order in which they received information, and we sped up the buying process. Using a more intuitive UX/UI experience, we created a more direct connection.Breaking from IKEA's custom of categorizing products according to the different rooms of the home, we launched the history's first electronic catalogue sorted according to price, the "IKEA Dollar Catalogue": 200 items, 200 pages, 200 prices, ranging from 1 to 200 Taiwan dollars. The page number equaled the product price.Agency: Ogilvy, Taiwan VIEW THE CONCEPT Golden Rat DM Lotto RT-MART, one of Taiwan's biggest hypermarkets, discovered that their marketing emails were no longer being read. After all, how often do customers open emails marked 'SPAM'? The answer is almost none. So how do we deliver promos' messages, and more effectively influence consumer purchases. To reach our customers, we knew we had to get innovative. And to get innovative, we got traditional. We said goodbye to electronic DMs, and created a new take on the humble DM by turning it into a lottery ticket- the RT-MART Golden Rat DM Lotto. The world's first DM lottery. Instead of choosing lucky numbers, customers chose products. And while making their decision, it was impossible not to notice RT-MART's great deals and promos. Lottery participants: 22,348 Average time spent on website: 20 min Growth of members reaching 115% Sales growth during the lunar holiday period increasing to 104% VIEW THE AD World Vision Taiwan: Forgotten Corners Of The World There are 1.7 billion children being abused in different ways in the world. However, their stories are easy to be neglected and forgotten in Taiwan. Known as the happiest country in Asia. This has led to the low donation rate for the World Vision Taiwan. Now that these abused children have been forgotten, Wunderman Thompson Taiwan and World Vision hope that Taiwanese people can take initiative to see and discover the problems, by getting people to realize the cruelty existing in their daily life. To demonstrate this, Wunderman Thompson Taiwan created the 'Forgotten Corners Of The World' exhibition. It's always easy for people to ignore things that are irrelevant or distant, but these small and cruel incidents are real. Therefore, we are putting them in the eyes of the people who are always happy to let the forgotten place be noticed again. 14 cruel stories where turned into 14 miniatures. Based on the different content of the stories, a corresponding item was place in the store (Ex: we put a miniature of a child under alcohol abuse next to the beer area). In addition to discovering and looking at these miniatures, people can also scan the QRcode right next to the miniature to see how the children are being abused in sound and to donate money to them. VIEW THE MINIATURE EXHIBITION VIEW THE ENGLISH CHILDRENS BOOK Wild Aid Taiwan: Finding Sharky 2050 In Taiwan, serving shark fin soup at wedding banquets has always been a symbol of wealth and status. It's a big part of the reason Taiwan ranks 4th worldwide in shark finning.We discovered that most newlyweds donât know that when shark populations decrease, medium-sized fish populations explode and eat more small fish than normal.By 2050, the marine ecology will be completely out of balance, and deafeningly quiet.VIEW OUTDOOR Project Uni Form Taiwan is one of Asiaâs most progressive places, with a young demographic that has become increasingly open to diversity and inclusion. This served as inspiration for Ogilvy Taipei to approach intercultural media group Condé Nast Taiwan, and acclaimed designer Angus Chiang to launch "Project Uni-form" featuring the world's first gender neutral school uniform that celebrates equality and advocates the importance of respecting all choices. VIEW THE CONCEPT  If you can watch Netflix and MOD on one setup box, youâll wish you had two pairs of eyes.MOD is a famous OTT platform in Taiwan, providing numerous great titles to the local audience. Netflix partnered with MOD to expend its market penetration by offering a one-year free trial of Netflix if users subscribe to both services. How did we announce the crazy package? VIEW THE SPOT  "Make Life Flavorful" is the brand purpose of Lays. But how could people share intangible flavors of potato chips on social media? Make the intangible tangle! We built up the Lays Flavor House with interactive technology, in which people can play with âflavorsâ through the incredible and intuitive interface and share their flavorful experiences on social media. Chips fireworks explored along with seductive scent of potato; Cheese waterfall fell and melted through your fingers; Giant and virtual aquariums amazed you with vivid seaweed dancing. Lays Interactive House made a great hit in Taiwan. Now, you can see, touch, and interactive with the classical and popular flavors of Lays!VIEW OUTDOOR Taipei Association of Advertising Agencies: Heros Leaving Home The whole world has seen that Taiwan's epidemic prevention work has been very successful. But behind the success is the hard work of many heroes. These people,they leave their kids to defend our ordinary life. They leave their partners for work to protect us. They leave their parents and overlook their own safety. So that we still can breathe freely, watch sports, and take a stroll like before. So that we can keep working, sharing what we have and expressing ourselves face to face. Agency: Wunderman Thompson, Taipei. VIEW THE SPOT Land Rover: The Ocean in One Breath Land Rover Taiwan's Annual Giant Discovery, "Discovery Table Sea Exploring Program" takes you with Gu Yunjie, a freediver, to breathlessly dive 30 meters into the deep sea of ââTaiwan, explore the quiet and great ocean, and witness the wonderful breath between two breaths. From the perspective of the seabed, discover the magnificence of Taiwan, from the depths of the ocean, connect the inner depths of the eager to explore, follow New Discovery Sport to explore, and unlock your extraordinary journey of life. Agency: Spark44, Taipei.VIEW THE FILM China Airlines: Souvenirs From TravelMcDonald's: Still My Little Girl McDonald's Taiwan wanted to launch a branding campaign to reinforce awareness of McDonald's brand values: a place to connect with family and enjoy a good meal. The client wanted to remind its customers of all the feel-good moments they had in one of their restaurants. Agency: Leo Burnett, TaiwanVIEW THE SPOT Mercedes-Benz: The Three-Pointed-Star Court Good things come to those who had McMuffin. Agency: Leo Burnett, TaiwanVIEW THE ADMISSION TICKET SPOT VIEW THE ERASER SPOT VIEW THE SPOT ON SPOT  Encourage young people to have an ambition and try to be that person you want to be.Agency: Leo Burnett, Taiwan VIEW THE SPOT  ACER and ADK TAIWAN have come up with an interactive tetralogyâstory film for the ACER Swift series laptop. TitledâDare to Be Freeâ, the film tells the story of four office workers thoughts in the meeting room. Each character narrates their thoughts parallel at the same timeline and finally realize to get rid of their unnecessary burdens. The original film switches to a parallel storyline when you press 1, 3, 5 and 7 on the keyboard.VIEW THE HILL MYNA SPOT VIEW THE STRAWBERRY SPOT VIEW THE SUPERMAN SPOT  In Asia, Taiwanese people are widely considered humble to a fault. Many see their politeness as a weakness. This film via Ogilvy, Taiwan, embraces the respectful and humble nature of Taiwanese athletes and shows that when it comes time to play, they donât pull any punches. For the first time in over 10 years that Nike created a âJust Do Itâ film specifically for Taiwan. Taiwan is legally know as Republic of China and under the rule of China even though its a completely different state, culture, people. Previously. they have had to use the work from Nike China until this year. Itâs the first time Nike is really getting behind them and authentically celebrating Taiwanese culture in a work of this scope and calibre. This is a huge moment for Taiwanese youth to see their culture and language in the mainstream and take pride.VIEW THE SPOT China Airlines: The Trip You Have Promised Paint your life by getting away from pain with Novartis. Agency: Heartbeat Creative Lab, Taiwan.VIEW THE BICYCLE AD VIEW THE GUITAR AD 7-Eleven: Rhythm of Love Wall ADK Taiwan is behind this year's 7-ELEVEN Taiwan charity donations project. The annual program runs at the end of each year to encourage and engage fun ways for people to donate spare change when they are in the store. ADK Taiwan started to develop the idea from the beginning of the year, and then carefully chose the co-excution partner for the project - world-renowned creative lab, Party. These two awarded creative teams combined to co-build the world's first 'Rhythm of Love Wall.'VIEW THE CONCEPT  X-Line Co., Ltd. has conducted this experiment for Wacoal Sports in the "Wow Girls' Lab," to test how heavy girls breasts are and challenge men to exercise with this added weight in a very unique way. VIEW THE SPOT Social Welfare Foundation: Grow Up With A Dream There exist 16 times of resource gap between the cities and the country in Taiwan. The resource shortage is also reflected in the children's learning ability. When urban children are learning English conversations, the children in the remote areas can not even write all the 26 English letters. These are the true stories happening around us. They think it is simply the result of abuse of social resources, but the fact is that we donated high calorie biscuit candy, rather than helping to grow fruit and milk. Agency: Rules Creative, Taiwan.VIEW THE SPOT  A new McDonald's commercial from Leo Burnett Taiwan features a son coming out to his father in a touching and emotional execution from Leo Burnett Taiwan. The 90 second commercial shows the son communicating to his dad via a McCafe coffee cup message.VIEW THE SPOT Uni Noodle: House Of Little Moments Over the past 43 years, Uni-Noodle has preserved the goodness in its noodles with very little flavouring and brought fond memories to Taiwanese. As competitors start to create variety with loads of condiments, being the leading brand does present its challenges. ADK Taiwan created a fictional noodle shop, the "House of Little Moments", as the background in the story and filmed a micro movie series.VIEW THE CONCEPT Honey Beer: Bee Drones To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers' offices a one-of-a-kind, online-to-offline experience that had never before been done in Taipei!VIEW OUTDOOR  Leo Burnett Taiwan's McMotherâs Day Campaign for McDonald's Taiwan has been getting record-breaking results on Taiwan Facebook Over 6.2 million views, 146,000 shares, 210,000 Likes, and 15,000 comments. It also had over 1 million view and almost 10 thousand shares on YoutubeVIEW THE SPOT  Leo Burnett Taiwan campaign for McDonald's that is getting a great reaction in the market. The campaign has had over 1,230,000 views, 36,000 Likes, 5,430 shares and 1,300 comments on Facebook and also 385,000 views on Youtube within 5 days.VIEW THE SPOT Taiwan Employee Victim of Bankrupt Fraud Association : Salaryman Rules Taipei built a survival kit for the office workers to be prepared to survive in unemployment. The survival kit contains 5 supplies and tools, each of them are no use in real life. We point out the following circumstance in an ironic way.VIEW THE CONCEPT Coca Cola: Private Message Bottle McCann Taipei launch the first-ever "Private Message (PM) Bottle" for Coca-Cola . Idea: Providing a new channel for teens to deliver their private messages in an unexpected way. Receivers only receive the messages after drinking a Coca-Cola. All messages printed on packs are the most popular language Teens weave into their daily conversations across Taiwan.VIEW THE SPOT Nestea: Big Lemon Fridge McCann Taipei helped NESTEA bring the "Big Lemon Refrigerator" to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.VIEW THE CONCEPT  The Kingston USB 3.0 1TB is expectably big yet surprisedly speedy as shown in these two executions. Agency: Havas Worldwide Taiwan.VIEW THE HIPPO AD VIEW THE WHALE AD  The film via TBWATaiwan shows a coach working closely with a young rider to help him tame his new horse, until finally the rider is in complete control and competently rides alongside the trainer. The overall message of the film is that anytime, anywhere, Standard Chartered Bank is always there, helping its customers reach new levels of wealth.VIEW THE SPOT |
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2019 China Airlines Brand Ad
Leo Burnett, Taiwan have created this ad for Mercedes Benz
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